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620 pages, Paperback
First published January 1, 1992
That fall of 1958, [Dean Martin:] also sold his name and likeness to Liebmann Breweries in New York: " 'You may need good luck on the links,' says the famous crooner, 'but not at the nineteenth hole. You always score with Rheingold Extra Dry.' " He was now in the company of Ernest Hemingway, who, six years before, had put his name to the immortal advertising prose: "I would rather have a bottle of Ballantine Ale than any other drink after fighting a really big fish." A few months later, a "Playhouse 90" production of Hemingway's For Whom the Bell Tolls shared a television evening with "The Dean Martin Show." One New York reviewer found the former "hopelessely confused, pretentious, dated"; the latter, with "no pretenses at art or esthetics," on the other hand, "was thoroughly pleasant." Beaten now by Dean in both the literary and television arenas, Hemingway spent his final two years on earth in a slow, sad march to the grave.