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274 pages, Hardcover
First published December 27, 2011
[W]hat’s the meaning of laundry? Of junk? Of buddy? Everyone knows what they are, the same way they know what tiger means. They probably can’t give you an airtight definition�. But they certainly react appropriately when someone says “Look out for the puddle!� or “Let’s get this junk out of here� � just as they react appropriately when someone says “Look at that gorgeous sunset� or “Look out for the tiger!� The only difference is that, unlike English and sunset, words like puddle, laundry, junk, and buddy don’t lend themselves to perspectives other than the ordinary one�.The author in this way introduces a pair of ideas he will proceed to unpack, one fundamental to his thesis, the other not. The more trivial mystery he offers up here is a linguistic one readily dismissed, namely, how do people broker or develop a similar understanding of generic or ambiguous terms (e.g., puddle, laundry, junk), the way they might for a noun with a more specific definition (e.g., tiger)? The answer is our ability to appreciate abstraction, to create (and label) typologies, abstract sets of more specific things or classes. The fact that a given person can or cannot articulate a precise meaning for a thing does not change the real conceptual value of the set it is intended to represent. In fact, 100 pages later Jackendoff goes on to distinguish a "type" (the general category or archetype of something, such as the basic two dimensional pentagonal icon/ideogram that presumably pops into your head when you read the word "house"), from the "token" (the highly specific example(s) of houses you have come across that represent the type), and which together among other associated attributes -- such as a house's principal function as a form of shelter, the connection to "domicile" or "household" as legal concepts for those so inclined, and the phonological sound we English speakers make and represent with the letters H-O-U-S-E as distinguished, say, from the popular television show of the same name featuring the character of the same name as portrayed by Hugh Laurie -- eventually form a set of associated ideas that together establish the type in our heads.
On one hand, this approach may seem useful and even fun, because it “makes the familiar strange� and invites us to think in new ways. On the other hand, some people might think it’s a way of asserting power � the power conferred by knowledge. This sort of rhetorical move dates back to Socrates (“I’m wiser than you, because at least I know what I don’t know�). [In this book], I’d like to show more respect for ordinary conceptualizations, because after all, they’re conceptualizations too � ways of understanding the world that often do the job quite well, thank you.
From a subatomic perspective, physical objects are mostly empty space. From a cognitive perspective, we perceive a physical object when a certain kind of spatial structure is linked to a reference file and a certain character tag. And look how the answers from these two perspectives have absolutely nothing to do with one another. From the perspectival perspective, it’s important to keep track of what perspective you’re in. If you start mixing perspectives, you end up with weird assertions: There are no sunsets. There is no such thing as a language. There is no such thing as free will. There is no such thing as truth. The whole world is just a product of my mind. There is no such thing as Me�. Finally, from the perspectival perspective, it’s important to recognize that there’s no overarching, perspective-free Truth About The World. Our questions about our world don’t converge on a single mutually consistent set of answers. There are only different ways of understanding our world, some of which work better for some kinds of questions, and some of which work better for others. This is not the ideal solution to the Problem of Knowledge, but it’s the best we can do, so we’d better learn to live with it.So, and without being asked to counterintuitively dismiss reality as we think we understand it, Jackendoff goes on to derive Unconscious Meaning Hypothesis via core elements of the cognitive perspective: where the cognitive perspective is understood to be represented by a "spatial structure... linked to a reference file and a... character tag." And now for a personal example that helps unpack each of these terms and bring the cognitive perspective into better focus.
One proposed division of the mind that is supported by considerable experimental research suggests that we have two modes of reasoning, sometimes called “System 1� and System 2.� System 1 is supposed to be fast, effortless, automatic, and non-conscious. It corresponds pretty well to what I’m calling intuitive thought. System 2 is supposed to be slow, effortful, controlled, linear, conscious—and unique to humans. It does exactly the kind of reasoning I’ve been calling rational thought. What I’m proposing here in effect is that System 2 isn’t separate from System 1. Rather, it “rides on top of� System 1.(At this, the Cartesians wake up, take notice, and start shaking a conscious fist.) Some may find this unhelpfully abstract (I don't), but even so, this book is made so wonderfully, mind-twistingly appealing by the examples the author offers in support of his position: the ways he distinguishes those cognitive processes we can see happening (helping us define what consciousness consists of) from every other cognitive process that runs invisibly in the background.