en-US Sat, 25 Jun 2022 09:40:56 -0700 60 144 41 /images/layout/goodreads_logo_144.jpg 36793927 28 Unknown رءوف 0 3.67 2003
author: Unknown
name: رءوف
average rating: 3.67
book published: 2003
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]]> 34890015 Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts.

When asked simple questions about global trends��what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school—we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.

In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).

Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.

It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.

Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future. ]]> 342 Hans Rosling 1473637465 رءوف 0 4.34 2018
author: Hans Rosling
name: رءوف
average rating: 4.34
book published: 2018
rating: 0
read at: 2020/07/02
date added: 2020/07/02
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]]> 40549476 #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work.* The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.'A very accessible way into Godin's thinking . . . Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way ' The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.]]> 271 Seth Godin رءوف 5 3.90 2018
author: Seth Godin
name: رءوف
average rating: 3.90
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]]> 85906 --Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.
--Bo Burlingham, editor-at-large, Inc. magazine , and author of Small Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.
--Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor or Wired and author of The How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking]]> 285 John Jantsch 078522100X رءوف 4 3.94 2006
author: John Jantsch
name: رءوف
average rating: 3.94
book published: 2006
rating: 4
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]]> 15751404 The Tipping Point, Blink, and Outliers, Malcolm Gladwell has explored the ways we understand and change our world. Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most practical and provocative book Malcolm Gladwell has ever written.]]> 305 Malcolm Gladwell 0316204366 رءوف 4 3.97 2013
author: Malcolm Gladwell
name: رءوف
average rating: 3.97
book published: 2013
rating: 4
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date added: 2016/03/12
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Not the best book of Malcolm Gladwell by any means. I was expecting more.
]]> 22635857
Please note that this comic is formatted to be read on e-Reader devices such as the Kindle, iPad, and other mobile tablets/smart phones with the Kindle App. And so the pages are formatted on the LANDSCAPE Mode to maximize screen size display. If you use your PC Desktop/Laptop to read it, the pages will appear sideways.]]> 19 Raouf Shabayek رءوف 5 4.67 2011
author: Raouf Shabayek
name: رءوف
average rating: 4.67
book published: 2011
rating: 5
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date added: 2015/09/29
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]]> 21848655 Raouf Shabayek 130123608X رءوف 5 4.50 2012
author: Raouf Shabayek
name: رءوف
average rating: 4.50
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rating: 5
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]]> 21637564 Raouf Shabayek 1476487235 رءوف 5 5.00 2012
author: Raouf Shabayek
name: رءوف
average rating: 5.00
book published: 2012
rating: 5
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]]> 9122975
Dubai is simply a major hub for the Middle East. Like a magnet it attracts visitors from around the world, especially the West. Businesses from all over the world are welcome in the city.

The Western professional may find a need to explore what the city has to offer in career opportunities. Western professionals are well-paid and sought after by many companies situated in Dubai. There are virtually no income tax responsibilities for certain professions. This is by far one of the biggest perks to working in Dubai.

Once you have secured a professional opportunity in Dubai, you will have to quickly become familiar with the cultural nuances, societies, and the intricacies of everyday living in Dubai. This guide is intended to help you prepare for the big move to Dubai, and it is designed to facilitate the process of getting acclimated to life in the new vibrant city that is Dubai.

Dubai is one of the seven emirates of the United Arab Emirates (UAE). It is located south of the Arabian / Persian Gulf on the Arabian Peninsula. Dubai is the second most populous ((1.87 Million in Oct 2010, according to officials) and the second largest emirate by area, after Abu Dhabi, the capital of UAE.]]> 71 Raouf Shabayek رءوف 5 3.67 2010
author: Raouf Shabayek
name: رءوف
average rating: 3.67
book published: 2010
rating: 5
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]]> 21647668 Raouf Shabayek 1452397635 رءوف 5 4.50 2010
author: Raouf Shabayek
name: رءوف
average rating: 4.50
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rating: 5
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]]> 17621425 160 رءوف شبايك 9776277225 رءوف 5 3.79 2010
author: رءوف شبايك
name: رءوف
average rating: 3.79
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]]> 6494961
من حين لآخر، يحتاج الواحد منا لسماع هذه المقولات، خاصة الإيجابية التحفيزية منها، ذلك أن ذاكرة الإنسان تتسرب منها المعلومات بمعدل بطيء، ولذا نحتاج في كل حين لإعادة شحن بطاريات الأمل والتفاؤل في نفوسنا، ولذا نحتاج لمثل هذا الكتاب الذي حاولت فيه جمع أفضل ما وجدت من مقولات التحفيز والنجاح.

غرضي من ترجمة وجمع هذه المقولات زرع الأمل في النفوس، وبث الهمة في القلوب، وإخراج أفضل ما في داخل كل واحد منا، والتأكيد على أن من جد وجد، وأن عاقبة المحاولات الدءوبة خير.]]> 128 رءوف شبايك رءوف 4 3.91
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]]> 4414951
ترجمة: رءوف شبايك]]> 167 Sun Tzu رءوف 5 3.57 -400
author: Sun Tzu
name: رءوف
average rating: 3.57
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]]> 16194747
The world of social media is ever evolving and you certainly don't want to be left back in the cyber dust! This book-and-DVD combo provides you with everything you need to know in order to plan effective marketing strategies on social media sites. The bundle includes the updated "Social Media Marketing All-in-One For Dummies, 2nd Edition" book and a DVD with 90 minutes of social media marketing video training.

This value-packed combo includes essential information on the new and latest tools and services available in the world of social media. The all-in-one approach offers techniques and advice on popular social media sites such as Pinterest, Google+, Facebook, Twitter, YouTube, LinkedIn, Groupon, Foursquare, and more.Walks you through creating a consistent branded look for all of the social networksExplains ways to control what content from your site is sharedAddresses how to use the new Facebook Page Manager applicationsDetails how to collect and analyze metricsZeroes in on helping your business develop a social media strategy, solicit buy-in from upper management, engage influencers, and evaluate the results

"Social Media Marketing All-in-One For Dummies, Book +DVD Bundle, 2nd Edition" contains everything your business needs for a successful social media campaign.]]> 840 Deborah Ng 1118505409 رءوف 3 3.38 2010
author: Deborah Ng
name: رءوف
average rating: 3.38
book published: 2010
rating: 3
read at: 2014/06/12
date added: 2014/06/12
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]]> 6315594
انظر إلى الرجل المحنك الذي يدير الشركات الكبار، انظر إليه لينًا طيعًا في يد طفله الصغير والخبير بأبيه، والذي يعرف كيف يراود أباه حتى يحصل منه على ما يريده. من أي كتاب أو مصدر تعلم هذا الطفل كيف يقنع أباه بأن يشتري منه بضاعته؟ من علم الطفل داخلنا كل هذا؟ إنها الفطرة التي أودعها الله فينا جميعا، ولذا حين تقول لي لا أستطيع التسويق، فأنا أرفض قبول ذلك منك، أنت تستطيع التسويق لنفسك، لكنك أنت من يرفض ذلك.

بعد هذه المقدمة المقنعة، يشرح الكتاب بعض أساسيات التسويق، ثم يعرض كما كبيرا من حملات التسويق الناجحة والدروس المستفادة منها والتي يمكن تطبيقها على المستوى الفردي والجماعي.

كتاب يناسب بالأكثر الشركات الناشة والصغيرة ومسؤولي التسويق وكل من يريد زيادة أرباحه.

قراءة ممتعة.]]> 114 رءوف شبايك رءوف 5 3.78 2009
author: رءوف شبايك
name: رءوف
average rating: 3.78
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]]> 13718614 Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In "The Power of Habit, "award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, "The Power of Habit" contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.]]> 371 Charles Duhigg 0434020362 رءوف 4 3.99 2012
author: Charles Duhigg
name: رءوف
average rating: 3.99
book published: 2012
rating: 4
read at: 2013/04/12
date added: 2013/06/12
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كتاب يفتح العيون على أفكار جديدة وطرق جديدة للتعامل مع الأمور، خاصة عند التعامل مع الدوافع والأسباب التي تفسر لنا لماذا نفعل ما نفعله، ولنفهم القوة وراء العادات التي تتحكم فينا دون أن ندرك.
]]> 10296916 122 رءوف شبايك رءوف 5 3.81
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average rating: 3.81
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]]> 12605157 ��
“Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1�� New York Times ��bestseller ��The Happiness Project
��
Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job�� or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.��
��
Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies.��In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
��
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.��It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for.�� You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
��
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.��Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish�� sell ��him the fish instead; and in the battle between planning and action, action wins.
��
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.��Today, we know that it’s up to us to change our lives.��And the best part is, if we change our�� own ��life, we can help others change�� theirs. ��This remarkable book will start you on your way.]]> 268 Chris Guillebeau 0307951529 رءوف 4
في رأيي المتواضع الكتاب له مدى زمني مؤثر قصير، يعني في العام المقبل ستكون معلوماته قديمة

ملخص الكتاب عرض لقصص أناس بدأوا مشاريعهم عند المئة دولار، يزيد أو يقل، ويسرد قصصا من الحياة أو بالأحرى من الواقع الأمريكي لأناس بدأوا بأضيق الامكانيات وحققوا نجاحات تجارية كبيرة]]> 3.89 2012
author: Chris Guillebeau
name: رءوف
average rating: 3.89
book published: 2012
rating: 4
read at: 2012/10/22
date added: 2012/10/22
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الكتاب لا يحمل جديدا لمن سبق له قراءة كتب أخرى عن العصامية وريادة الأعمال والانتربنورشيب

في رأيي المتواضع الكتاب له مدى زمني مؤثر قصير، يعني في العام المقبل ستكون معلوماته قديمة

ملخص الكتاب عرض لقصص أناس بدأوا مشاريعهم عند المئة دولار، يزيد أو يقل، ويسرد قصصا من الحياة أو بالأحرى من الواقع الأمريكي لأناس بدأوا بأضيق الامكانيات وحققوا نجاحات تجارية كبيرة
]]> 6493744 وهذا الكتاب عبارة عن محاولة لإقناعك بأن تجيب بالنفى على كل هذه التساؤلات من خلال قصص نجاح أناس تحلوا بالتفاؤل وتحملوا الصعاب حتى أدركوا النجاح، وقد جمعها الكاتب رءوف شبايك فى كتابه (25 قصة نجاح)، موضحاً كيف واجهتهم بدايات صعبة وعثرات قوية وكيف تغلبوا عليها ووصلوا إلى قمم المجد.
]]> 136 رءوف شبايك رءوف 5 3.61 2007
author: رءوف شبايك
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average rating: 3.61
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]]> 760025 224 Al Ries 0071373586 رءوف 5
If you think it can't happen to you, or you can't go wrong with your marketing decisions, think again, read that book.

Blast from the past!]]> 4.03 1980
author: Al Ries
name: رءوف
average rating: 4.03
book published: 1980
rating: 5
read at: 2012/05/05
date added: 2012/05/15
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Although this book dates back to the 80s, but you will be amazed how giant companies made the same marketing mistakes, and vanished into oblivion because of their arrogance and negligence of the basic rules.

If you think it can't happen to you, or you can't go wrong with your marketing decisions, think again, read that book.

Blast from the past!
]]> 10219565 رءوف شبايك رءوف 0 3.56
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]]> 6885865
بعدما تنتهي من قراءة كتابي هذا، ستستطيع بعدها أن تكتب ما تريده، ثم تنشره عبر موقع لولو في كتاب فعلي، تمسكه بيديك بعدما تشتريه، وبعدما توقن بسهولة الأمر، وتتشجع لتؤلف الكتاب الثاني والثالث، ستجد أن الأمر غاية في السهولة، بل وستدمنه بعد فترة، مثلي تماما، فأنا ظننت أني سأقف بعد كتاب أو اثنين، وها هو كتابي الرابع بين يديك تقرأه.]]> 66 رءوف شبايك رءوف 0 3.64
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average rating: 3.64
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]]>