en-US Mon, 30 Apr 2018 05:47:11 -0700 60 144 41 /images/layout/goodreads_logo_144.jpg 11281104 288 J. Mark G. Williams 074995308X A 0 to-read 4.21 2011
author: J. Mark G. Williams
name: A
average rating: 4.21
book published: 2011
rating: 0
read at:
date added: 2018/04/30
shelves: to-read
review:

]]> 693438 240 James B. Twitchell 0609807234 A 0 3.76 2000
author: James B. Twitchell
name: A
average rating: 3.76
book published: 2000
rating: 0
read at:
date added: 2017/03/19
shelves:
review:
Definitely a book on ads Twitchell felt changed advertising as a societal culture. Not specifically the most groundbreaking, memorable ads that others will choose, but in his intro he specifies exactly this. My professor had us read this, with every ad being dissected for its impact. Some were far too picky and minuscule-Twitchell elegantly spun his tale to back up each choice for sure. Others are quintessentially ads that shook the world. Perhaps less of a shake, more of a slight tremble. Overall Twitchell has a lot of personality and I loved his humor.
]]> 40958
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

> Carefully observing the behavior or "anthropology" of the people who will be using a product or service

> Brainstorming with high-energy sessions focused on tangible results

> Quickly prototyping ideas and designs at every step of the way

> Cross-pollinating to find solutions from other fields

> Taking risks, and failing your way to success

> Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.


From the Hardcover edition.]]> 320 Tom Kelley 0385499841 A 0 to-read 3.95 2001
author: Tom Kelley
name: A
average rating: 3.95
book published: 2001
rating: 0
read at:
date added: 2017/03/19
shelves: to-read
review:

]]> 13529446 240 KesselsKramer 1856698254 A 0 to-read 3.97 2012
author: KesselsKramer
name: A
average rating: 3.97
book published: 2012
rating: 0
read at:
date added: 2017/03/19
shelves: to-read
review:

]]> 2210223 Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces Will it blend? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.]]> 256 Seth Godin 1591841747 A 0 to-read 3.72 2007
author: Seth Godin
name: A
average rating: 3.72
book published: 2007
rating: 0
read at:
date added: 2017/03/19
shelves: to-read
review:

]]> 3950967
Additional notes for each story penned by Professor Albus Dumbledore will be enjoyed by Muggles and wizards alike, as the Professor muses on the morals illuminated by the tales, and reveals snippets of information about life at Hogwarts.

A uniquely magical volume, with illustrations by the author, J. K. Rowling, that will be treasured for years to come.]]> 105 J.K. Rowling 0747599874 A 3 4.03 2008
author: J.K. Rowling
name: A
average rating: 4.03
book published: 2008
rating: 3
read at: 2016/01/01
date added: 2016/11/10
shelves:
review:
Definitely would not recommend "The Warlock's Hairy Heart" as light bedtime reading for kids or to relax. Most, if not all, have a dark theme overlying the motifs the other reviews mention-but beware....this one story in particular is gruesome in details and imaginative kids will be scared or have nightmares.
]]> 5877773 265 Doris Banowsky Arrington 0398071608 A 4 3.50 2001
author: Doris Banowsky Arrington
name: A
average rating: 3.50
book published: 2001
rating: 4
read at: 2016/11/09
date added: 2016/11/10
shelves:
review:
This book is a bit outdated. I found it in the university library. I really liked the back section which included "a return to" cases which gave me a sense of closure. The book itself reads as a guide, with examples on the different approaches of incorporating art into family therapy. It's got great tips on where/what to get, when stocking your art inventory. It's got activities, and their core reasoning and how to evaluate the results. The whole book took me about 3 hours to read. There is too heavy a focus on Freudian phallic references-I personally do not follow that line of belief or interpretation. But in general, it shows that people out there are using different ways to connect to emotionally stunted people or just making them loosen up enough to talk. I'd recommend this book but personally, the analyses made by the author are, as expected, up for personal interpretation. Great read. Expect to take it with a grain of salt.
]]> 2319745
Under laws enacted specifically to intimidate blacks, tens of thousands of African Americans were arbitrarily arrested, hit with outrageous fines, and charged for the costs of their own arrests. With no means to pay these ostensible “debts,� prisoners were sold as forced laborers to coal mines, lumber camps, brickyards, railroads, quarries, and farm plantations. Thousands of other African Americans were simply seized by southern landowners and compelled into years of involuntary servitude. Government officials leased falsely imprisoned blacks to small-town entrepreneurs, provincial farmers, and dozens of corporations—including U.S. Steel—looking for cheap and abundant labor. Armies of “free� black men labored without compensation, were repeatedly bought and sold, and were forced through beatings and physical torture to do the bidding of white masters for decades after the official abolition of American slavery.

The neoslavery system exploited legal loopholes and federal policies that discouraged prosecution of whites for continuing to hold black workers against their wills. As it poured millions of dollars into southern government treasuries, the new slavery also became a key instrument in the terrorization of African Americans seeking full participation in the U.S. political system.

Based on a vast record of original documents and personal narratives, Slavery by Another Name unearths the lost stories of slaves and their descendants who journeyed into freedom after the Emancipation Proclamation and then back into the shadow of involuntary servitude. It also reveals the stories of those who fought unsuccessfully against the re-emergence of human labor trafficking, the modern companies that profited most from neoslavery, and the system’s final demise in the 1940s, partly due to fears of enemy propaganda about American racial abuse at the beginning of World War II.

Slavery by Another Name is a moving, sobering account of a little-known crime against African Americans, and the insidious legacy of racism that reverberates today.]]> 480 Douglas A. Blackmon 0385506252 A 4
This book overall raised a sense of deep unsettling in the pit of my stomach. As I read on, my stomach churned in disgust and rage. The only solstice I found was that Blackmon must have felt worse on his journey to the truth. I have no connection to this, partly because I immigrated to America, but even the most stony-faced stranger can be moved by the narration which is so meticulously researched and worded.

I would recommend this book to very few people, mostly because as Blackmon states many times, some people just aren’t ready for the truth. Only a few people I know are mature enough to grasp the importance of this groundbreaking exposé. This book provides most people with closure because it seemed as though African Americans vanished from history after the Civil War and popped back up decades later. It also educated the general public, which literature sometimes has a way of forgetting to do.]]> 4.37 2008
author: Douglas A. Blackmon
name: A
average rating: 4.37
book published: 2008
rating: 4
read at: 2012/04/18
date added: 2012/04/18
shelves:
review:
The conclusion, though written in a scholarly yet first person manner, is quite touching. Blackmon, tracks down the descendants of key players in the history of post-civil war exploitation, as well as the victims. Cottingham, one of the top slave owners back then, is traced down 5+ generations to a living relation of a slave who had taken the name of his owner. The major convict leasing corporations had no idea what their history was, with the chain gangs they held prisoners in the mines. The great-great-such-and-such grandson of a major trader of convicts is holding an executive position at Coca-Cola, and another at SunTrust. It was a strange connection to a forgotten past, of people that we wish to hold accountable for their ancestors� wrongdoings for a sense of justice but would actually be victimizing.

This book overall raised a sense of deep unsettling in the pit of my stomach. As I read on, my stomach churned in disgust and rage. The only solstice I found was that Blackmon must have felt worse on his journey to the truth. I have no connection to this, partly because I immigrated to America, but even the most stony-faced stranger can be moved by the narration which is so meticulously researched and worded.

I would recommend this book to very few people, mostly because as Blackmon states many times, some people just aren’t ready for the truth. Only a few people I know are mature enough to grasp the importance of this groundbreaking exposé. This book provides most people with closure because it seemed as though African Americans vanished from history after the Civil War and popped back up decades later. It also educated the general public, which literature sometimes has a way of forgetting to do.
]]>