"Let's be honest to ourselves and face the truth: success in business depends on a complex equation with a lot of variants, such as 1) how well your business idea adapts to the powers of supply and demand, which govern (and oppress) contemporary society, 2) where you come from economically to begin with (I've seen aromatherapy businesses run by middle-class sons of bitches grow and be more "successful" than neighborhood food establishments run by poor honest people), 3) how much investing capital you have at the time of creating your business, 4) your race, and 5) sheer dumb luck.

Quotes like “The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat� are ludicrous, absolutely ridiculous and delve into the worst kind of new-agey, self-help bullshitting bullying: victim-blaming. So, if your business is not successful, you are to blame, because you simply failed to desire it enough? Fuck that shit. This book is a perfect example of everything that is wrong in today's first-world-white-heterosexual-male-dominated economic culture. Tell me that such ideas as "desiring it enough" would work in Somalia, hell, even in Egypt, and then we'll talk.

Don't waste your time with this codswallop. Read real literature instead: you'll definitely increase your IQ this way. "