Jorge's bookshelf: all en-US Sun, 13 Feb 2022 02:36:28 -0800 60 Jorge's bookshelf: all 144 41 /images/layout/goodreads_logo_144.jpg Thinking In Systems: A Primer 3828902 Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.

Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.

While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.

In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.]]>
218 Donella H. Meadows 1603580557 Jorge 0 to-read 4.17 2008 Thinking In Systems: A Primer
author: Donella H. Meadows
name: Jorge
average rating: 4.17
book published: 2008
rating: 0
read at:
date added: 2022/02/13
shelves: to-read
review:

]]>
<![CDATA[The End of Marketing as We Know It]]> 1280061 272 Sergio Zyman 0887309836 Jorge 0 to-read 3.74 The End of Marketing as We Know It
author: Sergio Zyman
name: Jorge
average rating: 3.74
book published:
rating: 0
read at:
date added: 2022/02/13
shelves: to-read
review:

]]>
<![CDATA[Sobrenatural: Gente corriente haciendo cosas extraordinarias]]> 38921682 The author of the New York Times bestseller You Are the Placebo, as well as Breaking the Habit of Being Yourself and Evolve Your Brain, draws on research conducted at his advanced workshops since 2012 to explore how common people are doing the uncommon to transform themselves and their lives. Becoming Supernatural marries the some of the most profound scientific information with ancient wisdom to show how people like you and me can experience a more mystical life.

Readers will learn that we are, quite literally supernatural by nature if given the proper knowledge and instruction, and when we learn how to apply that information through various meditations, we should experience a greater expression of our creative abilities; that we have the capacity to tune in to frequencies beyond our material world and receive more orderly coherent streams of consciousness and energy; that we can intentionally change our brain chemistry to initiate profoundly mystical transcendental experiences; and how, if we do this enough times, we can develop the skill of creating a more efficient, balanced, healthy body, a more unlimited mind, and greater access to the realms of spiritual truth. Topics include:

Demystifying the body’s 7 energy centers and how you can balance them to heal How to free yourself from the past by reconditioning your body to a new mind How you can create reality in the generous present moment by changing your energy The difference between third-dimension creation and fifth-dimension creation The secret science of the pineal gland and its role in accessing mystical realms of reality The distinction between Space-Time vs. Time-Space realities

And much more...

]]>
570 Joe Dispenza 8417180486 Jorge 0 to-read 4.34 2017 Sobrenatural: Gente corriente haciendo cosas extraordinarias
author: Joe Dispenza
name: Jorge
average rating: 4.34
book published: 2017
rating: 0
read at:
date added: 2020/05/11
shelves: to-read
review:

]]>
<![CDATA[Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team]]> 25650387 Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies large and small to find the answer—and it’s one that may surprise you. Typically, the issue lies not with the sales team—but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance.

In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. The good news: with the right guidance, results can be transformed. Blending blunt, practical advice with funny stories from the field, this book helps you:

� Implement a simple framework for sales leadership
� Foster a healthy, high-performance sales culture
� Conduct productive meetings
� Create a killer compensation plan
� Put the right people in the right roles
� Coach for success
� Retain top producers and remediate underperformers
� Point salespeople at the proper targets
� Sharpen your sales story
� Regain control of your calendar
� And more

Long on solutions and short on platitudes, Sales Management. Simplified. delivers the tools you need to succeed.

]]>
224 Mike Weinberg 0814436439 Jorge 0 to-read 4.29 2015 Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team
author: Mike Weinberg
name: Jorge
average rating: 4.29
book published: 2015
rating: 0
read at:
date added: 2020/05/11
shelves: to-read
review:

]]>
Leonardo da Vinci 34684622 600 Walter Isaacson 1501139150 Jorge 0 to-read 4.19 2017 Leonardo da Vinci
author: Walter Isaacson
name: Jorge
average rating: 4.19
book published: 2017
rating: 0
read at:
date added: 2020/05/11
shelves: to-read
review:

]]>
<![CDATA[Indie Games: From Dream to Delivery]]> 38611653 A Step-by-Step Master Class in Indie Game Development, from the Creator of the Emmy® Winning Neverwinter Nights�Honors for Don Daglow's From Dream to Delivery Winner, 2019 Independent Press Book Awards Winner, Kirkus Top 100 Indie Books of 2019 Finalist, 2020 Top Shelf Book Awards Finalist, Foreword INDIES Book of the Year Awards Finalist, National Indie Excellence Awards Finalist, Next Generation Indie Book Awards Finalist, Book Excellence Awards"Don Daglow has survived 40+ years creating games and always retained his positive attitude. Learn from the master." � Jeff Braun, co-founder of Maxis (Sim City, The Sims) "I was impressed with the organizational wisdom. I wish that I had been able to read this book 30 years ago." -- Chris Crawford, pioneering game designer and Founder of the Game Developers Conference "The best book to start with if you are considering developing your own game... Daglow brings you his years of experience in game design and development in a straightforward and comprehensive guide. He will show you a step by step method, proven techniques, and pitfalls to avoid� It makes no false promises... Daglow writes in a voice that is a cross between a patient sage under a Bodhi tree and a hardcore street philosopher strengthened by mixed realities� The insights and nuggets of truth... will temper your idealism with realism [and] stoke the fires of your passion." � Readers� Favorite; August, 2019The only indie games book that asks, "What do you want to do?" before it starts telling you, "Here's what you need to do."Six sets of questions to review and refine your vision, skills and plansOver 500 pages of experience-based lessons from a 3-time Inc. 500� CEO and award-winning game designerBased on Don Daglow’s top-rated sessions at major games conferences around the worldIntroduction by indie games pioneer Rami IsmailThe only person who can define the path to creating your indie game is you. Indie From Dream to Delivery helps you do just that, by leading you through a guided conversation with yourself. Section by section, you’ll record your answers to carefully chosen questions. Then we’ll use your unique personal responses to build the customized roadmap you need to turn your indie game into reality. Techniques to use, traps to avoid, terminology to understand. And how to fit it all into your life without damaging your relationships or your future.Never started a business? We’ve got it covered. Skip what you already know, dig deeper on things you want to learn.It’s the one book you need to take your indie game from dream to delivery.]]> 647 Don L. Daglow 0996781560 Jorge 0 currently-reading 4.50 Indie Games: From Dream to Delivery
author: Don L. Daglow
name: Jorge
average rating: 4.50
book published:
rating: 0
read at:
date added: 2018/10/28
shelves: currently-reading
review:

]]>
Theory of Fun for Game Design 10481839 258 Raph Koster Jorge 0 currently-reading 4.03 2004 Theory of Fun for Game Design
author: Raph Koster
name: Jorge
average rating: 4.03
book published: 2004
rating: 0
read at:
date added: 2018/09/07
shelves: currently-reading
review:

]]>
<![CDATA[Game Project Completed: How Successful Indie Game Developers Finish Their Projects]]> 21567942 Learn How To Become A Successful Indie Game Developer.Most game development books address design, coding, graphics or similar topics. They teach you how to make games. This book does not show you how to make games. It shows you how to take your game project to the finish line. Many game projects never make it beyond the alpha state.

Game Development Success Is All About The Inner Game.Being a successful game developer does not (just) mean being a great programmer, a smart game designer or a gifted artist. It means dominating the inner game of game making. This separates the pros from the wannabes. It's the knowledge of how to stay focused, motivated and efficient during your game projects. It's the skillset of keeping things simple and avoiding misleading dreams of the next overnight success. Finally it's about thinking as a salesperson, not just as a designer, programmer or artist.]]>
116 Thomas Schwarzl Jorge 5 3.64 2014 Game Project Completed: How Successful Indie Game Developers Finish Their Projects
author: Thomas Schwarzl
name: Jorge
average rating: 3.64
book published: 2014
rating: 5
read at: 2018/07/28
date added: 2018/07/28
shelves:
review:

]]>
<![CDATA[Market Your Indie Game Like A Pro: Techniques Beyond App Store Optimization]]> 32184645
With a well-known discovery technique, App Store Optimization (ASO) is not enough game marketing effort anymore. This practical guide to market your indie game offers detailed information on the various topic from advertising, PR and building up right marketing assets.

You will explore core questions and challenges in game marketing, and learn from real world experiences. You will learn every way to market your indie game with almost zero budget and understand how paid marketing for games actually work.

Who this book is for?

- If you just developed your first game and need a resourceful guide for your next one.

- If you have just started developing your game because you will save yourself a lot of time and money and secured its good exposure.

- If you are still planning your game at early stages, This book is going to be your ideal guide.

- If you’re a marketing consultant or aspiring digital marketer, You can use this book for providing indie game digital marketing and broaden your area of expertise.]]>
90 Amol Wagh Jorge 0 currently-reading 3.65 Market Your Indie Game Like A Pro: Techniques Beyond App Store Optimization
author: Amol Wagh
name: Jorge
average rating: 3.65
book published:
rating: 0
read at:
date added: 2017/11/24
shelves: currently-reading
review:

]]>
<![CDATA[Wired to Eat: Turn Off Cravings, Rewire Your Appetite for Weight Loss, and Determine the FoodsThat Work for You]]> 33370667 New York Times bestselling author of The Paleo Solution...

One Month to Reset Your Metabolism for Lasting Fat Loss
One Week to Discover the Carbs that are Right for You
Ěý
Do you struggle to lose weight and get healthy? Are you playing the blame-game and berating yourself for "cheating" on your diet? ĚýThis struggle should come as no surprise, as we are genetically wired to eat more and move less, the exact opposite of the advice we are often given. ĚýNow there is a more customized weight loss solution that works with your body, a solution based not on arbitrary restriction of foods but on what works for YOU. Developed by former research biochemist, health expert, and bestselling author Robb Wolf,ĚýWired to EatĚýoffers an eating program, based on groundbreaking research, that will rewire your appetite for weight loss and help you finally determine the optimal foods for your diet and metabolism.

With Wolf’s bestselling book, The Paleo Solution, he helped hundreds of thousands of people lose weight by eating a low-carb Paleo diet, but Paleo is only a starting point, not a destination.Ěý Now, he'll share a more customized way of eating that may be the key to permanent weight loss and better health. You'll start with Wolf’s 30-Day Reset, complete with detailed meal plans, to help you restore your body's blood sugar levels, repair your appetite, and reverse insulin resistance. Once you've completed this phase of the plan, the unique 7-Day Carb Test will help you determine what amounts and types of carbs you can tolerate.Ěý

No more guessing. Now you can find out for yourself which foods you can and cannot eat, instead of relying on a one-size-fits all diet. The 60 whole-food, paleo-based recipes are there to aid you on your journey, and Wolf includes meal plans for people who suffer with autoimmune diseases, as well as a separate chapter on nutritional ketosis.

Transform your diet by discovering your peronalized weight loss blueprint with Wired to Eat.]]>
388 Robb Wolf 0451498577 Jorge 0 to-read 4.06 2017 Wired to Eat: Turn Off Cravings, Rewire Your Appetite for Weight Loss, and Determine the FoodsThat Work for You
author: Robb Wolf
name: Jorge
average rating: 4.06
book published: 2017
rating: 0
read at:
date added: 2017/11/17
shelves: to-read
review:

]]>
<![CDATA[Mating in Captivity: Sex, Lies and Domestic Bliss]]> 19384590
In Mating in Captivity, Esther Perel looks at the story of sex in committed couples. Modern romance promises it all - a lifetime of togetherness, intimacy and erotic desire. In reality, it's hard to want what you already have. Our quest for secure love conflicts with our pursuit of passion. And often, the very thing that got us to into our relationships - lust - is the one thing that goes missing from them.

Determined to reconcile the erotic and the domestic, Perel explains why democracy is a passion killer in the bedroom. Argues for playfulness, distance, and uncertainty. And shows what it takes to bring lust home. Smart, sexy and explosively original, Mating in Captivity is the monogamist's essential bedside read.
"]]>
276 Esther Perel 1444717618 Jorge 5 4.37 2006 Mating in Captivity: Sex, Lies and Domestic Bliss
author: Esther Perel
name: Jorge
average rating: 4.37
book published: 2006
rating: 5
read at:
date added: 2016/08/29
shelves:
review:

]]>
<![CDATA[Hooked: How to Build Habit-Forming Products]]> 23567071 Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."]]>
256 Nir Eyal 0241971853 Jorge 5 Brillante!

Sin duda ejercicios clasificatorios que me harán que mejoremos nuestros juegos y apps en KaraOKulta.com ! Simplemente brutal claridad el que se puedan evaluar las cosas a través de un "sistema" o procedimiento. :)]]>
4.26 2013 Hooked: How to Build Habit-Forming Products
author: Nir Eyal
name: Jorge
average rating: 4.26
book published: 2013
rating: 5
read at: 2016/02/14
date added: 2016/02/14
shelves:
review:
Brillante!

Sin duda ejercicios clasificatorios que me harán que mejoremos nuestros juegos y apps en KaraOKulta.com ! Simplemente brutal claridad el que se puedan evaluar las cosas a través de un "sistema" o procedimiento. :)
]]>
<![CDATA[Administra tu Pasion. America Latina 2050: Un Gamer A La Vez]]> 17828405
Si no estás jugando videojuegos, te estás perdiendo de mucho más que solamente una opción de entretenimiento. Te estás perdiendo de una habilidad y una herramienta que EL MUNDO PROFESIONAL comenzará a exigir de la misma forma que hoy exige el acceso, conocimiento y uso de una computadora o de Internet.
�
Si, en cambio, eres un videojugador asiduo, tienes claro que los videojuegos están influyendo al mundo más allá del monitor, la consola, el móvil y el juego en línea. Ya hay muchos libros sobre el tema. Lo que este libro intenta aportar es que no solo los videojuegos sino LOS VIDEOJUGADORES influirán también en ese mundo que se está gestando.
�
Quien lo sea o quien conozca a uno, sabe que un videojugador "de hueso colorado"(o 'hardcore gamer') es una de las personas más apasionadas que existen.
�
Sí: Pasión. Tanto o más que un emprendedor, creo. El tema es que la mayoría del tiempo, la pasión videojugadora no siempre está invertida en "el mundo real" ni para los mejores resultados. Con el libro quiero arrojar algunas ideas sobre dónde y cómo puede enfocarse esa capacidad.
�
La pasión que lleva a acabar misiones, a jugar en equipo, a investigar a fondo, a resistir fracasos y a conectar profundamente mientras se compite es la misma pasión, que bien administrada, moldeará individuos, empresas, países y regiones (especialmente regiones como América Latina) en los siguientes 30 años.�

Los videojuegos ya cambiaron al mundo. Es turno de los videojugadores.]]>
142 Mario E. Valle Reyes 061580487X Jorge 0 currently-reading 3.73 2013 Administra tu Pasion. America Latina 2050: Un Gamer A La Vez
author: Mario E. Valle Reyes
name: Jorge
average rating: 3.73
book published: 2013
rating: 0
read at:
date added: 2016/02/11
shelves: currently-reading
review:

]]>
<![CDATA[Breviario de Podredumbre (Spanish Edition)]]> 594086
"Kökeninde aldatıcı ve yıkıma mahkûm olmayan hiçbir 'yeni' hayat görmedim şimdiye kadar. Her insanın zaman içinde ilerleyip bunaltılı bir geviş getirmeyle kendini tecrit ettiğini, yenilenme niyetine de ümitlerinin beklenmedik yüz buruşturmasıyla karşılaşıp kendi içine düştüğünü gördüm."

� E. M. Cioran]]>
0 Emil M. Cioran 950511110X Jorge 5 4.00 1949 Breviario de Podredumbre (Spanish Edition)
author: Emil M. Cioran
name: Jorge
average rating: 4.00
book published: 1949
rating: 5
read at:
date added: 2015/09/27
shelves:
review:

]]>
Albert Camus, L'étranger 124383 64 G.V. Banks 0852613180 Jorge 0 to-read 4.17 1993 Albert Camus, L'étranger
author: G.V. Banks
name: Jorge
average rating: 4.17
book published: 1993
rating: 0
read at:
date added: 2014/01/02
shelves: to-read
review:

]]>
<![CDATA[Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist]]> 11865558 Praise for Venture Deals

"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals. This book is long overdue and badly needed."
—Fred Wilson, Managing Partner, Union Square Ventures

"Feld and Mendelson pack a graduate-level course into this energetic and accessible book.?The authors' frank style and incisive insight make this a must-read for high-growth company entrepreneurs, early-stage investors, and graduate students.?Start here if you want to understand venture capital deal structure and strategies.?I enthusiastically recommend."
—Brad Bernthal, CU Boulder, Associate Clinical Professor ofLaw, Technology Policy, Entrepreneurial Law

"A must-read book for entrepreneurs.?Brad and Jason demystify the overly complex world of term sheets and M&A, cutting through the legalese and focusing on what really matters.?That's a good thing not just for entrepreneurs, but also for venture capitalists, angels, and lawyers.?Having an educated entrepreneur on the other side of the table means you spend your time negotiating the important issues and ultimately get to the right deal faster."
—Greg Gottesman, Managing Director, Madrona Venture Group

"Venture Deals is a must-read for any entrepreneur contemplating or currently leading a venture-backed company. Brad and Jason are highly respected investors who shoot straight from the hip and tell it like it is, bringing a level of transparency to a process that is rarely well understood. It's like having a venture capitalist as a best friend who is looking out for your best interests and happy to answer all of your questions."
—Emily Mendell, Vice President of Communications,National Venture Capital Association

"The adventure of starting and growing a company can be exhilarating or excruciating—or both. Feld and Mendelson have done a masterful job of shedding light on what can either become one of the most helpful or dreadful experiences for entrepreneurs—accepting venture capital into their firm. This book takes the lid off the black box and helps entrepreneurs understand the economics and control provisions of working with a venture partner."
—Lesa Mitchell, Vice President, Advancing Innovation, Kauffman Foundation

]]>
240 Brad Feld 0470929820 Jorge 5 currently-reading 4.07 2011 Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
author: Brad Feld
name: Jorge
average rating: 4.07
book published: 2011
rating: 5
read at:
date added: 2013/10/06
shelves: currently-reading
review:

]]>
<![CDATA[The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)]]> 13234710

Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.



The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.


People problems are the leading cause of failure in startups. This book offers solutions.]]>
480 Noam Wasserman 0691149135 Jorge 5 currently-reading 4.01 2011 The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)
author: Noam Wasserman
name: Jorge
average rating: 4.01
book published: 2011
rating: 5
read at:
date added: 2013/10/05
shelves: currently-reading
review:

]]>
<![CDATA[App Empire: Make Money, Have a Life, and Let Technology Work for You]]> 11309693
This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.Discover marketing strategies that few developers know and/or useLearn the success formula for getting thousands of downloads a day for one AppLearn the secret to why some Apps get visibility while others don'tGet insights to help you understand the App store market

"App Empire" delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today]]>
205 Chad Mureta 111810787X Jorge 5 3.75 2011 App Empire: Make Money, Have a Life, and Let Technology Work for You
author: Chad Mureta
name: Jorge
average rating: 3.75
book published: 2011
rating: 5
read at: 2013/10/05
date added: 2013/10/05
shelves:
review:

]]>
<![CDATA[The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman]]> 9938211 ENHANCED CD 3 * INCLUDES WORKOUT PROGRAMS TO GET YOU STARTED!

Thinner, bigger, faster, stronger... which section of the audiobook will you listen to?

Is it possible to:ĚýReach your genetic potential inĚý6 months? Sleep 2 hours per day and perform better? Lose more fat than a marathoner by bingeing? Yes, and much more.

Join author Tim Ferriss as he shares the incredible experiments he's done over 10 years to beat genetics and achieve the impossible ... for himself and more than 200 men and woman aged 18 to 70.

It's up to you to choose your own adventure: Want to lose 30 pounds of fat in 30 days without exercise?ĚýRun 50 kilometers after just 12 weeks of training? That's just the tip of the iceberg.

You don't need better genetics or more discipline. You need immediate results that compel you to continue. That's exactly what The 4-Hour Body delivers.]]>
683 Timothy Ferriss Jorge 5 currently-reading 3.78 2000 The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman
author: Timothy Ferriss
name: Jorge
average rating: 3.78
book published: 2000
rating: 5
read at:
date added: 2013/09/26
shelves: currently-reading
review:

]]>
El Principito 7719354 111 Antoine de Saint-Exupéry 9706908420 Jorge 5 4.40 1943 El Principito
author: Antoine de Saint-Exupéry
name: Jorge
average rating: 4.40
book published: 1943
rating: 5
read at:
date added: 2013/08/05
shelves:
review:

]]>
<![CDATA[Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality]]> 7696135 How the world's leading innovators push their ideas to fruition again and again

Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.

According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills.

Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as:

•Generate ideas in moderation and kill ideas liberally
•Prioritize through nagging
•Encourage fighting within your team

While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.]]>
256 Scott Belsky 159184312X Jorge 3 currently-reading 4.08 2010 Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
author: Scott Belsky
name: Jorge
average rating: 4.08
book published: 2010
rating: 3
read at:
date added: 2012/03/13
shelves: currently-reading
review:
Avanzando finalmente con este!!!! Que ya merece y traĂ­a atorado de rato! gracias hermanitou!!! @sandovalr muy necesitado en estos y todo momento sin duda! O.o
]]>
<![CDATA[I Feel Sick: A Book About a Girl (I Feel Sick #1)]]> 1375054
It revolves around Devi d. from Johnny the Homicidal Maniac (JTHM), and her dealings with the same supernatural and/or psychological forces that drove Johnny to lunacy.]]>
32 Jhonen Vásquez Jorge 4 4.19 1999 I Feel Sick: A Book About a Girl (I Feel Sick #1)
author: Jhonen Vásquez
name: Jorge
average rating: 4.19
book published: 1999
rating: 4
read at:
date added: 2012/03/13
shelves:
review:

]]>
<![CDATA[El Señor de los Anillos - Apéndices]]> 1426387 One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkness bind them

In ancient times the Rings of Power were crafted by the Elven-smiths, and Sauron, the Dark Lord, forged the One Ring, filling it with his own power so that he could rule all others. But the One Ring was taken from him, and though he sought it throughout Middle-earth, it remained lost to him. After many ages it fell by chance into the hands of the hobbit Bilbo Baggins.

From Sauron's fastness in the Dark Tower of Mordor, his power spread far and wide. Sauron gathered all the Great Rings to him, but always he searched for the One Ring that would complete his dominion.

When Bilbo reached his eleventy-first birthday he disappeared, bequeathing to his young cousin Frodo the Ruling Ring and a perilous quest: to journey across Middle-earth, deep into the shadow of the Dark Lord, and destroy the Ring by casting it into the Cracks of Doom.

The Lord of the Rings tells of the great quest undertaken by Frodo and the Fellowship of the Ring: Gandalf the Wizard; the hobbits Merry, Pippin, and Sam; Gimli the Dwarf; Legolas the Elf; Boromir of Gondor; and a tall, mysterious stranger called Strider.]]>
174 J.R.R. Tolkien 8439597495 Jorge 3 4.23 1954 El Señor de los Anillos - Apéndices
author: J.R.R. Tolkien
name: Jorge
average rating: 4.23
book published: 1954
rating: 3
read at:
date added: 2012/02/15
shelves:
review:

]]>
<![CDATA[Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors)]]> 272935 234 Blair Singer 0446678333 Jorge 4 3.96 2001 Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors)
author: Blair Singer
name: Jorge
average rating: 3.96
book published: 2001
rating: 4
read at:
date added: 2012/01/27
shelves:
review:

]]>
Blackest Night 7052524
Collecting: BLACKEST NIGHT #0-8, BLACKEST NIGHT DIRECTOR'S CUT #1.]]>
264 Geoff Johns 1401226930 Jorge 5 4.20 2009 Blackest Night
author: Geoff Johns
name: Jorge
average rating: 4.20
book published: 2009
rating: 5
read at:
date added: 2012/01/27
shelves:
review:

]]>
E-Myth Manager 7975344 More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small business owners, Michael Gerber椮trepreneur, author, and speaker extraordinaire楩res the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-sized, and very large organisations, Gerber has discovered the truth behind why management doesn′t work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all擨e E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organisation, and develop an entrepreneurial mind-set to achieve true success.

]]>
0 Michael E. Gerber 0060585927 Jorge 4 3.00 2004 E-Myth Manager
author: Michael E. Gerber
name: Jorge
average rating: 3.00
book published: 2004
rating: 4
read at:
date added: 2011/05/31
shelves:
review:

]]>
<![CDATA[Superman on the Couch: What Superheroes Really Tell Us about Ourselves and Our Society]]> 935778 192 Danny Fingeroth 0826415407 Jorge 4 3.50 2004 Superman on the Couch: What Superheroes Really Tell Us about Ourselves and Our Society
author: Danny Fingeroth
name: Jorge
average rating: 3.50
book published: 2004
rating: 4
read at:
date added: 2010/07/19
shelves:
review:

]]>
How to Write Comic Books 2081446 64 S.A. Bennett 094409922X Jorge 4 4.67 1992 How to Write Comic Books
author: S.A. Bennett
name: Jorge
average rating: 4.67
book published: 1992
rating: 4
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[The Hobbit, or There and Back Again]]> 5907 Written for J.R.R. Tolkien’s own children, The Hobbit met with instant critical acclaim when it was first published in 1937. Now recognized as a timeless classic, this introduction to the hobbit Bilbo Baggins, the wizard Gandalf, Gollum, and the spectacular world of Middle-earth recounts of the adventures of a reluctant hero, a powerful and dangerous ring, and the cruel dragon Smaug the Magnificent. The text in this 372-page paperback edition is based on that first published in Great Britain by Collins Modern Classics (1998), and includes a note on the text by Douglas A. Anderson (2001).]]> 366 J.R.R. Tolkien Jorge 5 4.29 1937 The Hobbit, or There and Back Again
author: J.R.R. Tolkien
name: Jorge
average rating: 4.29
book published: 1937
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[The Return of the King (The Lord of the Rings, #3)]]> 18512 here.

The Companions of the Ring have become involved in separate adventures as the quest continues. Aragorn, revealed as the hidden heir of the ancient Kings of the West, joined with the Riders of Rohan against the forces of Isengard, and took part in the desperate victory of the Hornburg. Merry and Pippin, captured by Orcs, escaped into Fangorn Forest and there encountered the Ents. Gandalf returned, miraculously, and defeated the evil wizard, Saruman. Meanwhile, Sam and Frodo progressed towards Mordor to destroy the Ring, accompanied by SmEagol--Gollum, still obsessed by his 'precious'. After a battle with the giant spider, Shelob, Sam left his master for dead; but Frodo is still alive--in the hands of the Orcs. And all the time the armies of the Dark Lord are massing. J.R.R. Tolkien's great work of imaginative fiction has been labeled both a heroic romance and a classic fantasy fiction. By turns comic and homely, epic and diabolic, the narrative moves through countless changes of scene and character in an imaginary world which is totally convincing in its detail.]]>
404 J.R.R. Tolkien Jorge 5 4.54 1955 The Return of the King (The Lord of the Rings, #3)
author: J.R.R. Tolkien
name: Jorge
average rating: 4.54
book published: 1955
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[The Two Towers (The Lord of the Rings, #2)]]> 15241
Frodo and his Companions of the Ring have been beset by danger during their quest to prevent the Ruling Ring from falling into the hands of the Dark Lord by destroying it in the Cracks of Doom. They have lost the wizard, Gandalf, in a battle in the Mines of Moria. And Boromir, seduced by the power of the Ring, tried to seize it by force. While Frodo and Sam made their escape, the rest of the company was attacked by Orcs.

Now they continue the journey alone down the great River Anduin -- alone, that is, save for the mysterious creeping figure that follows wherever they go.]]>
322 J.R.R. Tolkien 0618346260 Jorge 5 4.45 1954 The Two Towers (The Lord of the Rings, #2)
author: J.R.R. Tolkien
name: Jorge
average rating: 4.45
book published: 1954
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[The Fellowship of the Ring (The Lord of the Rings, #1)]]> 34
One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the darkeness bind them

In ancient times the Rings of Power were crafted by the Elven-smiths, and Sauron, The Dark Lord, forged the One Ring, filling it with his own power so that he could rule all others. But the One Ring was taken from him, and though he sought it throughout Middle-earth, it remained lost to him. After many ages it fell into the hands of Bilbo Baggins, as told in The Hobbit.

In a sleepy village in the Shire, young Frodo Baggins finds himself faced with an immense task, as his elderly cousin Bilbo entrusts the Ring to his care. Frodo must leave his home and make a perilous journey across Middle-earth to the Cracks of Doom, there to destroy the Ring and foil the Dark Lord in his evil purpose.
--back cover]]>
398 J.R.R. Tolkien 0618346252 Jorge 5 4.36 1954 The Fellowship of the Ring (The Lord of the Rings, #1)
author: J.R.R. Tolkien
name: Jorge
average rating: 4.36
book published: 1954
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
El Silmarillion 757679
A El Silmarillion sigue el Akallabeth, que vuelve a narrar la caída del reino de Númenor al fin de la Segunda Edad, y por último la historia De los anillos del poder, en la que el tema de El Señor de los Anillos reaparece en la perspectiva más amplia de El Silmarillion.

Una obra de auténtica imaginación, una visión inspirada, legendaria o mítica, del interminable conflicto entre el deseo de poder y la capacidad de crear.]]>
432 J.R.R. Tolkien 8445075772 Jorge 5 3.84 1977 El Silmarillion
author: J.R.R. Tolkien
name: Jorge
average rating: 3.84
book published: 1977
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[Green Lantern: Emerald Twilight/New Dawn]]> 25786 Trade paperback. 192 Ron Marz 156389999X Jorge 5 3.84 2003 Green Lantern: Emerald Twilight/New Dawn
author: Ron Marz
name: Jorge
average rating: 3.84
book published: 2003
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
Green Lantern: Emerald Dawn 361426 144 Keith Giffen Jorge 5 3.81 1990 Green Lantern: Emerald Dawn
author: Keith Giffen
name: Jorge
average rating: 3.81
book published: 1990
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[Purple Cow: Transform Your Business by Being Remarkable]]> 641604
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Description from Amazon.com]]>
145 Seth Godin 159184021X Jorge 5 3.78 Purple Cow: Transform Your Business by Being Remarkable
author: Seth Godin
name: Jorge
average rating: 3.78
book published:
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
Speak and Grow Rich 170168 288 Dottie Walters 0134904001 Jorge 5 3.91 1989 Speak and Grow Rich
author: Dottie Walters
name: Jorge
average rating: 3.91
book published: 1989
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty]]> 40746
They show how eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.]]>
380 Rita Gunther McGrath 0875848346 Jorge 5 4.20 2000 The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty
author: Rita Gunther McGrath
name: Jorge
average rating: 4.20
book published: 2000
rating: 5
read at:
date added: 2010/07/19
shelves:
review:

]]>
<![CDATA[The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm]]> 40958
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

> Carefully observing the behavior or "anthropology" of the people who will be using a product or service

> Brainstorming with high-energy sessions focused on tangible results

> Quickly prototyping ideas and designs at every step of the way

> Cross-pollinating to find solutions from other fields

> Taking risks, and failing your way to success

> Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.


From the Hardcover edition.]]>
320 Tom Kelley 0385499841 Jorge 5 3.95 2001 The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
author: Tom Kelley
name: Jorge
average rating: 3.95
book published: 2001
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[Green Lantern, Volume 1: No Fear]]> 160844
Collecting: Green Lantern 1-6, Secret Files and Origins 2005]]>
176 Geoff Johns 140120466X Jorge 5 3.83 2006 Green Lantern, Volume 1: No Fear
author: Geoff Johns
name: Jorge
average rating: 3.83
book published: 2006
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[From Reel to Deal: Everything You Need to Create a Successful Independent Film]]> 227483 433 Dov Simens 0446674621 Jorge 5 4.02 2000 From Reel to Deal: Everything You Need to Create a Successful Independent Film
author: Dov Simens
name: Jorge
average rating: 4.02
book published: 2000
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[A Whole New Mind: Why Right-Brainers Will Rule the Future]]> 99315
Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.]]>
275 Daniel H. Pink 1594481717 Jorge 5 3.92 2004 A Whole New Mind: Why Right-Brainers Will Rule the Future
author: Daniel H. Pink
name: Jorge
average rating: 3.92
book published: 2004
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[Distributed Game Development: Harnessing Global Talent to Create Winning Games]]> 8345354 240 Tim Fields 0240812719 Jorge 4 3.75 2010 Distributed Game Development: Harnessing Global Talent to Create Winning Games
author: Tim Fields
name: Jorge
average rating: 3.75
book published: 2010
rating: 4
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[Julio Cortázar: Rayuela (Critical Guides to Spanish Texts)]]> 46180 85 Robert Brody 0729300145 Jorge 5 4.38 1976 Julio Cortázar: Rayuela (Critical Guides to Spanish Texts)
author: Robert Brody
name: Jorge
average rating: 4.38
book published: 1976
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
Rules of the Game 1714624 352 Neil Strauss 0061540455 Jorge 4 3.50 2007 Rules of the Game
author: Neil Strauss
name: Jorge
average rating: 3.50
book published: 2007
rating: 4
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[The Game: Penetrating the Secret Society of Pickup Artists]]> 900 not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year—guaranteed to change the lives of men and transform the way women understand the opposite sex forever.

On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strange—and passions lead to betrayals lead to violence. The Game is the story of one man's transformation from frog to prince—to prisoner in the most unforgettable book of the year.]]>
452 Neil Strauss 0060554738 Jorge 5 3.74 2005 The Game: Penetrating the Secret Society of Pickup Artists
author: Neil Strauss
name: Jorge
average rating: 3.74
book published: 2005
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[The Mystery Method: How to Get Beautiful Women Into Bed]]> 25376
For every man who always wondered why some guys have all the luck, Mystery, considered by many to be the world's greatest pickup artist, finally reveals his secrets for finding and forming relationships with some of the world's most beautiful women. Mystery gained mainstream attention for his role in Neil Strauss's New York Times bestselling exposé, The Game. Now he has written the definitive handbook on the art of the pickup.

He developed his unique method over years of observing social dynamics and interacting with women in clubs to learn how to overcome the guard shield that many women use to deflect come-ons from "average frustrated chumps."

The Mystery Method: How to Get Beautiful Women Into Bed shares tips such as:

*Give more attention to her less attractive friend at first, so your target will get jealous and try to win your attention.
*Always approach a target within 3 seconds of noticing her. If a woman senses your hesitation, her perception of your value will be lower.
*Don't be picky. Approach as many groups of people in a bar as you can and entertain them with fun conversation. As you move about the room, positive perception of you will grow. Now it's easy to meet anyone you want.
*Smile. Guys who don't get laid, don't smile.]]>
240 Mystery 0312360118 Jorge 5 3.74 2007 The Mystery Method: How to Get Beautiful Women Into Bed
author: Mystery
name: Jorge
average rating: 3.74
book published: 2007
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[The World Is Flat: A Brief History of the Twenty-first Century]]> 1911 593 Thomas L. Friedman 0374292795 Jorge 4 3.69 2005 The World Is Flat: A Brief History of the Twenty-first Century
author: Thomas L. Friedman
name: Jorge
average rating: 3.69
book published: 2005
rating: 4
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[Strengths Based Leadership (Brand New Copies Include Access Code)]]> 5973885
More than a decade ago, Gallup unveiled the results of a landmark 30-year research project that ignited a global conversation on the topic of strengths. Since then, more than 23 million people have taken Gallup’s CliftonStrengths (formerly StrengthsFinder) assessment, which forms the core of several books on this topic, including the #1 international bestseller StrengthsFinder 2.0 .

In recent years, while continuing to learn more about strengths, Gallup scientists have also been examining decades of data on the topic of leadership. They studied more than 1 million work teams, conducted more than 20,000 in-depth interviews with leaders, and even interviewed more than 10,000 followers around the world to ask exactly why they followed the most important leader in their life.

Gallup reveals the results of this research in Strengths Based Leadership . Based on Gallup’s discoveries, the book identifies three keys to being a more effective leader: knowing your strengths and investing in others� strengths, getting people with the right strengths on your team, and understanding and meeting the four basic needs of those who look to you for leadership.

As you read Strengths Based Leadership , you’ll hear firsthand accounts from some of the most successful organizational leaders in recent history, from the founder of Teach For America to the president of The Ritz-Carlton, as they discuss how their unique strengths have driven their success. Filled with novel research and actionable ideas, Strengths Based Leadership will give you a new road map for leading people toward a better future.

A unique access code allows you to take a leadership version of Gallup’s CliftonStrengths assessment. The leadership version provides you with specific strategies for leading with your top five strengths and enables you to plot the strengths of your team based on the four domains of leadership strength revealed in the book.]]>
266 Tom Rath 1595620257 Jorge 5 3.96 2007 Strengths Based Leadership (Brand New Copies Include Access Code)
author: Tom Rath
name: Jorge
average rating: 3.96
book published: 2007
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business]]> 115491 When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.]]>
384 Jay Conrad Levinson 0618785914 Jorge 5 3.94 1984 Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
author: Jay Conrad Levinson
name: Jorge
average rating: 3.94
book published: 1984
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[The Choice Effect: Love and Commitment in an Age of Too Many Options]]> 7370351 224 Amalia McGibbon 1580052932 Jorge 4 3.07 2010 The Choice Effect: Love and Commitment in an Age of Too Many Options
author: Amalia McGibbon
name: Jorge
average rating: 3.07
book published: 2010
rating: 4
read at:
date added: 2010/07/17
shelves:
review:

]]>
<![CDATA[Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel]]> 100247
Visit the vagabonding community's hub at www dot vagabonding dot net.]]>
205 Rolf Potts 0812992180 Jorge 5 3.94 2002 Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel
author: Rolf Potts
name: Jorge
average rating: 3.94
book published: 2002
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
Business Model Generation 7542136
Business Model Generation is a practical, inspiring handbook for everyone striving to improve a business model - or craft a new one.

Change the way you think about Business Models
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model - or analyze and renovate an old one.

Co-Created by 470 strategy practitioners
Business Model Generation practices what it preaches. Co-authored by 470 Business mOdel Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.

Designed for Doers
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs - and leaders of all organizations.

(Covertext)]]>
276 Alexander Osterwalder 2839905809 Jorge 5 4.42 2010 Business Model Generation
author: Alexander Osterwalder
name: Jorge
average rating: 4.42
book published: 2010
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>
The 4-Hour Workweek 368593
Join Tim Ferriss as he teaches you:
- How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?
- How blue-chip escape artists travel the world without quitting their jobs?
- How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?
- How to trade a long-haul career for short work bursts and freuent "mini-retirements"?
- What the crucial difference is between absolute and relative income?
- How to train your boss to value performance over presence, or kill your job (or company) if it's beyond repair?
- What automated cash-flow "muses" are and how to create one in 2 to 4 weeks?
- How to cultivate selective ignorance-and create time-with a low-information diet?
- What the management secrets of Remote Control CEOs are?
- How to get free housing worldwide and airfare at 50-80% off?
- How to fill the void and create a meaningful life after removing work and the office]]>
308 Timothy Ferriss 0307353133 Jorge 5 3.93 2007 The 4-Hour Workweek
author: Timothy Ferriss
name: Jorge
average rating: 3.93
book published: 2007
rating: 5
read at:
date added: 2010/07/17
shelves:
review:

]]>