An excellent addition to the critical communications research literature, Schiller's book presents a comprehensive treatment that critically examines the structure and policy of mass communications in the United States in relation to their most important the economic and political. Lightning Print On Demand Title
Schiller warned of two major trends in his prolific writings and speeches: the private takeover of public space and public institutions at home, and U.S. corporate domination of cultural life abroad, especially in the developing nations. His eight books and hundreds of articles in both scholarly and popular journals made him a key figure both in communication research and in the public debate over the role of the media in modern society. He was widely known for the term “packaged consciousness,� that argues American media is controlled by a few corporations that “create, process, refine and preside over the circulation of images and information which determines our beliefs, attitudes and ultimately our behavior.� Schiller used Time Warner Inc. as an example of packaged consciousness, stating that it “basically dominates publishing, cable television, recordings, tapes and filmmaking.�
Great little book I picked up on a whim at a rare book store. For being written in 1970 I find most of the geopolitical analysis fairly pertinent to today, and only minimal updates to the history that doesn't detract from the conclusions of the book. The main thrust is showing how corporate entities monopolized radio then video broadcast and then how the USA used its head start to project influence around the world. Stiller concludes that broadcast media can go two way, continue to privatize and be used by the US to homogenize the world to consume US culture and perpetuate empire, or be used by the people in more democratic ways to serve human needs. And we can really see which way today we took