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Wink Wink Nudge Nudge: Sexual Exploits and Secrets from Inside a Sugar Daddy Website
Fall into the sugaring underworld with Brook, who worked behind the scenes at notorious sugar daddy website SeekingArrangement while trying her own luck as a sugar baby. Part coming of age memoir and part exposé with a twist of grim dating advice, Brook's story parallels her unusual relationship history with her ascension working for a pseudo-dating website designed to protect predatory men. Through media manipulation and dangerous lies, the company acts as an agency for sex trafficking and exploitation on an enormous scale. Her story points a spotlight on this dark corner of the internet and its insidious prominence in modern society. Between pressures from a controversial CEO and the confusion of navigating her own misguided sex work, she learns the truth about an evil machine that hides pedophiles in plain sight. Many underage sex trafficking reports from law enforcement and women's centers cite a sugar daddy website as the root cause of abuse. A law was passed in 2018 called FOSTA-SESTA that holds websites criminally responsible for their part in facilitating the internet sex trade. So why aren't these websites being investigated? Brook is wondering the same thing.
240 pages, Hardcover
Published October 24, 2024
10 people are currently reading
4,103 people want to read
About the author
Brook Urick
1Ìýbook15ÌýfollowersBrook worked for five years behind the scenes at SeekingArrangement while trying her luck as a sugar baby. She wrote the book she wishes she’d read in her young adulthood, teaching about the perils of monetizing sexuality on the internet. Her journey continues as a writer and content creator. She is 32 years old and has two dogs, Renly and Ollie.
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Displaying 1 - 10 of 10 reviews
December 2, 2024
In Wink Wink Nudge Nudge, Brook Urick details her behind-the-scenes experience of working for Seeking, a sugar daddy site, as its PR Manager as well as her attempts at sugar babying herself. She reveals some damning information about the CEO and the manipulative tactics she and her colleagues used to portray the site as safer than it was. These anecdotes are correlated with images on the author's Instagram, adding depthÌýto her story and its characters.
There is some discussion of SESTA/FOSTA, the 2018 pair of laws that were intended to modify CDA's Section 230 to make websites responsible for trafficking (though it has largely just driven such trafficking further underground) and it would have been nice to hear more details about how this affected manager-level discussions at her workplace. In her concluding remarks, she blames a media culture which encourages women to be promiscuous and promotes the use of birth control, but does not seem to problematize a Western consumer culture which fueled her own 21-year-old desires for designer clothes and expensive trips.
The prose, tone of voice, and general attitude all scream juvenile. The author lacks self-awareness, claiming "I could have married some rich man and crawled into a mansion somewhere, reducing myself to nothing more than his wife" after having just written 200 pages about how she failed as a sugar baby and was unfortunately unable to find a rich man with a mansion who would pay her for a relationship. Despite a history of sex work, she also harbors a lot of sex negativity. She goes beyond justified criticism of the sugar baby industry when she refers to kink devices as being for "a bunch of weirdos" and at one point lumps "sexual deviants" in with "rapists," as though those are morally equal.Ìý
Ultimately, this is a quick, titillating read for those unfamiliar with sex work or the sugar baby industry.ÌýIt might even be a fun pick for a particularly saucy suburban book club. This book is also best for an audience who is anti-woke, lest you clutch your pearls at Urick’s anti-vax stance or casual use of the word "retarded."ÌýI wouldn’t recommend it for those who have experience with the industry as her insights about scam artists and power imbalances are a bit obvious; her “insiderâ€� knowledge from working at Seeking only underscores what most sugar babies already know: the industry is full of liars.
There is some discussion of SESTA/FOSTA, the 2018 pair of laws that were intended to modify CDA's Section 230 to make websites responsible for trafficking (though it has largely just driven such trafficking further underground) and it would have been nice to hear more details about how this affected manager-level discussions at her workplace. In her concluding remarks, she blames a media culture which encourages women to be promiscuous and promotes the use of birth control, but does not seem to problematize a Western consumer culture which fueled her own 21-year-old desires for designer clothes and expensive trips.
The prose, tone of voice, and general attitude all scream juvenile. The author lacks self-awareness, claiming "I could have married some rich man and crawled into a mansion somewhere, reducing myself to nothing more than his wife" after having just written 200 pages about how she failed as a sugar baby and was unfortunately unable to find a rich man with a mansion who would pay her for a relationship. Despite a history of sex work, she also harbors a lot of sex negativity. She goes beyond justified criticism of the sugar baby industry when she refers to kink devices as being for "a bunch of weirdos" and at one point lumps "sexual deviants" in with "rapists," as though those are morally equal.Ìý
Ultimately, this is a quick, titillating read for those unfamiliar with sex work or the sugar baby industry.ÌýIt might even be a fun pick for a particularly saucy suburban book club. This book is also best for an audience who is anti-woke, lest you clutch your pearls at Urick’s anti-vax stance or casual use of the word "retarded."ÌýI wouldn’t recommend it for those who have experience with the industry as her insights about scam artists and power imbalances are a bit obvious; her “insiderâ€� knowledge from working at Seeking only underscores what most sugar babies already know: the industry is full of liars.
April 18, 2025
Ms. Urick had an early start, describing in the intro of losing her virginity on a motel room floor at the age of thirteen. She followed up a year later for another quickie at another motel with a man of twenty-six. Mom and dad must be thrilled by this memoir. My late mother thanked the Baby Jesus that she had no daughters, only three sons.
As a college student, Brook partied, smoked weed and found men with cash to pay her bills. In a natural progression, Little Miss Sunshine moved onto SeekingArrangement, a website for women seeking sugar daddies. At that point of this masterpiece of self indulgence, I almost stopped reading this garbage.
"Date" number one promised a trip to Aruba but vanished after a one night stand; poor Brookie. The next partner, also in his late forties, pays his sugar baby fifteen hundred for some oral in a shower. A very costly BJ. The most honest self appraisal is when Brook calls herself a "cheap whore" after screwing a three hundred pound guy for $200 after he agreed to pay her two grand. Her cousin Nancy had better results with Backpage. The site has been shut down by the law.
Brook was hired to work PR at SeekingArrangement while still hooking up with sugar daddies. During her tenure, a former sugar baby, Alix Tichelman, married a wealthy former client and murdered him by injecting him with heroin; finally, a happy ending.
“Sugar babies aren’t paid, they’re gifted,� might be the funniest line in the book. The author used it while being interviewed on a talk show in Australia. It was shortly after a Senate bill shut down Backpage. Her employer needed to use language keeping the site online and the BS was successful.
She ends with regrets after signing a NDA with her employer and a warning for young women. There is no pot of gold at the end of SeekingArrangement, but only a soul destroying lifestyle.
As a college student, Brook partied, smoked weed and found men with cash to pay her bills. In a natural progression, Little Miss Sunshine moved onto SeekingArrangement, a website for women seeking sugar daddies. At that point of this masterpiece of self indulgence, I almost stopped reading this garbage.
"Date" number one promised a trip to Aruba but vanished after a one night stand; poor Brookie. The next partner, also in his late forties, pays his sugar baby fifteen hundred for some oral in a shower. A very costly BJ. The most honest self appraisal is when Brook calls herself a "cheap whore" after screwing a three hundred pound guy for $200 after he agreed to pay her two grand. Her cousin Nancy had better results with Backpage. The site has been shut down by the law.
Brook was hired to work PR at SeekingArrangement while still hooking up with sugar daddies. During her tenure, a former sugar baby, Alix Tichelman, married a wealthy former client and murdered him by injecting him with heroin; finally, a happy ending.
“Sugar babies aren’t paid, they’re gifted,� might be the funniest line in the book. The author used it while being interviewed on a talk show in Australia. It was shortly after a Senate bill shut down Backpage. Her employer needed to use language keeping the site online and the BS was successful.
She ends with regrets after signing a NDA with her employer and a warning for young women. There is no pot of gold at the end of SeekingArrangement, but only a soul destroying lifestyle.
December 18, 2024
Exposing the Dark Reality: A Brave Insider's Tale of Sugar Baby Exploitation.
"Wink Wink Nudge Nudge" by Brook Urick is an eye-opening and profoundly honest account of the darker side of the sugar baby industry. Urick's narrative is both captivating and cautionary, providing an insider's perspective on how sugar daddy websites operate, often under the guise of legitimate dating platforms.
Urick's journey from being a sugar baby hopeful to a key employee at SeekingArrangement reveals the disturbing reality behind these sites. The book details how these platforms, while marketed as opportunities for mutually beneficial relationships, frequently serve as covers for more exploitative arrangements, pushing young women towards paid escort services. Through her personal experiences and observations, Urick sheds light on how these sites manipulate the vulnerable, particularly young women, with promises of luxury and financial gain, only to lead them into scenarios that can have detrimental effects on their lives.
The memoir is compelling in its exploration of the psychological and societal impacts on these women. It discusses the normalization of transactional relationships, which can distort perceptions of self-worth and lead to emotional and physical exploitation. Urick’s candid storytelling doesn’t shy away from the grim reality of the negative influences these arrangements can have on women's lives.
What makes "Wink Wink Nudge Nudge" stand out is Urick's ability to blend her personal coming-of-age story with a broader critique of the industry. It is not just a memoir but a warning to those considering entering into such arrangements. The book also raises important questions about the ethics of these platforms, their role in modern dating culture, and the urgent need for more accountability and regulation to protect young (often underage) women from being preyed upon.
In conclusion, "Wink Wink Nudge Nudge" is a must-read. It offers a sobering look at the underbelly of sugar baby dating sites. It's a testament to Urick's bravery in sharing her story, providing insights that are as enlightening as they are necessary in today's digital age.
"Wink Wink Nudge Nudge" by Brook Urick is an eye-opening and profoundly honest account of the darker side of the sugar baby industry. Urick's narrative is both captivating and cautionary, providing an insider's perspective on how sugar daddy websites operate, often under the guise of legitimate dating platforms.
Urick's journey from being a sugar baby hopeful to a key employee at SeekingArrangement reveals the disturbing reality behind these sites. The book details how these platforms, while marketed as opportunities for mutually beneficial relationships, frequently serve as covers for more exploitative arrangements, pushing young women towards paid escort services. Through her personal experiences and observations, Urick sheds light on how these sites manipulate the vulnerable, particularly young women, with promises of luxury and financial gain, only to lead them into scenarios that can have detrimental effects on their lives.
The memoir is compelling in its exploration of the psychological and societal impacts on these women. It discusses the normalization of transactional relationships, which can distort perceptions of self-worth and lead to emotional and physical exploitation. Urick’s candid storytelling doesn’t shy away from the grim reality of the negative influences these arrangements can have on women's lives.
What makes "Wink Wink Nudge Nudge" stand out is Urick's ability to blend her personal coming-of-age story with a broader critique of the industry. It is not just a memoir but a warning to those considering entering into such arrangements. The book also raises important questions about the ethics of these platforms, their role in modern dating culture, and the urgent need for more accountability and regulation to protect young (often underage) women from being preyed upon.
In conclusion, "Wink Wink Nudge Nudge" is a must-read. It offers a sobering look at the underbelly of sugar baby dating sites. It's a testament to Urick's bravery in sharing her story, providing insights that are as enlightening as they are necessary in today's digital age.
December 17, 2024
A Bold, Honest Must-Read
This is the kind of book that grabs you by the collar and refuses to let go. The author peels back the glossy veneer of modern “sugar culture� to reveal truths that are equal parts jaw-dropping and eye-opening. Her wit shines through even the darkest moments, delivering a page-turner that’s as raw as it is entertaining.
Urick’s voice is refreshingly candid—no sugarcoating here. ;) You’ll laugh, gasp, and probably rethink everything you thought you knew about relationships and online dating. It’s brave, brilliantly written, and completely unforgettable. Five shooting nautical stars.
This is the kind of book that grabs you by the collar and refuses to let go. The author peels back the glossy veneer of modern “sugar culture� to reveal truths that are equal parts jaw-dropping and eye-opening. Her wit shines through even the darkest moments, delivering a page-turner that’s as raw as it is entertaining.
Urick’s voice is refreshingly candid—no sugarcoating here. ;) You’ll laugh, gasp, and probably rethink everything you thought you knew about relationships and online dating. It’s brave, brilliantly written, and completely unforgettable. Five shooting nautical stars.
January 11, 2025
Unreliable narrator with ignorant, problematic points of view. I hope that the author grows as a person and ceases her use of the “r� word, reviews her ableist rhetoric, and learns that vaccines are indeed rigorously studied and scientifically proven to be effective. The book also could have used a good editor as there were misspelled words and some typos. That said, I did finish the book and it was interesting—kind of like how a train wreck is interesting.
December 18, 2024
Wow, this book is a good read. It’s an unfiltered, juicy dive into the world of sugar dating. Brook’s sharp wit and honest storytelling make you feel like you’re chatting with a friend over cocktails. She spills all—scandals, power dynamics, and personal growth—balancing humor with thought-provoking insight. It’s bold, fun, and impossible to put down. Highly recommend!
March 29, 2025
Great first person perspective of someone navigating both sides of the same coin; on one hand being taken advantage of while playing the SA field, and simultaneously being paid to defend and promote the site. Chilling behind the scenes of an industry that does not stand for empowerment and preys on vulnerable young women, while enabling entitled and brazenly disrespectful men.
April 19, 2025
A quick read about the inner workings of a once popular sugar baby website. The main takeaway of the sugar baby dating world, it’s filled with liars.
The best quote in the book was: “I was taught to believe I’m empowered, that I can enjoy casual sex like a man. That was a lie. It’s not biologically possible.� (254)
Enough said!
The best quote in the book was: “I was taught to believe I’m empowered, that I can enjoy casual sex like a man. That was a lie. It’s not biologically possible.� (254)
Enough said!
December 18, 2024
Read this book in two days because I couldn't put it down!! You feel like you're living each moment with Brook as she details her experiences. I can't wait to read her next book!
March 28, 2025
This author has real talent. I enjoyed listening to her and look forward to more work from her.
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