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Always Be Testing: The Complete Guide to Google Website Optimizer
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
336 pages, Paperback
First published January 1, 2008
11 people are currently reading
292 people want to read
About the author
Bryan Eisenberg
25books23followersBryan Eisenberg and his brother Jeffrey are the co-founders of Buyer Legends. Jeffrey was a former investment banker and Bryan a former social worker. They have been entrepreneurs for nearly three decades and have consulted, advised and mentored hundreds of entrepreneurs and businesses over the years, They are the co-authors of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?", "Always Be Testing", "Buyer Legends", and the Axiom Business Book award winning business fable "Be Like Amazon: Even a Lemonade Stand Can Do It."
They have been the keynote speakers for corporate events and conferences such as Google, Microsoft, Gultaggen, Shop.org, JP Morgan Chase Bank, Direct Marketing Association, DreamForce, E-consultancy, Emerce, the Canadian Marketing Association and many more. They are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.
Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.
They have been the keynote speakers for corporate events and conferences such as Google, Microsoft, Gultaggen, Shop.org, JP Morgan Chase Bank, Direct Marketing Association, DreamForce, E-consultancy, Emerce, the Canadian Marketing Association and many more. They are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.
Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.
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Displaying 1 - 8 of 8 reviews
January 22, 2021
Dit boek stond voglens mij op mijn lijstje betere boeken die ik afgelopen 10 jaar gelezen heb (ik heb uit 500+ boeken er 30 geselecteerd om nogmaals te lezen), dus had ik me voorgenomen om deze voor de 2e keer te gaan lezen. Het opnieuw lezen is inmiddels gebeurd. Maar ik had me vergist, hij stond helemaal niet in mijn top 30 :) ('Don't make me think' stond wel in mijn top 30, en die had ik met deze verwisseld) Ook ondertussen vrij verouderd boek, wel leuke tips, maar zeker geen 5 sterren waard.
November 4, 2010
This book is based round Google Website Optimizer, but these guys clearly know what they're talking about and most of it would probably be applicable to any other suitably featured optimisation tool.
The first half explains an the overall testing process and gives you the mental framework to use it and adapt it to your needs. The second half then drills down into various different aspects of a site that you might want to test and optimise.
Both halves clearly benefit from a lot of experience - this is not stuff you could put together by reading a bunch of blogs and tweets!
I recommend it if you want to be the one who knows what they're talking about on optimisation.
The first half explains an the overall testing process and gives you the mental framework to use it and adapt it to your needs. The second half then drills down into various different aspects of a site that you might want to test and optimise.
Both halves clearly benefit from a lot of experience - this is not stuff you could put together by reading a bunch of blogs and tweets!
I recommend it if you want to be the one who knows what they're talking about on optimisation.
January 27, 2009
This was really two books. The first half was a very insightful and necessary introduction to Google Website Optimizer. The second half seemed a re-hash of Eisenberg's other books. This was annoying because he didn't cover a lot of the stuff that I was looking to learn about Website Optimizer and instead had lots of filler. 3 stars for the useful info that was there but this one could have been a lot better...
August 2, 2012
A bit antiquated and the stuff on the GO tool in general is worthless as that tool is soon to be killed but the general food for thought on various tweaks and levers you can pull to influence optimization are still relevant.
September 18, 2009
This is a good book for reference, not exactly a great read but perfectly aligned with my current job. Thanks for the win!
October 14, 2009
My husband read this book and said it was very informative and interesting. A great reference for people interested in learning about and utilizing Google Website Optimizer.
July 8, 2014
A bit out of date and the Google Optimiser is no longer around. Still a good check list and ideas for testing a variety of different items on your site.
December 25, 2012
Очень много идей для тестирования! Отвратительный русский перевод от "Диалектики"
Displaying 1 - 8 of 8 reviews
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