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228 pages, Paperback
First published January 1, 2007
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1,537 people want to read
About the author
Annette Simmons
36?books47?followersAnnette Simmons is a vibrant keynote speaker, consultant and author of four books: The Story Factor named as one of The 100 Best Business Books of All Time, Whoever Tells the Best Story Wins , A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work.
Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained a M.Ed. from NC State in 1994 and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks and tells a good story.
Annette started with a business degree from Louisiana State University in 1983, spent ten years in Australia in international business, attained a M.Ed. from NC State in 1994 and started Group Process Consulting in 1996. Annette is surprisingly honest, ferrets out hidden opportunities, joyfully takes risks and tells a good story.
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October 30, 2020
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April 23, 2021
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July 26, 2018
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February 20, 2022
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August 21, 2019
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October 8, 2019
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October 22, 2023
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?????? ????? ?? ?? ?? ????? ??? (?? ??? ?? ?? ???? ????? ???????? ????!) ???? ?????? ? ?? ??????? ?? ??? ?????????? ??? ??????. ?? ?? ?? ?? ?? ?? ???? ????????? ??? ???????? ?? ????? ?????? ? ??? ???? ?? ????? ?????? ?? ?? ????? ???? ??????? ????? ?? ????? ??????.
?? ????? ?? ????? ?????????? ????????? ? ?? ????? ??? ? ??? ?? ?? ??? ????? ?????? ??????? ? ?? ?? ?? ??? ???? ???????? ???????.
?? ???? ????? ?????? ???? ?? ???? ?????? ?? ?????? ?? ????? ????? ????? ???? ????? ?? ??? ???? ??????? ??? ??? ????? ??? ?? ??? ???????? ?? ??? ??? ??? ??????? ????? ? ??? ???? ?? ????? ? ???? ????? ????? ????? ?????? ?? ??? ????? ?????.
??? ???? ??????? ?? ?? ?? ??? ??? ????? ??? ???? ??????? ???? ???? ?????? ???.
December 18, 2010
"The ab-sence of human presence in today’s high-tech lifestyle leaves peo-ple starved for attention. Stories help people feel acknowledged,connected, and less alone. Your stories help them feel more alive. The sense of human presence in communication is frequently elbowed out by ‘‘criteria’’ designed to make communication clear,bite-sized, and attention grabbing, but which instead oversimpli-?es, truncates, and irritates. These ‘‘subgoals’’ often obscure the real goal: human connection. by proving there is another live person out there somewhere send-ing them that message."
While the theme/content is quite original and useful, the first half is quite dense and can be skipped profitably
While the theme/content is quite original and useful, the first half is quite dense and can be skipped profitably
August 1, 2010
This book is a slow reading but worth it. It is more a workbook than a how to book. There are many pages with blanks in five categories for you to fill in as you study. It is tied together nicely in the last chapter. I recommend reading it through first, slightly slower than skimming, and then reread it, filling in the blanks/writing with your own ideas. Optionally you may wish to use a small separate notebook, matching and titling the chapters. Then read the whole again. If later, you decide to add or delete stories or improve, using the notebook will be practical and keep a running record. The book is nonfiction and a study book. I would rate the difficulty level as fairly high, requiring some background in story reading or story telling. It is not a quick formula. It contains stories to illustrate points and as examples. Most are from Annette Simmone experiences, movies, and classics. They entertain, spicing up the book, but are not entertaining in the purely for quick fun sense. I hope you benefit if you study it. Notice I did not say "enjoy." I am on my reread.
February 5, 2013
Reminds me of the old saying, "Numbers don't tell stories, people do." Set up like a workbook to help people develop concise yet vivid stories that communicate concepts more effectively than simple statements or numbers. The best thing about the book is the reinforcement it provides that a certain type of story telling belongs in business and government. We depend on facts at our own peril. All decisions have an emotional component, if we don't use appropriate emotional tools, we weaken ourselves.
July 19, 2024
???? ?? ??? ???? ???? ?? ??? ????? ???. ?? ??????? ?? ?????? ???? ????? ????????? ????? ??? ?????? ?????? ???? ???? ? ???? ???. ??????? ???? ??? ???? ?? ??? ?????? ???? ???? ?????? ?? ??? ?????? ? ??? ???????? ??????? ???? ?? ?? ?????? ?????? ???? ?? ??? ??????
??? ????? ?????? ?? ????????? ???? ????????? ????? ? ?? ????????? ?? ????? ???????. ?????? ???? ???? ?? ?? ?? ??? ????? ?? ??????? ??? ??? ???? ???? ????? ??? ????? ?? ?? ??? ?? ????? ?? ??? ???? ?? ????? ????? ?????. ?? ?? ??? ?????? ???? ?? ????? ?????? ?? ????? ???.
??? ????? ?????? ?? ????????? ???? ????????? ????? ? ?? ????????? ?? ????? ???????. ?????? ???? ???? ?? ?? ?? ??? ????? ?? ??????? ??? ??? ???? ???? ????? ??? ????? ?? ?? ??? ?? ????? ?? ??? ???? ?? ????? ????? ?????. ?? ?? ??? ?????? ???? ?? ????? ?????? ?? ????? ???.
January 6, 2009
The art of storytelling again explained beautifully and sensibly by Annette Simmons
April 10, 2019
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February 27, 2025
???????? ??????? ? ???? ???? ??? ?? ??? ?? ????? 20 ?? 25 ?? ?? ????? ????? ????????? ???? ????? ? ????? ??????.
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July 20, 2022
???? ??????? ?? ?? ?????? ?????? ?? ?? ??? ?????? !!
??? ???? ????? ?? ?? ??? ???? ??? ???. ????? ???? ?? ?????????? ????? ?? ????? ???? ?? ???? ? ?? ????? ?? ?????. ???? ??? ??? ?? ?? ??????? ?? ????? ?????? ?? ?? ??? ???? ?? ??? ??? ?? ????????? ?? ????? ?? ????.
?????? ???? ?? ??? ?????? ?? ?? ???? ???????? ???? ????? ??????? ??? ?? ????? ?????? ??? ?? ????? ????. ???? ???? ???? ???? ???????? ? ??? ?? ????? ?? ????????? ??? ?? ?????? ???? ?? ????? ??? ???? ???? ???? ??? ? ??? ??? !!!
???? ????? ??? ??? ?? ???? ????? ?????? ???. ???? ?? ?????? ? ?????? ????? ???? ?? ??? ??????. ????? ????? ??????? ?????? ??? ???? ??????? ?? ?????? ??? ? ??? ???? ???? ???? ??? ?? ????? ????? ?????? ???? ?? ?? ?? ?????? ?? ?????? ?? ????.
??? ???? ??????? ?? ???? ?????? ???? ? ?? ????? ????? ???? ?? ???? ??????. ???? ???? ??? ?? ?????? ??????? ???? ???????? ?? ??? ?? ???? ??????. ???????? ?? ????? ??? ??? ????? ???? ??? ????? ??? ???????? ?? ??? ??? ???? ????
?? ????? ??? ????? ??? ?????? ?? ?????? ???? ?? ???? ?? ????? ?? ?????? ?????????? ??? ?? ?? ????? ???? ?? ????? ?? ??? ?? ??? !!
??????? ???? ???????? ?????? ??? ???? ? ???? ??? ????? ??? ???? ?????? ????? ? ??????? ???? ????? ????? ?? ???????. ????? ??? ??? ??? ?? ?? ??? ?????? ??????? ???????? ?? ???? ?? ???????? ??? ??????? ???? ????????? ????? ??????? ???.
????? ?????? ?? ???? ???? !!
????? ?? ???? ???? ???? ???? ?? ????. ??????? ?? ???? ??? ? ????? ??? ????? ????.
??? ???? ????? ?? ?? ??? ???? ??? ???. ????? ???? ?? ?????????? ????? ?? ????? ???? ?? ???? ? ?? ????? ?? ?????. ???? ??? ??? ?? ?? ??????? ?? ????? ?????? ?? ?? ??? ???? ?? ??? ??? ?? ????????? ?? ????? ?? ????.
?????? ???? ?? ??? ?????? ?? ?? ???? ???????? ???? ????? ??????? ??? ?? ????? ?????? ??? ?? ????? ????. ???? ???? ???? ???? ???????? ? ??? ?? ????? ?? ????????? ??? ?? ?????? ???? ?? ????? ??? ???? ???? ???? ??? ? ??? ??? !!!
???? ????? ??? ??? ?? ???? ????? ?????? ???. ???? ?? ?????? ? ?????? ????? ???? ?? ??? ??????. ????? ????? ??????? ?????? ??? ???? ??????? ?? ?????? ??? ? ??? ???? ???? ???? ??? ?? ????? ????? ?????? ???? ?? ?? ?? ?????? ?? ?????? ?? ????.
??? ???? ??????? ?? ???? ?????? ???? ? ?? ????? ????? ???? ?? ???? ??????. ???? ???? ??? ?? ?????? ??????? ???? ???????? ?? ??? ?? ???? ??????. ???????? ?? ????? ??? ??? ????? ???? ??? ????? ??? ???????? ?? ??? ??? ???? ????
?? ????? ??? ????? ??? ?????? ?? ?????? ???? ?? ???? ?? ????? ?? ?????? ?????????? ??? ?? ?? ????? ???? ?? ????? ?? ??? ?? ??? !!
??????? ???? ???????? ?????? ??? ???? ? ???? ??? ????? ??? ???? ?????? ????? ? ??????? ???? ????? ????? ?? ???????. ????? ??? ??? ??? ?? ?? ??? ?????? ??????? ???????? ?? ???? ?? ???????? ??? ??????? ???? ????????? ????? ??????? ???.
????? ?????? ?? ???? ???? !!
????? ?? ???? ???? ???? ???? ?? ????. ??????? ?? ???? ??? ? ????? ??? ????? ????.
November 28, 2014
Do you know what it's like when just the right book falls into your hands at just the right time? I've been meaning to read "Whoever Tells the Best Story Wins" for a long time, and now I'm so glad I did!
In this book, Annette Simmons weaves together business stories, strategies, and insights, along with an underlying theme advocating for honesty, self-reflection, and open-hearted listening. The book is also a journal for making notes on potential stories, with step-by-step instructions on how to nourish the seed of a story and so it grows into a useful business tool. All things that I teach in my Business Narrative seminars, but can always use more artful ways of explaining.
The book embodies the strategies Annette teaches, including anecdotes from her own life, from workshops she's led, and from outside sources, each one framed by her insights, struggles and challenges.
If you've ever wanted concrete techniques for bringing stories to life, check out this amazing book!
In this book, Annette Simmons weaves together business stories, strategies, and insights, along with an underlying theme advocating for honesty, self-reflection, and open-hearted listening. The book is also a journal for making notes on potential stories, with step-by-step instructions on how to nourish the seed of a story and so it grows into a useful business tool. All things that I teach in my Business Narrative seminars, but can always use more artful ways of explaining.
The book embodies the strategies Annette teaches, including anecdotes from her own life, from workshops she's led, and from outside sources, each one framed by her insights, struggles and challenges.
If you've ever wanted concrete techniques for bringing stories to life, check out this amazing book!
June 19, 2017
A guide to stories and how to use them in a business setting. The author presents six categories of stories:
Who-I-Am Stories
Why-I-Am-Here Stories
Teaching Stories
Vision Stories
Values-in-Action Stories
I-Know-What-You-Are-Thinking-Stories
Within each, she gives examples of stories inspired by a time you shined, a time you blew it, a mentor, and a book, movie, or current event. The concrete examples were nice, but I could have used a little more information on how organizations can draw out these stories. Still, it's a clear guide to those who are new to using stories to persuade, enlighten, and inspire.
Who-I-Am Stories
Why-I-Am-Here Stories
Teaching Stories
Vision Stories
Values-in-Action Stories
I-Know-What-You-Are-Thinking-Stories
Within each, she gives examples of stories inspired by a time you shined, a time you blew it, a mentor, and a book, movie, or current event. The concrete examples were nice, but I could have used a little more information on how organizations can draw out these stories. Still, it's a clear guide to those who are new to using stories to persuade, enlighten, and inspire.
July 19, 2019
??? ?????? (Annette Simmons) ??? ???? ?? ?? ??? ????? ??? ???? ?????? ?? ????????? ?? ???? ???????? ????? ???.
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?????? ?? ??? ???? ??? ?????? ???????? ?????????? ?????? ?????? ???????? ??? ??????? ????? ?... ?? ??? ???????? ?? ??? ??????.
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?????? ?? ??? ???? ??? ?????? ???????? ?????????? ?????? ?????? ???????? ??? ??????? ????? ?... ?? ??? ???????? ?? ??? ??????.
??????? ?? ?????? ??????? ???????? ???-???? ???????? ?? ????? ????????? ?? ???? ????? ??? ??????????? ????? ????? ???? ????? ? ???? ??????? ???? ?????? ?????? ??? ???? ??????.
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February 15, 2021
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June 24, 2022
I am a big fan of Annette Simmons, but was disappointed by the messages, structure and content of this book. There were certainly a lot of good stories, but I was not impressed by the 'four-bucket' structure, and her attempt to find examples for each of the types of stories she suggests we should be able to tell.
When I got to part three - how to perfect the craft, I ended up skipping the rather badly addressed - though important - issues, which were not very thoroughly (and sometimes explained in a less useful way than they should have been).
"The Story Factor" is - for me by far - her more defining work on storytelling.
When I got to part three - how to perfect the craft, I ended up skipping the rather badly addressed - though important - issues, which were not very thoroughly (and sometimes explained in a less useful way than they should have been).
"The Story Factor" is - for me by far - her more defining work on storytelling.
October 26, 2021
?? ?? ???? ????? ???? ??? ?? ???? ??????? ?? ?? ????? ???? ??? ???? ?? ???? ???? ????? ?????? ? ?????? ???? ?? ?? ??????? ????? ????? ??? ???? ??? ???? ???? ?? ??? ?? ???? ?? ?? ???? ??????? ? ???????? ? ... ???? ?????? ?? ???? ???? ???? ???? ???? ???? ???? ???? ?????.
July 2, 2013
Very disappointed in this book. light stories on how people can you their personal stories to aid in selling. not captivating or promising to me.
June 27, 2013
Excellent use of storytelling to teach storytelling. The four main storytelling styles Simmons gives are great prompts to discover meaningful stories that are personal or fictional.
May 22, 2018
???? ??? ? ????? ??? . ???? ????? ???? ??? ???? ????.
?? ????? ????? ?? ???? ?? ???.
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January 16, 2020
I agree with the concept and many statements are good reminder. But I found it hard to carry through the principals in real life and the book didn't offer too many practical tips to really make changes for myself.
Summary and quotes:
Facts are important, she writes, but they often fail to connect with those who hear them. To truly be informative and persuasive, you need good stories — especially personal stories.
Emphasizes the importance of story telling and emotional connection in an increasingly automated world, especially helpful for the logical minds.
The same facts, dem and rep may tell different stories to evoke different emotions. But doesn’t this weaken the book’s point?
But story can make numbers alive, and help people remember your point.
为每种感官列出一系列生动的具有刺激性的描述。让故事更易俘获人心。
Using logic and numbers to simplify things sometimes is due to innate laziness and may make us overlook important aspects of complex situations.
我们的行为变得越机械化，我们的故事就会变的越缺乏内涵。
讲我是谁的故事。人们不会相信不甚了解的人。如果你表现的太专业，或是太孤僻，人们无法真正了解你，那么想让人们相信你就更难上加难了。
Simmons identifies the six types of stories that, she writes, “lead to influence, imagination, and innovation”:
Who-I-Am Stories. People won’t trust you if you don’t get personal. “Reveal who you are as a person,” Simmons writes.
Why-I-Am-Here Stories. Use stories to explain your agenda and to be authentic. Explain what’s in it for you.
Teaching Stories. Telling a story that creates a shared experience will be more motivating than just giving someone advice.
Vision Stories. Describe, through a detailed story, your vision of the future.
Value-in-Action Stories. Use stories to show a value in action. Hypothetical situations will sound contrived. A true story will make a compelling case for that value.
I-Know-What-You-Are-Thinking Stories. Use a story to show your listener that you are already aware of their unspoken objections or suspicions — and that you have an answer.
Summary and quotes:
Facts are important, she writes, but they often fail to connect with those who hear them. To truly be informative and persuasive, you need good stories — especially personal stories.
Emphasizes the importance of story telling and emotional connection in an increasingly automated world, especially helpful for the logical minds.
The same facts, dem and rep may tell different stories to evoke different emotions. But doesn’t this weaken the book’s point?
But story can make numbers alive, and help people remember your point.
为每种感官列出一系列生动的具有刺激性的描述。让故事更易俘获人心。
Using logic and numbers to simplify things sometimes is due to innate laziness and may make us overlook important aspects of complex situations.
我们的行为变得越机械化，我们的故事就会变的越缺乏内涵。
讲我是谁的故事。人们不会相信不甚了解的人。如果你表现的太专业，或是太孤僻，人们无法真正了解你，那么想让人们相信你就更难上加难了。
Simmons identifies the six types of stories that, she writes, “lead to influence, imagination, and innovation”:
Who-I-Am Stories. People won’t trust you if you don’t get personal. “Reveal who you are as a person,” Simmons writes.
Why-I-Am-Here Stories. Use stories to explain your agenda and to be authentic. Explain what’s in it for you.
Teaching Stories. Telling a story that creates a shared experience will be more motivating than just giving someone advice.
Vision Stories. Describe, through a detailed story, your vision of the future.
Value-in-Action Stories. Use stories to show a value in action. Hypothetical situations will sound contrived. A true story will make a compelling case for that value.
I-Know-What-You-Are-Thinking Stories. Use a story to show your listener that you are already aware of their unspoken objections or suspicions — and that you have an answer.
This entire review has been hidden because of spoilers.
December 24, 2017
Annette Simmons' Whoever Tells the Best Story Wins is a good book about the power of storytelling, and although the focus is on storytelling in corporate work settings, the advice applies to other areas including creative writing. According to Simmons, there are four types of stories: a time you shined, a time you failed, a time you mentored or were mentored to, and, finally, an event you were exposed to in a book, a movie, the news, or elsewhere. Then there are different ways to frame the stories--to tell who you are or why you're where you are, to teach, to lay out a vision, to describe values in action, or to anticipate reluctance an audience may have to hear what you're presenting. (As you can see, these frames can interact together to tell whatever kind of story you need to tell.) Finally, Simmons offers some tips. Stories ought to (1) rely on sensory details to make the narrative alive for your audience, (2) be brief, (3) adapt to audiences, and (4) be clear in point-of-view. In order to build stories, Simmons advises being a good listener, too, so you can take into account other people's stories and learn from them, and she also advises 'borrowing from genius'--learn from the great storytellers who have come before you. Pretty helpful book.
November 16, 2015
This book is all about story telling to convince and explain concepts to people.
Simmons explains that story telling should be seen as an addition to "cool hard facts". Because humans are empathetic beings, we are inherently wired to understand concepts better and quicker through stories. Although stories are, by definition, subjective it's the quickest way to explain what needs to be explained.
The book goes into different kinds of stories and different story lines and the combination of those. There are no formulas given, which is probably a good thing.
After reading the book, I'm now more aware of how stories work and I'm sure I'll try to incorporate them in the future (which is pretty hard as an engineer ;-) )
Simmons explains that story telling should be seen as an addition to "cool hard facts". Because humans are empathetic beings, we are inherently wired to understand concepts better and quicker through stories. Although stories are, by definition, subjective it's the quickest way to explain what needs to be explained.
The book goes into different kinds of stories and different story lines and the combination of those. There are no formulas given, which is probably a good thing.
After reading the book, I'm now more aware of how stories work and I'm sure I'll try to incorporate them in the future (which is pretty hard as an engineer ;-) )
July 24, 2011
Storytelling is such an important skill in leadership. I decided to buckle down and read this and The Story Factor with my colleague Jane. The author provided some food for thought on how to build my skills. We currently use several chapters from this in class.
I prefer this one over The Story Factor.
My Tweet: Attendance precedes influence. Draw from 4 buckets (i.e. a time you shined/blew it; mentors, pop culture/current events). Story increases subjective thinking.
I prefer this one over The Story Factor.
My Tweet: Attendance precedes influence. Draw from 4 buckets (i.e. a time you shined/blew it; mentors, pop culture/current events). Story increases subjective thinking.
December 11, 2015
"If I feel I know you personally I will attribute twice as much trustworthiness to you"
"When you reveal something personal about yourself, people feel they know you"
"People don't relax and listen to what is in it for them until they are satisfied they know what's in it for YOU"
"You can tell someone to be patient, but it's rarely helpful. Better to tell as story that creates a shared experience"
These are few statements I like in this book.
October 21, 2016
In the nutshell:
- stories not numbers connect people
- tell the stories to make personal connection
- share your values, beliefs, aspirations by telling your stories to influence others
- risk to be subjective in your stories
- add sensory details
Also books provides a structure to help you find different kid of stories
It's good book about important topic, but as for me it was too shallow
- stories not numbers connect people
- tell the stories to make personal connection
- share your values, beliefs, aspirations by telling your stories to influence others
- risk to be subjective in your stories
- add sensory details
Also books provides a structure to help you find different kid of stories
It's good book about important topic, but as for me it was too shallow
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