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296 pages, Kindle Edition
First published January 1, 2012
Running Lean is a handbook for practicing entrepreneurs who want to increase their odds of success.
Not only does this approach delay validation of one of the riskier parts of the model (because it鈥檚 too easy for a user to say yes), but a lack of strong customer "commitment" can also be detrimental to optimal learning.
I can already hear someone saying "just charge less and you'll get four times as many customers- which is twice as much money!". This will also multiply the support burden (and probably by more than 2x). Lower price means more people will buy a product on a whim. I'd rather have fewer customers that have done the research, compared multiple products, and is willing to pay a higher price for a product that fits their needs.