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256 pages, Paperback
First published January 12, 2005
"I’ve come to see this book as a handy little owner’s manual for anyone with a brain. In an entertaining and highly readable style, Cordelia Fine has synthesized a host of cognitive research to show that our minds often give us a much more distorted picture of reality than any of us would imagine."I'd agree. Furthermore, it is a nice introductory text to anyone curious about this exploding field of "Popular Cognition" (is there a magazine yet?). The author, despite her PhD in Psychology, writes in a casual and breezy manner. While I think the dust-cover blurb describing this as "rip-roaringly funny" is a bit hyperbolic, the prose is definitely amusing—in a way. She seemed a bit like a more restrained version of ; some of that same silliness, and plentiful use of her husband as a long suffering foil for her wit, but not descending to Roach's often juvenile depths.
You probably already knew this, but: first, you give a group of school children a fake test, then arbitrarily choose a few of those students as showing more "intellectual potential". Tell the teacher which ones did well, and those students will magically start doing better. You don't need to tell the students themselves: the teacher will start treating them differently, and that in combination with the student's response will be sufficient (p. 113).
More on schoolkids: a group of students were provided with training on how to solve a difficult math problem. Half of 'em got a clear and helpful video presentation, the other half got one that was deliberately confusing which left them floundering. No surprise that the second half did less well; also, probably not much of a surprise that they blamed themselves. They concluded they were simply inept with numbers. Bigger surprise: the lack of confidence persisted even after the researchers showed them the difference between the two videos and explained the trick. Even three weeks later, their lack of confidence left them less interested than their counterparts in signing up for similar math classes (p. 117).
Or: "a woman’s expectations for how her relationship will turn out, for example, may ‘create her own reality�": if she feels anxious about her partner's commitment and is preoccupied with the possibility of rejection, she will often behaving more cantankerously when minor conflicts do arise. According to one study, the relationships of these "rejection-sensitive women" were nearly three times more likely to fail, even in comparison to women who were of equal health and happiness (p. 114. Sound sexist? Sorry—that seems to be the way the studies Fine cited were set up).
If someone were to tell you "Congressman Smith has never been accused of pedophilia", would that make you more likely to believe the opposite? Sure: if your mental capacity is being taxed, leaving you too distracted to consider the impact of the "never", your brain will happily lump together the congressman and the accusation without regard to the actual truth-value of the statement. So pre-trial publicity is often harmful to the reputation of the accused regardless of the facts (p. 122).
If you want to manipulate your fellow players in a game Trivial Pursuit, trigger their "schemas" beforehand. This is the network of concepts that relate to one another in a kind of web. Say "rice" and the concept of "Asian" will be closer to consciousness; say "elderly" even if people don't think "forgetful", the idea will be more likely to be put into play by the subconscious. When a schema is about a group of people, we call it a stereotype, but from the brain's point of view it is just a way of saving time and energy. So talk to your own teammates before the game starts and off-handedly mention words like "professor"; chat separately with the other team and talk about the "Dumb and Dumber" movies, or Jim Varney, or even Alzheimer's. Don't let any of them know what you're doing: folks that know their schemas are being activated will discount them (p. 137).