� Now I don’t see anything evil in a desire to make money. But money is only a means to some end. If a man wants it for a personal purpose � to invest in his industry, to create, to study, to travel, to enjoy luxury � he’s completely moral. But the men who place money first go much beyond that. Personal luxury is a limited endeavor. What they want is ostentation: to show, to stun, to entertain, to impress others� At the price of their own self-respect. In the realm of greatest importance � the realm of values, of judgment, of spirit, of thought � they place others above self, in the exact manner which altruism demands. A truly selfish man cannot be affected by the approval of others. He doesn’t need it. � � Ayn Rand