The time-honored tradition of defining career development exclusively in terms of promotions, moves, and title changes is dead. Beyond, between, and besides the climb up the positional ladder, there are many other ways that employees can―and want to―grow. However, many organizations still operate under the notion that promotions are the only option for career development, leaving employees disengaged, managers frustrated, and the business disadvantaged in its efforts to retain talent.
The good news is that career development is so much more than promotions alone, and managers are in a powerful position to redefine career development and create positive results for their employees and their organizations in this area.
In Promotions Are So Yesterday, Julie Winkle Giulioni offers you a new approach for developing your employees' careers and helping them thrive in a company when promotions are not readily available. Discover an easy-to-apply framework of seven alternative dimensions of development (contribution, competence, confidence, connection, challenge, contentment, and choice) that will engage your employees―dynamic opportunities for growth that are completely within your control as a manager.
Promotions Are So Yesterday is filled with practical advice, nearly 100 questions to spark reflection and productive dialogue, and actionable templates and tools that managers can use with employees. Help bring your employees and your organization to even greater achievement with a strategy that will increase your employees' job satisfaction, performance, knowledge, and skills, and strengthen your organization's workforce.
Julie Winkle Giulioni is a champion for workplace growth and development. She believes that everyone deserves the opportunity to reach their potential. And she supports organizations and leaders who want to make that happen with keynote speeches, consulting and training.
Julie is the co-author of the international bestseller, Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want, translated into seven languages. Her latest book, Promotions Are So Yesterday: Redefine Career Development. Help Employees Thrive, will be released by ATD Press in March 2022.
She is a regular columnist for Training Industry Magazine and SmartBrief and contributes articles on leadership, career development, and workplace trends to numerous publications including The Economist.
Named by Inc. Magazine as a Top 100 Leadership Speaker, Julie’s in-person and virtual keynotes and presentations offer fresh, inspiring, yet actionable strategies for leaders who are interested in their own growth as well as supporting the growth of others.
Her firm, DesignArounds, creates and offers training to organizations worldwide and has earned praise and awards from Human Resource Executive Magazine’s Top Ten Training Products, New York Film Festival, Brandon Hall, and Global HR Excellence Council.
Workers commonly judge their professional selves by their job title, salary, or position on the organization’s hierarchy. Unfortunately, only so many people can receive promotions. Thus, managers cannot reward everyone on the team with success. How should they manage and develop careers then when not everyone is immediately moving towards high placement? Winkle Giulioni suggests a paradigm shift in management thinking towards alternative dimensions of career development, something she calls the “seven C’s.�
Contribution, competence, connection, confidence, challenge, contentment, and choice are all dimensions of career that managers can develop in everyone. These qualities share a common characteristic of being worker-driven instead of governed “from above.� That makes all work done at all levels inherently valuable. These traits are not mere add-ons to work but central, defining features of what constitutes a successful career.
Winkle Giulioni acknowledges that each employee might hold different aspects of the seven C’s to be more important personally. She suggests that managers seek to develop those individually identified traits with each direct report. The focus on the individual will make the work more subjectively gratifying to the employee while often bringing better results to the company. (At least, that’s how she presents the theory.)
At around 150 pages, this book is a short and quick read. I wish it were filled out more, however, with data that tests the hypotheses. How does this new paradigm improve a company’s impact or bottom line? Does it aid employee retention and satisfaction, which also form important gauges? Winkle Giulioni provides no supporting empirical proof for her contentions, no case studies or numbers to go along with her suggestions. That would transform her book filled with steady sage advice into an irresistable home run.
This book is geared to managers who are in charge of employees, not towards the employees themselves. It suggests ways to cultivate these traits in other people, not yourself. That places it in the genre of management and career development, not self-help. The writing is engaging and inspiring, but the material is fairly one-dimensional and in need of grounding in research.
Thank you to NetGalley for the gifted copy for my honest review.
I love Julie Winkle Giulioni and have seen her speak at a conference I attended. I think she offers some valuable feedback in this book on how to get yourself to stand out, but also help you if you feel stuck or stranded. She offered different perspectives on exercises that could be completed to help you figure out what's important. I have personally been struggling with this in my career and I think of "what's next to help me elevate?" I loved the exercise of questions to clarify a contribution focus, which helps you figure out what's important to you. There is also a development planner to go along with it.
This book is a great addition to "See them Grow or Watch them Go" and should be in any persons career development library.
Julie does a great job reminding leaders that career development can be achieved in many ways. By tuning into the needs of the employee via her 8 C's model, the manager can keep the employee engaged, loyal and productive for years to come.
Interesting, not bad ideas more like a manual than a book. More than anything it's important to talk to your employees most managers don't do even that.
Probably 3.5 stars, nothing earth shattering or brand new conceptually, but the author did a good job laying things out and providing really good examples.