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Introduction to Graphic Design: A Guide to Thinking, Process & Style
For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design . Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate.
Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.
- GenresDesign
240 pages, Paperback
Published November 2, 2017
6 people are currently reading
40 people want to read
About the author
Aaris Sherin
17Ìýbooks3ÌýfollowersAaris Sherin is an educator, writer, and designer. She is an associate professor of graphic design at St. John’s University in Queens, New York where she teaches classes on typography, sustainable design, packaging and advanced projects. Sherin is the author of Sustainable Thinking: Ethical Approaches to Design and Design Management (Fairchild Books 2013), Design Elements: Using Images to Create Graphic Impact (Rockport, 2008), Design Elements: Color Fundamentals (Rockport, 2011) and SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients (Rockport, 2008). Sherin is currently working on the upcoming book Modernism Reimagined: The art and design of Elaine Lustig Cohen (RIT Press 2014). As guest editor of GroveArt (Oxford University Press), Sherin supervised the addition of more than thirty entries on female designers as part of the 2006 Women in the Arts update. Her writing has been featured in publications such as PRINT magazine, STEP Inside Design, Form, Leonardo (MIT Press), and Design and Culture. In research and client-based work, Sherin addresses complex issues including the environment, creative thinking, and innovative problem solving that can occur across media and disciplines.
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January 5, 2024
A solid intro to graphic design. It doesn't go into much depth, but it does a fantastic job at explaining concepts in an approachable and down-to-earth way. Lots of great visual examples that are contemporary and exciting. Also the overall layout of the book is comfortable to peruse. Not a book I'd refer to as a manual, but it served as a nice gateway and complement to my other reading material.
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