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Following in the bestselling footsteps of The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen.
By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively.
The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.
By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively.
The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.
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First published April 14, 2007
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Displaying 1 - 30 of 54 reviews
May 5, 2010
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (2007), Jeffrey Gitomer
Reading Jeffrey Gitomer reminded me of attending a Zig Ziglar talk where a lot of information was presented to nodding heads, a lot of motivation was conjured, and takeaway was drowned by the overwhelming amount of information. For being such a short book, there is a lot of information there. Luckily, it is organized very well into chapters then into lists, which makes the book a great reference for subjects like presenting, sales and persuasive writing.
Throughout my reading experience, I felt I was reading an informercial for Jeffrey Gitomer. Each list has an extra half point, so the 8 Elements of Persuasion turns into the 8.5 not because one point is half complete, but because Jeffrey Gitomer wants you to remember his unconventional lists. Oh, and it worked. I can't remember what any list was about, but I remember Jeffrey Gitomer had an 8.5, 11.5, 15.5 and 28.5 list of something. I found this annoying along with entire pages devoted to Gitomer quotes, but sort of expect it from someone whose business is himself.
I feel the real meat of the book is found in the first few chapters where he outlines what it takes to be persuasive. Most of these look and feel like common sense, but I think its worth some thought in the context of persuasion. Without further ado, getting your way requires the following characteristics:
-Personal Conviction
-Believability
-Truthfulness
-Value
There you have it.
Reading Jeffrey Gitomer reminded me of attending a Zig Ziglar talk where a lot of information was presented to nodding heads, a lot of motivation was conjured, and takeaway was drowned by the overwhelming amount of information. For being such a short book, there is a lot of information there. Luckily, it is organized very well into chapters then into lists, which makes the book a great reference for subjects like presenting, sales and persuasive writing.
Throughout my reading experience, I felt I was reading an informercial for Jeffrey Gitomer. Each list has an extra half point, so the 8 Elements of Persuasion turns into the 8.5 not because one point is half complete, but because Jeffrey Gitomer wants you to remember his unconventional lists. Oh, and it worked. I can't remember what any list was about, but I remember Jeffrey Gitomer had an 8.5, 11.5, 15.5 and 28.5 list of something. I found this annoying along with entire pages devoted to Gitomer quotes, but sort of expect it from someone whose business is himself.
I feel the real meat of the book is found in the first few chapters where he outlines what it takes to be persuasive. Most of these look and feel like common sense, but I think its worth some thought in the context of persuasion. Without further ado, getting your way requires the following characteristics:
-Personal Conviction
-Believability
-Truthfulness
-Value
There you have it.
March 13, 2009
Mr. Gitomer has a recognizable format in which he presents his energetic and common sense material.
The cloth covered, gold embossed cover is the first thing that speaks of the quality of his content.
This is an open where you want to read for a few minutes kind of book.
or sit down and take notes and learn a half dozen things to up your professional game.
I return to it repeatedly to remind me that service and enthusiasm are the first things that should
come to my mind when i think of persuading others. That's one of my key "take-aways."
The cloth covered, gold embossed cover is the first thing that speaks of the quality of his content.
This is an open where you want to read for a few minutes kind of book.
or sit down and take notes and learn a half dozen things to up your professional game.
I return to it repeatedly to remind me that service and enthusiasm are the first things that should
come to my mind when i think of persuading others. That's one of my key "take-aways."
July 4, 2024
Are you ready to get your way in life (and business)? Then read this book �
November 23, 2020
Any book by Jeffrey Gitomer is worth reading or listening to.
January 22, 2018
شنیدن کتاب صوتی هنر متقاعد کردن دیگران نوشته جفری گیتومر راه های بهتر ارتباط برقرار کردن با دیگران ، فن بیان ، اصول سخنرانی و هنر گویندگی را یاد می دهد. هر كسي با شنیدن اين كتاب صوتی قدرت نهفته در هنر متقاعد كردن ديگران را خواهد شناخت. كتاب هنر متقاعد کردن دیگران به تو نشان مي ده� چطور خودت را باور داشته باشي، چطور اصول و روش ها� متقاعد كردن ديگران را بشناسي و با بهره گرفتن از آنها به خواسته هاي� برسي.
اين كتاب به تو ياد ميده� چطور خودت را براي رسيدن به خواسته هاي� آماده كني، چطور در جمع صحبت كني، چطور با نوشته� هايت ديگران را متقاعد كني، چطور تا آخرين لحظه براي رسيدن به خواسته ا� پايداري كني و چطور عنصر شيوايي بيان و چاشني شوخ طبع� را به كل اين فرايند اضافه كني تا به نتيجه دلخواهت دست يابي.
اين كتاب به تومي آموز� چطور با ديگران همساز شوي، نه آنكه ساز مخالف بزني، قدرت جلب كردن توجه ديگران را به منظور رسيدن به خواسته� هايت برايت آشكار ميكند� و در يك كلام، به تو ياد ميده� چطور برنده� اي باشي كه هميشه در آرزوي آن بودها�.
اين كتاب به تو ياد ميده� چطور خودت را براي رسيدن به خواسته هاي� آماده كني، چطور در جمع صحبت كني، چطور با نوشته� هايت ديگران را متقاعد كني، چطور تا آخرين لحظه براي رسيدن به خواسته ا� پايداري كني و چطور عنصر شيوايي بيان و چاشني شوخ طبع� را به كل اين فرايند اضافه كني تا به نتيجه دلخواهت دست يابي.
اين كتاب به تومي آموز� چطور با ديگران همساز شوي، نه آنكه ساز مخالف بزني، قدرت جلب كردن توجه ديگران را به منظور رسيدن به خواسته� هايت برايت آشكار ميكند� و در يك كلام، به تو ياد ميده� چطور برنده� اي باشي كه هميشه در آرزوي آن بودها�.
April 1, 2015
A decent enough intro to personal sales, writing, and presenting for sales, but this book did not make me want to go and buy more of Gitomer's books, or even this one. I'm glad I got it from the library. The advice did not seem especially novel, and I feel that a stint in Toastmasters would be more helpful. The things that were specific to the author did more to irritate me than to encourage or inspire me. As a book-lover, his purposeful disregard for spelling and grammar in professional writing were off-putting. His tone was condescending. If his speaking and his writng have the same feel to them, as he claims, I would not want to go to his talks, nor would I give him my email address through his business website, as he repeatedly asks throughout the book. Having said all this, he can clearly make sales, so something must be working for him, but it's just not my style.
October 3, 2020
This little green book falls into a combination of business and self-help as it strives to provide tips and tricks on becoming a better speaker and presenter. I liked this and would recommend to organizations and/or managers who are trying to help their sales teams become more fluent in making client presentations. There are exercises that can be completed and motivational slogans galore. In a world where Death By Powerpoint can be a painful way to spend an afternoon, this little green book is a helpful tool.
Book Season = Year Round
Book Season = Year Round
July 10, 2017
خواندنش برای همه مفید است، برای آنها که در پی مدیریت و کسب و کار هستند، مفیدتر
April 29, 2021
Great reference for my collection in the "little book" series. Packed with valuable new information, or reminders for all leaders about how to speak, write, present, persuade, influence, and sell your point of view without swapping contact lenses with someone else. When a person says "I'm not interested,"it means your not interesting. Book is short and to the point. Love the personal commercial worksheet. Look forward to sharing it, and making better leaders out of anyone at the office ready to step up their personal salesmanship game. Got some good humor inside too. GET YOUR COPY TODAY!
June 11, 2019
I agree with 99% of this book. Jeffrey is so upfront and refreshing. I found this book to be fairly basic, but I've been a professional speaker for 25 years. I do think this book was less about "getting your way" and more about how to be a powerful communicator. Not as sexy sounding, but it was less about Persuading/Influencing and more about performing/presenting.
July 1, 2019
Jeffrey’s book had a bit of a slow start and a somewhat weak chapter on persuasive writing skills (chapter 8), but it’s full of genuinely helpful changes in mindset to set you apart in all areas of non-manipulative persuasion and sales in your life.
January 15, 2020
Lots of repetition. It is great if you don't usually read business books but I found alot of it pretty basic business practice. And I found some paragraphs were copied which I found disappointing. There were some hidden gems and it was visually a fun book to read with lots of lists and quotes.
June 24, 2020
Stating the fundamentals to convincing, making a speech and selling. It is very appealing how the author speaks from the heart and insists on being honest and casual during a sale, speech etc.
I truly enjoyed the rhythm of the book.
I truly enjoyed the rhythm of the book.
October 14, 2021
This book has some solid tidbits. But it at times feels like an advertisement for his website and other services. I’d recommend it if you’re in sales. Just know towards the end he ramps up his push for his other books/services.
November 25, 2017
Don't be fooled by the size of this book. Very effective, it helps improve and polish skills in the art of conversation and persuasion and has a tremendous amount of information. Highly recommend.
December 9, 2018
nice motivational book
November 2, 2021
Very persuasive and informative used tips for my speech and debate class as well as mun
April 25, 2022
so, reading thought a lot of gitomer and I enjoy him. This was good ... new things to learn, but a fair amount of repetition in this one. still glad I read it again.
March 2, 2017
Jeffery's book is best for who want to start selling its products.
it's all how to sell and some inspiration tips
it's all how to sell and some inspiration tips
January 9, 2024
Started well - then just turned into a rehash of his sales books - which I guess is fine as influence is after all "selling" which applies to personal life - beyond business and sales in the conventional sense
But the rehash and his freaking annoying style of talking in the audio version of his books - jeez shut up man and keep on point vs that condescending stupid talk that puts you right of - but heck il give him 2 stars vs 1 for the reminder that influence is selling with some decent discussions
To Our Continued Success!
Seemy
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If you found this review helpful - I’d like to invite you to discover more on our blog. Where the community share some of our most important insights to level up each others knowledge 💡- from experience in studying books like this, training programs, podcasts and much more - visit the blog link above to find out more.
P.P.S 😅 - You probably noticed from my profile that I’ve reviewed a LOT of books over the years now - if you love seeking knowledge like me I’d love to connect with you further as a like minded person (send me a friend invite! 😀) - Also if you are curious - here is my preferred and recommended resource for seeking timeless wisdom - Check it out via the website invite link below 👇🏼 (You’ll be able to claim some awesome books for free 📚)
But the rehash and his freaking annoying style of talking in the audio version of his books - jeez shut up man and keep on point vs that condescending stupid talk that puts you right of - but heck il give him 2 stars vs 1 for the reminder that influence is selling with some decent discussions
To Our Continued Success!
Seemy
👆🏼 P.S -
If you found this review helpful - I’d like to invite you to discover more on our blog. Where the community share some of our most important insights to level up each others knowledge 💡- from experience in studying books like this, training programs, podcasts and much more - visit the blog link above to find out more.
P.P.S 😅 - You probably noticed from my profile that I’ve reviewed a LOT of books over the years now - if you love seeking knowledge like me I’d love to connect with you further as a like minded person (send me a friend invite! 😀) - Also if you are curious - here is my preferred and recommended resource for seeking timeless wisdom - Check it out via the website invite link below 👇🏼 (You’ll be able to claim some awesome books for free 📚)
January 27, 2009
Jeffrey Gitomer has written numerous “Little� books on sales and motivational techniques, all titled with signature colors. These books provide straightforward encouragement in a jovial tone. Gitomer offers you information and confidence; he’s not so interested in depth. His mission is to teach the uninformed, the unskilled, the shy and the wary how to be persuasive for their own profit. He opens the door into public speaking and presentations, and tries to imbue his readers with self-assurance by being visually jazzy, super accessible and totally elementary to read. His weapons of choice include full-page big-type quotations (often of his own aphorisms), emphatic repetition of basic advice, plenty of capital letters and pages of informative check-off lists. getAbstract invites novice salespeople (in particular) as well as new speakers and presenters to find a cheerleader here, waving his green pom-poms and yelling catchy advice to help you muster your personal power in public.
December 29, 2007
I think the title to this book, "Getting Your Way", is a little overreaching. This book is essentially about giving effective presentations and Gitomer generalizes this to all "performances" (you could be giving an interview, socializing with peers, etc.)
I think his key points boil down to:
1) be confident in yourself and your material
2) always consider what value you bring to the other party
3) be persistent through hard work, desire, self-reliance, etc.
His main tips for improving your comfort level in presenting/performing are:
1) karaoke (preferable while you're sober)
2) record/videotape yourself
I think his key points boil down to:
1) be confident in yourself and your material
2) always consider what value you bring to the other party
3) be persistent through hard work, desire, self-reliance, etc.
His main tips for improving your comfort level in presenting/performing are:
1) karaoke (preferable while you're sober)
2) record/videotape yourself
July 11, 2009
Meh.
Quotes:
"The outgoing, friendly, aggressive, assertive ones tend to have more "luck" than the meek."
"Speak clearly. Lean forward. Don't fidget. Don't fumble, Don't "um," "ah," or "er." Be animated. Use lots of hand gestures. Use a wide range of vocal variety. Whisper some important stuff like it's a secret. Stand up when you perform. Stand up (sit up) straight. Look them in the eye. Take performance risks. Stay withing the range of your audience's personality. Say your words with conviction. Select the right words. Emphasize important words. Use your entire body. Nod yes. Smile. Relax."
Quotes:
"The outgoing, friendly, aggressive, assertive ones tend to have more "luck" than the meek."
"Speak clearly. Lean forward. Don't fidget. Don't fumble, Don't "um," "ah," or "er." Be animated. Use lots of hand gestures. Use a wide range of vocal variety. Whisper some important stuff like it's a secret. Stand up when you perform. Stand up (sit up) straight. Look them in the eye. Take performance risks. Stay withing the range of your audience's personality. Say your words with conviction. Select the right words. Emphasize important words. Use your entire body. Nod yes. Smile. Relax."
This entire review has been hidden because of spoilers.
November 15, 2012
Favorites:
Persuation is the tactic you use to get your way.
Fact and figures are forgotten, stories are retold.
The secret of selling is engagement.
If the customer say they’re not interesting, it means you’re not interesting.
1. You haven’t created enough need
2. You haven’t uncovered the real objection
3. You haven’t created enough urgency
4. You haven’t convinced the prospect of the benefits of ownership
5. You haven’t built enough trust
6. You haven’t built enough confidence
If they like you, believe you, trust you, and have confidence in you, the MAY buy from you.
Persuation is the tactic you use to get your way.
Fact and figures are forgotten, stories are retold.
The secret of selling is engagement.
If the customer say they’re not interesting, it means you’re not interesting.
1. You haven’t created enough need
2. You haven’t uncovered the real objection
3. You haven’t created enough urgency
4. You haven’t convinced the prospect of the benefits of ownership
5. You haven’t built enough trust
6. You haven’t built enough confidence
If they like you, believe you, trust you, and have confidence in you, the MAY buy from you.
January 29, 2008
This book does indeed cover every topic listed in its title, but the format was visually jarring to me, which made it challenging to read. (It should never take more than three hours to read a 200-page book, and this one took me nearly six.)
People unfamiliar with any of these topics might find some of the information in here useful, but at times it felt like Gitomer was trying to make both positive and negative points throughout the book with his add-ins.
People unfamiliar with any of these topics might find some of the information in here useful, but at times it felt like Gitomer was trying to make both positive and negative points throughout the book with his add-ins.
September 18, 2008
usual Gitomer so far - heavy at times or at least needs to be re-read to allow the theory to sink in.
Enjoying reading this and will continue to use all of Gitomer's books for study and career development.
Sales guys or anyone involved in dealing with people in your job should really pick these books up.
Also available from the Corr library on request.
Enjoying reading this and will continue to use all of Gitomer's books for study and career development.
Sales guys or anyone involved in dealing with people in your job should really pick these books up.
Also available from the Corr library on request.
January 23, 2010
Got this book because I thought it had to do with negotiation. It's more of a guide for public speakers and those involved in direct sales. It's a good book and well organized. Lots of lists, so if you like lists, you'll be happy. Pretty much the same format and "attitude" of other books by this author.
December 28, 2010
I've found that most of Gitomer's books are just a regurgitation of all of his other books - this book was no exception. That is not to say that the information isn't pertinent and proven. Repetition is how we learn (well, that, practice, hearing stuff over & over, redundancy, and practice). I will probably read this one again sometime.
September 24, 2014
Gitomer's power questions are very, very useful. He also emphasizes sincerity, honesty, trust, and truly believing in everything you say. The public speaking chapter is more useful for a working class audience; he seems oblivious to the upper class mantra of controlled substance over emotional delivery.
July 30, 2017
I was rather disappointed with this book. Perhaps, it is the fact that many of the concepts in the book are not anything new. Maybe it was the repetitive use of long lists with the eccentric “n.5� number at the end. Or, maybe it was just plain boring. If this was the first book on persuasion you have read, it may be useful. Otherwise not.
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