Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.
Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
This book has basically three parts: 1) surprisingly lengthy explanation about SEO, 2) general mentions for Flash optimization and SWFObject/SWFAddress tutorial, 3) optimization for Flex. The SWFAddress tutorial was the main highlight of the entire volume. The book could totally do without introduction about SEO - a brief overview would be nice, but in my opinion there was no need to go into such detail, especially that the following Flash part was surprisingly brief. I feel none the wiser about optimizing Flash except the vague notion that I should use SWFAddress. I can't believe there is so little to optimizing Flash; in fact, online articles turn up more info. I have no idea about Flex, so I didn't read that part.
The last section of the book are two case studies on live websites. They aren't very ambitious, but it's nice to see the working code and the process of applying changes. It helped a lot in processing all the theory from the previous chapters.