Byron Sharp (Author of How Brands Grow)

Byron Sharp鈥檚 Followers (99)

Byron Sharp

Born

New Zealand

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Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.

His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.

Dr Sharp has published over 100 academic papers and is on the editorial boards of four journals. ...more

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Byron Sharp鈥檚 books

Average rating: 4.16 · 4,081 ratings · 303 reviews · 4 distinct works 鈥� Similar authors

	How Brands Grow: What Marketers Don't Know 4.16 avg rating — 3,542 ratings — published 2010 — 19 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Jenni Romaniuk, Byron Sharp 4.14 avg rating — 463 ratings — published 2016 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing: Theory, Evidence, Practice 4.25 avg rating — 56 ratings — published 2013 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Brands Grow and How Brands Grow Part 2 by Jenni Romaniuk, Byron Sharp 4.35 avg rating — 20 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Byron Sharp (?)

“Building mental availability requires distinctiveness and clear branding, while brands seldom compete on meaningful differentiation.”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

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“in terms of mental and physical availability. Even product innovation largely works (when it works) by enhancing mental availability and gaining further physical distribution.”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

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“It suggests that while high physical availability is an essential requirement for high market share it does not guarantee market share.”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

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Byron Sharp鈥檚 Followers (99)

Byron Sharp

Combine EditionsByron Sharp鈥檚 books

Combine Editions
Byron Sharp鈥檚 books