欧宝娱乐

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匕賴賳 讴丕賲賱 賳賵

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The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

304 pages, Paperback

First published March 24, 2004

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About the author

Daniel H. Pink

151books28.7kfollowers
Daniel H. Pink is the author of six provocative books 鈥� including his newest, When: The Scientific Secrets of Perfect Timing.

WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.

Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.

He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.

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Displaying 1 - 30 of 2,004 reviews
Profile Image for T.J..
Author听1 book127 followers
May 26, 2008
I hate this book and want to set it on fire.

No, seriously. Daniel Pink takes a bunch of self-evident ideas, hammers them togethers with some feel-good rationale, and writes a pampered, whiny how-to of middle class comfort telling us to use our right brains to stay competitive and maintain our middle class relevance.

His examples are trite and his sources appalling--looking at the selections at your local suburban Target is not the way of justifying your belief in a culture of abundance, you self-important ass.

Since he takes forever to get to it, I'll sum up Pink's points quickly. "Globalization is upon us. You may be frightened. Well, my friend, the times are a changing. We have three new, scary frontiers: Abundance, Automation, and--I kid you not--Asia. Asia. Seriously. The whole friggin' continent. ASIA!!! BEWARE. Jeez.

Honestly, this one of the most vacuous, self-absorbed things I've ever been forced to read. I had to read it for a work project, and I've never been more displeased by reading. And I've read four Dickens novels against my will.
Profile Image for KVG.
76 reviews1,306 followers
June 16, 2019
If you have read anything about the rise if design in business, ignore this book. I was assigned it for school and basically was able to skip the entire thing. I was disappointed my program assigned this.14 years ago, at publish time, this was ground breaking. Now: table stakes.

TL;DR: creativity is an essential skill as it will be the last thing automated, and it is what drives breakthroughs.

If you find this ^ intriguing or surprising, read the book. If not, skip to the 鈥減ortfolio鈥� chunks of section 2. There, Pink outlines different exercises broken down by concept: design, story, symphony, empathy, play, meaning. The ideas are worth trying.

The rest of the reading is not.
Profile Image for Bill Kerwin.
Author听2 books83.9k followers
March 10, 2019

A very popular business book--at least it was ten years ago--claiming that because of abundance, Asia and automation, right-brained abilities are now becoming even more valuable in the workplace than left-brained skills. He presents right-brained abilities in categories, and offers exercises to help develop such skills.

Disregarding the fact that neurobiologists now believe these skills have little to do with a particular hemisphere, I agree with the thesis of this book, and thought that the presentation was clear and persuasive.

But if Pink is right, we are we still left with questions. Why do we still routinely neglect and marginalize the arts and music classes that foster such abilities? And why do we--barring the well-publicized exceptions--routinely pay the "right-brained" cultural creatives far less than the "left-brained" executives who sap their spontaneity and mismanage their skills?
Profile Image for Joanne.
96 reviews5 followers
January 23, 2011
I鈥檓 a 鈥渞ight-brainer鈥�. In the language of Myers-Brigg鈥檚 typology, I am an extreme INFP, an introverted feeling type (heart vs. head), with strong leanings towards intuition (vs. sensing), and perceiving (vs. judgment). As an 鈥渋ntuitive鈥�, I make all sorts of connections, linking ideas, and often jumping from one thought to another. Trying to keep up with me in conversation, people sometimes say that I am 鈥渁ll over the place.鈥� This typology has not always served me well in my career, particularly since I spent most of it in the midst of 鈥渓eft-brain鈥� engineers who are logical, analytical, and decisive. It often seemed we spoke different languages; and though I could understand theirs, they couldn鈥檛 understand mine. Consequently, in that environment, my contributions were often derided and dismissed as 鈥渨arm and fuzzy鈥� or 鈥渁iry-fairy.鈥� Well, finally there is a respectful name for the all-over-the-place way I think. I am a "Cultural Creative". Thank you, Daniel H. Pink! And, not only is there a place in today鈥檚 advanced world for the way my mind works; according to Pink, there is a need for more of it!

In his book, A Whole New Mind, Pink tells of a shift from the 鈥渓eft-brain鈥� thinking of the 鈥淚nformation Age鈥�, to a future that belongs to those of us with a very different kind of mind: creators and empathizers, pattern recognizers, and meaning makers, artists, inventors, designers, storytellers, caregivers, consolers, and big picture thinkers. Of course that does not mean there is no further use for the skills or capabilities of the 鈥渓eft brain鈥�. Rather, Pink says,

鈥溾€he defining skills of the previous era 鈥� the 鈥渓eft brain鈥� capabilities that powered the Information age 鈥� are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous 鈥� the 鈥渞ight-brain鈥� qualities of inventiveness, empathy, joyfulness, and meaning 鈥� increasingly will determine who flourishes and who flounders. For individuals, families, and organizations, professional success and personal fulfillment no require a whole new mind.鈥� (p. 3)

The rules have changed, says Pink. A master of fine arts, an MFA, is the new MBA. As evidence, he cites Robert Lutz, the man hired by General Motors to help turn around the ailing automaker. Asked by the New York Times how his approach would differ from what had been done before, Lutz replied, 鈥淚t鈥檚 more right brain鈥 see us being in the art business. Art, entertainment and mobile sculpture, which, coincidentally, also happens to provide transportation.鈥�

Pink outlines what he asserts are the six essential aptitudes 鈥� 鈥渢he six senses鈥� 鈥� which will guide our lives, shape our world, and on which professional success and personal satisfaction will increasingly depend:
1. Not just function but also DESIGN. 鈥淭oday It鈥檚 economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.鈥�
2. Not just argument but also STORY. 鈥淭he essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative.鈥�
3. Not just focus but also SYMPHONY. 鈥淲hat鈥檚 in greatest demand today isn鈥檛 analysis but synthesis 鈥� seeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole.鈥�
4. Not just logic but also EMPATHY. 鈥淲hat will distinguish those who thrive will be their ability to understand what makes their fellow woman or man tick, to forge relationships, and to care for others.鈥�
5. Not just seriousness but also PLAY. 鈥�(T)oo much sobriety can be bad for your career and worse for your general well-being. In the Conceptual Age, in work and in life, we all need to play.鈥�
6. Not just accumulation but also MEANING. Living in a world of 鈥渂reathtaking material plenty鈥as freed hundreds of millions of people from day-to-day struggles and liberated us to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.鈥�

Pink provides plenty of evidence of this shift 鈥� persuasive even to those who are L-Directed - as it is manifesting throughout our economy and our society. He then spends much of the remainder of the book exploring how to develop these six essential aptitudes, with a Portfolio for each, rich with tools and resources. In fact, this is a book written to appeal to both L-Directed and R-Directed readers. It is well researched, but very readable, incorporating all six of these essential aptitudes. It is chock full of examples, anecdotes, and humour. And it is well edited (designed), and illustrated, with lots of experiential tidbits and options for further action.

Well, I abandoned the world of engineers some years ago and, since then, have been very much following my own natural inclinations, which also happen to be my bliss! So you can imagine my delight in reading Pink鈥檚 book, to discover that where I am right now is exactly where I should be. At last, my time has come! To see what I mean, explore my website at So, can we help you to develop your six senses?

Profile Image for Rawan.
1 review13 followers
July 10, 2012
賰鬲丕亘 噩賲賷賱 亘丨賯 貙 賲賳 賷賯乇兀賴 賷卮毓乇 兀賳賴 賷毓賷卮 丕賱毓氐乇
賷毓賷卮 丕賱賱丨馗丞 . 賷賳賯賱賰 丕賱賰鬲丕亘 丕賱賶 賲丨胤丕鬲 爻鬲 ..亘毓丿 兀賳 賷匕賰乇
兀賴賲賷鬲賴丕 賵賲丿賶 氐賽丿賯 噩賲丕賱賴丕 貙 賷鬲丨丿孬 毓賳 賲賴丕乇丞 丕賱鬲毓丕胤賮 賵 丕賱賲毓賳賶 賵 丕賱爻賷賲賮賵賳賷丞
賵 丕賱鬲氐賲賷賲 賵 丕賱賯氐丞 ..亘毓賷丿賸丕 賰賱賷賸丕 毓賳 賲賯丕賱丕鬲 丕賱毓賱賵賲 丕賱鬲胤亘賷賯丞 貙賵 賯乇賷亘賸
噩丿賸丕 賲賳 丕賱乇賵丨丕賳賷丞 丕賱賲購賮鬲賻賯丿丞 賮賷 毓氐乇賳丕 ..賴賵 亘丕禺鬲氐丕乇 賷丨賰賷
兀賳 賲賳 爻鬲賰賵賳 賱賴 丕賱爻胤賵丞 賮賷 丕賱毓氐乇 丕賱賯丕丿賲 爻賷賰賵賳 廿賳爻丕賸賳賸丕 亘丨賯 .
賰鬲丕亘 丕鬲賲賳賶 兀賳 賷毓賮賳賷 丕賱賵賯鬲 賱兀毓賷丿 賯乇丕亍鬲賴 賲乇丞 賵 兀禺乇賶 .
Profile Image for Kelly.
288 reviews45 followers
July 9, 2008
Daniel Pink鈥檚 A Whole New Mind makes many excellent points. Unfortunately, it suffers from an awkward and unconvincing metaphorical framework.

Chapter 1: Right Brain Rising

Pink starts out explaining about the brain鈥檚 left and right hemispheres, and how each side is responsible for different cognitive activities - the left hemisphere tends to be responsible for sequential logic, analysis, and language; the right hemisphere for holistic reasoning, pattern recognition, emotions and body language. So far, so good. Pink is careful to point out, over and over again, that the terms 鈥渓eft-brained鈥� and 鈥渞ight-brained鈥� are misnomers; that you need both hemispheres to be completely functional, and that they certainly don鈥檛 work independently of each other. He emphasizes (again and again) that 鈥渓eft-brained鈥� and 鈥渞ight-brained鈥� are 鈥減owerful metaphor[s] for how individuals and organizations navigate their lives.鈥� That鈥檚 all well and good, but in the rest of the book the 鈥渓eft-brained鈥� functions or 鈥淟-Directed thinking鈥� end up left in the dust. It says right on the cover 鈥淲hy Right-Brainers Will Rule the Future鈥� 鈥� a claim made nowhere in the book. That just screams 鈥淕IMMICK!鈥� to me. Will people with 鈥渨hole minds鈥� rule the future, or people who are right-brained? If the title can鈥檛 get it鈥檚 story straight, I don鈥檛 have much faith in the entire book.

Chapter 2: Abundance, Asia, and Automation

I suppose alliteration is an R-Directed thing. This chapter talks about the many choices and options that American consumers are faced with, overseas outsourcing, and technology, and how these three things have either eliminated a lot of jobs and significantly raised the bar on others. The 鈥渁bundance鈥� and 鈥渁utomation鈥� sections are quite good, but he drops the ball on Asia. He doesn鈥檛 discuss global economics at all, and one almost gets the sense that India is some sort of economic enemy to battle against. I don鈥檛 think he meant it that way, but it was irritating. Pink doesn鈥檛 address why what he thinks of as R-Directed jobs are going to be safe against India while L-Directed jobs are threatened. I heard a story on NPR not long ago about how localized, creative advertising campaigns are starting to be outsourced 鈥� complete with local culture training. Unless global inequities are addressed, jobs are going to continue to trickle downward to the cheapest labor.

Chapter 3: High Concept, High Touch

This chapter talks about the demand for 鈥渒nowledge workers鈥� diminishing and the demand for 鈥渃reators and empathizers鈥� growing, and about how MFA programs are harder to get into than MBA programs. I think this is more reflective of a glut of MBA programs and applicants than anything else 鈥� something called supply and demand, perhaps, or is that too L-Directed?

Part Two

Part Two discusses what Pink calls 鈥淭he Six Senses鈥� which 鈥� whatever. They鈥檙e more 鈥渟ensibilities鈥� than 鈥渟enses,鈥� but I鈥檒l go along with the clumsy neuroscience metaphor. Getting past that, Pink actually makes a great case for 鈥渄esign,鈥� 鈥渟tory,鈥� 鈥渟ymphony,鈥� 鈥渆mpathy,鈥� and 鈥減lay鈥� that I wish Slightly Evil, LLP would be receptive to. (It won鈥檛.) Each chapter comes with a 鈥淧ortfolio鈥� section that includes lots of resources and exercises for improving your skills in each area. None of these 鈥渟enses鈥� seem to be things that people in India can鈥檛 handle, though.

Chapter Nine, the final 鈥渟ense,鈥� is meaning. As an atheist and an empiricist, I consider 鈥渕eaning鈥� exceptionally important to my life since I believe we must create it for ourselves, and not rely on some One else to bestow it upon us. Pink鈥檚 鈥渕eaning鈥� seems to be a vague, feel-good mix between 鈥渉appiness鈥� and 鈥渟pirituality鈥� and dizziness. It was a bad way to end a book that had just started to pick up a little.

翱惫别谤补濒濒鈥�

First of all, this book is aimed exclusively at middle-class white collar workers. It is certainly not a comprehensive look at the 鈥渘ew鈥� American economy.

Secondly, I didn鈥檛 learn anything new from this book. Pink relies heavily on anecdotes and less on L-Directed鈥� facts. The book doesn鈥檛 say anything that my father didn鈥檛 tell me when he sat down with me and gave me the 鈥渨hat you should be when you grow up鈥� speech. He told me that 鈥淭he people who make the most money are not the people who know how to do stuff. They are the ones who know how to tell those people what to do.鈥� (I was ten, he had to dumb it down a little.) I think that鈥檚 how I ended up in this L/R crossover career called information design.

In summation, what Pink calls having 鈥渁 whole mind鈥� is what I learned was called 鈥渂eing intelligent.鈥� And I really wish that Steven Johnson had written this book instead.
Profile Image for Trevor.
1,470 reviews24k followers
August 11, 2010
After enjoying Drive this book was surprisingly disappointing. The basic line is that if you are doing something that can be done by computers or more cheaply by Asian workers then your job probably doesn鈥檛 have a future. You are probably doing something much too 鈥榣eft-brained鈥� and you need to start doing something more 鈥榬ight-brained鈥�.

This guy really does like to categorise ideas 鈥� he has six main categories in this one that you need to be good at if you are going to make it in the new world order: Design, Story, Symphony, Empathy, Play and Meaning. Symphony is the only non-obvious one, and he actually means synthesis (bringing all the bits together). Along the way he discusses various books (some, like Drawing on the Right Side of the Brain I can highly recommend). He also recommends some very iffy practices 鈥� the laughing yoga movement (honestly) and Emotional Intelligence (spare me) 鈥� that really do make you cringe with embarrassment for the author at times.

But, that said, he does recommend a couple of books in this that I have now ordered. One is called How to Read Superhero Comics and Why 鈥� which sounds fascinating 鈥� and the other is called Story 鈥� which I鈥檓 hoping to start soon.

Overall, though, this was disappointing. Far too much 鈥榩op鈥� in the 鈥榩op psychology鈥� for my tastes.
Profile Image for kian.
198 reviews61 followers
March 30, 2017
亘丨孬 賴丕蹖 噩丕賱亘蹖 丿丕乇賴. 丿乇賲賵乇丿 爻丕禺鬲丕乇 賲睾夭. 毓賯丕蹖丿 乇丕蹖噩 丿乇亘丕乇賴 乇丕爻鬲 賲睾夭 賵 趩倬 賲睾夭 亘賵丿賳. 乇賲夭 賵 乇丕夭 賲賵賮賯 亘賵丿賳 鬲賵 毓氐乇 丨丕囟乇. 禺賱丕氐賴 讴鬲丕亘 禺賵亘蹖賴
Profile Image for Richard Newton.
Author听27 books591 followers
May 26, 2020
Well written and easy to read, with little to disagree with, but nevertheless a book I find difficult to rate at more than 2 stars.

I enjoyed the first 60 or so pages which introduce Pink's argument that we need to make better use of our right-brain characteristics and move away from our over-reliance on left-brain thinking. Fortunately, Pink has done some research and is not presenting a typical simplistic view of right and left brains. He acknowledges we need to use both, just a bit of re-balancing is needed in the modern world.

My first criticism may be unfair, as this book was written over a decade ago and this idea may have been interesting or novel then. Reading it now seems a bit like a given. For example: business needs to be more creative? Hardly a novel idea.

My second criticism. His first two reasons for our need to do be more right brained, our increasing abundance and levels of automation, make sense. His third, the rise of Asia as an economic power and the West's inability to compete economically in certain industries, is factually correct, but assumes the readers are western and only interested in western economise. It misses the point that the lessons of the book, if true, are equally interesting and applicable to Asia as well. Asia is not just competing in L-Brain industries, it can compete equally well in R-Brain ones. This is an interesting topic, which he ignores. The unspoken implication: analysis and programming jobs for India, creative and design jobs for the West. I'm sure he did not consciously mean this, but it gives one an uncomfortable whiff of racism. Given his examples of and praise for certain Asians, I do not think he intended this - nevertheless it is clumsy.

The majority of the book then describes six right brain characteristics which Pink claims we need to adopt to re-balance towards our right brain's characteristics. These pages are full of good stuff with little to fundamentally disagree with, although the suggestions do often veer into platitudes. What Pink never justifies why its these 6 specific right brain characteristics as opposed to any others. There is no argument, no specific reason - they just appear on page 62. It's a bit too neat.

His solution has some good parts and following this advice will probably benefit you. Whether it will really lead to a whole new mind is highly questionable. Overall a well intentioned book, that's an easy read. Actually, his writing as writing is very good. But I found the content a bit smug, a bit simplistic and a bit irritating. You may well enjoy it far more than I did, as is evident from many other much more positive reviews. But my advice is there are better books on this sort of topic out there.
Profile Image for Mohammed.
16 reviews1 follower
October 30, 2014
禺丕囟 賲毓賷 賴匕丕 丕賱賰鬲丕亘 乇丨賱鬲丕賳 賵亘賯賷丞 賵丕丨丿丞 ..

兀賲丕 丕賱乇丨賱丞 丕賱兀賵賱賶 賮賴賷 鬲噩乇亘丞 "賯乇丕亍丞 乇亘毓 爻丕毓丞 賮賷 丕賱賷賵賲" 丨賷孬 賯乇兀鬲 丕賱賰鬲丕亘 賮賷 佟侃 賷賵賲賸丕 亘賲賯丿丕乇 乇亘毓 爻丕毓丞 賷賵賲賷賸賾丕 .. 賵賷丕賱賱毓噩亘! 賵噩丿鬲 賴匕賴 丕賱胤乇賷賯丞 兀賯乇亘 賱賱賮丕卅丿丞 賵鬲孬亘賷鬲 丕賱賮賰乇丞.

兀賲丕 丕賱乇丨賱丞 丕賱孬丕賳賷丞 賮賴賷 乇丨賱鬲賷 丕賱禺丕氐丞 賮賷 賮賴賲 匕丕鬲賷 丕賱鬲賷 乇爻賲 賳賵丕鬲賴丕 賱賷 丕賱丿賰鬲賵乇 毓賱賷 兀亘賵 丕賱丨爻賳 賵兀賵氐丕賳賷 亘賴匕丕 丕賱賰鬲丕亘 賰噩夭亍 賲賳賴丕貙 賱丨丕噩鬲賷 賱鬲賮毓賷賱 丕賱噩丕賳亘 丕賱兀賷賲賳 賲賳 丿賲丕睾賷.

兀賲丕 丕賱賲乇丨賱丞 丕賱孬丕賱孬丞 (丕賱鬲賷 兀禺賵囟賴丕 丨丕賱賷賸賾丕) 賮賴賷 丕賱鬲賲丕乇賷賳 賵丕賱賰鬲亘 丕賱鬲賷 丕賯鬲乇丨賴丕 丕賱賲丐賱賮 賮賷
賰賱 賮氐賱.

兀賳賯氐鬲 賳噩賲丞賸 賮賷 鬲賯賷賷賲賷 賱賱賰鬲丕亘 亘爻亘亘 囟毓賮 丕賱鬲乇噩賲丞 兀丨賷丕賳賸丕 (胤亘毓丞 噩乇賷乇) 賲毓 兀賳 睾丕賱亘 丕賱兀賮賰丕乇 賵氐賱鬲賳賷 丿賵賳 氐毓賵亘丞. 賰匕賱賰 賱兀賳賾賷 賵噩丿鬲 丕賱賰孬賷乇 賲賳 丕賱賯氐氐 丕賱鬲賷 賳爻賷鬲賴丕 爻乇毓丕賳 賲丕 丕賳鬲賴賷鬲 賲賳 賯乇丕亍丞 丕賱賰鬲丕亘.

禺鬲丕賲賸丕 兀卮賰乇 兀禺賷 賲丨賲丿 丌賱 卮賲丕禺 毓賱賶 廿賴丿丕卅賴 賴匕丕 丕賱賰鬲丕亘 丕賱乇丕卅毓 賵兀禺賷 丨賲夭丞 噩丕丿 賰乇賷賲 毓賱賶 丕賯鬲乇丕丨賴 賱賷.
Profile Image for Ashok Rao.
66 reviews36 followers
April 22, 2019
This is a very important book and I strongly recommend it. If you are a teacher you can recommend it your students and as a parent you can gift it to your children. Daniel H. Pink not just talks about "why" but he gives equal importance to "how" too. In short why right-brainers will rule the future and how to engage the right hemisphere. This book is full of exercises and resources and you would immediately want to start exercising your right hand side of the brain.
Profile Image for 賲赖賳丕.
Author听3 books205 followers
November 5, 2012
賴匕丕 丕賱賰鬲丕亘 噩毓賱賳賷 兀乇賯氐 胤乇亘丕賸
賱賳 兀夭賷丿 毓賳 匕賱賰 !
1 review1 follower
June 18, 2011
This book was better than what reviewers and critics were saying about it.Daniel makes it completely clear that to survive in the conceptual age, we need to harness the power of our right brained cognitive abilities. In concordance, left brained cognitive abilities have simply grown obsolete, completely vulnerable to the affects/threats of the conceptual age, because their working function can now be either be automated, shipped off to foreign grounds (due to globalization), or be terminated because of affluence and abundance. Left brained dominant people would just have to simply go through more obstacles to survive and thrive in the conceptual age. Daniel had showed that it would be right-brained people who would have a better chance of overcoming the obstacles the conceptual age has to offer, having advantages over growing-obsolete left-brained dominant people. Daniel had made it clear that right-brained people would rule the future, but dominantly in the middle class workforce. He proves that right-brained people are now more profitable to companies because of their creative and simultaneous qualities. ALTHOUGH he shows that it is the WHOLE MINDED people that would triumph above all in any aspect of the conceptual age. He points out that the high touch, high concept aptitudes are what you need to harness the right-brained cognitive abilities as well as strengthen the relationship between the left and right brains, for it is through these aptitudes that the left-brain misinterprets and the right-brain comes to rescue and saves the day. A whole new mind- why right-brainers will rule the future is a MUST READ. I TOTALLY RECOMMEND IT TO EVERYONE who wants to survive in the business world and for any field in the conceptual age for that matter.
Profile Image for Joel.
431 reviews23 followers
August 4, 2007
Pink's proposal is a touch idealistic, but the vision he paints is promising. Basically, since automation and outsourcing to Asia can now accomplish lots of left-brain heavy jobs (computer coding, etc.) and since affordability of so many products has freed up some of our time and energy, Pink suggests that future jobs (and happiness) will depend more on those who master six critical senses managed by the right side (the creative side) of the brain: design, play, story, symphony, empathy, and meaning.

As a teacher, I really like Pink's ideas and can use them to better influence the ways (and even what) I teach. But I think it'll be a while before the world shifts the way he suggests.

It's a quick read, however, as Pink's style takes complex psychological and scientific proposals and makes them palatable and easy to understand. Worth checking out.
Profile Image for Syd Amir.
131 reviews51 followers
March 13, 2017
丿丕爻鬲丕賳 丕賵賱
[噩丕賳 賴賳乇蹖貙 蹖讴蹖 丕夭 賯賴乇賲丕賳 賴丕蹖 賲賱蹖 丌賲乇蹖讴丕 丕爻鬲 讴賴 诏賵蹖丕 丿丕爻鬲丕賳卮 丿乇 讴鬲亘 丿亘爻鬲丕賳 丕蹖丕賱鬲 賲鬲丨丿賴 賳蹖夭 賴爻鬲. 讴爻蹖 卮亘蹖賴 亘賴 丿賴賯丕賳 賮丿丕讴丕乇貙 丿丕爻鬲丕賳 丕夭蹖賳 賯乇丕乇 丕爻鬲 讴賴貙 夭賲丕賳蹖 讴賴 亘乇丕蹖 丕賵賱蹖賳 亘丕乇 賲丕卮蹖賳 賴丕蹖 賲毓丿賳 亘賴 讴丕乇 诏乇賮鬲賴 賲蹖 卮賵賳丿 賲毓丿賳趩蹖 賴丕 丕毓鬲乇丕囟 賲蹖讴賳賳丿 ... 丕蹖賳 賲毓丿賳 趩蹖 鬲氐賲蹖賲 賲蹖诏蹖乇丿 亘丕 蹖讴 賲丕卮蹖賳 賲毓丿賳 賲爻丕亘賯賴 丿賴丿貙 乇賵夭 亘毓丿 賲爻丕亘賯賴 卮乇賵毓 賲蹖 卮賵丿 亘毓丿 丕夭 蹖讴 賳亘乇丿 爻禺鬲貙 爻乇丕賳噩丕賲 賲毓丿賳趩蹖 倬蹖乇賵夭 賲蹖 卮賵丿貙 賲毓丿賳趩蹖丕賳 賮乇蹖丕丿 卮丕丿蹖 爻乇 賲蹖丿賴賳丿 ... 丕賲丕 噩丕賳 賴賳乇蹖 亘賴 禺丕胤乇 氐乇賮 賳蹖乇賵蹖 夭蹖丕丿 賮賵鬲 賲蹖 讴賳丿.

丿丕爻鬲丕賳 丿賵賲
賴賲 爻賳 賵 爻丕賱 賴丕蹖 賲賳 亘賴 禺丕胤乇 丿丕乇賳丿 夭賲丕賳蹖 賯賴乇賲丕賳 卮胤乇賳噩 讴丕爻倬丕乇賵賮 賴乇 丕夭 诏丕賴蹖 亘丕 亘乇賳丕賲賴 賴丕蹖 乇丕蹖丕賳賴 丕蹖 卮胤乇賳噩 賲爻丕亘賯賴 賲蹖 丿丕丿. 亘乇賳丿賴 蹖 賴賲蹖卮诏蹖 丕賱亘鬲賴 讴丕爻倬丕乇賵賮 亘賵丿 鬲丕 丕蹖賳 讴賴 丿乇 爻丕賱 1997 亘丕賱丕禺乇賴 卮讴爻鬲 禺賵乇丿. 卮丕蹖丿 丕賲乇賵夭賴 爻丕丿賴 鬲乇蹖賳 亘乇賳丕賲賴 賴丕蹖 乇丕蹖丕賳賴 丕蹖 亘鬲賵丕賳賳丿 亘賴鬲乇蹖賳 卮胤乇賳趩 亘丕夭 賴丕蹖 乇丕 卮讴爻鬲 丿賴賳丿.

丿丕爻鬲丕賳 丕賵賱貙 丿丕爻鬲丕賳 卮讴爻鬲 賯丿乇鬲 亘丿賳蹖 丕賳爻丕賳 賲賯丕亘賱 賲丕卮蹖賳 亘賵丿 賵 丿丕爻鬲丕賳 丿賵賲 夭賲丕賳蹖 乇丕 賳卮丕賳 賲蹖 丿賴丿 讴賴 亘丕賱丕禺乇賴 賲丕卮蹖賳 賴丕 鬲賵丕賳爻鬲賳丿 賯丿乇鬲 鬲丨賱蹖賱 賲賳胤賯蹖 匕賴賳 丕賳爻丕賳 (賲乇亘賵胤 亘賴 爻賲賳 趩倬 賲睾夭) 乇丕 卮讴爻鬲 丿賴賳丿. 丨丕賱丕 丌賳趩賴 賳賯胤賴 蹖 賯賵鬲 賵 亘乇鬲乇蹖 匕賴賳 丕賳爻丕賳 亘乇 乇丕蹖丕賳賴 丕爻鬲 爻賲鬲 乇丕爻鬲 賲睾夭 蹖毓賳蹖 丌賳 賯爻賲鬲 丕夭 賲睾夭 丕爻鬲 讴賴 禺賱丕賯蹖鬲貙 鬲禺蹖賱 賵 ... 乇丕 亘賴 毓賴丿賴 丿丕乇丿.

賳賵蹖爻賳丿賴 亘賴 丕賵囟丕毓 丕賯鬲氐丕丿蹖 賵 讴丕乇 丿乇 丌賲乇蹖讴丕 賳诏丕賴 賲蹖 讴賳丿 賵 賲蹖 賳賵蹖爻丿: 夭賲丕賳蹖 讴賴 趩蹖賳 亘丕 爻乇毓鬲 賵 賴夭蹖賳賴 丕蹖 亘爻蹖丕乇 倬丕蹖蹖賳 鬲乇 丕夭 丌賲乇蹖讴丕 讴丕賱丕 鬲賵賱蹖丿 賲蹖讴賳丿. 賵 賴賲賴 蹖 卮乇讴鬲 賴丕蹖 丌賲乇蹖讴丕蹖蹖 鬲乇噩蹖丨 賲蹖 丿賴賳丿 賲丨氐賵賱丕鬲 禺賵丿 乇丕 丿乇 趩蹖賳 鬲賵賱蹖丿 讴賳賳丿. ( 賲卮丕亘賴 丿丕爻鬲丕賳 丕賵賱) 夭賲丕賳蹖 讴賴 芦亘乇賳丕賲賴 賳賵蹖爻丕賳 賴賳丿蹖 亘丕 賴夭蹖賳賴 賴丕蹖 亘爻蹖丕乇 倬丕蹖蹖賳貙 倬乇賵跇賴 賴丕蹖 卮乇讴鬲 賴丕蹖 亘夭乇诏 乇丕蹖丕賳賴 丕蹖 丌賲乇蹖讴丕 乇丕 丕賳噩丕賲 賲蹖 丿賴賳丿 賵 讴丕乇蹖 亘乇丕蹖 亘乇賳丕賲賴 賳賵蹖爻丕賳 趩倬 賲睾夭 丌賲乇蹖讴丕蹖蹖 亘丕賯蹖 賳賲蹖 賲丕賳丿. (賲卮丕亘賴 丿丕爻鬲丕賳 丿賵賲). 趩賴 亘丕蹖丿 讴乇丿責

讴鬲丕亘 丿乇 亘禺卮 丿賵賲 亘丕 夭亘丕賳蹖 卮蹖乇蹖賳 賵 禺賵丕賳丿賳蹖 賵 丕賱亘鬲賴 賴賲 趩賵賳 蹖讴 讴鬲丕亘 禺賵丿丌賲賵夭 乇丕賴 丨賱 賴丕蹖 趩匕丕亘蹖 乇丕 倬蹖卮賳賴丕丿 賲蹖 讴賳丿 鬲丕 亘乇丕蹖 賵乇賵丿 亘賴 毓氐乇 賲賮賴賵賲蹖 丌賲丕丿賴 卮賵蹖丿. 胤乇丕丨蹖貙 丿丕爻鬲丕賳貙 賴賲 賳賵丕蹖蹖貙 賴賲丿賱蹖貙 亘丕夭蹖 賵 賲毓賳丕 丨爻 賴丕蹖 卮卮 诏丕賳賴 丕蹖 賴爻鬲賳丿 讴賴 賳賵蹖爻賳丿賴 丿乇 卮卮 賮氐賱 乇丕賴 丨賱 賴丕蹖 毓賲賱蹖 倬乇賵乇卮 丌賳 乇丕 亘賴 卮賲丕 禺賵丕賴丿 丌賲賵禺鬲.

賵 丕賲丕 丿丕爻鬲丕賳 爻賵賲
賳讴鬲賴 丕蹖 讴賴 丕蹖賳 讴鬲丕亘 亘賴 丌賳 賳倬乇丿丕禺鬲賴 讴賴 丕賱亘鬲賴 亘丕 鬲賵噩賴 亘賴 爻丕賱 丕賳鬲卮丕乇 讴鬲丕亘 賵 鬲丨賵賱丕鬲 丕禺蹖乇 乇丕蹖丕賳賴 賴丕 賳賲蹖 鬲賵丕賳 亘乇 丌賳 丕蹖乇丕丿蹖 诏乇賮鬲. 丿丕爻鬲丕賳 賵乇賵丿 乇丕蹖丕賳賴 賴丕 亘賴 丨賵夭賴 賴丕蹖蹖 賲孬賱 胤乇丕丨蹖貙 賴賵卮 賲氐賳賵毓蹖 賵 ... 丕爻鬲. 卮丕蹖丿 丕蹖賳 賯賱賲乇賵 賴賲 丿乇 丨丕賱 賮鬲丨 卮丿賳 亘丕卮丿 ...

賲賮氐賱 鬲乇 丕蹖賳噩丕 丿乇 賲賵乇丿 讴鬲丕亘 賳賵卮鬲賴 丕賲:


賴乇 趩賳丿 禺蹖賱锟斤拷 丕夭 賲亘丕丨孬 賵 丕賴丿丕賮蹖 讴賴 鬲賵蹖 丕賯鬲氐丕丿 賲胤乇丨 讴乇丿賴 亘賴 睾丕蹖鬲 睾蹖乇 丕賳爻丕賳蹖 賵 睾蹖乇 丕爻賱丕賲蹖 亘賵丿 丕賲丕 讴鬲丕亘 禺賵亘蹖 賴爻鬲 倬蹖卮賳賴丕丿賲 丕蹖賳賴 禺蹖賱蹖 丕賳鬲賯丕丿蹖 亘禺賵賳蹖丿卮 趩賳丿丕賳 讴鬲丕亘 毓賱賲蹖 丕蹖 丨爻丕亘 賳賲蹖 卮賴 丕賲丕 讴鬲丕亘 鬲丕孬蹖乇诏匕丕乇 賵 禺賵亘蹖 賴爻鬲 :)
Profile Image for Brandy.
Author听2 books131 followers
April 28, 2008
Pink has a fundamentally decent, and possibly true, point--that in order to succeed, today's workers need to be more creative than ever before, because all of the logic-driven drone-work will be done by, well, drones--but his point gets buried in this pop-psych, new-agey rhetoric. His advice on what sorts of traits will be necessary seem obvious to me--they boil down to play nice with others, make connections between people and ideas, and have fun--but he did lose me at the end where he advocates for spiritual enlightenment and the search for meaning as a surefire tactic to get ahead in this new, conceptual age.

Each chapter is devoted to one of his six traits, and each chapter ends with a hippy-dippy "portfolio" (workbook) section. Readers are instructed to do things like keeping a journal of every metaphor you encounter, taking Emotional IQ tests online, and measuring yourself on the Spiritual Transcendence scale.

If the idea of professional development via Laughter Clubs isn't enough to turn you off this book, I warn anyone of Asian heritage: he's really pissed at you about the whole outsourcing thing. In fact, he believes you are one of the three reasons we're moving from the Information Age to this Conceptual Age: Abundance, Asia, and Automation. Seriously. Even after we're out of the early section on Why We're In This Mess, the text is peppered with lines like "before the Indian programmers have something to fabricate, maintain, test, or upgrade, that something first must be imagined or invented" and "But the sort of emotionally intelligent care [nurses] often provide is precisely the sort of thing that's impossible to outsource or automate. Radiologists in Bangalore can read X-rays. But it's hard to deliver Empathy via fiber-optic cable." And yes, that's Empathy with a capital E.

Now I have to deconstruct why my boss gave this to me: does she think I'm too analytical? Does she think I'm too creative? or is this her subtle way of saying she's on to my plan to use my whole brain to take over my library?
Profile Image for Sally Linford.
65 reviews8 followers
June 6, 2008
Although it goes against my principles to give 5 stars to a self-help book, I make an exception for this gem. It's fascinating and revealing, and full of hope for the future (there's a rare commodity). My book club really loved it--all of us.

Pink (yes, that's his name) outlines his vision for the next generation of world business trends in our "flat" world where automation, asia, and abundance have created new requirements for success--requirements that for the most part come out of the right brain.

The writing is very good, fun, pleasant reading. Lots of metaphors--very atypical business book. He includes delightful exercises for working your right-brain at the end of each section of his right-brain portfolio (Design, Story, Symphony, Empathy, Play, Meaning).

The book is full of fascinating research tidbits like:
* The most effective corp leaders make their subordinates laugh 3 times more often than their managerial counterparts.

* Self-made millionaires are 4 times more likely to have dyslexia than the general population.

I esp. loved this quote from Sidney Harman, eighysomething multimillionaire CEO fo a stereo components company who claims, "Instead of hiring MBAs, get me some poets as managers. Poets are our original systems thinkers. . . those unheralded systems thinkers, are our true digital thinkers. It is from their midst that I believe we will draw tomorrow's new business leaders."
________________
This is the "Responsible Women" book choice for the month. Technically, I suppose it would be categorized as a business book, but it's very right-brained (of course), with a respectful nod to the left-brain also. So far I love it. I'll rate it when I'm finished. (still have another week).
Profile Image for Rick.
778 reviews2 followers
January 10, 2008
Besides having an author name seemingly borrowed from 鈥淩eservoir Dogs,鈥� there is much to like in this popular business/pop psychology book. It posits a movement from an era when 鈥淟eft-Brained鈥� Knowledge Work was at a premium to one in which 鈥淩ight-Brained High-Concept and High Touch鈥� Work will be the demand opportunity. Computers and a global workforce have reduced the at home demand for knowledge work鈥攃omputers do it massively faster and smart, English-speaking workers in West Asia and Africa do it massively cheaper. That work, Pink insists, is replaceable both qualitatively and quantitatively. What鈥檚 not is making sense of knowledge in new contexts and connecting with people. Our society does much to develop knowledge skills (logic, reasoning, computation, organization) but little to promote the so-called right-brained skills. To correct that Pink suggests that we focus on six senses of high-concept, high touch: Design, Story, Symphony, Empathy, Play, and Meaning. The book is clear, written with a light, serviceable prose, and mercifully brief. Unlike Thomas Friedman he doesn鈥檛 take a relatively simple case, overload it with jargon, self-conscious phrase making, and endless examples that repeat each other, rather than develop depth and nuance. If The World Is Flat is the Titanic, A Whole New Mind is a life raft of observational, big picture thinking. The only false note in the book is in his section on Meaning where he praises spirituality but then qualifies it by saying anyone who refuses medical treatment for prayer deserves what follows. It is a rather mean spirited and gratuitous way to balance a point, and one that follows directly on the chapter on empathy. Oops.
Profile Image for Natsu.
47 reviews2 followers
October 6, 2020
Daniel Pink鈥檚 argument is very simple; the dynamics of the corporate world are gradually changing, and soon enough, a large number of left-brain dominant workers will face the risk of losing their jobs because 1) workers with cheaper wages will take over, and 2) computers will be chosen over humans since they get things done faster; therefore, what we can do to adapt to this social transition is to put our right hemisphere of the brain into action. Essential abilities needed to activate the right side of the brain are broken down into six categories; design, story symphony, empathy, play, meaning, and Pink explains in detail what can be done to hone each of these skills.

My takeaway was the list of books and websites he compiled. I found a couple of interesting books that I would like to add to my ever-growing TBR pile.

One tiny glitch; judging from the cover artwork and the title, I thought the book was written by a neuroscientist. I was looking forward to reading a scientific story of the brain, which did not happen. A mild disappointment but a mistake on my part.
Profile Image for Alaa.
305 reviews638 followers
November 7, 2017
賰鬲丕亘 賷兀禺匕 亘賷丿賰 賲賳 毓丕賱賲 丕賱丌賱丞 廿賱賶 賲丕 賵乇丕亍賴丕貙 賵賱賷爻 廿賱賶 賲丕 賯亘賱賴丕 賲賳 賲毓賳賶貙 賷毓乇賮 兀賳 賲賳 爻賷爻鬲賲乇 賴賵 匕賱賰 丕賱匕賷 賷丿賲噩 亘賷賳 丕賱賱毓亘 賵丕賱毓賲賱 賵賱丕 賷賯鬲氐乇 毓賱賶 賵丕丨丿 賲賳賴賲貙 賵賷賴鬲賲 亘丕賱乇賵丨 賵丕賱賲丕丿丞 賵賱丕 賷囟禺賲 兀丨丿賴賲丕 賮賯胤貙 兀丨亘亘鬲賴 賵兀孬丕乇 毓賳丿賷 爻丐丕賱 賲丕匕丕 賱賵 賰賳鬲 兀毓賷卮 賮賷 丿賵賱丞 睾賷乇 乇賷毓賷丞 賲丕賴賷 丕賱賲賴丕乇丕鬲 丕賱鬲賷 賷賲賰賳賳賷 兀賳 兀亘丿兀 亘賴丕 賲賳 丕賱氐賮乇 賱賵 賵囟毓鬲 賮賷 賲賰丕賳 睾賷乇 丕賱匕賷 兀賳丕 賮賷賴貙 賴賱 賷賲賰賳賳賷 鬲賯丿賷賲 卮賷亍 賱賱毓丕賱賲 賷鬲噩丕賵夭 氐亘睾鬲賷 丕賱噩賷賵亘賵賱鬲賷賰賷丞 賵賱丕 鬲毓賵囟賴 丕賱丌賱丞責

丕賱睾賱丕賮 丕賱毓乇亘賷 賯亘賷丨 賵賷囟毓 丕賱賰鬲丕亘 廿賱賶 噩賵丕乇 鬲賱賰 丕賱爻賵賯賷丞 貙 兀賲乇 丨夭賷賳 賷丕 噩乇賷乇.
Profile Image for Amir Atef.
Author听7 books782 followers
December 28, 2016
賰賱 賲丕 丕丨賱賮 亘丕賱賱賴 廿賳賷 賲卮 賴賯乇丕 鬲賳賲賷丞 亘卮乇賷丞 兀賱丕賯賷 氐丿賷賯 兀賵 氐丿賷賯丞 賷乇卮丨賵賱賷 賰鬲丕亘 賵賷賱丨賵丕 廿賳賷 兀賯乇丕賴
乇亘賳丕 賷禺賱賷賴賲 胤亘毓賸丕 賴賲丕 毓丕賵夭賳賷 兀睾賷乇 乇兀賷賷 賱賰賳 丿丞 丕賱賲乇丞 丕賱禺賲爻賷賳 賵賮賷 賰賱 賲乇丞 乇兀賷賷 賷鬲兀賰丿
丕賱賰鬲丕亘 賱賷爻 廿賱丕 賴乇丕亍... 賲賳賰乇卮 廿賳賴 賲賱賴賲 賮賷 亘毓囟 丕賱兀丨賷丕賳 賱賰賳 廿賱賴丕賲 賲丐賯鬲
丕賱卮禺氐 賱賵 賲賳 賳賮爻賴 賲毓賳丿賵卮 丕賱丨丕賮夭 賱鬲睾賷賷乇 賳賮爻賴 賷亘賯賶 賵賱丕 兀賱賮 賰鬲丕亘 賷賯丿乇賵丕 賷睾賷乇賵賴 丕賵 丕賱賮 爻賷乇丞 匕丕鬲賷丞
丕賱賰鬲丕亘 噩賷鬲 毓賳丿 氐賮丨丞 賲賷丞 賵賲賰賲賱鬲賵卮 賵賲賯丿乇鬲卮
賵丕賱賱賷 毓丕賵夭賴 賷賯賵賱賷
Profile Image for Kater Cheek.
Author听36 books288 followers
September 12, 2016
Before I listened to this book, I took some online quizzes to find out if I was more right brained or left brained. Three quizzes said I was left brained, one said I was right brained. So when I say I didn't like this book, you can chalk it up to my left-brained narrow-mindedness.

Pink starts out his book with one solid premise: left-brained tech centered jobs are being outsourced overseas and taken over by computers. If you want to succeed, you need to learn how to be more in touch with the right side of your brain. I get the feeling that his target demographic is computer programmers and the upper management of tech companies.

He launched into his arguments by throwing around statistics; such and such million dollars are spent on design, design is important, we live in an age of abundance, so good design is what sells, therefore an MFA is the new MBA. I already started to feel skeptical. If you're a designer, you probably already have a solid background in art. If you are not a designer, learning to draw is not likely to make you into one. Saying that because good design is important, learning art will help you get ahead is like saying that since the best college athletes get full scholarships, if you learn to throw a ball your tuition will be cheaper. It's logic did not convince me.

Much of the other examples seemed too specific to be useful. He talks about how empathy is important to doctors, which is great, if you're a doctor, but most of us aren't. (no advice on how to be less empathic, which is what I want, so I can avoid cringing when people crack their knuckles near me.) He also gives an example of a model highschool, where the kids have an art based curriculum that encourages their creative sides to flourish. Maybe it's just me, but I'm getting a little tired of non-educators talking about "what's wrong with our schools." Again, if you're an educator, this might be useful, but how many of us are?

By part two, I was solidly feeling that I didn't like this book, and I tried to figure out why.

My left brain says that it's because he started out by making an argument (see above), failed to convince me of this argument, and then proceeded to talk about different topics that had little to do with the original argument. My left brain wanted a neat, logical progression from hypothesis to proof, to summary. Not that that's the only kind of book I like. I adored Malcolm Gladwell's books, which did not strive to prove anything, but instead used well-researched essays to elaborate on a theme. Pink's book spends a little time trying (unsuccessfully) to prove his hypothesis, and then devolves into "how to make your life fulfilling." Nothing wrong with a book on how to give your life meaning, but that's not the kind of book it promises to be. It struck me as weird that, at the tail end of a section on using labyrinths as meditiation, he segued directly into "if you can't get in touch with this side of life, you're going to get left behind" jargon. Huh? It's like saying "money isn't important, family is, and people who don't remember that aren't going to earn as much in their paychecks."

My right brain says I just didn't trust the guy's authority. Because I didn't think he proved his first proposition, my mistrust snowballed with every bizarre suggestion he made. He thinks that you should subscribe to good design magazines, and he reads the titles and urls so you can, I dunno, write them down while you're driving or at the gym or wherever you happen to be listening to the audiobook. Does reading design magazines make you a better designer? Or does it just make you into a know-it-all who thinks good design is easy? He suggests you make a journal of good designs, and will "be amazed" at how your own capacity for recognizing good design has improved. Really? Has he tried this? Maybe he has. Maybe he's tried everything he suggests, but I didn't believe it.

His advice struck me a lot like the advice in the book (which he lauds) DRAWING ON THE RIGHT SIDE OF THE BRAIN, which was inflicted on me when I was an art student in high school. Some people love this book, and if you're one of them, good for you. It takes people whose art ability is at a zero, and makes them draw at a five. It also takes people whose art ability is at a seven, and makes them draw at a five. It's like training wheels for a bicycle. If you can't do it at all, it helps you do it a little. If you're trying to shave a few minutes off your 100 mile time, training wheels are a pain in the ass. Maybe that's why I didn't like this book, because I'm left brained in that I'm not late for things, I'm organized, I think logically, I'm verbal. But I also draw, paint, sculpt, create stories, garden, and am more empathic than I would like to be. Maybe his advice seems facile and fatuous because I don't need it. Maybe there are people who need his training wheels, who think that having story parties or laughter clubs or the other odd suggestions are more than just a way to waste time and mark yourself as a weirdo. Maybe you're not expected to actually do them. Maybe they're like Martha Stewart craft suggestions, where the reader and author are indulging in the fantasy that the reader is the kind of person who is willing and able to spend $800 dollars in imported roses and 14 hours to create a wreath to decorate a child's bassinet to make your christening party perfect. Maybe Pink's suggestions are just what they seemed to be: half-assed, un-tested woo-woo ideas that no one, least of all the author, would really try.

Or that could be my cynical left-brain talking.

Pink has read a lot of good books; I know, because I've read a lot of the same ones he's read. But he seems like he's used high quality ingredients to come up with a mediocre dish. He had the ingredients for a "how to find meaning through beauty and spirituality" and instead tried to make it a business guide on how not to be unemployed when computers or Indians do your job. I recommend this for people who want to peruse a bibilography for better books to read.

A note on the audioversion. Pink read this himself. He's not a trained speaker, and there were parts where his speech slowed down to the point of sounding stilted, but that didn't really get in the way. I liked that when he did quotes, he started out by changing his cadence just enough to let you know that there was a different speaker, but then he went back to a normal speaking tone. I thought he missed a wonderful opportunity, during one section when he was talking about Mahler and Beethoven, to include a clip of music. It would have added a lot more than the insipid intro music did. I got really irritated with his insistence on reading out urls. I especially disliked that he felt he had to read "DOUBLE YOU DOUBLE YOU DOUBLE YOU" before every one. Does anyone even need that anymore?
Profile Image for Steven.
20 reviews1 follower
February 17, 2009
I was disappointed with this book. I must confess I did not finish it. I'm writing a review for the first 60%. I did learn some things. It has been a while since my psychology classes and I enjoyed the brain review. However, it degrades into a cheerleading book without much support. I lost interest at the point where he talks about the CEO who hires poets instead of MBA holders. I need a bit more support to the argument than I asked some rich guy. Are there any studies comparing the success rate of Team Poet vs. Team MBA? Any reviews by the employees who work for each?
Another problem with this book is that it asserts that creative thinkers are the new skilled labor because engineering jobs are all moving to India to be done for less. If you are a left-brainer, you're as boring as a toaster, as unique as a popsicle stick. As I've said in other reviews, this hackneyed theme of worthless, overpaid American engineers may play into people's fears and sell books, but it's only a short-term phenomenon at best. To the extent that outsourcing is a threat, it is a threat to all professions. Does anyone believe Asia lacks artists?
Profile Image for Dwight.
131 reviews1 follower
January 16, 2011
While I'm sympathetic to the opinion that folks with creativity provide valuable services and will continue to be in demand, anybody with half a left brain can see that most of the arguments advanced herein are faulty or poorly supported. Most of the evidence offered is anecdotal. When the author does us the (occasional) service of providing a reference, it is usually a weak source, a secondary source, or a source completely unrelated to the fact/quote stated. There may be a decent idea in here, but it was inadequately executed.
Profile Image for Fahima Jaffar.
124 reviews439 followers
March 5, 2011
i first this book with interest, but then had to skim through the last 50 pages or so to finish it. Sorry Mr. Pink. The stories were fun to read, the numbers and data were interesting.. but couldn't buy your prophecy and share u your "pinkish" view of the future.
I believe our world is already run by a few R-Directed minds.. crazy ones indeed.
One more thing, maybe i'm just paranoid here, but in a way i felt that this book is directed to the westerners, while the low-waged asians are somehow objectified.
Profile Image for Matt.
985 reviews
January 6, 2019
A very interesting look into the human brain... and how the touchy-feely part of the brain is re-making business, politics and science. It was well worth listening to. Stressed meditation and how the right brain thinking creatively affects life in the 21st century.
12 reviews4 followers
Read
February 2, 2010
Rating = NO STARS

"BASELESS NEW AGE GOBBLEDYGOOK"(16) is how Pink describes other books about Right Brain superiority.

Apparently we're supposed to believe that what's true of all the others is NOT true about his book. His one is different! ... Only: It isn't!

It is, in point of verifiable fact, one of the most appalling pieces of drivel ever published. It's an insult to human intelligence. Which helps explain why business types -- the ultimate example of the Herd Mind at "work"-- have flocked to it in bovine droves. It's the kind of "deep" superficiality that the Corporate Mind loves. "Entrepreneurs" and "Managers" everywhere (i.e., business bureaucrats), will have "their people" read and discuss its imbecile "insights" and learn to apply it to "our" corporate "Vision Statement." The blind continue to lead the blind.

That's the first thing to notice, by the way ---that it's a "business" book. That is to say, its aim is to give you the business! Pink (the author) is a management guru whose stock-in-trade is to "articulate" a "vision" for corporate America. That the guy is clearly out-of-touch with the lives and concerns of Ordinary Americans is apparently one of the reasons why the Corporate Bubble People love him. The less you know about the Real World the more you can pontificate about "the future."

The book imagines that the American "middle class" (alluded to often but never really clearly identified -- statistically or otherwise) is currently so "affluent" that when it goes shopping at Target [corporate plug:] it doesn't just look for, say, a toilet brush. Oh no! It wants "a toilet brush designed by Michael Graves" because it is "pleasing to the eye and compelling to the soul"!!(14) Because in this America, "beautiful trash cans and toilet brushes" are (wait for it) ... "objects of desire." (14)!!

Have you EVER heard anything so idiotic in your entire life? Does this guy even know that in the Real World, 20% of all American teens are living on or below the official poverty line? No! He doesn't care. No more than he cares where these consumer items are made, or by whom. That's just "scut-work" (44) involving no creativity. The American economy, now and its rapidly approaching future , is allegedly tied to Right Brain "creative" functions like design and aesthetic pleasure! That other non-creative stuff, "the scut-work" that can be "offloaded" to Asians.

I know! That's so RACIST you're probably rubbing your eyes in disbelief! And yet, there it is, in all its ignorant glory, in a BESTSELLING business book that claims to be charting a business path for Corporate America's future, as we march in corporate lock-step into the bubble-headed Conceptual Age!

If this weren't so serious it'd be really funny.

And to think that the "leader" of a private school dedicated to meeting the educational needs of "gifted" children thought this would prove helpful and enlightening reading for "his" people, and obliged us to read it! -- How can our future be better when our "leaders" are so lacking in insight and courage that they need to get their "vision" from books like this?
21 reviews4 followers
April 22, 2009
If you are already the type to work through your ideas by sketching, dreaming, and creating, this book isn't likely to tell you anything you don't already know. You may, however, come away feeling a little smug towards the persistent chorus of voices that cast doubts on the aspirations of those drawn towards the arts and liberal arts studies.
That is, until you realize that Pink's assertion that "right-brainers will rule the future" isn't really substantiated in this book. Pink begins the book with the assertion that the outsourcing of jobs to developing countries is an inevitable symptom of globalization that we simply need to get used to. Shrugging off all questions about the ethics of outsourcing, Pink suggests that the abundance of life in the U.S. (paradoxically coupled with waves of job losses in the technical sector,) will place a premium on jobs that require "empathy" and other forms of fundamentally human understanding. Yet while I hold both a BFA and an MA, I'm not popping the champagne yet, because Pink fails to provide adequate evidence, or even a convincing projection of what a new creative class of U.S. workers may look like. This is where the "right-brained" premise of the book collides with the more practical problems of implementing such jobs: for instance, Pink predicts the (wholly predictable) increase in need for nurses (purveyors of empathetic, "care work") as the Baby Boomers age, but is altogether unconcerned about how spiraling costs in health care could impede this progress.
I would be interested to hear Pink review some of his arguments in lieu of the recent economic downturn-- how might his theories be affected by the new convictions held by many Americans, that we are not quite so affluent as we thought? Moreover, what of the fact that the queasy corporate ethics that Pink ignores are in large part responsible for this crisis? I confess that I cringed when I read Pink's praise of Ford's investment in "artistic-minded" administrators, and when he recited a list of financial service firms that had tasked out their accounting to India: Lehman Brothers, Bear Stearns, Morgan Stanley, and JPMorgan Chase. Sound familiar?
Profile Image for Edy.
273 reviews36 followers
August 5, 2008
Buku ini bercerita tentang adanya pergeseran dari pemikiran otak kiri (Directed Left Thinking) yang teoritis dan analitis ke arah pemikiran otak kanan (Directed Right Thinking). Pergeseran tersebut didorong oleh adanya masa kelimpahmewahan, otomatisasi dan serbuan negara dengan tenaga kerja murah. Ketika selera orang semakin meningkat sedangkan komputerisasi dan tenaga kerja murah dari asia membanjir, membuat warga negara maju harus berpikir tentang eksistensi mereka di dunia tenaga kerja.

Menurut Pink, tenaga kerja di masa yang akan datang dituntut untuk mengembangkan otak kanannya agar mampu bersaing di dunia tenaga kerja.Beberapa komponen hasil pemikiran otak kanan tersebut antara lain: (a) mengembangkan desaign yang multiguna namun khas serta indah, (b) mempunyai kemampuan untuk mengembangkan simponi atau menggabungkan berbagai fungsi ketrampilan secara serasi (c) kemampuan untuk mengembangkan cerita sebagai pendekatan emosi kepada customer (d) kemampuan untuk mengembangkan emphaty kepada customer, (e) kemampuan untuk menmgembangkan game atau permainan untuk menarik minat cutomer (f) kemampuan untuk menggali makna kehidupan sehingga orang bekerja bukan hanya mencari uang tetapi juga didasari motif untuk berkarya.
Profile Image for Beauregard Bottomley.
1,159 reviews786 followers
April 25, 2017
"First half of book is great"

The first half of the book is great. He delves into the hemispheres of the mind with clear explanations. The second half of the book becomes a self help book for self improvement which I had no interest in. I listened to both halves of the book, but wish I had stopped at the half way mark. The first half of the book is well worth it, but if you're like me, and avoid self improvement books skip the second half of the book.
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