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How to Sell Yourself, Revised Edition: Using Leadership, Likability, and Luck to Succeed
How many people do you know have a knack for connecting with others? Very few of us are born with it. The rest of us have to learn it. How to Sell Yourself explains in clear, simple, easy-to-understand terms the skills you need to get your message across in any speaking situation. The secret of winning communication is likability. Some people call it warmth. Some call it charm. Some call it charisma. But whatever name you give it, it can be learned. This book is about how to use your mind, your face, your body, and your voice to win, because, in the end, likability wins. Arch Lustberg, acclaimed public speaker, teacher, and coach, has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas, and your organization. The elected officials he coaches learn that you can't sell your issues unless the voters like you. The Merrill Lynch financial consultants he trains learn that no one buys your product unless they like you. The National District Attorneys Association members he addresses learn that attorneys have a better chance of winning in court if they and their witnesses are liked by the jury. How to Sell Yourself is the last "how-to" you'll need to win over a boss, jury, voter, legislator, friend, colleague, family member, or any group to which you're talking.
- GenresBusiness
256 pages, Paperback
First published March 6, 2008
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Displaying 1 - 5 of 5 reviews
January 26, 2016
The book gives fantastic advice that I have since seen practiced by great public speakers. While some of it is redundant, it probably helps reinforce the message. I will be reviewing this book any time I have a major meeting/speaking engagement!
May 23, 2017
2008 - 4 stars Really useful tips!
2017 - 3 stars I guess I've learned more over the last 9 years. Reading this again, seems like mostly common sense. And I don't really feel like the author is that likable (how ironic). Some good reminders but nothing earthshattering.
2017 - 3 stars I guess I've learned more over the last 9 years. Reading this again, seems like mostly common sense. And I don't really feel like the author is that likable (how ironic). Some good reminders but nothing earthshattering.
July 4, 2010
Concise, practical tips on how presenting yourself well and becoming a better communicator - no matter how good you already think you are.
November 12, 2012
The advise on body posture and gesturing was good. The likability and luck chapters were good. One major killer is the phrase "making love to your audience" which just made me cringe.
September 5, 2017
How you present yourself in life can lead to your success or your failure. Knowing what to strengthen in yourself and what habits to let go of will help you to get along with people.
Displaying 1 - 5 of 5 reviews
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