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Byron Sharp: How Brands Grow and How Brands Grow Part 2 (Hardcover); 2016 Edition
Hardcover
Published January 1, 1672
About the author
Byron Sharp
5Ìýbooks99ÌýfollowersByron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.
His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.
Dr Sharp has published over 100 academic papers and is on the editorial boards of four journals.
His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.
Dr Sharp has published over 100 academic papers and is on the editorial boards of four journals.
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