AUTHOR. Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey鈥檚 books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR. Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.
BIG CORPORATE CUSTOMERS. Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.
ON THE INTERNET. Jeffrey鈥檚 WOW! websites, and , get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers.
TRAINONE ONLINE SALES TRAINING. Online sales training lessons are available at . The content is pure Jeffrey 鈥� fun, pragmatic, real world 鈥� and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning.
SALES CAFFEINE. Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at .
SALES ASSESSMENT ONLINE. The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself.
AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.
SPEAKER HALL OF FAME. In August, 2008, Jeffrey was inducted into the National Speaker Association鈥檚 Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar.
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (2007), Jeffrey Gitomer Reading Jeffrey Gitomer reminded me of attending a Zig Ziglar talk where a lot of information was presented to nodding heads, a lot of motivation was conjured, and takeaway was drowned by the overwhelming amount of information. For being such a short book, there is a lot of information there. Luckily, it is organized very well into chapters then into lists, which makes the book a great reference for subjects like presenting, sales and persuasive writing.
Throughout my reading experience, I felt I was reading an informercial for Jeffrey Gitomer. Each list has an extra half point, so the 8 Elements of Persuasion turns into the 8.5 not because one point is half complete, but because Jeffrey Gitomer wants you to remember his unconventional lists. Oh, and it worked. I can't remember what any list was about, but I remember Jeffrey Gitomer had an 8.5, 11.5, 15.5 and 28.5 list of something. I found this annoying along with entire pages devoted to Gitomer quotes, but sort of expect it from someone whose business is himself.
I feel the real meat of the book is found in the first few chapters where he outlines what it takes to be persuasive. Most of these look and feel like common sense, but I think its worth some thought in the context of persuasion. Without further ado, getting your way requires the following characteristics: -Personal Conviction -Believability -Truthfulness -Value
Mr. Gitomer has a recognizable format in which he presents his energetic and common sense material. The cloth covered, gold embossed cover is the first thing that speaks of the quality of his content.
This is an open where you want to read for a few minutes kind of book.
or sit down and take notes and learn a half dozen things to up your professional game.
I return to it repeatedly to remind me that service and enthusiasm are the first things that should come to my mind when i think of persuading others. That's one of my key "take-aways."
A decent enough intro to personal sales, writing, and presenting for sales, but this book did not make me want to go and buy more of Gitomer's books, or even this one. I'm glad I got it from the library. The advice did not seem especially novel, and I feel that a stint in Toastmasters would be more helpful. The things that were specific to the author did more to irritate me than to encourage or inspire me. As a book-lover, his purposeful disregard for spelling and grammar in professional writing were off-putting. His tone was condescending. If his speaking and his writng have the same feel to them, as he claims, I would not want to go to his talks, nor would I give him my email address through his business website, as he repeatedly asks throughout the book. Having said all this, he can clearly make sales, so something must be working for him, but it's just not my style.
This little green book falls into a combination of business and self-help as it strives to provide tips and tricks on becoming a better speaker and presenter. I liked this and would recommend to organizations and/or managers who are trying to help their sales teams become more fluent in making client presentations. There are exercises that can be completed and motivational slogans galore. In a world where Death By Powerpoint can be a painful way to spend an afternoon, this little green book is a helpful tool.
Great reference for my collection in the "little book" series. Packed with valuable new information, or reminders for all leaders about how to speak, write, present, persuade, influence, and sell your point of view without swapping contact lenses with someone else. When a person says "I'm not interested,"it means your not interesting. Book is short and to the point. Love the personal commercial worksheet. Look forward to sharing it, and making better leaders out of anyone at the office ready to step up their personal salesmanship game. Got some good humor inside too. GET YOUR COPY TODAY!
I agree with 99% of this book. Jeffrey is so upfront and refreshing. I found this book to be fairly basic, but I've been a professional speaker for 25 years. I do think this book was less about "getting your way" and more about how to be a powerful communicator. Not as sexy sounding, but it was less about Persuading/Influencing and more about performing/presenting.
Jeffrey鈥檚 book had a bit of a slow start and a somewhat weak chapter on persuasive writing skills (chapter 8), but it鈥檚 full of genuinely helpful changes in mindset to set you apart in all areas of non-manipulative persuasion and sales in your life.
Lots of repetition. It is great if you don't usually read business books but I found alot of it pretty basic business practice. And I found some paragraphs were copied which I found disappointing. There were some hidden gems and it was visually a fun book to read with lots of lists and quotes.
Stating the fundamentals to convincing, making a speech and selling. It is very appealing how the author speaks from the heart and insists on being honest and casual during a sale, speech etc. I truly enjoyed the rhythm of the book.
This book has some solid tidbits. But it at times feels like an advertisement for his website and other services. I鈥檇 recommend it if you鈥檙e in sales. Just know towards the end he ramps up his push for his other books/services.
Don't be fooled by the size of this book. Very effective, it helps improve and polish skills in the art of conversation and persuasion and has a tremendous amount of information. Highly recommend.
so, reading thought a lot of gitomer and I enjoy him. This was good ... new things to learn, but a fair amount of repetition in this one. still glad I read it again.
Started well - then just turned into a rehash of his sales books - which I guess is fine as influence is after all "selling" which applies to personal life - beyond business and sales in the conventional sense
But the rehash and his freaking annoying style of talking in the audio version of his books - jeez shut up man and keep on point vs that condescending stupid talk that puts you right of - but heck il give him 2 stars vs 1 for the reminder that influence is selling with some decent discussions
To Our Continued Success! Seemy
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Jeffrey Gitomer has written numerous 鈥淟ittle鈥� books on sales and motivational techniques, all titled with signature colors. These books provide straightforward encouragement in a jovial tone. Gitomer offers you information and confidence; he鈥檚 not so interested in depth. His mission is to teach the uninformed, the unskilled, the shy and the wary how to be persuasive for their own profit. He opens the door into public speaking and presentations, and tries to imbue his readers with self-assurance by being visually jazzy, super accessible and totally elementary to read. His weapons of choice include full-page big-type quotations (often of his own aphorisms), emphatic repetition of basic advice, plenty of capital letters and pages of informative check-off lists. getAbstract invites novice salespeople (in particular) as well as new speakers and presenters to find a cheerleader here, waving his green pom-poms and yelling catchy advice to help you muster your personal power in public.
I think the title to this book, "Getting Your Way", is a little overreaching. This book is essentially about giving effective presentations and Gitomer generalizes this to all "performances" (you could be giving an interview, socializing with peers, etc.)
I think his key points boil down to: 1) be confident in yourself and your material 2) always consider what value you bring to the other party 3) be persistent through hard work, desire, self-reliance, etc.
His main tips for improving your comfort level in presenting/performing are: 1) karaoke (preferable while you're sober) 2) record/videotape yourself
"The outgoing, friendly, aggressive, assertive ones tend to have more "luck" than the meek."
"Speak clearly. Lean forward. Don't fidget. Don't fumble, Don't "um," "ah," or "er." Be animated. Use lots of hand gestures. Use a wide range of vocal variety. Whisper some important stuff like it's a secret. Stand up when you perform. Stand up (sit up) straight. Look them in the eye. Take performance risks. Stay withing the range of your audience's personality. Say your words with conviction. Select the right words. Emphasize important words. Use your entire body. Nod yes. Smile. Relax."
This entire review has been hidden because of spoilers.
Fact and figures are forgotten, stories are retold.
The secret of selling is engagement.
If the customer say they鈥檙e not interesting, it means you鈥檙e not interesting.
1. You haven鈥檛 created enough need 2. You haven鈥檛 uncovered the real objection 3. You haven鈥檛 created enough urgency 4. You haven鈥檛 convinced the prospect of the benefits of ownership 5. You haven鈥檛 built enough trust 6. You haven鈥檛 built enough confidence
If they like you, believe you, trust you, and have confidence in you, the MAY buy from you.
This book does indeed cover every topic listed in its title, but the format was visually jarring to me, which made it challenging to read. (It should never take more than three hours to read a 200-page book, and this one took me nearly six.)
People unfamiliar with any of these topics might find some of the information in here useful, but at times it felt like Gitomer was trying to make both positive and negative points throughout the book with his add-ins.
usual Gitomer so far - heavy at times or at least needs to be re-read to allow the theory to sink in. Enjoying reading this and will continue to use all of Gitomer's books for study and career development.
Sales guys or anyone involved in dealing with people in your job should really pick these books up.
Got this book because I thought it had to do with negotiation. It's more of a guide for public speakers and those involved in direct sales. It's a good book and well organized. Lots of lists, so if you like lists, you'll be happy. Pretty much the same format and "attitude" of other books by this author.
I've found that most of Gitomer's books are just a regurgitation of all of his other books - this book was no exception. That is not to say that the information isn't pertinent and proven. Repetition is how we learn (well, that, practice, hearing stuff over & over, redundancy, and practice). I will probably read this one again sometime.
Gitomer's power questions are very, very useful. He also emphasizes sincerity, honesty, trust, and truly believing in everything you say. The public speaking chapter is more useful for a working class audience; he seems oblivious to the upper class mantra of controlled substance over emotional delivery.
I was rather disappointed with this book. Perhaps, it is the fact that many of the concepts in the book are not anything new. Maybe it was the repetitive use of long lists with the eccentric 鈥渘.5鈥� number at the end. Or, maybe it was just plain boring. If this was the first book on persuasion you have read, it may be useful. Otherwise not.