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415 pages, Hardcover
First published January 1, 2013
Recasting all complex social situations either as neatly defined problems with definite, computable solutions or as transparent and self-evident processes that can be easily optimized—if only the right algorithms are in place!—this quest is likely to have unexpected consequences that could eventually cause more damage than the problems they seek to address.To Save Everything unabashedly excerpts and refutes the current zeitgeist; NPR called the author “contrarian,� which while technically accurate, denotes a tenor of warrantless spite that isn’t present in the text:
In his best-selling book The Shallows, Carr worries that “the Internet� is making his brain demand �to be fed the way the Net fed it—and the more is fed, the hungrier it became.� He complains that �the Net...provides a high-speed system for delivering responses and rewards...which encourage the repetition of both physical and mental actions.� The book is full of similar complaints. For Carr, the brain is 100 percent plastic, but “the Internet� is 100 percent fixed.This isn’t the manifesto of a crank or a Luddite but a careful refutation of the internet as a something beyond technology. �How did we reach a point where “the Internet� is presumed to develop according to laws as firm and natural as those of gravity?� When most people still alive today have lived without ubiquitous connectivity, To Save Everything is agog at how quickly it can be forgotten—or ignored—that the network of networks is manufactured, not immutable:
The naive idea that data exists “in nature� and can simply be gathered or discovered without our having to account for our data-gathering tools, the knowledge systems that underpin them, and multiple layers of human interpretation is one of the defining features of information reductionism. For data to gathered, someone first needs to decide—or defer to someone else’s judgment about—what is being measured, in what manner, with what devices, and to what purpose.Forgiving acceptance of constantly altering privacy policies, search engine algorithms, and GPS tracking just because “that’s the way the internet is� is absolutely stunning. To Save Everything points out, again and again, that there is nothing inherent about the structure of the internet—just because it is decentralized in form doesn’t mean that its current function is required, or even beneficial:
To argue that �instead of reducing information and hiding what does not make it through, filters now increase information and reveal the whole deep sea� is not just to give Silicon Valley a free pass on morality but also to give in to one of the core beliefs of Internet-centrism—the idea that just because these new filters originate on “the Internet,� they must somehow be divine, free from the biases of their creators, and completely immune to the power context in which they are designed and deployed.The internet has taken on the role of the sacred, with Silicon Valley as both conduit and deity: in a post-theist world, the sacraments of unalterable creationism have been vested in “the Internet.� And woe unto thee that questions the holy triumvirate of transparency, immediacy, and personalization, for thou shalt be branded a heretic:
The preservation of “the Internet� seems to have become an end in itself, to the great detriment of our ability even to imagine what might come to supplant it and how our Internet fetish might be blocking that something from emerging. To choose “the Internet� over the starkly uncertain future of the post-Internet world is to tacitly acknowledge that either “the Internet� has satisfied all our secret plans, longings, and desires—that is, it is indeed Silicon Valley’s own “end of history� —or that we simply can’t imagine what else innovation could unleash.Drawing a distinction between the internet and “the Internet� is a conceptual shift that is increasingly difficult and proportionately valuable; even those that stay offline are assaulted with book subtitles about the value of applying internet lessons to “real world� practices. �How our digital technologies unfold in the future will be a factor not of how “the Internet� works or how computers work but of how we choose to make them work.� In reminding the reader that there is no inherent unique goodness in patterning all life—the internet included—after the current structural form of the internet, there are occasional missteps:
Now that the numbers are out there, a politician’s less-than-sterling attendance record is likely to feature in negative ads from his or her contenders in the next election. However, as Hibbling and Theiss-Morse point out, �the difference between a 100 percent attendance record and a 95 percent attendance record is invariably a smattering of inconsequential quorum calls.� All of a sudden, politicians can no longer make decisions about how to balance their obligations, and politics as a whole suffers as a result. Thus, write Stealth Democracy’s authors, �members would be doing something much more beneficial to the greater good by remaining in their offices or committee rooms, meeting with constituents, studying, or discussing issues with fellow committee members. But the pressures of publicity force them to dash off to vote on every non-issue, no matter how foregone the conclusion.�As an illustration of one of the many good intentions paving the road to hell, it’s a good example of a new way of thinking about unintended consequences; functionally, however, it shifts the blame of responsible time management from politicians to the ignorant, romantic public. It removes the agency of a politician and positions the public as reactionary, ready to remove someone from office because their opponents said they weren’t sitting at their desk during roll call. It obliterates the inconvenient possibility that a 95 percent attendance rate may mean that the 5 percent missed were key votes that were avoided for political, financial, or special interest reasons. That type of “informationless data� is exactly what Morozov rails against and weakens the argument when vilified when others use it but trotted out if it supports your assertion. If a politician is concerned with their attendance record solely so it can’t be used against them, maybe that is the exact type of information the public needs to know. Of course, does that now mean that a 100 percent attendance records are a signifier of a shallow politician that doesn’t engage in substantive work and is only concerned about electability and appearance? Should people vote out those with flawless records so politicians more capable of skipping quorum-calls to do “real� work can be installed? That is an absurd extension, of the argument, but it is a simple affair to make data-points say whatever you want. Context-free data—not too much data—is the problem, so the hypothetical political opposition’s assertions that the missed 5 percent is a negative is no more or less valid than Hibbling and Theiss-Morse’s contention that it is �invariably a smattering of inconsequential quorum calls.� That it is not "invariably" anything is the problem with this quote; in its haste to produce a counter-argument to the virtues governmental transparency, To Save Everything leans too heavily into a broad abstraction. Politicians �would”—rather than �could”—use their time more wisely than spending it at “inconsequential� meetings. This is more a criticism of Stealth Democracy than To Save Everything—but in non-fiction, you are what you quote.
As more people embrace this track-and-share mentality, those who refuse to participate in this great party will bear the brunt of the social costs. This is why we need a debate about the ethics of self-tracking; a decision to track and publicize a certain aspect of our daily lives cannot arise solely from our preoccupation with improving our own well-being—just as a decision about how much electricity or water to consume in our households cannot arise solely from our ability to pay for them or our material needs.For all the talk and internet-centric musing on the benefits to global interpersonal connection, “the Internet� increasingly disregards the community—the network!—in service of a severed “self� that each user presents to the world:
The recent appeal of self-tracking can only be understood when viewed against the modern narcissistic quest for uniqueness and exceptionalism. Self-tracking—especially when done in public—is often just a by-product of attempts to show off and secure one’s uniqueness in a world where suddenly everyone has a voice and is expected to say things that matter. In addition to all the practical benefits—both real and imaginary—self-tracking offers, it also allows adherents to identify—and cement by means of sharing—the most unique aspects of their individuality. Thus, the logic goes, if you’re not unique, you are simply not measuring enough indicators.This severed-self is the marketing cog that drives the ad-supported machinery of the current internet model; if you're an anonymous blip in a vast interwoven tapestry of humankind, targeted ads cannot find you. To Save Everythingshatters the illusions standing between the ubiquitous “sharing� of false, drop-box interconnectivity and the isolated cocoon of individualization that current internet formatting forces users into:
When the first generation of bloggers got online in the late 1990s, the only intermediaries between them and the rest of the world were their hosting companies and Internet service providers. People starting a blog in 2012 are likely to end up on a commercial platform like Tumblr or WordPress, with all their blog comments running through a third-party company like Disqus. But the intermediaries don’t just stop there: Disqus itself cooperates with a company called Impermium, which relies on various machine learning tools to check whether comments posted are spam. It’s the proliferation—not elimination—of intermediaries that has made blogging so widespread. The right term here is “hyperintermediation,� not “disintermediation.�Again and again, readers are reminded that there is nothing inherent in the way online systems are constructed. Again and again, readers are reminded that they are handing the keys of how society is shaped to technologists, rational-choice economists, and internet-centric cyber-utopians—not democratically elected officials but business-and-marketing-driven online mavens:
Despite what Facebook’s Sheryl Sandberg believes, we do not bring our stable, authentic self to technologies we use, only to recover it in the same mint condition ten years later. Technologies actively shape our notion of the self; they even define how and what we think about it. They shape the contours of what we believe to be negotiable and nonnegotiable; they define the structure and tempo of our self-experimentationFantastic business people with stunning credentials and top MBAs might not be whom society should let decide whether a unified online persona is beneficial, particularly when their company’s bottom line is predicated upon it seeming natural and inevitable. It is hard to know which psychologists, philosophers, neuroscientists helped Facebook create its theory of self, or whether it is simply an anecdotal extension of its sweatshirt-for-all-occasions ubertechnologist founder’s beliefs.
Above all, [political] parties help create conditions in which partisanship can flourish—and whatever centrist pundits like to believe, partisanship has many beneficial uses as well. It entrenches pluralism as the only game in town, forcing the ruling party to acknowledge that its own “truth� may be just one way to tell the story.The current form of the internet, Morozov reminds us, is just one way to tell the story. And he seems to be the only one willing to do so.
Politwoops, a project of the Sunlight Foundation, collects and highlights tweets deleted by politicians, as if they should never be granted an opportunity to regret what they say. Perhaps the Sunlight Foundation would prefer that politicians say nothing at all.