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賲丿蹖乇蹖鬲 亘丕夭丕乇蹖丕亘蹖
賲丿蹖乇蹖鬲 亘丕夭丕乇蹖丕亘蹖: 鬲噩夭蹖賴 賵 鬲丨賱蹖賱貙 亘乇賳丕賲賴 乇蹖夭蹖貙 丕噩乇丕 賵 讴賳鬲乇賱
856 pages, Hardcover
First published December 1, 1967
1,494 people are currently reading
21k people want to read
About the author
Philip Kotler
767听books1,307听followersProfessor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)
Ratings & Reviews
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Displaying 1 - 30 of 274 reviews
September 9, 2018
4 stars
Marketing Management was needed for my studies. Tons of useful information.
Marketing Management was needed for my studies. Tons of useful information.
November 28, 2016
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
June 29, 2023
Epistemology can aptly be summarized as "What is it we know, and how do we know it?", or "the study of knowledge". Marketing was defined as "the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value."
I approached marketing from philosophical interest. For being strongly interested and influenced by philosophy, I am very sensitive to truth in the world. Specifically, the varieties of information floating around. I had a hunch that the competitive forces of business would have yielded true and useful knowledge about, well, the transmission of knowledge itself. And I am now certain that marketing is a peculiar manifestation of epistemology. So much so, I am willing to bet that even philosophers, they who are so stringent on truth, have likely been influenced by sophistical elements of marketing over the millennia. Are certain philosophers truly favored for the contents of their beliefs, were they always the first to discover such, or did the tides of marketing simply favor them?
For communicating and delivering value, this information propagation through society that which is marketing, pertains not just to goods and services, but also persons, places, or ideas. Because of its pervasiveness, society actually functions on the basis of yet lives at the whims of incessant marketing.
What is there to learn from marketing then? One learns how to use the network of tangible and intangible resources put in place by prior people for purposes of promotion. More implicitly, one becomes more cognizant of all the information assaulting our senses. And perhaps a little more wise of how they use their time and attention. And hopefully, I too was able to deliver such value, about value itself.
I part with some of the most intriguing quotes I have come across on epistem鈥擨 mean, marketing:
I approached marketing from philosophical interest. For being strongly interested and influenced by philosophy, I am very sensitive to truth in the world. Specifically, the varieties of information floating around. I had a hunch that the competitive forces of business would have yielded true and useful knowledge about, well, the transmission of knowledge itself. And I am now certain that marketing is a peculiar manifestation of epistemology. So much so, I am willing to bet that even philosophers, they who are so stringent on truth, have likely been influenced by sophistical elements of marketing over the millennia. Are certain philosophers truly favored for the contents of their beliefs, were they always the first to discover such, or did the tides of marketing simply favor them?
For communicating and delivering value, this information propagation through society that which is marketing, pertains not just to goods and services, but also persons, places, or ideas. Because of its pervasiveness, society actually functions on the basis of yet lives at the whims of incessant marketing.
What is there to learn from marketing then? One learns how to use the network of tangible and intangible resources put in place by prior people for purposes of promotion. More implicitly, one becomes more cognizant of all the information assaulting our senses. And perhaps a little more wise of how they use their time and attention. And hopefully, I too was able to deliver such value, about value itself.
I part with some of the most intriguing quotes I have come across on epistem鈥擨 mean, marketing:
鈥淚f I had asked people what they wanted, they would have said faster horses." 鈥擧enry Ford
鈥淚f this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.鈥� 鈥擩ohn Stuart, cofounder of Quaker Oats
鈥淧eople don't want听to buy a听quarter-inch drill. They听want听a听quarter-inch听hole!鈥�
"No one wants a drill. What they want is the hole."鈥擫. E. Hobbs, advertisement for the Manhattan mutual life insurance company, 1946"
"You can't please everyone all the time"
鈥淧roducts are created in the factory, but brands are created in the mind.鈥� 鈥攕ome marketer
鈥淚n听the factory we make cosmetics; in the drugstore we sell hope.鈥� 鈥擟harles Revson of Revlon
鈥淭he aim of marketing is to make selling unnecessary.鈥� 鈥擯eter Drucker
"statement without syntax"
"The product that will not sell without advertising will not sell profitably with advertising. 鈥擜lbert Lasker, former ceo of lord & thomas and pioneer of modern advertising
""A newspaper," Lenin once declared, "is not only a collective propagandist and collective agitator; it is also a collective organizer." Stalin called it "the most powerful weapon of our Party." Khrushchev cites it as "our chief ideological weapon." These men had more an eye to the collective form of the press mosaic, with its magical power to impose its own assumptions, than to the printed word as expressing a private point of view. "" 鈥擬arshall Mcluhan
"The empires of the future are the empires of the mind." 鈥擶inston Churchill
November 9, 2010
This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read.
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services.
For our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. Though I would not pick this up for light reading, it was an excellent text for the topic covered.
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services.
For our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. Though I would not pick this up for light reading, it was an excellent text for the topic covered.
March 10, 2013
I read this book back when I was in school and it was a great introduction to marketing basics. I wouldn't recommend this being your only book about marketing, there are other ones that are more "hands on" that give you more specific case studies that translate marketing theory into actual results.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
January 3, 2024
讴鬲丕亘 噩丕賲毓蹖賴 讴賴 丕夭 賲亘丕賳蹖 賵 鬲毓乇蹖賮鈥屬囏� 卮乇賵毓 賲蹖卮賴 賵 亘賴 乇丕賴讴丕乇賴丕 賲蹖鈥屫必迟�.
賮讴乇 賲蹖鈥屭┵嗁� 賴賳賵夭 賴賲 丿乇 丿丕賳卮诏丕賴鈥屬囏й� 賲蹖賴賳 毓夭蹖夭賲賵賳 丕蹖乇丕賳 讴賴 亘蹖爻鬲 爻丕賱 丕夭 鬲賲丕賲 丿賳蹖丕 毓賯亘賴 鬲丿乇蹖爻 賲蹖卮賴!
亘賱赖.
讴鬲丕亘 賯丿蹖賲蹖賴. 丿乇 丕蹖賳 丨丿 讴賴 亘乇丕蹖 亘丕夭丕乇蹖丕亘蹖 丿蹖噩蹖鬲丕賱 賮賯胤 蹖讴 賮氐賱 讴賵鬲丕賴 丿丕乇賴.
禺蹖賱蹖 丕夭 賲胤丕賱亘卮 賴賲 丕賱亘鬲賴 亘丕 鬲賵噩賴 亘賴 亘丕夭丕乇 丌賲乇蹖讴丕 鬲丿賵蹖賳 卮丿賴 賵 卮賲丕 鬲賵 丕蹖乇丕賳 丕氐賱丕 丕賲讴丕賳 丕噩乇丕卮 乇賵 賳丿丕乇蹖丿.
賵賱蹖 丿乇 賲噩賲賵毓貨
讴鬲丕亘 噩丕賱亘蹖賴 亘乇丕蹖 丕蹖賳 讴賴 蹖讴 丿蹖丿 讴賱蹖 丕夭 賲爻丕賱賴鈥屰� 亘丕夭丕乇蹖丕亘蹖 亘賴鬲賵賳 亘丿賴.
賮讴乇 賲蹖鈥屭┵嗁� 賴賳賵夭 賴賲 丿乇 丿丕賳卮诏丕賴鈥屬囏й� 賲蹖賴賳 毓夭蹖夭賲賵賳 丕蹖乇丕賳 讴賴 亘蹖爻鬲 爻丕賱 丕夭 鬲賲丕賲 丿賳蹖丕 毓賯亘賴 鬲丿乇蹖爻 賲蹖卮賴!
亘賱赖.
讴鬲丕亘 賯丿蹖賲蹖賴. 丿乇 丕蹖賳 丨丿 讴賴 亘乇丕蹖 亘丕夭丕乇蹖丕亘蹖 丿蹖噩蹖鬲丕賱 賮賯胤 蹖讴 賮氐賱 讴賵鬲丕賴 丿丕乇賴.
禺蹖賱蹖 丕夭 賲胤丕賱亘卮 賴賲 丕賱亘鬲賴 亘丕 鬲賵噩賴 亘賴 亘丕夭丕乇 丌賲乇蹖讴丕 鬲丿賵蹖賳 卮丿賴 賵 卮賲丕 鬲賵 丕蹖乇丕賳 丕氐賱丕 丕賲讴丕賳 丕噩乇丕卮 乇賵 賳丿丕乇蹖丿.
賵賱蹖 丿乇 賲噩賲賵毓貨
讴鬲丕亘 噩丕賱亘蹖賴 亘乇丕蹖 丕蹖賳 讴賴 蹖讴 丿蹖丿 讴賱蹖 丕夭 賲爻丕賱賴鈥屰� 亘丕夭丕乇蹖丕亘蹖 亘賴鬲賵賳 亘丿賴.
January 28, 2015
-Contenidos generalistas avanzados pero poco amistosos con el lector descuidado.-
G茅nero. Ensayo.
Lo que nos cuenta. Aproximaci贸n al marketing, supuestamente desde posiciones decisorias, que se ha ido actualizando a lo largo de los a帽os que han pasado desde su publicaci贸n (ha llovido mucho).
驴Quiere saber m谩s de este libro, sin spoilers? Visite:
G茅nero. Ensayo.
Lo que nos cuenta. Aproximaci贸n al marketing, supuestamente desde posiciones decisorias, que se ha ido actualizando a lo largo de los a帽os que han pasado desde su publicaci贸n (ha llovido mucho).
驴Quiere saber m谩s de este libro, sin spoilers? Visite:
March 1, 2024
This book takes 700+ pages to poorly define marketing buzz words while failing to provide substance or utility. It's not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book.
September 29, 2014
i think it,s beautifully book
February 6, 2013
Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive and less invasive. A match of more subtle needs and richer and more responsible offers.
A must read for marketing professionals, managers and enthusiasts.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive and less invasive. A match of more subtle needs and richer and more responsible offers.
A must read for marketing professionals, managers and enthusiasts.
October 6, 2017
The bible of the marketing! this is how I call this book when I recommended it to the undergraduate students. From A to Z, all you need to know about marketing (literature and application) is here. With great amount of example, the authors of this book were able to come across all of the details in each chapter.
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
December 19, 2017
Total boring but at least I passed the exammm
June 7, 2014
One of the best business book.This is still my personal reference in marketing after 11 years of being a marketer .His examples, the way of structuring the business plan and introducing the marketing concepts are extraordinary .It is a valuable asset for both MBA students and marketers .Just take your time in reading and try to disseminate knowledge with colleagues and friends .
April 27, 2013
A must have reference for people working or studying marketing.
The best.
The best.
July 1, 2010
Quando a primeira edi莽茫o deste livro foi publicada, em 1967, lan莽ou conceitos inovadores que mudaram o modo como as pessoas viam o marketing. Quase 40 anos depois, na 12a edi莽茫o, ele continua a surtir o mesmo efeito - t贸picos como marketing hol铆stico, brand equity e marketing experimental prometem fazer com que as pessoas invistam em uma perspectiva mais ampla e integrada do marketing.
脡 exatamente essa capacidade de antecipar tend锚ncias que faz de Administra莽茫o de marketing o livro de refer锚ncia da 谩rea em todo o mundo. De fato, ao conseguir se manter sempre atualizado, acompanhando as mudan莽as no mercado e adaptando-se a elas, esta obra exerce uma das premissas b谩sicas do marketing: a inova莽茫o constante.
July 8, 2010
If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from a paperback. It takes real experience.
January 5, 2022
Read this book during my MBA, it's more or less the Marketing bible for anyone interested in sales & business development and covers pretty much most facets of how to market a product/service.
One of the few text books that can lay claim to being a One stop shop (or in this case, Read) to get an overarching idea of the field
One of the few text books that can lay claim to being a One stop shop (or in this case, Read) to get an overarching idea of the field
December 10, 2007
This is the best marketing book that I ve ever read..
September 9, 2009
i am a student of SriLanka Institute of Marketing(SLIM) i want to read Kotler's Marketing Management Book(13th edition).
May 11, 2020
I read this book back when I was in school and it was a great introduction to marketing basics.Philip Kotler is a genius , This is the best marketing book that I ve ever read..
November 29, 2024
Really wanted to DNF but I had to read it for school. The e-textbook through Pearson was SO GLITCHY! Sometimes it took forever to load, or would randomly stop working. I noticed a few typos throughout the book, seemed like it lacked the normal editing of a textbook. It had a lot of examples, which was nice, but textbooks are rarely interesting and this was no exception.
Read
December 9, 2023dnf
March 19, 2020
Philip Kotler'in son kitab谋 olan bu kitapta g眉n眉m眉z眉n 眉r眉nlerinin nas谋l 莽谋kt谋臒谋 ,pazarlanmas谋 gerekti臒i ve global 眉r眉nlerin hangi 眉lkede hangi isimle sat谋ld谋臒谋 konu al谋rken bir莽ok temel pazarlama kavram谋n谋 莽ok g眉zel bir dilde a莽谋klar ve m眉艧terilerinizi nas谋l tan谋yaca臒谋n谋z谋 , dillerini nas谋l konu艧tuklar谋n谋 sade ve a莽谋klay谋c谋 艧ekilde kaleme al谋r
September 25, 2023
The second big book of this year.
May 12, 2014
I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.
All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cited in the book are from our daily life that after reading a topic it remains in mind forever.
I recommended this book to everyone, and again I am gonna say its the best book ever for marketing, interesting more than a Fiction book/ young-adult book.
Thank you Mr. Kotler for making Marketing this much easy and damn interesting.
January 8, 2016
[Review]
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is very easy to follow. Recommended for serious marketing learners.
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is very easy to follow. Recommended for serious marketing learners.
January 24, 2016
This is a book which I had the opportunity to read while I was doing my Erasmus semester in the University of Vienna. Having read many text books, i would say that I really enjoyed reading this particular one. It was easy to understand, no complicated meanings or vocabulary. I really learnt many useful stuff, and someone can get a certain view and clear understanding of the Marketing World and its contents.
December 15, 2023
AC Milan cau thu | Luongson TV
AC Milan 膽瓢峄 bi岷縯 膽岷縩 l脿 1 trong nh峄痭g c芒u l岷 b峄� b贸ng 膽谩 h脿ng 膽岷 to脿n c岷. 膼瓢峄 c贸 m岷穞 tr锚n th峄� tr瓢峄漬g t峄� nh峄痭g n膬m 1899, AC Milan 膽茫 tr岷 qua ph峄� qu谩t th峄漣 k峄� t膬ng tr瓢峄焠g v脿 th脿nh c么ng. Trong b脿i vi岷縯 n脿y, ch煤ng ta s岷� c峄檔g L瓢啤ng S啤n TV T矛m hi峄僽 v峄� nh峄痭g AC Milan c岷 th峄� trong l峄媍h s峄� c峄 c芒u l岷 b峄� n脿y link tr峄眂 ti岷縫 b贸ng 膽谩 Luongson
C芒u l岷 b峄� 膽茫 gi脿nh 膽瓢峄 ph峄� bi岷縩 danh hi峄噓 trong n瓢峄沜 v脿 qu峄慶 t岷� 4 l岷 qu谩n qu芒n FIFA Club World Cup.
m峄檛 trong c谩c th峄漣 膽i峄僲 quy岷縯 膽峄媙h trong l峄媍h s峄� c峄 AC Milan l脿 v脿o cu峄慽 nh峄痭g n膬m 1980 v脿 膽岷 c谩c n膬m 1990, l煤c c芒u l岷 b峄� 膽瓢峄 t岷璸 hu岷 b峄焛 Arrigo Sacchi v脿 v峄沬 1 膽峄檌 g峄搈 c谩c c岷 th峄� l媒 t瓢峄焠g nh岷 th岷� gi峄沬. 膼峄檌 b贸ng n脿y, bao g峄搈 nh峄痭g m岷玼 t锚n nh瓢 Paolo Maldini, Franco Baresi, Ruud Gullit, Marco van Basten v脿 Frank Rijkaard, 膽茫 li锚n ti岷縫 gi脿nh c峄 ch芒u u v脿o c谩c n膬m 1989 v脿 1990, c农ng nh瓢 ba ch峄ヽ v么 膽峄媍h Serie A li锚n t峄 t峄� n膬m 1992 膽岷縩 n膬m 1994.
V脿o 膽岷 nh峄痭g n膬m 2000, AC Milan 膽茫 c贸 1 qu谩 tr矛nh th脿nh c么ng kh谩c, c贸 1 膽峄檌 bao g峄搈 nh峄痭g chi岷縞 t锚n nh瓢 Andriy Shevchenko, 碍补办谩, Clarence Seedorf v脿 Filippo Inzaghi. 膼峄檌 b贸ng n脿y 膽茫 qu谩n qu芒n UEFA Champions League n膬m 2003 v脿 1 l岷 n峄痑 v脿o n膬m 2007, c农ng nh瓢 ch峄ヽ qu谩n qu芒n Serie A n膬m 2004.
Xem th锚m b脿i vi岷縯: 膼峄檌 tuy峄僴 b峄� 膼脿o Nha c岷 th峄� - V农 膽i峄噓 c峄 s峄ヽ m岷h v脿 t脿i n膬ng
Trong c谩c n膬m m峄沬 膽芒y, AC Milan 膽ang x芒y d峄眓g l岷 膽峄檌 h矛nh v脿 b岷痶 膽岷 tr峄� l岷 膽峄塶h cao c峄 b贸ng 膽谩 Italia. C芒u l岷 b峄� hi峄噉 膽ang 膽瓢峄 d岷玭 d岷痶 b峄焛 Zlatan Ibrahimovic, ng瓢峄漣 膽茫 tr峄� l岷 AC Milan v脿o n膬m 2020, v脿 c贸 m峄檛 膽峄檌 h矛nh tr岷� h脿o ki峄噒 bao g峄搈 nh峄痭g c岷 th峄� nh瓢 Gianluigi Donnarumma, Theo Hernandez v脿 Franck Kessie.
Paolo Maldini
Paolo Maldini l脿 m峄檛 trong nh峄痭g h岷璾 v峄� tuy峄噒 v峄漣 nh岷 trong AC Milan c岷 th峄� v脿 trong l峄媍h s峄� b贸ng 膽谩. Anh 膽茫 g岷痭 b贸 c贸 AC Milan trong su峄憈 s峄� nghi峄噋 c峄 m矛nh v脿 tr峄� n锚n 1 bi峄僽 t瓢峄g c峄 c芒u l岷 b峄�. Maldini 膽茫 gi脿nh 膽瓢峄 7 ch峄ヽ v么 膽峄媍h Serie A, 5 ch峄ヽ v么 膽峄媍h Champions League v脿 m峄檛 ch峄ヽ qu谩n qu芒n World Cup c峄檔g 膼峄檌 tuy峄僴 脻. Anh c农ng 膽瓢峄 b岷 l脿 C岷 th峄� ho脿n h岷 nh岷 ch芒u u n膬m 1994.
Franco Baresi
Franco Baresi l脿 m峄檛 trong c谩c c岷 th峄� c峄檛 tr峄� c峄 AC Milan trong th岷璸 ni锚n 80 v脿 90. Anh l脿 m峄檛 trong c谩c h岷璾 v峄� r岷� nh岷 m峄峣 th峄漣 膽岷 v脿 膽瓢峄 coi l脿 m峄檛 bi峄僽 tr瓢ng c峄 b贸ng 膽谩 脻. Baresi 膽茫 gi脿nh 膽瓢峄 6 ch峄ヽ v么 膽峄媍h Serie A v脿 3 ch峄ヽ v么 膽峄媍h Champions League c霉ng AC Milan c岷 th峄�. Anh c农ng 膽瓢峄 b岷 l脿 C岷 th峄� xu岷 s岷痗 nh岷 ch芒u u n膬m 1989.
Andriy Shevchenko
Andriy Shevchenko l脿 m峄檛 trong nh峄痭g ti峄乶 膽岷 b岷璫 nh岷 to脿n c岷 trong nh峄痭g n膬m 2000. Anh 膽茫 g岷痭 b贸 v峄沬 AC Milan c岷 th峄� trong 7 n膬m v脿 gi脿nh 膽瓢峄 nhi峄乽 danh hi峄噓 膽谩ng k峄�, bao g峄搈 1 ch峄ヽ v么 膽峄媍h Serie A v脿 1 ch峄ヽ v么 膽峄媍h Champions League. Shevchenko c农ng l脿 c岷 th峄� ghi r峄檔g r茫i b脿n th岷痭g nh岷 trong l峄媍h s峄� AC Milan mang 175 b脿n th岷痭g.
碍补办谩
碍补办谩 l脿 1 trong nh峄痭g ti峄乶 v峄� ti岷縩 c么ng ho脿n h岷 nh岷 c峄 th岷� gi峄沬 trong c谩c n膬m 2000. Anh 膽茫 g岷痭 b贸 c贸 AC Milan c岷 th峄� trong 6 n膬m v脿 gi脿nh 膽瓢峄 r峄檔g r茫i danh hi峄噓 膽谩ng nh岷痗, bao g峄搈 1 ch峄ヽ qu谩n qu芒n Serie A v脿 1 ch峄ヽ qu谩n qu芒n Champions League. 碍补办谩 c农ng 膽瓢峄 b岷 l脿 C岷 th峄� xu岷 s岷痗 nh岷 ch芒u u n膬m 2007.
Marco van Basten
Marco van Basten l脿 1 trong nh峄痭g ti峄乶 膽岷 b岷璫 nh岷 to脿n c岷 trong nh峄痭g n膬m 80 v脿 90. Anh 膽茫 g岷痭 b贸 s峄� h峄痷 AC Milan c岷 th峄� trong 5 n膬m v脿 gi脿nh 膽瓢峄 ph峄� th么ng danh hi峄噓 膽谩ng 膽峄� c岷璸, bao g峄搈 3 ch峄ヽ qu谩n qu芒n Serie A v脿 hai ch峄ヽ v么 膽峄媍h Champions League. Van Basten c农ng l脿 c岷 th峄� ghi 膽a d岷g b脿n th岷痭g nh岷 trong l峄媍h s峄� AC Milan t岷 Champions League v峄沬 16 b脿n th岷痭g.
Zlatan Ibrahimovic
trung phong ng瓢峄漣 Th峄 膼i峄僴 l脿 1 trong nh峄痭g c岷 th峄� n峄昳 ti岷縩g v脿 th脿nh c么ng nh岷 to脿n c岷, anh tr峄� l岷 AC Milan c岷 th峄� v脿o n膬m 2020 sau giai 膽o岷 膽岷 th脿nh c么ng c贸 c芒u l岷 b峄� n脿y v脿o n膬m 2010-2012. D霉 膽茫 39 tu峄昳 nh瓢ng Ibrahimovic v岷玭 ti岷縫 di峄卬 ghi b脿n v脿 d岷玭 d岷痶 膽峄檌 b贸ng v峄沬 t瓢 c谩ch 膽峄檌 tr瓢峄焠g.
Franck Kessie
Ti峄乶 v峄� ng瓢峄漣 B峄� Bi峄僴 Ng脿 n峄昳 l锚n nh瓢 m峄檛 trong c谩c c岷 th峄� quan y岷縰 nh岷 c峄 AC Milan trong c谩c n膬m g岷 膽芒y. Kessie l脿 1 ti峄乶 v峄� box-to-box, ng瓢峄漣 膽贸ng g贸p c岷� ph貌ng th峄� v脿 ti岷縩 c么ng, v脿 anh 膽岷 l峄玭g danh v峄沬 nh峄痭g pha ch岷 ch峄� m岷h m岷� v脿 chuy峄乶 b贸ng x谩c th峄眂.
Theo Hernandez
H岷璾 v峄� tr谩i ng瓢峄漣 Ph谩p 膽茫 v瓢峄 b岷璫 nh岷痗 t铆nh t峄� l煤c gia nh岷璸 AC Milan c岷 th峄� v脿o n膬m 2019. Hernandez l脿 m峄檛 h岷璾 v峄� c谩nh thi锚n v峄� ti岷縩 c么ng, th铆ch d芒ng cao v脿 s煤t xa uy l峄眂, anh 膽茫 ghi ph峄� qu谩t b脿n th岷痭g 膽岷筽 m岷痶 cho c芒u l岷 b峄� .
Simon Kjaer
Trung v峄� ng瓢峄漣 膼an M岷h l脿 1 h岷璾 v峄� 膽谩ng tin c岷瓂 v脿 gi脿u kinh nghi峄噈, anh 膽茫 tr峄� n锚n nguy锚n t峄� m岷 ch峄憈 c峄 AC Milan nh岷痗 k峄� t峄� gia nh岷璸 c芒u l岷 b峄� v脿o n膬m 2020. Kjaer 膽瓢峄 bi岷縯 膽岷縩 v峄沬 kh岷� n膬ng xo岷 b贸ng v脿 kh么ng chi岷縩 m岷h m岷�, c霉ng l煤c anh c农ng l脿 m峄檛 m峄慽 膽e d峄峚 tr锚n h脿ng c么ng. 膼岷穞 mi岷縩g.
Ngo脿i c谩c AC Milan c岷 th峄� tr锚n, AC Milan c貌n mang ph峄� th么ng c岷 th峄� kh谩c nh瓢 Ruud Gullit, Clarence Seedorf, Filippo Inzaghi, v脿 Zlatan Ibrahimovic 膽茫 g贸p ph岷 khi岷縩 n锚n l峄媍h s峄� c峄 c芒u l岷 b峄�.
T贸m l岷, AC Milan c岷 th峄� l脿 m峄檛 trong c谩c c芒u l岷 b峄� b贸ng 膽谩 h脿ng 膽岷 to脿n c岷 mang 膽a d岷g danh hi峄噓 v脿 c岷 th峄� l媒 t瓢峄焠g. c谩c c岷 th峄� nh瓢 Paolo Maldini, Franco Baresi, Andriy Shevchenko, 碍补办谩 v脿 Marco van Basten 膽茫 ph谩t tri峄僴 th脿nh bi峄僽 tr瓢ng c峄 AC Milan c岷 th峄� v脿 膽瓢峄 ghi nh岷璶 l脿 nh峄痭g c岷 th峄� b岷璫 nh岷 trong l峄媍h s峄� c峄 c芒u l岷 b峄�.
Xem th锚m c霉ng
AC Milan 膽瓢峄 bi岷縯 膽岷縩 l脿 1 trong nh峄痭g c芒u l岷 b峄� b贸ng 膽谩 h脿ng 膽岷 to脿n c岷. 膼瓢峄 c贸 m岷穞 tr锚n th峄� tr瓢峄漬g t峄� nh峄痭g n膬m 1899, AC Milan 膽茫 tr岷 qua ph峄� qu谩t th峄漣 k峄� t膬ng tr瓢峄焠g v脿 th脿nh c么ng. Trong b脿i vi岷縯 n脿y, ch煤ng ta s岷� c峄檔g L瓢啤ng S啤n TV T矛m hi峄僽 v峄� nh峄痭g AC Milan c岷 th峄� trong l峄媍h s峄� c峄 c芒u l岷 b峄� n脿y link tr峄眂 ti岷縫 b贸ng 膽谩 Luongson
C芒u l岷 b峄� 膽茫 gi脿nh 膽瓢峄 ph峄� bi岷縩 danh hi峄噓 trong n瓢峄沜 v脿 qu峄慶 t岷� 4 l岷 qu谩n qu芒n FIFA Club World Cup.
m峄檛 trong c谩c th峄漣 膽i峄僲 quy岷縯 膽峄媙h trong l峄媍h s峄� c峄 AC Milan l脿 v脿o cu峄慽 nh峄痭g n膬m 1980 v脿 膽岷 c谩c n膬m 1990, l煤c c芒u l岷 b峄� 膽瓢峄 t岷璸 hu岷 b峄焛 Arrigo Sacchi v脿 v峄沬 1 膽峄檌 g峄搈 c谩c c岷 th峄� l媒 t瓢峄焠g nh岷 th岷� gi峄沬. 膼峄檌 b贸ng n脿y, bao g峄搈 nh峄痭g m岷玼 t锚n nh瓢 Paolo Maldini, Franco Baresi, Ruud Gullit, Marco van Basten v脿 Frank Rijkaard, 膽茫 li锚n ti岷縫 gi脿nh c峄 ch芒u u v脿o c谩c n膬m 1989 v脿 1990, c农ng nh瓢 ba ch峄ヽ v么 膽峄媍h Serie A li锚n t峄 t峄� n膬m 1992 膽岷縩 n膬m 1994.
V脿o 膽岷 nh峄痭g n膬m 2000, AC Milan 膽茫 c贸 1 qu谩 tr矛nh th脿nh c么ng kh谩c, c贸 1 膽峄檌 bao g峄搈 nh峄痭g chi岷縞 t锚n nh瓢 Andriy Shevchenko, 碍补办谩, Clarence Seedorf v脿 Filippo Inzaghi. 膼峄檌 b贸ng n脿y 膽茫 qu谩n qu芒n UEFA Champions League n膬m 2003 v脿 1 l岷 n峄痑 v脿o n膬m 2007, c农ng nh瓢 ch峄ヽ qu谩n qu芒n Serie A n膬m 2004.
Xem th锚m b脿i vi岷縯: 膼峄檌 tuy峄僴 b峄� 膼脿o Nha c岷 th峄� - V农 膽i峄噓 c峄 s峄ヽ m岷h v脿 t脿i n膬ng
Trong c谩c n膬m m峄沬 膽芒y, AC Milan 膽ang x芒y d峄眓g l岷 膽峄檌 h矛nh v脿 b岷痶 膽岷 tr峄� l岷 膽峄塶h cao c峄 b贸ng 膽谩 Italia. C芒u l岷 b峄� hi峄噉 膽ang 膽瓢峄 d岷玭 d岷痶 b峄焛 Zlatan Ibrahimovic, ng瓢峄漣 膽茫 tr峄� l岷 AC Milan v脿o n膬m 2020, v脿 c贸 m峄檛 膽峄檌 h矛nh tr岷� h脿o ki峄噒 bao g峄搈 nh峄痭g c岷 th峄� nh瓢 Gianluigi Donnarumma, Theo Hernandez v脿 Franck Kessie.
Paolo Maldini
Paolo Maldini l脿 m峄檛 trong nh峄痭g h岷璾 v峄� tuy峄噒 v峄漣 nh岷 trong AC Milan c岷 th峄� v脿 trong l峄媍h s峄� b贸ng 膽谩. Anh 膽茫 g岷痭 b贸 c贸 AC Milan trong su峄憈 s峄� nghi峄噋 c峄 m矛nh v脿 tr峄� n锚n 1 bi峄僽 t瓢峄g c峄 c芒u l岷 b峄�. Maldini 膽茫 gi脿nh 膽瓢峄 7 ch峄ヽ v么 膽峄媍h Serie A, 5 ch峄ヽ v么 膽峄媍h Champions League v脿 m峄檛 ch峄ヽ qu谩n qu芒n World Cup c峄檔g 膼峄檌 tuy峄僴 脻. Anh c农ng 膽瓢峄 b岷 l脿 C岷 th峄� ho脿n h岷 nh岷 ch芒u u n膬m 1994.
Franco Baresi
Franco Baresi l脿 m峄檛 trong c谩c c岷 th峄� c峄檛 tr峄� c峄 AC Milan trong th岷璸 ni锚n 80 v脿 90. Anh l脿 m峄檛 trong c谩c h岷璾 v峄� r岷� nh岷 m峄峣 th峄漣 膽岷 v脿 膽瓢峄 coi l脿 m峄檛 bi峄僽 tr瓢ng c峄 b贸ng 膽谩 脻. Baresi 膽茫 gi脿nh 膽瓢峄 6 ch峄ヽ v么 膽峄媍h Serie A v脿 3 ch峄ヽ v么 膽峄媍h Champions League c霉ng AC Milan c岷 th峄�. Anh c农ng 膽瓢峄 b岷 l脿 C岷 th峄� xu岷 s岷痗 nh岷 ch芒u u n膬m 1989.
Andriy Shevchenko
Andriy Shevchenko l脿 m峄檛 trong nh峄痭g ti峄乶 膽岷 b岷璫 nh岷 to脿n c岷 trong nh峄痭g n膬m 2000. Anh 膽茫 g岷痭 b贸 v峄沬 AC Milan c岷 th峄� trong 7 n膬m v脿 gi脿nh 膽瓢峄 nhi峄乽 danh hi峄噓 膽谩ng k峄�, bao g峄搈 1 ch峄ヽ v么 膽峄媍h Serie A v脿 1 ch峄ヽ v么 膽峄媍h Champions League. Shevchenko c农ng l脿 c岷 th峄� ghi r峄檔g r茫i b脿n th岷痭g nh岷 trong l峄媍h s峄� AC Milan mang 175 b脿n th岷痭g.
碍补办谩
碍补办谩 l脿 1 trong nh峄痭g ti峄乶 v峄� ti岷縩 c么ng ho脿n h岷 nh岷 c峄 th岷� gi峄沬 trong c谩c n膬m 2000. Anh 膽茫 g岷痭 b贸 c贸 AC Milan c岷 th峄� trong 6 n膬m v脿 gi脿nh 膽瓢峄 r峄檔g r茫i danh hi峄噓 膽谩ng nh岷痗, bao g峄搈 1 ch峄ヽ qu谩n qu芒n Serie A v脿 1 ch峄ヽ qu谩n qu芒n Champions League. 碍补办谩 c农ng 膽瓢峄 b岷 l脿 C岷 th峄� xu岷 s岷痗 nh岷 ch芒u u n膬m 2007.
Marco van Basten
Marco van Basten l脿 1 trong nh峄痭g ti峄乶 膽岷 b岷璫 nh岷 to脿n c岷 trong nh峄痭g n膬m 80 v脿 90. Anh 膽茫 g岷痭 b贸 s峄� h峄痷 AC Milan c岷 th峄� trong 5 n膬m v脿 gi脿nh 膽瓢峄 ph峄� th么ng danh hi峄噓 膽谩ng 膽峄� c岷璸, bao g峄搈 3 ch峄ヽ qu谩n qu芒n Serie A v脿 hai ch峄ヽ v么 膽峄媍h Champions League. Van Basten c农ng l脿 c岷 th峄� ghi 膽a d岷g b脿n th岷痭g nh岷 trong l峄媍h s峄� AC Milan t岷 Champions League v峄沬 16 b脿n th岷痭g.
Zlatan Ibrahimovic
trung phong ng瓢峄漣 Th峄 膼i峄僴 l脿 1 trong nh峄痭g c岷 th峄� n峄昳 ti岷縩g v脿 th脿nh c么ng nh岷 to脿n c岷, anh tr峄� l岷 AC Milan c岷 th峄� v脿o n膬m 2020 sau giai 膽o岷 膽岷 th脿nh c么ng c贸 c芒u l岷 b峄� n脿y v脿o n膬m 2010-2012. D霉 膽茫 39 tu峄昳 nh瓢ng Ibrahimovic v岷玭 ti岷縫 di峄卬 ghi b脿n v脿 d岷玭 d岷痶 膽峄檌 b贸ng v峄沬 t瓢 c谩ch 膽峄檌 tr瓢峄焠g.
Franck Kessie
Ti峄乶 v峄� ng瓢峄漣 B峄� Bi峄僴 Ng脿 n峄昳 l锚n nh瓢 m峄檛 trong c谩c c岷 th峄� quan y岷縰 nh岷 c峄 AC Milan trong c谩c n膬m g岷 膽芒y. Kessie l脿 1 ti峄乶 v峄� box-to-box, ng瓢峄漣 膽贸ng g贸p c岷� ph貌ng th峄� v脿 ti岷縩 c么ng, v脿 anh 膽岷 l峄玭g danh v峄沬 nh峄痭g pha ch岷 ch峄� m岷h m岷� v脿 chuy峄乶 b贸ng x谩c th峄眂.
Theo Hernandez
H岷璾 v峄� tr谩i ng瓢峄漣 Ph谩p 膽茫 v瓢峄 b岷璫 nh岷痗 t铆nh t峄� l煤c gia nh岷璸 AC Milan c岷 th峄� v脿o n膬m 2019. Hernandez l脿 m峄檛 h岷璾 v峄� c谩nh thi锚n v峄� ti岷縩 c么ng, th铆ch d芒ng cao v脿 s煤t xa uy l峄眂, anh 膽茫 ghi ph峄� qu谩t b脿n th岷痭g 膽岷筽 m岷痶 cho c芒u l岷 b峄� .
Simon Kjaer
Trung v峄� ng瓢峄漣 膼an M岷h l脿 1 h岷璾 v峄� 膽谩ng tin c岷瓂 v脿 gi脿u kinh nghi峄噈, anh 膽茫 tr峄� n锚n nguy锚n t峄� m岷 ch峄憈 c峄 AC Milan nh岷痗 k峄� t峄� gia nh岷璸 c芒u l岷 b峄� v脿o n膬m 2020. Kjaer 膽瓢峄 bi岷縯 膽岷縩 v峄沬 kh岷� n膬ng xo岷 b贸ng v脿 kh么ng chi岷縩 m岷h m岷�, c霉ng l煤c anh c农ng l脿 m峄檛 m峄慽 膽e d峄峚 tr锚n h脿ng c么ng. 膼岷穞 mi岷縩g.
Ngo脿i c谩c AC Milan c岷 th峄� tr锚n, AC Milan c貌n mang ph峄� th么ng c岷 th峄� kh谩c nh瓢 Ruud Gullit, Clarence Seedorf, Filippo Inzaghi, v脿 Zlatan Ibrahimovic 膽茫 g贸p ph岷 khi岷縩 n锚n l峄媍h s峄� c峄 c芒u l岷 b峄�.
T贸m l岷, AC Milan c岷 th峄� l脿 m峄檛 trong c谩c c芒u l岷 b峄� b贸ng 膽谩 h脿ng 膽岷 to脿n c岷 mang 膽a d岷g danh hi峄噓 v脿 c岷 th峄� l媒 t瓢峄焠g. c谩c c岷 th峄� nh瓢 Paolo Maldini, Franco Baresi, Andriy Shevchenko, 碍补办谩 v脿 Marco van Basten 膽茫 ph谩t tri峄僴 th脿nh bi峄僽 tr瓢ng c峄 AC Milan c岷 th峄� v脿 膽瓢峄 ghi nh岷璶 l脿 nh峄痭g c岷 th峄� b岷璫 nh岷 trong l峄媍h s峄� c峄 c芒u l岷 b峄�.
Xem th锚m c霉ng
August 24, 2017
The most important book on marketing management is this one. Great book with a robust management details for the whole marketing process.
A must read for marketers & anyone who is interested in management.
A must read for marketers & anyone who is interested in management.
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