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223 pages, Paperback
First published January 1, 1971
Not to go where one can go would be subversive. It would unmask as folly the assumption that every satisfied demand entails the discovery of an even greater unsatisfied one. Such insight would stop progress. Not to produce what is possible would expose the law of ‘rising expectations� as a euphemism for a growing frustration gap, which is the motor of a society built on the coproduction of services and increased demand.
The highway system does not similarly become available to someone who merely learns to drive. The telephone and postal networks exist to serve those who wish to use them [not now they’ve been privatised!], while the highway system mainly serves as an accessory to the private automobile. The former are [were once] true public utilities, whereas the latter is a public service for the owners of cars, trucks, and buses. Public utilities exist for the sake of communication between men; highways, like other institutions of the right, exist for the sake of a product. Auto manufacturers, we have already observed, produce simultaneously both cars and the demand for cars. They also produce the demand for multilane highways, bridges, and oilfields. The private car is the focus of a cluster of right-wing institutions. The high cost of each element is dictated by elaboration of the basic product, and to sell the basic product is to “hook� society on the entire package.
’The most radical alternative to school would be a network or service which gave each man the same opportunity to share his current concern with others motivated by the same concern.�
‘What are needed are new networks, readily available to the public and designed to spread equal opportunity for learning and teaching� The money now tied up in TV installations throughout Latin America could have provided every fifth adult with a tape recorder. In addition, the money could have sufficed to provide an almost unlimited library of prerecorded tapes, with outlets even in remote villages, as well as an ample supply of empty tapes.
This network of tape recorders, of course, would be radically different from the present network of TV. It would provide opportunity for free expression: literate and illiterate alike could record, preserve, disseminate, and repeat their opinions.�