عبدالل's bookshelf: all en-US Thu, 17 Apr 2025 06:11:51 -0700 60 عبدالل's bookshelf: all 144 41 /images/layout/goodreads_logo_144.jpg <![CDATA[العالم الإسلامي والإستعمار السياسي والاجتماعي والثقافي]]> 16281471 كان العالم الإسلامي وحدة لا تتجزأ قبل الغزو الاستعماري الغربي، قلما تنوعت حكوماته ودوله، فقد كانت تجمعه وحدة فكر، ووحدة شعور. ولقد مرّ العالم الإسلامي بمرحلة ضعف، وتخلف؛ شأنه في ذلك شأن كل أمة، وكل حضارة حين تمر بمرحلة بعد مرحلة، قوة بعض ضعف، وضعف بعد قوة؛ سنة الوجود وناموس الحياة، ولكن العالم الإسلامي لم يلبث أن استيقظ بقوته الذ1اتية، استيقظ من داخل أعماقه، وبعامل أساسي قائم في كيانه، قادر على إعطائه عامل القوة بعد الضعف مستمداً إياه من مقومات فكره الأساسية، ولو كانت تلك اليقظة سابقة لما حاول الغربيون أن يدعوا أنهم مصدر لذلك، سابقاً الثورة الفرنسية بسنوات طويلة، ومتقدماً على الحملة الفرنسية أيضاً، فقد انبثق من قلب الجزيرة العربية منذ منتصف القرن الثامن عشر تقريباً، ثم عمّ الآفاق إلى غير ما حد، مضت هذه اليقظة إليه، وإلى كل طريق مضى فيه الاستعمار إلى غايته في السيطرة على العالم الإسلامي، وتمزيق وحدة هذه الكتلة الجامعة، التي يربطها فكر عميق المدى، وشعور دقيق الأثر، وكلاهما عميق الجذور، يمتد إلى يوم بزوغ ضوء الإسلام في القرن السابع الميلادي، ومنذ ذلك الوقت، وإلى اليوم، لم يقع أمر في تاريخ العالم أو يحدث في حركة الإنسانية؛ إلا وكان وثيق الاتصال بالإسلام، والعالم الإسلامي، مؤثر فيه أو متأثر به، فقد فرض الإسلام كقوة عقائدية وسياسية واجتماعية مكانه على هذا الكوكب، ولذلك فقد كان ذلك الصدام بين العالم الإسلامي، والاستعمار أمراً خطيراً بعيد المدى في تاريخ الإنسانية، وتاريخ الإسلام نفسه.

وقد واجه العرب المسلمون ذلك ببسالة وصمود، وتعلموا من دروس التاريخ كيف كان النزاع والخلاف الداخلي مصدراً لماذ أصابهم من كوراث، وعرفوا أن أزمة العالم الإسلامي المعاصر إنما تصدر من حيث هو واقع تحت النفوذ الاستعماري، وما يزال العالم الإسلامي يتمخض عن أوضاع جديدة تقدمية في الاقتصاد والسياسة والاجتماع، وقوامها الوحدة والتحرر والقوة والعدل الاجتماعي وما تزال عوامل الوحدة والأخوة تعمق وتتسع حتى يعود العالم الإسلامي مرة أخرى إلى أصالته فكراً ومجتمعاً؛ وحدة لا تتجزأ، هي وحدة فكر، ووحدة شعور.

وبعد فإن هذا الكتاب إنما يمثل محاولة التي يجري القلم تصويرها في تلك الصفحات، في دراسة للعالم الإسلامي والاستعمار السياسي والاجتماعي والثقافي؛ منذ أوائل اليقظة حتى أواخر الحرب العالمية الثانية.]]> 463 أنور الجندي عبدالل 0 to-read, استعمار 3.73 1983 العالم الإسلامي والإستعمار السياسي والاجتماعي والثقافي
author: أنور الجندي
name: عبدالل
average rating: 3.73
book published: 1983
rating: 0
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date added: 2025/04/17
shelves: to-read, استعمار
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]]> <![CDATA[The Design Conductors: Your Essential Guide to Design Operations]]> 217311791 Design Operations is the business practice that ensures great design and great designers thrive and deliver meaningful impact. The Design Conductors is your comprehensive guide to DesignOps. You’ll learn how to successfully advocate for, build out, scale up, and ultimately operate design organizations.


Who Should Read This Book?
Although The Design Conductors is definitely for designers, it's also an essential field guide for product and project managers of all types. Anyone who works in the intersection of process and change management, such as healthcare, tech, or financial services, can learn the design methodologies used by DesignOps practitioners. People who work hand–in–hand with designers, particularly those in the fields of software, hardware, or creative design, will also find this book useful. Finally, leaders in design, product, business, and engineering should read this book to learn how to create their own DesignOps culture where teams who build great user experiences can thrive.


Takeaways
Learn what DesignOps is and where it began.
Explore the most common backgrounds for people who want to become DesignOps practitioners.
Define the eight career competencies that all DesignOps practitioners share.
Learn the practical application of building, running, and growing a DesignOps team—one that is already in existence or one that is built from scratch.
Highlight the different kinds of paths a DesignOps professional can take in their career—with real-world examples.
Operationalize values by leading to effect transformative changes in teams and businesses.
Show how the four most common DesignOps org models influence the ways in which teams can function and be organized.
Use the book’s comprehensive toolkit for both hiring or interviewing for a DesignOps team.

]]> 344 Rachel Posman 1959029231 عبدالل 0 to-read 4.33 The Design Conductors: Your Essential Guide to Design Operations
author: Rachel Posman
name: عبدالل
average rating: 4.33
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date added: 2025/03/25
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]]> Faust 406373 Faust reworks the late medieval myth of a brilliant scholar so disillusioned he resolves to make a contract with Mephistopheles. The devil will do all he asks on Earth and seeks to grant him a moment in life so glorious that he will wish it to last forever. But if Faust does bid the moment stay, he falls to Mephistopheles and must serve him after death. In this first part of Goethe’s great work, the embittered thinker and Mephistopheles enter into their agreement, and soon Faust is living a rejuvenated life and winning the love of the beautiful Gretchen. But in this compelling tragedy of arrogance, unfulfilled desire, and self-delusion, Faust heads inexorably toward an infernal destruction.]]> 503 Johann Wolfgang von Goethe 0385031149 عبدالل 0 to-read 3.90 1808 Faust
author: Johann Wolfgang von Goethe
name: عبدالل
average rating: 3.90
book published: 1808
rating: 0
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]]> <![CDATA[Turn the Ship Around!: How to Create Leadership at Every Level]]> 18743643 From the vantage point of the commander of the USS Santa Fe, read how the crew completely turned the ship around, going from worst to first by questioning many of our basic leadership assumptions and shifting from take-control authority to give-control empowerment.

Share the author's insights as the crew gains unprecedented decision making authority, the risks of doing so, and the reward of an exponentially more effective and more resilient organization.

Learn how to achieve astounding results by applying the author's practical steps, such as
- Release proactivity and initiative with ''I intend to...''
- Build teamwork and minimize errors with ''deliberate action''
- Enhance responsibility and ownership by eliminating top-down monitoring
- Improving morale by focusing on excellence rather than errors.

See what it's really like to operate a nuclear submarine -- from navigation to missile launching -- and learn the mechanisms used to propel Santa Fe not only to the top but to achieve a lasting transformation, one that resulted in the ship's continued operational excellence and the highly disproportionate promotion rate among Santa Fe's crew long after Marquet had left command.]]> 261 L. David Marquet عبدالل 0 currently-reading 4.06 2013 Turn the Ship Around!: How to Create Leadership at Every Level
author: L. David Marquet
name: عبدالل
average rating: 4.06
book published: 2013
rating: 0
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date added: 2024/08/23
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]]> <![CDATA[Schooling the Nation: Education and Everyday Politics in Egypt (The Global Middle East)]]> 60790509 300 Hania Sobhy 1108832385 عبدالل 0 currently-reading 4.75 Schooling the Nation: Education and Everyday Politics in Egypt (The Global Middle East)
author: Hania Sobhy
name: عبدالل
average rating: 4.75
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rating: 0
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date added: 2024/08/23
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]]> <![CDATA[تجربة الألم: بين التحطيم والانبعاث]]> 39328956 224 David Le Breton 9954659471 عبدالل 5 3.81 2010 تجربة الألم: بين التحطيم والانبعاث
author: David Le Breton
name: عبدالل
average rating: 3.81
book published: 2010
rating: 5
read at: 2024/08/23
date added: 2024/08/23
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]]> <![CDATA[Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy]]> 42362866 294 David Travis 1138365297 عبدالل 5 4.57 Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
author: David Travis
name: عبدالل
average rating: 4.57
book published:
rating: 5
read at: 2024/08/18
date added: 2024/08/18
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]]> <![CDATA[صحة العلاقات: تحدي الشفاء والنضوج في مجتمع حقيقي]]> 13543848 التواصل.مخاطر الخروج للاخر
الذكاء الوجداني.الدخول إلى وجدان الاخر
صحة الأسرة.كلمة السر فى صحة العلاقات
الاعتمادية المتواطئة.وباء العلاقات
العلاقات الشافية و المجتمع الصخى
الحدود و الحقوق فى العلاقات
حل الصراع و الغفران]]> 290 أوسم وصفي 9775302773 عبدالل 0 4.10 2004 صحة العلاقات: تحدي الشفاء والنضوج في مجتمع حقيقي
author: أوسم وصفي
name: عبدالل
average rating: 4.10
book published: 2004
rating: 0
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]]> جسر على نهر درينا 8491816 إن هذا الجسر الذي يصفه إيفو اندريتش بأنه "لا مثيل لجماله" والذي يدهش المرء وجوده في مدينة فيشيجراد البعيدة، هو الشخصية الرئيسية في هذه القصة وهو المحور الذي يربطه أجزاء الكتاب بعضها ببعض، ويوحد بينها، فالفصول التي يتألف منها الكتاب هي أقاصيص تتصل جميعاً بجسر درينا. وتتوالى الحوادث التاريخية لهذه الأقاصيص عبر القرون، متنوعة أشد التنوع، لكنها مرتبطة دائماً بجسر درينا، والتاريخ يمتزج بها بدرامات عاطفية ومآس عائلية، وأحداث شخصية، فكأن الوقائع التاريخية ليست إلا ذريعة يتخذها المؤلف ليصور من خلالها النفس الإنسانية في أعمق أعماقها. وما أعمق نفاذ إيفو أندريتش إلى النفس الإنسانية، وما أقوى براعته في رسم الوجوه النفسية حتى كأنك تراهم ببصرك وبصيرتك معاً ليصاحبون خيالك إلى الأبد، لا تنقص منهم سمة، ولا يخبو فيهم لون. والكتاب، بعد، يتنفس أنساماً حزينة أسيانة، ويترقرق فيه تعبير عن موقف من الوجود والحياة... موقف من لا يستطيع إلا أن يحس بأن في الحياة والوجود "شرّاً في ذاته"، شراً لا يعلل ولا يفهم ولا يبرر. ولعل حياة الجسر نفسه، رمز إلى هذه النظرة الأسيانة. إن المؤلف يضحك ويُضحك، لكنك تسمع في قرقعة ضحكه نفسه آهات توجع.ـ

للتحميل PDF

]]> 390 Ivo Andrić عبدالل 5 first2020 4.09 1945 جسر على نهر درينا
author: Ivo Andrić
name: عبدالل
average rating: 4.09
book published: 1945
rating: 5
read at: 2024/07/06
date added: 2024/07/06
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]]> مذكرات خير الدين بربروس 16090349 224 خير الدين بربروس عبدالل 0 to-read 3.95 2010 مذكرات خير الدين بربروس
author: خير الدين بربروس
name: عبدالل
average rating: 3.95
book published: 2010
rating: 0
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date added: 2023/12/29
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]]> نظريات القومية: مقدمة نقدية 18711673 447 Umut Özkırımlı 9953027056 عبدالل 0 to-read 3.91 2000 نظريات القومية: مقدمة نقدية
author: Umut Özkırımlı
name: عبدالل
average rating: 3.91
book published: 2000
rating: 0
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date added: 2023/11/22
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]]> <![CDATA[Farsighted: How We Make the Decisions That Matter the Most]]> 38769051 The hardest choices are also the most consequential. So why do we know so little about how to get them right?

Big, life-altering decisions matter so much more than the decisions we make every day, and they're also the most difficult: where to live, whom to marry, what to believe, whether to start a company, how to end a war. There's no one-size-fits-all approach for addressing these kinds of conundrums.

Steven Johnson's classic Where Good Ideas Come From inspired creative people all over the world with new ways of thinking about innovation. In Farsighted, he uncovers powerful tools for honing the important skill of complex decision-making. While you can't model a once-in-a-lifetime choice, you can model the deliberative tactics of expert decision-makers. These experts aren't just the master strategists running major companies or negotiating high-level diplomacy. They're the novelists who draw out the complexity of their characters' inner lives, the city officials who secure long-term water supplies, and the scientists who reckon with future challenges most of us haven't even imagined. The smartest decision-makers don't go with their guts. Their success relies on having a future-oriented approach and the ability to consider all their options in a creative, productive way.

Through compelling stories that reveal surprising insights, Johnson explains how we can most effectively approach the choices that can chart the course of a life, an organization, or a civilization. Farsighted will help you imagine your possible futures and appreciate the subtle intelligence of the choices that shaped our broader social history.]]> 256 Steven Johnson 1594488215 عبدالل 0 to-read 3.51 2018 Farsighted: How We Make the Decisions That Matter the Most
author: Steven Johnson
name: عبدالل
average rating: 3.51
book published: 2018
rating: 0
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date added: 2023/08/01
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]]> <![CDATA[Iran Awakening: A Memoir of Revolution and Hope]]> 7580
Best known in this country as the lawyer working tirelessly on behalf of Canadian photojournalist, Zara Kazemi � raped, tortured and murdered in Iran � Dr. Ebadi offers us a vivid picture of the struggles of one woman against the system. The book movingly chronicles her childhood in a loving, untraditional family, her upbringing before the Revolution in 1979 that toppled the Shah, her marriage and her religious faith, as well as her life as a mother and lawyer battling an oppressive regime in the courts while bringing up her girls at home.

Outspoken, controversial, Shirin Ebadi is one of the most fascinating women today. She rose quickly to become the first female judge in the country; but when the religious authorities declared women unfit to serve as judges she was demoted to clerk in the courtroom she had once presided over. She eventually fought her way back as a human rights lawyer, defending women and children in politically charged cases that most lawyers were afraid to represent. She has been arrested and been the target of assassination, but through it all has spoken out with quiet bravery on behalf of the victims of injustice and discrimination and become a powerful voice for change, almost universally embraced as a hero.

Her memoir is a gripping story � a must-read for anyone interested in Zara Kazemi’s case, in the life of a remarkable woman, or in understanding the political and religious upheaval in our world.]]> 232 Shirin Ebadi 1400064708 عبدالل 0 to-read 4.17 2006 Iran Awakening: A Memoir of Revolution and Hope
author: Shirin Ebadi
name: عبدالل
average rating: 4.17
book published: 2006
rating: 0
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date added: 2023/07/25
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]]> <![CDATA[Design Leadership: How Top Design Leaders Build and Grow Successful Organizations]]> 26457171
Based on scores of interviews he conducted over a two-year period--from small companies to massive corporations like ESPN--author Richard Banfield covers a wide range of topics, including:


How design leaders create a healthy company culture
Innovative ways for attracting and nurturing talent
Creating productive workspaces, and handling remote employees
Staying on top of demands while making time for themselves
Consistent patterns among vastly different leadership styles
Techniques and approaches for keeping the work pipeline full
Making strategic and tactical plans for the future
Mistakes that design leaders made--and how they bounced back]]> 172 Richard Banfield 1491929200 عبدالل 0 3.23 2015 Design Leadership: How Top Design Leaders Build and Grow Successful Organizations
author: Richard Banfield
name: عبدالل
average rating: 3.23
book published: 2015
rating: 0
read at: 2023/07/15
date added: 2023/07/15
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]]> <![CDATA[Storytelling in Design: Defining, Designing, and Selling Multidevice Products]]> 31409099
By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this book takes you on a journey to explore why storytelling matters and how you can apply it to your multi-device design projects and to your organization. For UX designers who want to learn how to apply simple storytelling tools, this comprehensive guide is a must.


Understand the role of storytelling and why it matters in multi-device design
Learn how to apply storytelling principles and tools to your project
Define multi-device interaction design, and create a better user experience across devices
Use storytelling principles to tell, sell, and present your multi-device design work
Take advantage of case studies and examples of DOs and DON'Ts]]> 412 Anna Dahlström 1491959428 عبدالل 0 to-read, ux 3.70 Storytelling in Design: Defining, Designing, and Selling Multidevice Products
author: Anna Dahlström
name: عبدالل
average rating: 3.70
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date added: 2023/06/05
shelves: to-read, ux
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]]> <![CDATA[UX Strategy: How to Devise Innovative Digital Products that People Want]]> 24346911
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.

With this book, UX designers, product stakeholders, and startup founders will learn how to:
� Conduct a competitive analysis on the online marketplace
� Perform guerrilla user research for your MVP
� Design for conversion and develop a funnel matrix for understanding customer acquisition
� Extract innovative online opportunities from market research
� Validate customer research with continuous feedback loops
� Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy]]> 310 Jaime Levy 1449372864 عبدالل 0 to-read, ux 3.91 2014 UX Strategy: How to Devise Innovative Digital Products that People Want
author: Jaime Levy
name: عبدالل
average rating: 3.91
book published: 2014
rating: 0
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date added: 2023/06/05
shelves: to-read, ux
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]]> <![CDATA[Org Design for Design Orgs: Building and Managing In-House Design Teams]]> 27968897 197 Peter Merholz 1491938404 عبدالل 0 to-read, ux 4.18 2016 Org Design for Design Orgs: Building and Managing In-House Design Teams
author: Peter Merholz
name: عبدالل
average rating: 4.18
book published: 2016
rating: 0
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date added: 2023/06/05
shelves: to-read, ux
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]]> إعادة إنتاج التراث الشعبي 25122462 من المعروف أن التراث يمثل ساحة للصراع الدائر بين قوى التغيير (باسم الحداثة) والقوى المضادة للتغيير (باسم الدفاع عن الموروث) . ويقصد بإعادة الإنتاج الثقافى � بحسب ما جاء بالكتاب - قدرة اساليب الحياة فى أى مجتمع على استمرار أهم ملامحها عبر التغير.وهذا يعنى ان انتقال العناصر الثقافية الشعبية عبر الأجيال او من خلال التواصل الانسانى لا يعنى استنساخا كاملا وحرفيا لكل ملامحها ولا يعنى ايضا فنائها واستبدالها كليا بعناصر أخرى جديدة . فالبشر يواجهون الحياة بما لديهم من موروثات ثقافية ، وبهذه الموروثات ومعها يغيرون حياتهم ويتغيرون .
لقدركزت الدراسة على عمليات إعادة إنتاج التراث الشعبى فى حياة الفقراء، باعتبارهم يشكِّلون جماعات تقع في أدنى السلم الطبقي، مما يعني أن إمكانياتهم الاجتماعية والاقتصادية، بل والثقافية بالمعنى الرفيع للثقافة، لا تتيح لهم سوى فرص قليلة ومحدودة للتواصل مع الثقافة الحديثة والتغيرات العالمية، ويفترض أن هذه الوضعية الطبقية للفقراء تساهم في خلق تجربة طبقية ذات طبيعة خاصة في إعادة إنتاج الثقافة الشعبية، وهنا تحاول الدراسة الكشف عن حدود هذه التجربة، وإلى أي مدى يعد الفقراء قادرين على الإنتاج والتداول الثقافي رغم تدني أحوالهم وندرة إمكانياتهم. يضاف إلى ذلك أن بحوث التراث الشعبي تبرهن دائمًا على شدة ارتباط الفقراء بالتراث الشعبي، فهو بمثابة رأسمالهم الحقيقي في ظل حرمانهم من الوصول إلى الموارد والأصول، ولهذا تفترض الدراسة أيضًا - في منطقها النظري- أن أساليب حياة الفقراء تنطوي على قدر من الثراء ينبغي الكشف عنه لأنه يعبِّر عن سر بقائهم رغم ظروفهم البائسة، كما أن أساليب حياتهم تنطوي على قدر من الاختيار رغم ارتباطها بالندرة والضرورة، وأن حياة الفقراء تمتزج فيها أيضًا العوامل البنائية والثقافية المولدة للفقروالمناوءة له .
اتخذت الدراسة من العلاقة بين الديناميات الطبقية والديناميات الثقافية إطارًا لها، وفي ذلك انطلقت الدراسة من تصور مؤداه أن العلاقة بين الطبقة والثقافة إشكالية وغير قابلة للاختزال في بعد واحد أو رؤية مبسطة، فرغم وجود قاسم مشترك من التراث الشعبي يتخلل كل الفئات والطبقات الاجتماعية في المجتمع المصري، ويتجاوز بذلك الحدود الطبقية والمكانية، فإن البعد الطبقي يلعب دورًا مهمًّا في تشكيل تباين العناصر التراثية بين مختلف الطبقات، بالإضافة إلى تباين الطرق التي ينظم بها السلوك واستراتيجيات الفعل من طبقة إلى أخرى، وعلى هذا الأساس افترضت الدراسة أن فقراء الحضر، شأنهم في ذلك شأن الجماعات الطبقية الأخرى في البناء الطبقي المديني، لديهم قدرات وتجارب في ممارسة التراث الشعبي على نحو متجدد.
وعلى الرغم من كون الفقراء يشغلون وضعًا أدنى في البنية الطبقية، ومستبعدين من الوصول إلى الموارد، ويحتلون وضعًا هامشيًّا في التفاعل مع الثقافة الحديثة، فإن وضعيتهم هذه يمكن أن تساهم في خلق تجارب مهمة وثرية في تحديد التراث لكي يظل حيًّا وماثلاً في ذاكرتهم وعونًا لهم على مواجهة أعباء الحرمان، وبذلك لا يكون إنتاج التراث الشعبي وتداوله حكرًا على مواقع طبقية بعينها، فكل الطبقات، بما فيها الفقراء، تنتج التراث الشعبي، ولكن بدرجات وحدود متباينة، وهذا التباين الطبقي هو الذي يفسر أيضًا التفاعل بين الطبقات والذي بمقتضاه تنتقل عناصر ثقافية من بيئة طبقية إلى أخرى.
وفي ضوء هذه الفرضية حاولت الدراسة التعرف على أهم عمليات الإنتاج والتداول الثقافي بين الفقراء وما هي خصائصها ومحدداتها، ومجالاتها ومسارات التداول وحلقاته التي تمر عبرها المنتجات الثقافية؟ وفي إطار الإجابة على هذه التساؤلات الرئيسية حاولت الدراسة أن تتعرف على مدى حاجة الفقراء المستمرة إلى التراث في حياتهم اليومية، والكيفية التي تتولد بها هذه الحاجة وكذلك الآليات التي يمارس بمقتضاها التراث على نحو متكرر، وحاولت الدراسة التعرف على أشكال ممارسة الفقراء لخبرات محددة مع التراث عبر الأحداث المهمة في حياتهم ومواقف الحياة اليومية التي يعيشونها، وكيفية الاحتفاظ بهذه الخبرات في الذاكرة الجماعية وكذلك الآليات التي يتم بمقتضاها الاحتكام إلى هذه الخبرات في أحداث ومواقف متجددة بما يجعل التراث يتفاعل مع الماضي والحاضر، وأخيرًا حاولت الدراسة رصد مظاهر التفاعل الثقافي بين الفقراء والوسط المحيط بهم والذي أنتج صورًا مختلفة من الاستعارات الثقافية أضيفت إلى المخزون الثقافي للفقراء، بالإضافة إلى رصد أهم ملامح الجهود الفردية والجماعية الخلاقة في تحديد التراث وابتكار عناصر وإضافات جديدة، وفيما يلي أعراض لأهم النتائج:
بناءا على ذلك يمكن عرض أهم النتائج الخاصة بعمليات إنتاج وتداول التراث بين الفقراء بمختلف مستوياتهم الطبقية، وذلك على النحو التالي:
1- تناولت الدراسة عملية تواتر العناصر التراثية في حياة الفقراء اليومية وذلك من خلال ممارسة عادات الطعام، وتبين أن تكرار بعض الممارسات في حياة الفقراء يتوقف على مدى حاجتهم إلى تلك العناصر التراثية التي يمكن استخدامها في تنظيم أساليب حياتهم، وخصوصًا فيما يتعلق بالعلاقة بين الحاجات والموارد، وهناك أربع آليات تعمل على توليد الحاجة المستمرة للتراث وتكثيف حضوره في الحياة اليومية وهي: التوافق مع الضرورة وتوظيف العلاقات التضامنية والتماثل الاقتصادي والاجتماعي والثقافي والشعور بالرضا.
وأكدت البيانات المستخلصة من أساليب حياة الفقراء على انسجام ممارسات عادات الطعام القائمة على الضرورة مع ظروف الحرمان وقلة الدخل وتقلبات ظروف العمل، ولهذا يميل الفقراء إلى اختصار عدد الوجبات اليومية واللجوء إلى أساليب وحيل تعزِّز الإشباع، وارتباط موعد الوجبة الرئيسية بمدى التقلُّب في ظروف العمل، فوجبة الغداء الرئيسية تتناسب مع من يعملون بانتظام ويعودون من عملهم في أوقات منتظمة خلال فترة الظهيرة. بينما تعد وجبة العشاء رئيسية بالنسبة إلى الذين يعملون في أوقات غير منتظمة، كما يعتمد الفقراء على الإكثار من النشويات في طعامهم وقلة البروتينات والفاكهة واستهلاك الأطعمة منخفضة التكاليف. إلى جانب الاعتماد على بدائل رخيصة من الأطعمة المكلفة.
وتشير النتائج إلى استخدام الفقراء لأدوات بسيطة في الطعام تتسم بخامات رديئة ورخيصة وقابلة للتبادل في نطاق الجيرة، والأدوات بالنسبة إلى الفقراء ليست مكملة لأي رغبته في المكانة ولا يثير إظهار بساطتها أمام الناس أي خجل، ويميل غالبية الفقراء إلى تكثيف استخدام الأدوات وتنويع وظائفها.
ويميل الفقراء إلى عدم الاكتراث بالنظافة وتوظيف الحيز المكاني لأكثر من غرض ومراعاة تحقيق الإشباع واقتسام الاستمتاع بالطعام، ويظهر ذلك من خلال ترتيب الطعام الذي يبدأ في الغالب بوفرة من الخبز وينتهي بقيود صارمة في توزيع اللحم، وللطعام الجماعي قيمة مهمة في حياة الفقراء يحرصون عليها دائمًا، ويقل التزام الأسرة الفقيرة بالقيود الشكلية في آداب الطعام كغسل الأيدي أو ترتيب الجلوس، فهناك مرونة تفرضها الضرورة وتزيد المرونة في نظام الوجبات بصفة عامة كلما ساءت الأحوال الاقتصادية.
وفيما يتعلق بتوظيف العلاقات التضامنية، فقد أظهرت النتائج اعتماد الفقراء على شبكة العلاقات التكافلية في المواءمة بين حاجاتهم ومواردهم، وتعد علاقات التضامن بمثابة مورد رئيسي في حياة الفقراء، يمكن توظيفه في تخفيف أعباء الحرمان، وتشير النتائج إلى بعض مظاهر ذلك مثل اقتسام نفقات الطعام داخل الأسرة، وهذا يعني تقسيم أعباء تدبير مكونات الوجبات ومستلزمات الطعام على كل من يساهم في دخل الأسرة، وهذا يضمن استمرار توفر الطعام وتعزيز الروابط الاجتماعية، ومن مظاهر التضامن اقتسام أدوات الطعام ومستلزماتها فيما بين الجيران بطريقة مرنة، ويتم ذلك بين الفئات المتماثلة نسبيًّا في خصائصها.
ويتخذ الفقراء من عادات الطعام مجالاً لتكريس التماثل من خلال المشاركة في تناول الطعام، ومع ذلك فإن علاقات القوة داخل الأسرة هي التي تفرض نمط الذوق السائد، بالإضافة إلى عوامل أخرى كتكلفة الطعام، وتلعب التنشئة الاجتماعية دورًا في نقل الخبرات وتداول الأذواق عبر الأجيال، ولا يقف التماثل عند مجرد الغذاء المفضل، بل التعبير عن الحرمان وإخفاء النعمة، ففي ظل انعدام الخصوصية والمراقبة، المتبادلة يتعين على الفقير أن يتظاهر بالتماثل، وبقدر ما يعبر ذلك عن تبادل منافع، فإنه يعبر أيضًا عن حلقة مفرغة من الحرمان لا فكاك منها.
ويحرص الفقراء على تحقيق الرضا بأي صورة ممكنة ويتم ذلك بالقناعة، والنظرة الإيجابية لحياة الحرمان وتحقيق المتعة في تناول الطعام والحرص على طعام المناسبات.
2- عالجت الدراسة عملية استعادة التراث في حياة الفقراء والكيفية التي يتم بها الاحتكام إلى الخبرات الماضية مع التراث في الأحداث المهمة في الحياة وخلال مواقف الحياة اليومية، وقد كشفت النتائج أن استعادة التراث في حياة الفقراء تتم بطريقتين، الأولى تعتمد على احتكام الشخص لخبراته الماضية والثانية تعتمد على احتكام الشخص لخبرات الآخرين الماضية مع التراث، وتعتمد هذه الطريقة على التفاعل الإنساني، وبالتالي تتعدد مصادر الاحتكام إلى التراث ويتفاعل فيها الماضي مع الحاضر، ويلاحظ أن الاحتكام إلى التراث يبدأ من الخبرات الأقرب إلى الذهن والمتاحة والتي يسهل استعادتها وتوظيفها، ثم الخبرات الأكثر تعقيدًا وصولاً إلى الاستعانة بتجارب المحترفين في مواجهة أحداث الحياة.
وقد بينت الدراسة أن ثمة ثلاث عمليات للاستعادة وهي التفسير والتبرير، والنصح والتوجيه والنقد والسخرية، وتعد عناصر التراث الشفاهي كالأدب الشعبي وبعض جوانب من المعتقدات أكثر قابلية للاستعادة في الحياة اليومية.
وتشير النتائج إلى أن محددات الاحتكام إلى التراث تختلف باختلاف الأشخاص والمواقف والأحداث والسياقات، بالإضافة إلى اختلاف طبيعة العنصر الثقافي ذاته، ويميل الفقراء إلى الاستعانة بالتراث السحري في مختلف المواقف والأحداث التي تنطوي على مشكلات أو أزمات، ويتم توظيف الأمثال في العديد من مواقف التفاعل وأفعال الكلام.
تناولت الدراسة عملية الاستعارة الثقافية التي يمارسها الفقراء في إثراء رصيدهم الثقافي بعناصر جديدة تنتمي إلى فئات أخرى، وتبين أن الفقراء ليسوا منعزلين عما يجري حولهم بل لديهم القدرة على التفاعل مع العالم المحيط بهم، وهناك أربع آليات تعمل على توليد الحاجة المستمرة للاستعارة وهي: المحاكاة والتلقي والتدين والاستهلاك، فهذه الآليات تتيح للفقراء القدرة على تبني العناصر الثقافية الجديدة.
وكشفت النتائج عن مصادر مختلفة للاستعارة أهمها الطبقة الوسطى والأجهزة الثقافية والإعلامية.
وفي النهاية قدمت الدراسة بعض الملاحظات حول مظاهر الإبداع الثقافي في مجال الأمثال والأغاني والحكايات، ودلَّلت على أن التراث يتجدد عبر انتقاله من جيل إلى جيل، وهناك إبداعات للجيل الجديد تملأ فراغات الذاكرة الجماعية وتسقط عمدًا من التراث ما لا يتناسب مع حاضرها وتضيف عناصر جديدة تجعل من العنصر التراثي شيئًا حميمًا للجيل الجديد، وبعض الصياغات الجديدة أو المبتكرة هي تنويع من صياغات قديمة تتناسب مع الحاضر، وللمبدعين قدرات خاصة في القيام بهذه العملية، رغم أنهم فقراء ويستمدون رؤى العالم من تلك البيئة الفقيرة.

الدراسة دقيقة فى منهجها المحكم وثرية ببيانات متعددة لمختلف عناصر التراث الثقافى فى محاولة للتوصل إلى آليات محكمة لإعادة انتاج التراث الشعبى ، والكتاب يمثل محاولة جادة وغير مسبوقة لبناء نظرية لإعادة انتاج التراث الشعبى .وبناء على ذلك طوَّرت الدراسة تصورًا لعمليات إعادة الإنتاج الثقافة الشعبية تم تحديده في أربع عمليات، وهي: تواتر التراث ، واستعادة التراث ، واستعارة التراث ، وإبداع التراث. وسوف القى الضوء باختصار هلى كل عملية منها. ولهذا توج الكتاببالجائزة هذا العام بجدارة .]]> 483 سعيد المصري عبدالل 0 to-read 4.14 2012 إعادة إنتاج التراث الشعبي
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name: عبدالل
average rating: 4.05
book published:
rating: 0
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date added: 2021/11/08
shelves: مجالس-قراءة, to-read
review:

]]> Forever Employable 52777468 Jeff Gothelf عبدالل 0 to-read 3.57 Forever Employable
author: Jeff Gothelf
name: عبدالل
average rating: 3.57
book published:
rating: 0
read at:
date added: 2021/10/28
shelves: to-read
review:

]]> <![CDATA[Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist]]> 29214420
Kate Raworth, Simit Ekonomisi'nde miras aldığımız tahripkar endüstriyel ekonomileri yenileyici ekonomilere dönüştürmek ve mevcut fikirlerin en iyilerini bir araya getirerek sürekli evrim geçiren yeni bir ekonomik zihniyet yaratmak için yedi hedef ortaya koyuyor.

21. yüzyılın ekonomik düşüncesinin kalbine büyümeden ziyade gelişmeyi, adaleti ve hakkaniyeti yerleştirerek, bize ev sahipliği yapan dünyayı idare etme sanatına sürdürülebilir hedeflerle yön verebileceğimiz yepyeni bir resim çiziyor!]]> 384 Kate Raworth 1847941389 عبدالل 0 to-read 4.17 2017 Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
author: Kate Raworth
name: عبدالل
average rating: 4.17
book published: 2017
rating: 0
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date added: 2021/10/11
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]]> <![CDATA[9 أعمال دوستويفسكي الأدبية: الجريمة والعقاب 2 ـ المجلد]]> 9346932 391 Fyodor Dostoevsky عبدالل 0 4.46 9 أعمال دوستويفسكي الأدبية: الجريمة والعقاب 2 ـ المجلد
author: Fyodor Dostoevsky
name: عبدالل
average rating: 4.46
book published:
rating: 0
read at: 2016/04/26
date added: 2021/09/19
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review:

]]> <![CDATA[What They Saw in America: Alexis de Tocqueville, Max Weber, G. K. Chesterton, and Sayyid Qutb]]> 29891429 306 James L. Nolan Jr. 1107146615 عبدالل 0 to-read 4.00 What They Saw in America: Alexis de Tocqueville, Max Weber, G. K. Chesterton, and Sayyid Qutb
author: James L. Nolan Jr.
name: عبدالل
average rating: 4.00
book published:
rating: 0
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date added: 2021/08/29
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]]> <![CDATA[Understanding User-Web Interactions Via Web Analytics]]> 16564587 102 Bernard J. Jansen 1598298526 عبدالل 0 to-read, ux 0.0 2009 Understanding User-Web Interactions Via Web Analytics
author: Bernard J. Jansen
name: عبدالل
average rating: 0.0
book published: 2009
rating: 0
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date added: 2021/08/24
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]]> <![CDATA[Practical Web Analytics for User Experience]]> 16585578
Discover concrete information on how web analytics data support user research and user-centered design
Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need
Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders]]> 251 Michael Beasley 0124046940 عبدالل 0 to-read, ux 3.50 2005 Practical Web Analytics for User Experience
author: Michael Beasley
name: عبدالل
average rating: 3.50
book published: 2005
rating: 0
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date added: 2021/08/24
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]]> <![CDATA[People Aren’t Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design]]> 32852386 F. Annie Pettit 1370693109 عبدالل 0 to-read, ux 4.31 People Aren’t Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design
author: F. Annie Pettit
name: عبدالل
average rating: 4.31
book published:
rating: 0
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date added: 2021/07/18
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]]> <![CDATA[في سبيل الله والفوهرر: النازيون والإسلام في الحرب العالمية الثانية]]> 58257534
«في سبيل الله والفوهرر» هو أول وصف شامل لمساعي برلين الطموحة لتشكيل تحالف مع العالم الإسلامي. واعتمادًا على الأبحاث الأرشيفية في ثلاثِ قارَّات، يفسِّر ديڤيد معتدل كيف حاول المسئولون الألمان الدعاية للرايخ الثالث بوصفه نصيرًا للإسلام. ويستكشف سياسات برلين ودعايتها في ساحات الحرب الإسلامية، والعمل المكثَّف الذي قامت به السلطات النازيَّة في سبيل تعبئة المسلمين وتجنيدهم، وتقديم الرعاية الروحية والتلقين الأيديولوجي لعشرات الآلاف من المجنَّدين المسلمين الذين قاتلوا في صفوف القوات المسلحة الألمانية ووحدات الحماية النازية.

ويكشف الكتاب كيف انخرطت القوات الألمانية على الأرض، في شمال أفريقيا والبلقان والجبهة الشرقية، مع جماعات مسلمة متنوعة، بما في ذلك المسلمين الغجر واليهود المتحولون إلى الإسلام. ومن خلال الجمع بين النقاش المدروس والتعامل المتقَن مع التفاصيل، فإنه يسلِّط الضوء على التأثير العميق للحرب العالمية الثانية على المسلمين في جميع أنحاء العالم، ويعرض رؤية جديدة لسياسات الدين في أكثر الصراعات دموية في القرن العشرين.]]> 680 David Motadel عبدالل 0 to-read 4.30 2014 في سبيل الله والفوهرر: النازيون والإسلام في الحرب العالمية الثانية
author: David Motadel
name: عبدالل
average rating: 4.30
book published: 2014
rating: 0
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date added: 2021/07/17
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]]> يلتهم نفسه بادئًا بقدميه 56975679 - هاني نديم

"هنا راوٍ ومستمع، مبدع وناقد، مجتهد وناقل، ممثل ومتفرج.. ويحدث أن تختلط الأدوار".
- هاشم غرايبة

"الفانتازيا ليست فقط حُلية جمالية أو ضرورة فنية في هذه الرواية البديعة. إنها طريقة الروائي الشاب في إنقاذ عقله من مخالب عالم متوحش".
- زياد خداش]]> 119 عبد الله الزيود 977992146X عبدالل 0 to-read 3.43 2021 يلتهم نفسه بادئًا بقدميه
author: عبد الله الزيود
name: عبدالل
average rating: 3.43
book published: 2021
rating: 0
read at:
date added: 2021/07/17
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]]> <![CDATA[Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word]]> 44144500 192 Torrey Podmajersky 1492049395 عبدالل 0 to-read 4.24 Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
author: Torrey Podmajersky
name: عبدالل
average rating: 4.24
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date added: 2021/07/15
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]]> <![CDATA[Good Services: How to Design Services that Work]]> 53518409
A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.]]> 257 Lou Downe 9063695985 عبدالل 0 to-read, ux 4.26 Good Services: How to Design Services that Work
author: Lou Downe
name: عبدالل
average rating: 4.26
book published:
rating: 0
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date added: 2021/07/14
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]]> طير بلا أجنحة 58359614
على خلفية صعود (مصطفى كمال أتاتورك) وولوج تركيا إلى العالم الحديث، يخلق لويس دو برينيير عالمًا كاملًا، ثمَّ يُلقي به في دوَّامة القرن العشرين.

طيرٌ بلا أجنحة ملحمة ساحرة.]]> 704 Louis de Bernières عبدالل 0 to-read 4.00 2004 طير بلا أجنحة
author: Louis de Bernières
name: عبدالل
average rating: 4.00
book published: 2004
rating: 0
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date added: 2021/06/25
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]]> <![CDATA[Microstyle: The Art of Writing Little]]> 10189722 256 Christopher Johnson 0393077403 عبدالل 0 to-read 3.67 2011 Microstyle: The Art of Writing Little
author: Christopher Johnson
name: عبدالل
average rating: 3.67
book published: 2011
rating: 0
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date added: 2021/06/18
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]]> <![CDATA[Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites]]> 35151263
In this book, we'll see

� One retail firm increased its monthly revenues by $25,000,000 by changing one word
� A website prevented hundreds of credit card billing errors using a single sentence
� An enterprise chat app used playful microcopy to grow to a $3.8B valuation

You'll understand the power of microcopy through many real-life examples and learn how

� Analyze microcopy for strengths and weaknesses
� Identify opportunities to use microcopy
� Plan your microcopy
� Start writing better microcopy
� Validate its effectiveness

Here's some praise for the

"The content is good. Copy is something that I've been trying to get my hands on so Chapter 7 was very helpful for me." -- Jelvin Base, UI/UX Designer

"I really like it since i'm still new to microcopy and gives me an idea why microcopy is important for every app and website. It's easy to understand and apply especially for beginners like me. I will definitely recommended this book to my friends." -- Eric Luciano, Front-End Developer / Designer

"Niaw prepares her readers for the wonderful world of Microcopy (and burritos) with great examples here and there partnered with the value of using it, reasoning as to how Microcopy works, and flavourful wordplays. This short but tasty book proves how powerful small things like microcopy can make a big difference to your designs." -- Pierce Jonota, Designer]]> 110 Niaw de Leon عبدالل 4 ux 3.88 Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites
author: Niaw de Leon
name: عبدالل
average rating: 3.88
book published:
rating: 4
read at: 2021/06/18
date added: 2021/06/18
shelves: ux
review:

]]> <![CDATA[The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells]]> 162340 The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
� eight headlines that work--and how to use them
� eleven ways to make your copy more readable
� fifteen ways to open a sales letter
� the nine characteristics of successful print ads
� how to build a successful freelance copywriting practice
� fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy]]> 410 Robert W. Bly 0805078045 عبدالل 0 3.92 1985 The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
author: Robert W. Bly
name: عبدالل
average rating: 3.92
book published: 1985
rating: 0
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date added: 2021/06/18
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]]> <![CDATA[Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams]]> 26762484 379 James Kalbach 1491923539 عبدالل 0 to-read 4.11 2015 Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
author: James Kalbach
name: عبدالل
average rating: 4.11
book published: 2015
rating: 0
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date added: 2021/06/16
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]]> <![CDATA[Discussing Design: Improving Communication and Collaboration through Critique]]> 25173297 150 Adam Connor 1491924047 عبدالل 0 to-read, ux 3.77 2015 Discussing Design: Improving Communication and Collaboration through Critique
author: Adam Connor
name: عبدالل
average rating: 3.77
book published: 2015
rating: 0
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date added: 2021/06/10
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]]> كتاب الرمل 7121660 إن بورخيس هنا يتأمل، ويسائل ويغرز مسباره عميقا في معنى الزمن والواقع والفكر، معيدا تشكيل العالم عبر رؤياه هو، الفنان والحالم والمفكر، متجاوزا مظاهر الأشياء التي كان يؤمن أن مهمة الأدب تنحصر في تعريتها، والقبض على جواهرها.]]> 90 Jorge Luis Borges 9957090097 عبدالل 3 3.50 1975 كتاب الرمل
author: Jorge Luis Borges
name: عبدالل
average rating: 3.50
book published: 1975
rating: 3
read at: 2021/06/05
date added: 2021/06/05
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review:

]]> <![CDATA[Everyday Information Architecture]]> 45153739 126 Lisa Maria Martin 193755774X عبدالل 0 to-read, ux 4.20 2019 Everyday Information Architecture
author: Lisa Maria Martin
name: عبدالل
average rating: 4.20
book published: 2019
rating: 0
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date added: 2021/06/05
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]]> <![CDATA[Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition]]> 9496536 224 Jane Curry 158008608X عبدالل 0 to-read, storytelling-writing 4.00 2010 Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition
author: Jane Curry
name: عبدالل
average rating: 4.00
book published: 2010
rating: 0
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date added: 2021/06/05
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]]> <![CDATA[Letting Go of the Words: Writing Web Content that Works]]> 1135441
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.* Written in easy-to-read style with many "befores" and "afters."* Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.]]> 384 Janice G. Redish 0123694868 عبدالل 0 4.06 2007 Letting Go of the Words: Writing Web Content that Works
author: Janice G. Redish
name: عبدالل
average rating: 4.06
book published: 2007
rating: 0
read at:
date added: 2021/06/05
shelves: to-read, ux, storytelling-writing
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]]> Ogilvy on Advertising 641601
Told with brutal candor and prodigal generosity, David Ogilvy

•How to get a job in advertising
•How to choose an agency for your product
•The secrets behind advertising that works
•How to write successful copy—and get people to read it
•Eighteen miracles of research
•What advertising can do for charities

And much, much more.]]> 224 David Ogilvy 039472903X عبدالل 0 to-read, storytelling-writing 4.14 1983 Ogilvy on Advertising
author: David Ogilvy
name: عبدالل
average rating: 4.14
book published: 1983
rating: 0
read at:
date added: 2021/06/05
shelves: to-read, storytelling-writing
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]]> <![CDATA[Persuasive Copywriting: Using Psychology to Influence, Engage and Sell]]> 23310068 256 Andy Maslen 0749473991 عبدالل 0 to-read, storytelling-writing 4.08 2015 Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
author: Andy Maslen
name: عبدالل
average rating: 4.08
book published: 2015
rating: 0
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date added: 2021/06/05
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]]> <![CDATA[Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs]]> 131203
Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point.

Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing.

Sugarman's style and his JS&A ads are legendary.

He created advertising that grabbed the reader's attention and didn't let go.
In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words.
A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars.

And that's the point of this book.

Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points.

This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service.

He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers.

He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing.

If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.]]> 312 Joseph Sugarman 1891686003 عبدالل 0 to-read, storytelling-writing 4.29 1998 Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
author: Joseph Sugarman
name: عبدالل
average rating: 4.29
book published: 1998
rating: 0
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date added: 2021/06/05
shelves: to-read, storytelling-writing
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]]> <![CDATA[Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires]]> 173973 448 Norman M. Bradburn 0787970883 عبدالل 0 to-read, ux 3.89 1982 Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
author: Norman M. Bradburn
name: عبدالل
average rating: 3.89
book published: 1982
rating: 0
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date added: 2021/06/05
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]]> <![CDATA[Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions]]> 11698359
Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.

Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method , accompanied by references for further reading . On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases1 (planning) through 5 (launch and monitor).

Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.

This essential guide: Universal Methods of Design is an essential resource for designers of all levels and specializations.]]> 208 Bella Martin 1592537561 عبدالل 0 to-read, ux 4.24 2012 Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
author: Bella Martin
name: عبدالل
average rating: 4.24
book published: 2012
rating: 0
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date added: 2021/06/05
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]]> <![CDATA[Making and Breaking the Grid: A Graphic Design Layout Workshop]]> 218062
Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.]]> 208 Timothy Samara 1592531253 عبدالل 0 to-read, ux 3.87 2003 Making and Breaking the Grid: A Graphic Design Layout Workshop
author: Timothy Samara
name: عبدالل
average rating: 3.87
book published: 2003
rating: 0
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date added: 2021/06/05
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]]> <![CDATA[The Elements of User Experience: User-Centered Design for the Web]]> 1867 240 Jesse James Garrett 0735712026 عبدالل 0 to-read, ux 4.00 2002 The Elements of User Experience: User-Centered Design for the Web
author: Jesse James Garrett
name: عبدالل
average rating: 4.00
book published: 2002
rating: 0
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date added: 2021/06/05
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]]> The Laws of Simplicity 225111 Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.

Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."]]> 128 John Maeda 0262134721 عبدالل 0 to-read, ux 3.91 2006 The Laws of Simplicity
author: John Maeda
name: عبدالل
average rating: 3.91
book published: 2006
rating: 0
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date added: 2021/06/05
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]]> على قيد الحياة 25057354 رواية "على قيد الحياة" ملحمة شعرية تصور قصة الصراع والوجود, ويصف المؤلف بطل روايته بأنه بطل الوجود الذي يتحلى بالصفة المميزة الوحيدة التي لم يستطع أحد أن يسلبها منه, وهي إرادة الحياة]]> 290 Yu Hua 9990604428 عبدالل 0 to-read, short-list 3.94 1992 على قيد الحياة
author: Yu Hua
name: عبدالل
average rating: 3.94
book published: 1992
rating: 0
read at:
date added: 2021/06/03
shelves: to-read, short-list
review:

]]> زوربا اليوناني 16300801
The classic novel Zorba the Greek is the story of two men, their incredible friendship, and the importance of living life to the fullest. Zorba, a Greek working man, is a larger-than-life character, energetic and unpredictable. He accompanies the unnamed narrator to Crete to work in the narrator’s lignite mine, and the pair develops a singular relationship. The two men couldn’t be further apart: The narrator is cerebral, modest, and reserved; Zorba is unfettered, spirited, and beyond the reins of civility. Over the course of their journey, he becomes the narrator’s greatest friend and inspiration and helps him to appreciate the joy of living.

Zorba has been acclaimed as one of the most remarkable figures in literature; he is a character in the great tradition of Sinbad the Sailor, Falstaff, and Sancho Panza. He responds to all that life offers him with passion, whether he’s supervising laborers at a mine, confronting mad monks in a mountain monastery, embellishing the tales of his past adventures, or making love. Zorba the Greek explores the beauty and pain of existence, inviting readers to reevaluate the most important aspects of their lives and live to the fullest.]]> 453 Nikos Kazantzakis عبدالل 0 to-read 3.85 1946 زوربا اليوناني
author: Nikos Kazantzakis
name: عبدالل
average rating: 3.85
book published: 1946
rating: 0
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date added: 2021/06/03
shelves: to-read
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]]> <![CDATA[Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, Cheaper Than Yours (and What To Do About It)]]> 22616127 250 Salim Ismail عبدالل 0 to-read 4.01 2014 Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, Cheaper Than Yours (and What To Do About It)
author: Salim Ismail
name: عبدالل
average rating: 4.01
book published: 2014
rating: 0
read at:
date added: 2021/05/22
shelves: to-read
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]]> صور موت الفلسطيني 25823152
وتستند المقاربة الرئيسة في هذا الكتاب إلى أنّ طرائق الموت تتيح إمكان دراسة المجتمع الفلسطيني الذي تعرّض منذ أواسط القرن التاسع عشر لممارسات متتالية من التفكيك أقدَم عليها النظام الاستعماري الغربي بصوره المختلفة، تمثّل الصهيونية آخرها. وقد تمكّنت الصهيونية من تفتيت الكيانية الفلسطينية إلى جماعات متفرقة تعيش كلّ واحدة منها على هامش مجتمع آخر لا يكفّ عن إقصائها وتهميشها. وعلى الرغم من ذلك، ما انفكّ الفلسطينيون ينتجون ذواتهم بأشكال متعددة من الوجود الاجتماعي والاقتصادي. ولعلّ المقاومة بما تتضمنه من عنف وموت كانت إحدى آليات إنتاج الفلسطيني كينونته الفردية والجماعية.

والمؤلف إسماعيل ناشف كاتب وناقد فلسطيني حاز الدكتوراه في علم الإنسان الثقافي، وكانت أطروحته عن مجتمع الاعتقال الفلسطيني. عمل في التدريس الجامعي، وله عدد من المؤلفات من بينها: في التجريد الفلسطيني: زهدي قادري واللحن الهندسي للحداثة المتأخرة (2014)، ومعمارية الفقدان: سؤال الثقافة الفلسطينية المعاصرة (2012)، والنفي في كتابة إسرائيل (2011).

موقع المركز العربي للأبحاث ودراسة السياسات: ]]> 104 إسماعيل ناشف Ismail Nashif 6144450408 عبدالل 0 to-read, فلسطين 3.38 2015 صور موت الفلسطيني
author: إسماعيل ناشف Ismail Nashif
name: عبدالل
average rating: 3.38
book published: 2015
rating: 0
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date added: 2021/05/16
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]]> <![CDATA[الوقائع الغريبة في اختفاء سعيد أبي النحس المتشائل]]> 4638138 والمحصلة النهائية: رواية فذة، عربية الشكل والمضمون، لعلها الأولى التي تثبت بجدارة أن في وسع الرواية العربية المعاصرة أن تترك جانبا الشكل الغربي الذي اتخذته وعاء لها فأقامها حتى الآن، إلى شكل خاص بالعرب ينبع من تراث قصصي زاخر وطويل.]]> 156 إميل حبيبي عبدالل 0 to-read, فلسطين 3.86 1974 الوقائع الغريبة في اختفاء سعيد أبي النحس المتشائل
author: إميل حبيبي
name: عبدالل
average rating: 3.86
book published: 1974
rating: 0
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]]> حق العودة: مقدس وقانوني وممكن 16145364 240 سلمان أبو ستة عبدالل 0 to-read, فلسطين 3.88 2001 حق العودة: مقدس وقانوني وممكن
author: سلمان أبو ستة
name: عبدالل
average rating: 3.88
book published: 2001
rating: 0
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]]> فلسطيني بلا هوية 13314930 هذا الكتاب يؤرخ لواحد من مجموعة الرموز الذين حملوا عبء القضية الفلسطينية، كانوا قلة حملوا الشجاعة، هاجسهم فك الشعب الفلسطيني من عقاله، وتحطيم مقولة شعب بلا وطن، التي فرضتها الغطرسة الإسرائيلية مدعومة بقوى الاستعمار العالمية.

"فلسطيني بلا هوية"، يختزل حقبة من الكفاح المرير، في تاريخ شعب، كان البحث عن الذات همه الأول، وهو الشعب الذي طوع الحضارة، وأفاء بها على كل بني قومه من الماء إلى الماء.

صلاح خلف، أو الأكثر شيوعاً "أبو إياد"، لم يكن ذات يوم باحثاً عن منصب، بل جاءت الزعامة منقادة إليه، ألهب حماس مستمعيه بالكلمة، فقادهم إلى المقاومة، تلك اللغة التي لم يفهم الغاصب غيرها، فجمع كل أسلحة الكفاح من أطرافها، لم تأخذه في الحق لومة لائم، حيد جانباً دبلوماسية فن الممكن، ولم تعوزه الجرأة لقول الحقيقة، في وجه الآخرين، زعماء ووزراء، وحتى الرفاق.

أمسك بناصية الأحداث، تعامل معها بموضوعية، تحدث إلى الإسرائيليين، وتمنى لو أنه يجد لديهم لغة خطاب مشتركة، تقود إلى سلام متوازن، يأخذ بموجبه، كل ذي حق حقه، لكنه أدرك في وقت مبكر عمق الهوة بين الفلسطيني و"أرض إسرائيل الكاملة".

قضى أبو إياد شهيداً، عام 1991 برصاص تجار القضية، بعد أن ترك إرثاً حافلاً بالنضال يجعله خلداً في ذهن الفلسطينيين الأحرار، وخلق لنا كتاب "فلسطيني بلا هوية"، و أناط بنا مهمة البحث عن الهوية.

عام 1978 شهد الطبعة الأولى لهذا الكتاب، ووفاء لذكرى الشهيد "أبو إياد"، أعدنا طباعته مضافاً إليه تاريخ حياته، وملحق خاص حول موضوع اغتياله..]]> 302 صلاح خلف عبدالل 0 to-read, فلسطين 4.13 1996 فلسطيني بلا هوية
author: صلاح خلف
name: عبدالل
average rating: 4.13
book published: 1996
rating: 0
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]]> زمن الخيول البيضاء 6219415 يتأمل نصرالله في هذا المشروع 125 عاما من تاريخ الشعب الفلسطيني برؤية نقدية عميقة و مستويات فنية راقية , انطلاقا من تلك الحقيقة الراسخة التي عمل عليها دائما و التي تقول بأن إيماننا بالقضايا الكبيرة يحتم علينا إيجاد مستويات فنية عالية للتعبير عنها]]> 511 Ibrahim Nasrallah 9953361843 عبدالل 0 to-read, فلسطين 4.44 2007 زمن الخيول البيضاء
author: Ibrahim Nasrallah
name: عبدالل
average rating: 4.44
book published: 2007
rating: 0
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]]> التطهير العرقي في فلسطين 9592353 للتحميل: ]]> 374 Ilan Pappé 9789953453 عبدالل 0 to-read, فلسطين 4.63 2006 التطهير العرقي في فلسطين
author: Ilan Pappé
name: عبدالل
average rating: 4.63
book published: 2006
rating: 0
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]]> الشخصية الإسرائيلية 6642369 110 حسن ظاظا عبدالل 0 to-read, فلسطين 3.89 1999 الشخصية الإسرائيلية
author: حسن ظاظا
name: عبدالل
average rating: 3.89
book published: 1999
rating: 0
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]]> <![CDATA[أرض جوفاء: الهندسة المعمارية للاحتلال الإسرائيلي]]> 33852298
لقد كشف "أرض جوفاء" عن طبيعة النظام السياسي الإسرائيلي في خضم هذا المشروع المعقد والمفزع لأواخر العصر الكولونيالي الحديث.]]> 430 Eyal Weizman 6144311416 عبدالل 0 to-read, فلسطين 4.32 2007 أرض جوفاء: الهندسة المعمارية للاحتلال الإسرائيلي
author: Eyal Weizman
name: عبدالل
average rating: 4.32
book published: 2007
rating: 0
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]]> <![CDATA[الجذور الاجتماعية للنكبة؛ فلسطين 1858 - 1948]]> 22080092 253 أكرم حجازي عبدالل 0 to-read, فلسطين 3.98 2014 الجذور الاجتماعية للنكبة؛ فلسطين 1858 - 1948
author: أكرم حجازي
name: عبدالل
average rating: 3.98
book published: 2014
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]]> الصهيونية واليهودية 7695586
تحرير سوزان حرفي

يضم حوارية مع الدكتور عبد الوهاب المسيري حول مشاريعه الفكرية وأبعادها تحمل معنى آخر يوضح ويشرح مجمل الأفكار والمبادئ التي انطلق منها لتشكل فكره الموسوعي خصوصاً في إطار موضوعات الصهيونية واليهودية والغرب والعولمة والعلمانية والمادية والحداثة مما يحدد علاقة الإنسان بالطبيعة والخلق وهي موضوعات لا تزال حاضرة بقوة في واقعنا العربي والإسلامي وتعد من أهم إنجازاته الفكرية.]]> 311 عبد الوهاب المسيري عبدالل 0 to-read, فلسطين 4.35 2009 الصهيونية واليهودية
author: عبد الوهاب المسيري
name: عبدالل
average rating: 4.35
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]]> <![CDATA[Collected Maxims and Other Reflections]]> 4230569
About the Series: For over 100 years Oxford World's Classics has made available the broadest spectrum of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, voluminous notes to clarify the text, up-to-date bibliographies for further study, and much more.]]> 354 François de La Rochefoucauld 0199540004 عبدالل 0 to-read 4.03 1665 Collected Maxims and Other Reflections
author: François de La Rochefoucauld
name: عبدالل
average rating: 4.03
book published: 1665
rating: 0
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]]> <![CDATA[Business Thinking for Designers]]> 53251578 � Explore business concepts.
� Develop your business perspective.
� Create conditions for design maturity.
★Communicate the options.
� Put it all together.]]> 157 Ryan Rumsey عبدالل 5 ux, favorites 4.08 Business Thinking for Designers
author: Ryan Rumsey
name: عبدالل
average rating: 4.08
book published:
rating: 5
read at: 2021/02/25
date added: 2021/05/07
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]]> الأدب والارتياب 12745932 80 Abdelfattah Kilito 9954496130 عبدالل 0 مجالس-قراءة 3.97 2007 الأدب والارتياب
author: Abdelfattah Kilito
name: عبدالل
average rating: 3.97
book published: 2007
rating: 0
read at: 2020/07/26
date added: 2021/05/07
shelves: مجالس-قراءة
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]]> <![CDATA[Understanding Comics: The Invisible Art]]> 102920 222 Scott McCloud عبدالل 0 cooper-recommend, to-read 4.00 1993 Understanding Comics: The Invisible Art
author: Scott McCloud
name: عبدالل
average rating: 4.00
book published: 1993
rating: 0
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]]> <![CDATA[Leading Geeks: How to Manage and Lead the People Who Deliver Technology]]> 552079 250 Paul Glen 0787961485 عبدالل 0 cooper-recommend, to-read 3.67 2002 Leading Geeks: How to Manage and Lead the People Who Deliver Technology
author: Paul Glen
name: عبدالل
average rating: 3.67
book published: 2002
rating: 0
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]]> <![CDATA[Predictably Irrational: The Hidden Forces That Shape Our Decisions]]> 1713426
Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.]]> 247 Dan Ariely عبدالل 0 cooper-recommend, to-read 4.12 2008 Predictably Irrational: The Hidden Forces That Shape Our Decisions
author: Dan Ariely
name: عبدالل
average rating: 4.12
book published: 2008
rating: 0
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]]> <![CDATA[Eager: The Surprising, Secret Life of Beavers and Why They Matter]]> 39345591
In Eager, environmental journalist Ben Goldfarb reveals that our modern idea of what a healthy landscape looks like and how it functions is wrong, distorted by the fur trade that once trapped out millions of beavers from North America’s lakes and rivers. The consequences of losing beavers were profound: streams eroded, wetlands dried up, and species from salmon to swans lost vital habitat. Today, a growing coalition of “Beaver Believers”―including scientists, ranchers, and passionate citizens―recognizes that ecosystems with beavers are far healthier, for humans and non-humans alike, than those without them. From the Nevada deserts to the Scottish highlands, Believers are now hard at work restoring these industrious rodents to their former haunts. Eager is a powerful story about one of the world’s most influential species, how North America was colonized, how our landscapes have changed over the centuries, and how beavers can help us fight drought, flooding, wildfire, extinction, and the ravages of climate change. Ultimately, it’s about how we can learn to coexist, harmoniously and even beneficially, with our fellow travelers on this planet.]]> 304 Ben Goldfarb 160358739X عبدالل 0 to-read, cooper-recommend 4.27 2018 Eager: The Surprising, Secret Life of Beavers and Why They Matter
author: Ben Goldfarb
name: عبدالل
average rating: 4.27
book published: 2018
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]]> <![CDATA[Strategy without Design: The Silent Efficacy of Indirect Action]]> 6671901 262 Robert C.H. Chia 0521895502 عبدالل 0 cooper-recommend, to-read 4.45 2009 Strategy without Design: The Silent Efficacy of Indirect Action
author: Robert C.H. Chia
name: عبدالل
average rating: 4.45
book published: 2009
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]]> <![CDATA[The Entrepreneurial State: Debunking Public vs. Private Sector Myths]]> 17987621
The volume argues that in the history of modern capitalism, the State has generated economic activity that would not otherwise have happened, and has actively opened up new technologies and markets that private investors can later move into. Far from the often heard criticisms of the State potentially 'crowding out' private investments, the State makes them happen, shaping and creating markets, not only 'fixing' them. Ignoring this reality only serves ideological ends, and hurts effective policymaking.

This book examines case studies ranging from the advent of the Internet to the emergence of the biotechnology and nanotechnology industries. In particular, the volume debunks the myth that Silicon Valley was created by entrepreneurial venture capital. A key chapter focuses on the State investments behind Apple's success, and reveals that every major technology behind the iPhone owes its source to public funds. Thus, while entrepreneurial individuals like Steve Jobs are needed, their success is nearly impossible without their ability to ride the wave of State investments. And if Europe wants its own Googles, it needs more State action, not less.

Two forward-looking chapters focus on the emergence of the next big thing after the internet: the 'green revolution'. Both solar and wind technology are currently being led by State spending, whether through the US ARPA-E programme or the Chinese and Brazilian State investment banks. The discussion refreshingly moves beyond the usual division between proponents of austerity vs. the proponents of fiscal stimulus. It argues that State investments not only help kick-start growth during periods of recession, but that they also, even in boom periods, lead to productive investments in radical new technologies which later foster decades of growth.

The book ends with a fundamental question: if the State is so important to investments in high-risk innovation, why does it capture so little direct return?]]> 266 Mariana Mazzucato 0857282514 عبدالل 0 to-read, cooper-recommend 3.91 2011 The Entrepreneurial State: Debunking Public vs. Private Sector Myths
author: Mariana Mazzucato
name: عبدالل
average rating: 3.91
book published: 2011
rating: 0
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]]> <![CDATA[Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software]]> 32475 416 Scott Rosenberg 1400082463 عبدالل 0 to-read, cooper-recommend 3.69 2007 Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software
author: Scott Rosenberg
name: عبدالل
average rating: 3.69
book published: 2007
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]]> The Myths of Innovation 723074
-- Scott Berkun, from the text "Berkun sets us free to change the world."

-- Guy Kawasaki, author of Art of the Start Scott was a manager at Microsoft from 1994-2003, on projects including v1-5 (not 6) of Internet Explorer. He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker. He works full time as a writer and speaker, and his work has appeared in The New York Times , Forbes magazine, The Economist , The Washington Post , Wired magazine, National Public Radio and other media. He regularly contributes to Harvard Business Review and Bloomberg Businessweek , has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC. He writes frequently on innovation and creative thinking at his scottberkun.com and tweets at @berkun.]]> 192 Scott Berkun 0596527055 عبدالل 0 to-read, cooper-recommend 3.85 2007 The Myths of Innovation
author: Scott Berkun
name: عبدالل
average rating: 3.85
book published: 2007
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]]> Bullshit Jobs: A Theory 34466958 From bestselling writer David Graeber, a powerful argument against the rise of meaningless, unfulfilling jobs, and their consequences.

Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.� It went viral. After a million online views in seventeen different languages, people all over the world are still debating the answer.

There are millions of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs.

Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation.]]> 335 David Graeber 150114331X عبدالل 0 to-read, cooper-recommend 4.03 2018 Bullshit Jobs: A Theory
author: David Graeber
name: عبدالل
average rating: 4.03
book published: 2018
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]]> <![CDATA[Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech]]> 38212110
In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them.

"Just as the current political climate has inspired many to pick up a sign and head out into the street for the first time, I hope Technically Wrong will inspire newcomers to start thinking more critically about the apps and algorithms around them." —Anna Lauren Hoffmann, Science

"An entertaining romp that tell us where and why the tech industry, once America's darling, went wrong, and what it might do to recover its good graces." —Tim Wu, author of The Master Switch]]> 232 Sara Wachter-Boettcher 0393356043 عبدالل 0 to-read, cooper-recommend 4.04 2017 Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
author: Sara Wachter-Boettcher
name: عبدالل
average rating: 4.04
book published: 2017
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]]> <![CDATA[Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy]]> 28186015 But as mathematician and data scientist Cathy O'Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination--propping up the lucky, punishing the downtrodden, and undermining our democracy in the process.]]> 259 Cathy O'Neil 0553418815 عبدالل 0 to-read, cooper-recommend 3.86 2016 Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
author: Cathy O'Neil
name: عبدالل
average rating: 3.86
book published: 2016
rating: 0
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]]> By Hand & Eye 18763498
Instead of serving up a list of formulas with magical names (i.e. the Golden Section, the Rule of Thirds) that will transform the mundane into perfection, George R. Walker and Jim Tolpin show how much of the world is governed by simple proportions, noting how ratios such as 1:2; 3:5 and 4:5 were ubiquitous in the designs of pre-industrial artisans. And the tool that helps us explore this world, then as now, are dividers.

The key to good design is to master these basic “notes� � much like learning to sing “do, re, mi.� How to do this is the subject of the first three-quarters of the book. It offers exercises, examples and encouragement in opening your inner eye, propping it up with toothpicks and learning the simple geometry that will help you improve your design.

The last quarter of “By Hand & Eye� takes these principles and puts them into practice by designing nine projects that are decidedly contemporary � proof positive that design isn’t reserved for highboys and 18th-century Philadelphia side chairs. The projects show all of the book’s design principles in full flower, and yet the projects are small enough and simple enough (for the most part) that you can use them as a way to explore the book’s concepts without risking a lot of wood or time in the process.]]> 186 George R. Walker 0985077751 عبدالل 0 to-read, cooper-recommend 4.26 2013 By Hand & Eye
author: George R. Walker
name: عبدالل
average rating: 4.26
book published: 2013
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]]> <![CDATA[Notes on the Synthesis of Form]]> 320553
In the first part of the book, Christopher Alexander discusses the process by which a form is adapted to the context of human needs and demands that has called it into being. He shows that such an adaptive process will be successful only if it proceeds piecemeal instead of all at once. It is for this reason that forms from traditional un-self-conscious cultures, molded not by designers but by the slow pattern of changes within tradition, are so beautifully organized and adapted. When the designer, in our own self-conscious culture, is called on to create a form that is adapted to its context he is unsuccessful, because the preconceived categories out of which he builds his picture of the problem do not correspond to the inherent components of the problem, and therefore lead only to the arbitrariness, willfulness, and lack of understanding which plague the design of modern buildings and modern cities.

In the second part, Mr. Alexander presents a method by which the designer may bring his full creative imagination into play, and yet avoid the traps of irrelevant preconception. He shows that, whenever a problem is stated, it is possible to ignore existing concepts and to create new concepts, out of the structure of the problem itself, which do correspond correctly to what he calls the subsystems of the adaptive process. By treating each of these subsystems as a separate subproblem, the designer can translate the new concepts into form. The form, because of the process, will be well-adapted to its context, non-arbitrary, and correct.

The mathematics underlying this method, based mainly on set theory, is fully developed in a long appendix. Another appendix demonstrates the application of the method to the design of an Indian village.]]> 224 Christopher W. Alexander 0674627512 عبدالل 0 to-read, cooper-recommend 4.05 1964 Notes on the Synthesis of Form
author: Christopher W. Alexander
name: عبدالل
average rating: 4.05
book published: 1964
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]]> <![CDATA[The Mythical Man-Month: Essays on Software Engineering]]> 13629 The added chapters contain (1) a crisp condensation of all the propositions asserted in the original book, including Brooks' central argument in The Mythical Man-Month: that large programming projects suffer management problems different from small ones due to the division of labor; that the conceptual integrity of the product is therefore critical; and that it is difficult but possible to achieve this unity; (2) Brooks' view of these propositions a generation later; (3) a reprint of his classic 1986 paper "No Silver Bullet"; and (4) today's thoughts on the 1986 assertion, "There will be no silver bullet within ten years."

]]> 322 Frederick P. Brooks Jr. 0201835959 عبدالل 0 to-read, cooper-recommend 4.00 1975 The Mythical Man-Month: Essays on Software Engineering
author: Frederick P. Brooks Jr.
name: عبدالل
average rating: 4.00
book published: 1975
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]]> <![CDATA[The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business]]> 2615
Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.]]> 320 Clayton M. Christensen 0060521996 عبدالل 0 to-read, cooper-recommend 4.03 1997 The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
author: Clayton M. Christensen
name: عبدالل
average rating: 4.03
book published: 1997
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]]> <![CDATA[Shop Class as Soulcraft: An Inquiry Into the Value of Work]]> 6261332
Called "the sleeper hit of the publishing season" (The Boston Globe), Shop Class as Soulcraft became an instant bestseller, attracting readers with its radical (and timely) reappraisal of the merits of skilled manual labor. On both economic and psychological grounds, author Matthew B. Crawford questions the educational imperative of turning everyone into a "knowledge worker," based on a misguided separation of thinking from doing. Using his own experience as an electrician and mechanic, Crawford presents a wonderfully articulated call for self-reliance and a moving reflection on how we can live concretely in an ever more abstract world.]]> 241 Matthew B. Crawford 1594202230 عبدالل 0 to-read, cooper-recommend 3.74 2009 Shop Class as Soulcraft: An Inquiry Into the Value of Work
author: Matthew B. Crawford
name: عبدالل
average rating: 3.74
book published: 2009
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]]> Thinking In Systems: A Primer 3828902 Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.

Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.

While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.

In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.]]> 218 Donella H. Meadows 1603580557 عبدالل 0 to-read, cooper-recommend 4.17 2008 Thinking In Systems: A Primer
author: Donella H. Meadows
name: عبدالل
average rating: 4.17
book published: 2008
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]]> <![CDATA[Good Strategy Bad Strategy: The Difference and Why It Matters]]> 11721966 320 Richard P. Rumelt 0307886255 عبدالل 0 to-read 4.10 2011 Good Strategy Bad Strategy: The Difference and Why It Matters
author: Richard P. Rumelt
name: عبدالل
average rating: 4.10
book published: 2011
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]]> <![CDATA[قلق السعي إلى المكانة: الشعور بالرضا أو المهانة]]> 37760068 ذلك أن موقعنا على درجات السلم الاجتماعي يلعب دوراً حاسماً في حياتنا لأن صورتنا الذاتية تعتمد بشدة على ما يراه الآخرون فينا .
لكنه يتساءل أيضاً : هل يستحق البحث عن المكانة ان نقدم التضحيات ؟

يعتبر هذا الكتاب أغنى وأظرف وأكثر أعمال دو بوتون انتشاراً ، يظهر لنا فيه مدى سعة معرفة واطلاع صاحبه ، ومدى وفرة وأناقة وأصالة أفكاره .]]> 312 Alain de Botton 6144720057 عبدالل 4 مجالس-قراءة 3.91 2004 قلق السعي إلى المكانة: الشعور بالرضا أو المهانة
author: Alain de Botton
name: عبدالل
average rating: 3.91
book published: 2004
rating: 4
read at: 2021/04/02
date added: 2021/04/02
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]]> <![CDATA[كنت شابًا في الثمانينيات: سيرة ثقافية واجتماعية]]> 50645671 نقرأ عن الحياة في المدينة الجامعية، وبداياته الصحفية الأولى، وانتشار الجماعات الإسلامية، وأحداث الأمن المركزي، ومأساة بليغ حمدي، وظهور الأغنية الشبابية الجديدة ورموزها، واختطاف طائرة مصرية وسفينة إيطالية، وأحداث أخرى مثيرة نسيها كثيرون، وربما يقرأ عنها آخرون لأول مرَّة.

يُعد هذا الكتاب استكمالًا لما بدأه ناقدنا في كتابه الناجح «كنت صبيًّا في السبعينيات»، بعيدًا عن التأريخ الأكاديمي الجاف، ليجعل القارئ يعيش داخل عقل ومشاعر شاب طموح يتطلع إلى المستقبل في مصر وقتها. كتاب لا غنى عنه في التأريخ الاجتماعي لمصر يربط بذكاء بين الخاص والعام.]]> 304 محمود عبد الشكور 977674303X عبدالل 0 to-read 3.52 2020 كنت شابًا في الثمانينيات: سيرة ثقافية واجتماعية
author: محمود عبد الشكور
name: عبدالل
average rating: 3.52
book published: 2020
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date added: 2021/03/28
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]]> <![CDATA[Measuring Behaviour: An Introductory Guide]]> 2338451 186 Paul R. Martin 0521535638 عبدالل 0 to-read, ux 3.88 1986 Measuring Behaviour: An Introductory Guide
author: Paul R. Martin
name: عبدالل
average rating: 3.88
book published: 1986
rating: 0
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]]> <![CDATA[Designing with Data: Improving the User Experience with A/B Testing]]> 51146931 372 King 935213527X عبدالل 0 to-read, ux 4.00 Designing with Data: Improving the User Experience with A/B Testing
author: King
name: عبدالل
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]]> <![CDATA[Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series Book 3)]]> 44056365 A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format

Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

]]> 368 David J. Bland 1119551412 عبدالل 0 to-read 4.23 Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series Book 3)
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name: عبدالل
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]]> <![CDATA[المرأة ونقل المعرفة الدينية في الإسلام]]> 36872913 رصدت أسماء سيِّد -في هذا الكتاب- التطورات التي طرأت على رواية النساء للحديث، ووضعتها في سياقاتها حسب تسلسلها الزمني. كما حلَّلت العوامل التاريخية التي شجَّعت أو ثبَّطت مشاركة المرأة في حقل رواية الحديث، وأماطت اللثام عن تلك العوامل التي شكَّلت إسهامات المرأة المسلِمة في مجال رواية الحديث
وفي غضون معالجتها لهذا الموضوع؛ نقَضَت أسماء سيِّد العديد من المُسلَّمات، وعلى رأسها ما يتعلَّق بتهميش المرأة المسلمة تاريخيًّا في مجال العلوم الدينية. كما امتدَّ نطاق تحليلها ليتقاطع مع سياقات تعليم المرأة المسلمة في عالمنا المعاصر، فضلًا عن تاريخ التَّربية في الإسلام، والتطورات التي طرأت على الشَّريعة الإسلامية والسلفيَّة السنيَّة. ومن ثمَّ يُعدُّ هذا العمل إسهامًا قيِّمًا في التاريخ الثقافي والاجتماعي للإسلام، ليس في سياق تاريخ العالم الإسلامي في عصور ما قبل الحداثة فحسب، بل وفي سياق العالم الإسلامي المُعاصر كذلك]]> 320 Asma Sayeed عبدالل 4 first2020 4.09 2013 المرأة ونقل المعرفة الدينية في الإسلام
author: Asma Sayeed
name: عبدالل
average rating: 4.09
book published: 2013
rating: 4
read at: 2021/03/16
date added: 2021/03/16
shelves: first2020
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]]> <![CDATA[Words That Work: It's Not What You Say, It's What People Hear]]> 95884
In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.]]> 350 Frank Luntz 1401302599 عبدالل 0 to-read 3.61 2006 Words That Work: It's Not What You Say, It's What People Hear
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name: عبدالل
average rating: 3.61
book published: 2006
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]]> Writing for Designers 42139749 65 Scott Kubie 1937557790 عبدالل 0 to-read 3.97 Writing for Designers
author: Scott Kubie
name: عبدالل
average rating: 3.97
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date added: 2021/02/26
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]]> <![CDATA[Inspired: How to Create Tech Products Customers Love]]> 35249663 Автор делится собственным опытом и техниками, используемыми в работе с самыми известными компаниями в области высоких технологий. Вы узнаете, как ведущие мировые корпорации создают свои лучшие продукты и каким образом можно использовать их опыт.
Книга помогает усвоить главное: как бы хороша ни была ваша команда разработчиков - это не имеет значения, если ей не дают работать над тем, что достойно разработки. Совсем недостаточно просто хорошо трудиться, проектируя продукт. Важно убедиться в том, что этот продукт полезен, удобен в использовании, и его можно воплотить в жизнь.
Книга адресована руководителям и собственникам компаний, ведущим инженерам и дизайнерам, разработчикам программных продуктов - всем, кто принимает участие в процессе управления продуктом и создания того, в чем люди действительно будут нуждаться.
Благодаря информации, собранной в книге, менеджеры по маркетингу продукта и руководители проектов различных отделов производственной организации научатся правильно определять, что именно хотят получить покупатели.
Издание станет полезным для команд разработчиков, занимающихся запуском новых проектов. Методы, представленные в книге, позволят вам создавать абсолютно новые продукты-хиты или совершенствовать уже существующие товары.]]> 349 Marty Cagan 1119387507 عبدالل 0 to-read, ux 4.22 2008 Inspired: How to Create Tech Products Customers Love
author: Marty Cagan
name: عبدالل
average rating: 4.22
book published: 2008
rating: 0
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date added: 2021/02/17
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]]> <![CDATA[The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you]]> 52283963
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.



They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .



Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

]]> 138 Rob Fitzpatrick عبدالل 0 to-read, ux 4.37 2013 The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
author: Rob Fitzpatrick
name: عبدالل
average rating: 4.37
book published: 2013
rating: 0
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date added: 2021/02/17
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]]> <![CDATA[Solving Product Design Exercises: Questions & Answers]]> 38563044 Practice your product design and UX skills. Prepare for your next job interview.

"Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM".
Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles.

Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio.

What will you learn from this book:
- Prepare for the design interview � prepare for the design exercise and learn more about how tech companies hire product designers.
- Improve your portfolio � use product challenges to showcase in your porfolio instead of unsolicited visual redesigns.
- Step up your design career � practice your product design skills to become a better designer and prepare for your next career move.
- Interview designers � learn how to interview designers to evaluate their skills in the most efficient and scalable way.

What’s inside?
- A 7-step framework for solving product design exercises
- 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc.
- 5 full solutions for product design exercises
- 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.]]> 158 Artiom Dashinsky 1977000428 عبدالل 5 ux Very insightful! 4.32 2018 Solving Product Design Exercises: Questions & Answers
author: Artiom Dashinsky
name: عبدالل
average rating: 4.32
book published: 2018
rating: 5
read at: 2021/02/07
date added: 2021/02/07
shelves: ux
review:
Very insightful!
]]>