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賰賷賮 鬲亘賷毓 兀賷 卮賷亍 賱兀賷 廿賳爻丕賳 : 賲賴丕乇丕鬲 丕賱亘賷毓 賵丕賱鬲毓丕賲賱 賲毓 丕賱毓賲賱丕亍

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- 囟丕毓賮 賲丕 鬲亘賷毓賴 250 賲乇丞
- 丨賵賱 丕賱氐賮賯丞 丕賱禺丕爻乇丞 廿賱賶 禺胤丞 賱賱賲賰爻亘 丕賱鬲丕賱賷
- 鬲毓乇賮 毓賱賶 丕賱胤乇賯 丕賱禺賲爻 丕賱鬲賷 鬲丨賵賱 亘賴丕 丕賱氐賮賯丞 賲賳 賲噩乇丿 丕丨鬲賲丕賱 廿賱賶 毓賲賱賷丞 亘賷毓 賵卮乇丕亍
- 鬲毓賱賲 賵囟毓 毓賯亘丕鬲 丕賱亘賷毓 賵乇丕亍 馗賴乇賰 兀賳鬲 賵丕賱毓賲賷賱 賱廿賳賴丕亍 丕賱氐賮賯丞 亘賳噩丕丨
- 亘毓 亘丕賱禺爻丕乇丞 賵丕氐賳毓 亘匕賱賰 丨馗賾賸丕 爻毓賷丿賸丕

丕爻鬲胤丕毓 噩賵 噩賷乇丕乇丿 毓亘乇 爻賳賵丕鬲 毓賲賱賴 丕賱賭 15 賱丿賶 卮乇賰丞 "賮賵乇丿" 兀賳 賷丨賯賯 乇賯賲賸丕 賯賷丕爻賷賸丕 毓丕賱賲賷賸丕. 兀丿禺賱賴 賲賵爻賵毓丞 "噩賷賳賷爻" 亘亘賷毓賴 賱毓丿丿 13001 爻賷丕乇丞 賱毓賲賱丕亍 兀賮乇丕丿. 賱賲 賷賰賳 噩賷乇丕乇丿 丨丕氐賱丕 毓賱賶 卮賴丕丿丞 賲鬲禺氐氐丞 賮賷 丕賱賲亘賷毓丕鬲貙 賱賰賳賴 鬲毓賱賲 亘鬲賵丕噩丿賴 賮賷 賲毓賲毓丞 丕賱毓賲賱 丕賱賷賵賲賷丞 兀賳賴 賱丕 賷賲賰賳 鬲毓賵賷囟 丕賱氐賵乇丞 丕賱賰賱丕爻賷賰賷丞 賱乇噩賱 丕賱賲亘賷毓丕鬲. 賵兀氐乇 丿丕卅賲賸丕 毓賱賶 丕賱賯賵賱 亘兀賳 丕賱亘賳丕亍 毓賱賶 丕賱賲亘丕丿卅 丕賱兀爻丕爻賷丞 賱賱孬賯丞 賲毓 丕賱毓賲賷賱貙 賵丕賱毓賲賱 丕賱丿亍賵亘貙 爻賷賲賰賳丕賳 兀賷 卮禺氐 兀賳 賷丨賯賯 賲丕 賵氐賱 廿賱賷賴 賴賵.
賴匕丕 丕賱賰鬲丕亘 丕賱匕賷 鬲氐丿賾賻乇 賱爻賳賵丕鬲 胤賵賷賱丞 賯丕卅賲丞 丕賱賰鬲亘 丕賱兀賰孬乇 賲亘賷毓賸丕貙 爻丕毓丿 丕賱賲賱丕賷賷賳 賲賳 丕賱賯乇丕亍 兀賳 賷氐賱賵丕 賱兀賴丿丕賮賴賲貙 賰賲丕 爻賷丨丿孬 賲毓賰 兀賳鬲 兀賷囟賸丕. 賷囟毓 噩賵 噩賷乇丕乇丿 兀賲丕賲賰 丕賱賵氐賮丞 丕賱鬲賷 鬲爻鬲胤賷毓 亘賴丕 兀賳 鬲丨賯賯 丕賱丨丿 丕賱兀賯氐賶 賱賱亘賷毓 賮賷 賰賱 氐賮賯丞貙 亘丕爻鬲禺丿丕賲賴 賱鬲賯賳賷丕鬲 賵囟毓賴丕 賴賵 賵毓購乇賮鬲 亘丕爻賲賴 賵丨賯賯 亘賴丕 廿賳噩丕夭賴 丕賱賯賷丕爻賷. 丕賱匕賷 鬲爻鬲胤賷毓 鬲丨賯賷賯賴 兀賳鬲 兀賷囟丕.

256 pages, Paperback

First published January 1, 1977

383 people are currently reading
3798 people want to read

About the author

Joe Girard

36books93followers
"World's Greatest Salesman" according to The Guinness Book of World Records .

Joseph Samuel Gerard, better known as Joe Girard, is an American salesman. Having sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, Girard has been recognized by the Guinness Book of World Records as the world's greatest salesman.

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Displaying 1 - 29 of 220 reviews
Profile Image for Yusuf 艦ehebi.
64 reviews22 followers
June 19, 2016

毓賳丿賲丕 鬲賯乇兀 賰鬲丕亘 賱乇噩賱 賲亘賷毓丕鬲 兀賵 兀賷 賰鬲丕亘 賱賱賲爻丕毓丿丞 賮賷 丕賱亘賷毓 賷噩亘 兀賳 鬲鬲丨賱賶 亘丿乇噩丞 賰亘賷乇丞 賲賳 丕賱丨匕乇 賮賷 丕賳鬲賯丕亍 丕賱賰鬲丕亘貙 賱兀賳 丕賱賰丕鬲亘 爻賷爻鬲毓賲賱 賰賱 胤乇丕卅賯 丕賱亘賷毓 丕賱鬲賷 賷鬲賯賳賴丕 兀賰孬乇 賲賳 睾賷乇賴丕 賮賷 亘賷毓 賰鬲丕亘賴.
丕賱賰鬲丕亘 賲賲鬲丕夭 賱賵 賰丕賳 丕爻賲賴 "賰賷賮 鬲亘賷毓 爻賷丕乇丞 噩丿賷丿丞 賱兀賷 廿賳爻丕賳"貙 賱賰賳 毓賳賵丕賳 丕賱賰鬲丕亘 禺丕丿毓貙 賮賴賵 賷賵賴賲賰 兀賳賴 賷氐賱丨 賱兀賷 毓賲賱賷丞 亘賷毓貙 賱賰賳 賰賱 丕賱胤乇賯 賵丕賱丕爻鬲乇丕鬲賷噩賷丕鬲 賱丕 鬲氐賱丨 廿賱丕 賱亘賷毓 丕賱爻賷丕乇丕鬲貙 賵賰賱 丕賱兀賲孬賱丞 丕賱鬲賷 囟乇亘賴丕 賵丕賱鬲賷 毓丕卮賴丕 毓賳 丕賱爻賷丕乇丕鬲貙 乇睾賲 鬲賳賵賷賴 丕賱賰丕鬲亘 賲賳 賮氐賱 賱丌禺乇 兀賳 賴匕賴 丕賱胤乇賯 鬲氐賱丨 賱亘賷毓 兀賷 卮賷亍貙 丨爻賳賸丕貙 賷賲賰賳 鬲胤亘賷賯 亘毓囟 丕賱胤乇賯 賮毓賱賸丕 賱亘賷毓 兀卮賷丕亍 兀禺乇賶貙 賱賰賳 賱賷爻 賰賲丕 賴賷 賲毓乇賵囟丞 賵賲卮乇賵丨丞 賮賷 丕賱賰鬲丕亘.
賲賳 丕賱賵丕囟丨 兀賳 丕賱賰丕鬲亘 賷賲賱賰 "兀賳丕" 兀賵 "廿賷睾賵" 賰亘賷乇丞 噩丿賸丕貙 (卮丕賷賮 丨丕賱賵 賷毓賳賷)貙 賮賲孬賱賸丕貙 毓亘丕乇丞 "兀毓馗賲 乇噩賱 賲亘賷毓丕鬲 賮賷 丕賱毓丕賱賲" 鬲賰乇乇鬲 兀賰孬乇 賲賳 毓卮乇 賲乇賾丕鬲 乇亘賾賲丕 賮賷 丕賱賮氐賱 丕賱兀賵賱 賮賯胤貙 賵丕氐賮賸丕 賮賷賴丕 丕賱賰丕鬲亘 賳賮爻賴 胤亘毓賸丕.
賰賲丕 兀賳賾賴 禺氐氐 賮氐賱 賰丕賲賱 賱賱鬲賯賱賷賱 賵丕賱鬲丨賯賷乇 賲賳 兀毓賲丕賱 丕賱賰購鬲賾丕亘 丕賱丌禺乇賷賳 丕賱匕賷賳 賰鬲亘賵丕 賰鬲亘 賮賷 丕賱亘賷毓 賵胤乇賯 丕賱亘賷毓貙 賲乇丞 賱兀賳賴賲 噩賴賱丞 賵賲乇賾丞 賱兀賳賴賲 賱賲 賷賲丕乇爻賵丕 丕賱亘賷毓 (賱賷乇賮毓 賲賳 卮兀賳 賰鬲丕亘賴 賮賯胤 賵賷賰爻亘 孬賯鬲賰)貙 賮賷 丨賷賳 賷兀鬲賷 賰鬲丕亘賴 丕賱乇丕卅毓 賱賷賳賯匕賰 賲賳 賰賱 鬲賱賰 丕賱賰鬲亘 丕賱丨賲賯丕亍 丕賱鬲賷 賱丕 賮丕卅丿丞 賲賳賴丕!
丕賱乇亘毓 丕賱兀賵賱 賲賳 丕賱賰鬲丕亘 賷爻乇丿 丕賱賰丕鬲亘 賯氐丞 胤賮賵賱鬲賴 賵賰賷賮 賰丕賳 賷購囟乇亘 亘丕爻鬲賲乇丕乇 賵賷購胤乇丿 賲賳 丕賱賲賳夭賱 賵賷購噩亘乇 毓賱賶 丕賱毓賲賱 賲賳 賯亘賱 賵丕賱丿賴貙 亘胤乇賷賯丞 乇賵丕卅賷丞 噩賲賷賱丞貙 賱賰賳 賱丕 賲毓賳賶 賱賴丕 兀亘丿賸丕 賮賷 丕賱賰鬲丕亘!
亘乇賾乇 匕賱賰 兀賳 鬲賱賰 丕賱賮鬲乇丞 賲賳 丕賱賮卮賱 亘丕賱鬲賵丕夭賷 賲毓 兀亘賷賴 丕賱馗丕賱賲 夭乇毓鬲 賮賷 乇兀爻賴 賲毓鬲賯丿 兀賳 賮丕卮賱貙 賵賰丕賳鬲 兀賵賱 禺胤賵丞 兀賳 賷鬲禺賱賾氐 賲賳 匕賱賰 丕賱賲毓鬲賯丿 賱賷爻鬲胤賷毓 亘丿亍 毓賲賱賴 賰乇噩賱 賲亘賷毓丕鬲貙 賵賰丕賳 賷賰賮賷 賮毓賱賸丕 毓丿丞 兀爻胤乇 賱胤乇丨 丕賱賮賰乇丞貙 賱賰賳賴 匕賰乇 鬲賮丕氐賷賱 丨賷丕鬲賴 賵胤賮賵賱鬲賴 賵鬲噩丕乇亘 亘毓賷賳賴丕 賱賷爻 賱賴丕 兀賷 賲毓賳賶 賴賳丕貙 賱賴匕丕 丕賱爻亘亘 賷毓鬲亘乇 丕賱賰孬賷乇賷賳 兀賳 賴匕丕 丕賱賰鬲丕亘 賴賵 賰鬲丕亘 爻賷乇丞 匕丕鬲賷賾丞 兀賰孬乇 賲賳 賰賵賳賴 賰鬲丕亘 賱胤乇丕卅賯 丕賱亘賷毓.
賰鬲丕亘 噩賷丿 賱乇噩丕賱 賲亘賷毓丕鬲 丕賱爻賷丕乇丕鬲 :)

199 reviews159 followers
April 4, 2012
Let me start by disclosing that I have a distinct aversion towards Self-help books. Most of the books that i have read of this category seem like a shameless attempt to exploit those still looking for clear directions to live their life.
So after much deliberation I decided to maintain my distance from all the Coelho's mushrooming in this world.

The book in question can be put by some in self-help section but I like to see this book as something entirely different. Honestly, I picked this because of the catchy title and some good reviews. Before reading this I had no intentions of selling anything to anybody and the only thing I was looking for was the story of a man who is said to to be the "World's Greatest Salesman".

The man had a story to tell and the fact that he tried to be the least preachy made me all ears.

The book tells us about a man who started from virtually nothing and with shear grit and common sense achieved a phenomenal stature in the world of selling. There are subliminal messages in the book which will affect you and tell you how can a human transform himself to become the epitome of the work he do.

I read it about 6 months back and today when someone asked me for a recommendation of a Personality Development book, this book came to my mind before any other.
Profile Image for Ahmed Saber.
10 reviews2 followers
February 10, 2016
丕爻鬲賲毓鬲 賱賴 氐賵鬲賷丕 賵賲賳 賵噩賴丞 賳馗乇賷 丕賱賲鬲賵丕囟毓丞 丕賳 丕賱賰鬲丕亘 賷鬲賱禺氐 賮賷 丕賱鬲丕賱賷:
* 賷噩亘 賵氐賵賱賰 賱丕賰亘乇 毓丿丿 賲賳 丕賱賳丕爻 丨鬲賶 丕賳 賱賲 賷賰賵賳賵丕 毓賲賱丕亍 賲丨鬲賲賱賷賳 賲亘丕卮乇丞.
* 鬲賳馗賷賲 賯丕毓丿丞 亘賷丕賳丕鬲 毓賲賱丕卅賰.
* 丕賱丨氐賵賱 毓賱賶 丕賰亘乇 賯丿乇 賲賳 丕賱賲毓賱賵賲丕鬲 毓賳 賰賱 毓賲賷賱.
* 丕賱丕賴鬲賲丕賲 亘丕賱毓賲賷賱 亘卮賰賱 卮禺氐賷 丕賰孬乇 賯賱賷賱丕 賲賳 丕賱卮賰賱 丕賱賲賴賳賷.
* 賲乇丕毓丕丞 爻賲毓鬲賰 亘卮賰賱 賰亘賷乇.

丕賷噩丕亘賷丕鬲 丕賱賰鬲丕亘:
* 鬲賮丕氐賷賱 丿賯賷賯丞 賮賷 賲噩丕賱 亘賷毓 丕賱賰丕鬲亘 (丕賱爻賷丕乇丕鬲).
* 賳氐丕卅丨 賯丕亘賱丞 賱賱鬲胤亘賷賯 毓賱賶 丕賷 賲噩丕賱 賱賱亘賷毓 賮毓賱丕.

爻賱亘賷丕鬲 丕賱賰鬲丕亘:
* 卮毓乇鬲 亘亘毓囟 毓丿賲 丕賱鬲乇丕亘胤 亘賷賳 丕賱丕噩夭丕亍.
* 亘毓囟 丕賱丨卮賵 丕賱夭丕卅丿 賮賷 亘毓囟 丕賱丕噩夭丕亍.
Profile Image for Bryan.
45 reviews5 followers
January 20, 2008
This guy is a pretty dang good salesman! He sold me on the title of the book. But, the content was dissapointing in my opinion. If you are in car sales, I would say to get it. If not, put this one WAY DOWN on your list.
Profile Image for Ahmed.
79 reviews95 followers
September 21, 2012
賮賷 賳馗乇賷 賰鬲丕亘 賷賳丿乇噩 鬲丨鬲 丕賱爻賷乇 賵丕賱鬲乇噩賲 賵賱丕 賷賳丿乇噩 鬲丨鬲 毓賱賲 丕賱鬲爻賵賷賯 賱賲 賷囟賮 賱賷 卮賷丕 賵賱賲 丕噩丿 賮賷賴 賲丕 賰賳鬲 丕亘丨孬 毓賳賴 丕賵 丕鬲賵賯毓賴 丨鬲賶 丕賱噩夭亍 丕賱毓賱賲賷 丕賱賲乇鬲亘胤 亘丕賱鬲爻賵賷賮 賱丕鬲爻鬲胤賷毓 鬲胤亘賷賯賴 丕賱丕賳 賱鬲睾賷乇 丕賱賵爻丕卅賱 賵丕賱丕丿賵丕鬲 毓賱賶 爻亘賷賱 丕賱賲孬丕賱 丕賱賰丕鬲亘 賰丕賳 賷爻鬲禺丿賲 丕賱亘乇賷丿 賮賷 丕賱鬲賵丕氐賱 賲毓 毓賲賱丕卅賴 亘丕賱鬲丕賰賷丿 賱丕 丕賯氐丿 (丕賱亘乇賷丿 丕賱丕賱賰鬲乇賵賳賷) 賱賰 丕賳 鬲鬲禺賷賱 亘丕賯賷 丕賱賵爻丕卅賱 , 賱賰賳 丕賮囟賱 賲丕 賮賷 丕賱賰鬲丕亘 賯丕毓丿賴 丕賱 250.
Profile Image for Dean Ryan Martin.
299 reviews39 followers
September 23, 2023
"Every time you turn off just one prospect, you turn off 250 more (page 61)."

AUTHOR'S WRITING STYLE: 5 stars!

Yay: This is my first time reading a non-fiction book about sales. There are 21 chapters overall, and it surprises me not a single chapter is a snooze.

It is a stupendous, light and smooth read that is written in first person perspective in present tenses.

This is almost like the autobiography of Joe Girard, who is a car and truck salesman. His resiliency, his strategic plans and his ability to delegate are his greatest strengths.

Nay: I notice wrong grammars, but I forget what pages these are.

SUBSTANCE & CONTENT: 5 stars!

Yay: Joe writes this book with ease while sharing his experiences and expertise in sales. He narrates his life without getting heavy with big words and jargons.

He keeps his story simple and insightful than showing-off. In truth, there is no sales in showing-off.

This book seems a little handbook recommended to all salesmen, businessmen and college students. This book inspires and it puts more emphasis on the following:

1) Good reputation.

Reputation is everything in sales. A lot of people will put a negative label on your back, but it is up to you how to re-frame the perceptions against you.

Joe Girard does not consider himself a smart student. He has not finished high school either.

Joe's reputation rests on how well he puts himself inside the shoe of the consumer. His empathy helps him sell 267 units in 1963.

What also amazes me is, Joe is not focusing on competitive analysis. He studies and improves his products and services than spy on competitors.

To him, his products and services complete his brand identity. These are his children figuratively speaking so why waste time spying when he has his children to take good care of.

No spying on competitors means an improved level of self-awareness. In a world full of backstabbers and cons, no spying on competitors also means there is less social politics.

2) Finding the right affiliates.

It is impossible to do the selling all by yourself.

Instead of waiting for the people to join his campaign, Joe Girard keeps himself busy by finding the right people and pay them a cut once they bring leads and prospects.

3) The use of email marketing.

Email marketing belongs to the bottom part of the marketing funnel that closes a deal. Sending mails is quick and inexpensive.

This strategy allows Joe Girard to segment his leads from prospects and customers.

4) B2B brings more sales.

Joe Girard is strategic. He focuses on selling on groups than individuals.

Nay: I wish there are pie charts to support the narration.
Profile Image for Mustafa Hasan.
393 reviews182 followers
January 11, 2017
丕賱賰鬲丕亘 賮丕賯 鬲賵賯毓丕鬲賷 丕賱賶 丨丿 賲丕 貙貙 賵囟毓 丕賱賰丕鬲亘 禺賱丕氐丞 賲賳 禺亘乇丕鬲賴 丕賱鬲賷 鬲丨鬲賵賷 毓賱賶 睾賷乇 賯賱賷賱 賲賳 丕賱丕亘丿丕毓 賮賷 丕賱丕賮賰丕乇 賵丕賱禺胤胤
賵賰賲 賴賵 賲卮噩毓 丕賳 賳毓乇賮 丕賳 噩賵 噩賷乇丕乇丿 丕賱胤賮賱 丕賱匕賷 賱賲 賷賰賲賱 丕賱孬丕賳賵賷丞 賵丿禺賱 丕賱丕丨丿丕孬 賵賲乇 亘氐毓賵亘丕鬲 賰孬賷乇丞 賷氐亘丨 賮賷賲丕 亘毓丿 丕賳噩丨 賲丿賷乇 賲亘賷毓丕鬲 毓賱賶 丕賱丕胤賱丕賯
Profile Image for 賲丨賲丿 丕賱胤賳丕丨賷.
19 reviews1 follower
April 12, 2013
賰賲丕 賷賯賵賱賵賳 "丕賱賰鬲丕亘 賷毓乇賮 賲賳 毓賳賵丕賳賴"
賲囟賲賵賳 丕賱賰鬲丕亘 賲禺鬲賱賮 鬲賲丕賲丕 毓賳 毓賳賵丕賳賴..丕賱鬲爻賲賷丞 丕賱兀賮囟賱 賱賴匕丕 丕賱賰鬲丕亘 賰丕賳 賷賮鬲乇囟 亘賴丕 兀賳 鬲賰賵賳 "賰賷賮 賷亘賷毓 丕賱毓亘賯乇賷 丕賱賲亘丿毓 噩賵 噩賷乇丕乇丿 丕賱爻賷丕乇丕鬲 賱毓賲賱丕卅賴" !!
賰鬲丕亘 賱丕 賷賯丿賲 賮丕卅丿丞 賰亘賷乇丞..兀卮亘賴 亘爻賷乇丞 丨賷丕丞 賱賱賲丐賱賮 賵鬲噩乇亘鬲賴 賮賷 賲噩丕賱 丕賱賲亘賷毓丕鬲 貙 賵賱丕 賲丕賳毓 賲賳 鬲匕賰賷乇賳丕 賰賱 孬賱丕孬丞 兀爻胤乇 亘兀賳賴 丕賱兀賮囟賱 賮賷 賴匕丕 丕賱賲噩丕賱 亘卮賴丕丿丞 賲賵爻賵毓丞 噩賷賳賷爻 !!
賮丕賱賰鬲丕亘 賱賱兀爻賮 賱賳 賷賲賰賳賰 賲賳 亘賷毓 "兀賷 卮賷亍 賱兀賷 卮禺氐" 賰賲丕 賯丕賱 貙 賵廿賳賲丕 賷爻乇丿 賱賰 胤乇賷賯鬲賴 丕賱禺丕氐丞 丕賱鬲賷 睾丕賱亘丕 賱賳 鬲毓賲賱 賲毓賰 賱丕禺鬲賱丕賮 丕賱賲噩丕賱 兀賵 丕賱賲噩鬲賲毓 兀賵 卮乇賷丨丞 丕賱毓賲賱丕亍..丕賱禺.
賯丿 賷賰賵賳 "噩賵 噩賷乇丕乇丿 乇噩賱 賲亘賷毓丕鬲 賳丕噩丨..賵賱賰賳賴 賲丐賱賮 爻賷亍..賱賱睾丕賷丞.
Profile Image for Chris W.
6 reviews
August 16, 2009
Joe Girard is the king of sales. Since reading some of his books a few years ago, our own sales have taken off. He sells on the principles of building trust in your customers/clients, offering them good service, and putting them to work for you.

What surprised me about this book is that he advocates being a little dishonest to make the sale. I guess it worked well for him, but it won't work for us - we just won't do that.
Profile Image for Mahmoud Ghoz.
371 reviews25 followers
September 9, 2012
I read the Arabic version from the book. I really like the book. Although I don't like the title but from the preface I realize that the writer has great experience in selling.

I like the personal touch in the book it really makes a difference.

I recommend this book to anyone work in car selling business. You will learn a lot of tricks.

I don't like the redundant parts in the books and I recommend if he can squeeze a little bit.
Profile Image for Denys Honcharov.
48 reviews2 followers
July 3, 2020
袥械谐泻懈泄 褋谢芯谐, 薪芯 泻薪懈谐邪 屑芯褉邪谢褜薪芯 褍褋褌邪褉械谢邪. 袠 袛卸懈褉邪褉写 谢褞斜懈褌 锌械褉械谢懈胁邪褌褜 胁芯写褍 褉邪褋锌懈邪褉懈胁邪褟 褋械斜褟, 胁锌褉芯褔械屑 褝褌芯 芯褋芯斜械薪薪芯褋褌褜 泻薪懈谐 褌芯谐芯 胁褉械屑械薪懈.

袝褋谢懈 褏芯褌懈褌械 褍蟹薪邪褌褜 褔褌芯-褌芯 锌褉芯 锌褉芯写邪卸懈, 褌芯 谢褍褔褕械 薪邪褔邪褌褜 褋 效邪谢写懈薪懈.

袩褉芯褔懈褌邪谢 泻薪懈谐褍 褌芯谢褜泻芯 懈蟹-蟹邪 褉械泻芯屑械薪写邪褑懈懈 写褉褍谐邪, 褏芯褌褟 薪械褋泻芯谢褜泻芯 褉邪蟹 胁芯蟹薪懈泻邪谢芯 卸械谢邪薪懈械 斜褉芯褋懈褌褜.

袣谢褞褔械胁邪褟 懈写械褟 泻芯褌芯褉褍褞 褟 胁蟹褟谢 - 写褍屑邪泄褌械 薪械 芯 褉邪蟹芯胁芯泄 锌褉芯写邪卸械, 邪 芯 泻谢懈械薪褌械 (LTV). 袩芯褝褌芯屑褍 袛卸懈褉邪褉写 胁泻谢邪写褘胁邪谢褋褟 胁 褋械褉胁懈褋 锌芯 屑邪泻褋懈屑芯屑褍, 写邪卸械 械褋谢懈 锌械褉胁邪褟 褋写械谢泻邪 械屑褍 锌褉懈薪芯褋懈谢邪 屑懈薪懈屑褍屑 懈谢懈 斜褘谢邪 胁 屑懈薪褍褋. 袨薪 蟹薪邪谢 褔褌芯 泻谢懈械薪褌 胁械褉薪褢褌褋褟 泻 薪械屑褍 褔械褉械蟹 3-5 谢械褌 蟹邪 薪芯胁芯泄 屑邪褕懈薪芯泄.

孝邪泻 卸械 懈薪褌械褉械褋薪芯 斜褘谢芯 褍蟹薪邪褌褜 芯 械谐芯 邪褎褎懈谢懈邪褌薪芯泄 锌褉芯谐褉邪屑屑械 懈蟹 60-褘褏, 泻芯褌芯褉邪褟 褉邪斜芯褌邪械褌械 薪械 褏褍卸械 褌械锌械褉械褕薪懈褏 胁 芯薪谢邪泄薪械.
Profile Image for 丌賷丞 丕賱毓賲乇賷.
48 reviews14 followers
November 21, 2024
亘丕賱賳爻亘丞 賱賷丕 丕賱賰鬲丕亘 爻賷乇丞 匕丕鬲賷丞 丕賰鬲乇 賲賳 賰賵賳賴 賰鬲丕亘 賱鬲毓賱賷賲 丕賱鬲爻賵賷賯 貙 丕賱賰鬲丕亘 賲賮賷丿 賰賳賵毓 賲賳 兀賳賵丕毓 丕賱鬲丨賮賷夭 賵賯鬲 丕賱賷兀爻. 賱兀賳 噩賷乇丕乇丿 賳噩丨 亘毓丿 賵賯鬲 胤賵賷賱 噩丿丕賸 賲賳 丨賷丕鬲賴 貙 亘賮鬲賰乇賴 賰鬲賷乇 賰賱 賲丕 丕丨爻 兀賳 賲賮賷卮 丕賲賱 賵丕賳賷 賮丕卮賱丞 賵丿賴 亘賷爻丕毓丿賳賷 .
賱賰賳 賰賱 丕賱胤乇賯 丕賱賱賷 賵囟丨賴丕 賱亘賷毓 丕賱爻賷丕乇丕鬲 賵氐毓亘 鬲胤亘賯賴丕 毓賱賶 丨丕噩丞 鬲丕賳賷丞 貙 賱賰賳賴 賮賷 丕賱賲噩賲賱 亘賷毓賱賲賰 兀賳 丕賱鬲賮賰賷乇 賵丕賱廿亘丿丕毓 賵丕賳賰 鬲禺鬲賱賮 毓賳 睾賷乇賰 賮賷 丕賱亘賷毓 賲賴賲 噩丿丕 賵亘賷毓賱賲賰 賲賳 禺賱丕賱 爻賷乇鬲賴 丕賱氐亘乇 賵丕賳賰 賲丕 鬲賮賯丿 丕賱丕賲賱 賮賷 賳賮爻賰.
Profile Image for Mahmoud KHoolef.
110 reviews77 followers
December 11, 2019
賱胤賷賮 亘爻 賯丿賷賲 賵賲卮 毓賲賱賷 賱賰賳 亘賷乇賰夭 毓賱賶 噩夭亍 丕賱賲賮丕賴賷賲 賵鬲毓丿賷賱 丕賱兀賮賰丕乇 賵丕賱賳賮爻賷賴
Profile Image for Dmitry.
1,184 reviews89 followers
June 14, 2023
(The English review is placed beneath the Russian one)

袪邪蟹褍屑械械褌褋褟, 泻 褝褌芯泄 泻薪懈谐械 薪械 褋褌芯懈褌 锌芯写褏芯写懈褌褜 泻邪泻 泻 褍褔械斜薪芯屑褍 锌芯褋芯斜懈褞 写谢褟 斜褍写褍褖懈褏 锌褉芯写邪胁褑芯胁, 写邪 懈 芯褌写械谢褍 锌褉芯写邪卸 芯薪邪 薪械 褋懈谢褜薪芯 锌褉懈谐芯写懈褌褋褟. 小泻芯褉械械 泻薪懈谐邪 斜芯谢褜褕械 锌芯褏芯写懈褌 薪邪 袣邪褉薪械谐懈, 薪芯 褌芯谢褜泻芯 胁 芯斜谢邪褋褌懈 锌褉芯写邪卸. 袣邪泻 泻薪懈谐懈 袣邪褉薪械谐懈 褔懈褌邪褞褌褋褟 胁褋械屑懈, 胁泻谢褞褔邪褟 斜褍写褍褖懈褏 锌褋懈褏芯谢芯谐芯胁, 褌邪泻 懈 褝褌邪 泻薪懈谐邪 褔懈褌邪械褌褋褟 褋邪屑褘屑 褕懈褉芯泻懈屑 泻褉褍谐芯屑 褔懈褌邪褌械谢械泄. 袝褋谢懈 褋褍写懈褌褜 锌芯 泻芯谢懈褔械褋褌胁褍 锌褉芯褔懈褌邪胁褕懈褏 泻薪懈谐褍 胁芯 胁褋褢屑 屑懈褉械 懈谢懈 锌芯 泻褉邪泄薪械 屑械褉械 胁 邪薪谐谢芯褟蟹褘褔薪芯屑 屑懈褉械, 褌芯 屑芯卸薪芯 芯褌褔褢褌谢懈胁芯 褍胁懈写械褌褜, 褔褌芯 泻薪懈谐褍 褔懈褌邪谢懈 写邪卸械 褌械 谢褞写懈, 泻芯褌芯褉褘械 薪懈泻邪泻 褋 锌褉芯写邪卸邪屑懈 薪械 褋胁褟蟹邪薪褘. 携 褏芯褔褍 褋泻邪蟹邪褌褜, 褔褌芯 泻薪懈谐褍 薪械 褋褌芯懈褌 褉邪褋褋屑邪褌褉懈胁邪褌褜 泻邪泻 褍褔械斜薪芯械 锌芯褋芯斜懈褟 写谢褟 褋芯褌褉褍写薪懈泻芯胁 芯褌写械谢邪 锌褉芯写邪卸 薪懈 薪邪 B2C, 薪懈 薪邪 B2B 褉褘薪泻械. 袝褋谢懈 胁邪屑 薪褍卸械薪 褍褔械斜薪懈泻, 褌芯 械褋褌褜, 泻 锌褉懈屑械褉褍, 褌邪泻懈械 泻薪懈谐懈 泻邪泻 芦Sell 6禄 Thomas N. Ingram 懈谢懈 芦袩褉芯褎械褋褋懈芯薪邪谢褜薪褘械 锌褉芯写邪卸懈禄 (Professional Selling: A Trust-Based Approach) 褌芯谐芯 卸械 邪胁褌芯褉邪. 袩谢褞褋, 泻薪懈谐懈 芯 小袩袠袧 锌褉芯写邪卸邪褏.

孝械屑 薪械 屑械薪械械, 褟 薪械 屑芯谐褍 褋泻邪蟹邪褌褜, 褔褌芯 泻薪懈谐邪 斜械褋褋屑褘褋谢械薪薪邪褟 写谢褟 褌械褏 褔懈褌邪褌械谢械泄, 泻褌芯 胁懈写懈褌 褋械斜褟 胁 褋褎械褉械 锌褉芯写邪卸, 胁械写褜 褋褍褌褜 泻薪懈谐懈 胁 褌芯屑, 褔褌芯 邪胁褌芯褉 褉邪褋褋泻邪蟹褘胁邪械褌 芯 褋胁芯褢屑 屑械褌芯写械 (锌褉芯写邪卸). 袪邪蟹褍屑械械褌褋褟, 芯薪 褋锌械褑懈褎懈褔械薪 (邪胁褌芯写懈谢械褉) 懈 褋 褌械褏 锌芯褉 锌褉芯褕谢芯 芯褔械薪褜 懈 芯褔械薪褜 屑薪芯谐芯 胁褉械屑械薪懈. 袩谢褞褋, 邪胁褌芯褉 芯锌懈褋褘胁邪械褌 芯锌褘褌 锌褉芯写邪卸 邪胁褌芯屑芯斜懈谢械泄 薪邪 褉褘薪泻械 小楔袗, 褔褌芯 褌邪泻卸械 薪械 写芯斜邪胁谢褟械褌 锌芯谢械蟹薪芯褋褌懈 褌械屑, 泻褌芯 卸懈胁褢褌 蟹邪 锌褉械写械谢邪屑懈 袗屑械褉懈泻懈. 袣芯褉芯褔械 谐芯胁芯褉褟, 薪械 褋褌芯懈褌 胁芯蟹谢邪谐邪褌褜 薪邪 泻薪懈谐褍 褋谢懈褕泻芯屑 褍卸 胁褘褋芯泻懈械 薪邪写械卸写褘.

袠褌邪泻, 邪胁褌芯褉 芯褔械薪褜 泻芯褉芯褌泻芯 蟹薪邪泻芯屑懈褌 褔懈褌邪褌械谢械泄 褋芯 褋胁芯械泄 褋芯斜褋褌胁械薪薪芯泄 锌械褉褋芯薪芯泄, 写邪褢褌 锌褉懈屑械褉薪芯械 锌褉械写褋褌邪胁谢械薪懈械 泻褌芯 芯薪, 泻邪泻 懈 谐写械 褉芯褋, 邪 褌邪泻卸械 泻邪泻 锌褉懈褕褢谢 泻 褝褌芯泄 锌褉芯褎械褋褋懈懈. 携 薪械 谢褞斜谢褞 褔懈褌邪褌褜 斜懈芯谐褉邪褎懈懈, 褔褜懈 斜褘 芯薪懈 薪懈 斜褘谢懈, 芯写薪邪泻芯 泻 褋褔邪褋褌褜褞 胁 褝褌芯泄 泻薪懈谐械 邪胁褌芯褉 薪械 蟹邪谐褉褍卸邪械褌 褔懈褌邪褌械谢褟 褋谢懈褕泻芯屑 锌芯写褉芯斜薪芯泄 褋胁芯械泄 斜懈芯谐褉邪褎懈械泄. 袟写械褋褜 褌芯褌 褉械写泻懈泄 褋谢褍褔邪泄, 泻芯谐写邪 褋泻邪蟹邪薪芯 褉芯胁薪芯 褋褌芯谢褜泻芯, 褔褌芯斜褘 褔懈褌邪褌械谢褜 锌芯薪褟谢, 褔褌芯 褋芯斜芯泄 锌褉械写褋褌邪胁谢褟械褌 袛卸芯 袛卸懈褉邪褉写 胁 锌谢邪薪械 锌褋懈褏芯谢芯谐懈褔械褋泻芯谐芯 锌芯褉褌褉械褌邪. 孝褍褌 锌械褉械写 薪邪屑懈 薪械褌 薪懈泻邪泻芯谐芯 锌褉械胁褉邪褖械薪懈褟 懈蟹 懈薪褌褉芯胁械褉褌邪 胁 褝泻褋褌褉邪胁械褉褌邪 懈谢懈 懈蟹 褔械谢芯胁械泻邪, 泻芯褌芯褉褘泄 薪懈泻芯谐写邪 薪懈褔械谐芯 薪械 锌褉芯写邪胁邪谢 胁 泻芯褉芯谢褟 锌褉芯写邪卸. 袙芯胁褋械 薪械褌. 袦褘 胁懈写懈屑, 褔褌芯 邪胁褌芯褉 褍卸械 褋 写械褌褋褌胁邪 薪邪褔邪谢 蟹邪薪懈屑邪褌褜褋褟 斜懈蟹薪械褋芯屑, 胁 泻芯褌芯褉芯屑 械屑褍 锌褉械写褋褌芯懈褌 锌褉芯褉邪斜芯褌邪褌褜 胁褋褞 卸懈蟹薪褜. 袙 芯斜褖械屑, 锌芯 褋褍褖械褋褌胁褍, 屑褘 胁懈写懈屑 胁 泻薪懈谐械 褋芯胁械褉褕械薪薪芯 芯斜褘褔薪芯谐芯 褔械谢芯胁械泻邪. 袧邪胁械褉薪芯 懈屑械薪薪芯 锌芯褝褌芯屑褍 泻薪懈谐邪 褌邪泻 锌芯锌褍谢褟褉薪邪, 胁械写褜 械褋谢懈 褌邪泻芯泄 褋芯胁械褉褕械薪薪芯 芯斜褘褔薪褘泄 袛卸芯 褋屑芯谐 褋褌邪褌褜 芦袙械谢懈褔邪泄褕懈屑 锌褉芯写邪胁褑芯屑 胁 屑懈褉械禄, 蟹薪邪褔懈褌 懈 谢褞斜芯泄 褔懈褌邪褌械谢褜, 胁 锌褉懈薪褑懈锌械, 屑芯卸械褌 褌芯卸械 懈屑 褋褌邪褌褜. 袪邪蟹褍屑械械褌褋褟, 泻薪懈谐邪 薪械 写邪褋褌 褌邪泻芯泄 谐邪褉邪薪褌懈懈, 写邪 芯薪邪 懈 薪械 褋褌邪胁懈褌 褌邪泻褍褞 褑械谢褜. 袗胁褌芯褉 褉邪褋褋泻邪蟹褘胁邪械褌, 泻邪泻 芯薪 锌褉懈褕褢谢 泻 褍褉芯胁薪褞 胁械谢懈褔邪泄褕械谐芯 锌褉芯写邪胁褑邪 胁 屑懈褉械 懈 胁 屑械薪褜褕械泄 褋褌械锌械薪懈 - 泻邪泻懈屑懈 褋锌芯褋芯斜邪屑懈 芯薪 褝褌芯谐芯 写芯斜懈谢褋褟.

袩褉懈屑械褔邪褌械谢褜薪芯, 褔褌芯 谐谢邪胁薪邪褟 懈写械褟 邪胁褌芯褉邪 锌芯谢薪芯褋褌褜褞 锌械褉械褋械泻邪械褌褋褟 褋 谐谢邪胁薪芯泄 懈写械械泄 胁褋械谐芯 屑邪褉泻械褌懈薪谐邪 鈥� 泻谢懈械薪褌 褟胁谢褟械褌褋褟 芯褋薪芯胁芯泄 胁褋械屑褍. 袦薪械 锌芯薪褉邪胁懈谢芯褋褜 褔褌芯 邪胁褌芯褉 褌邪泻 褔邪褋褌芯, 褋邪屑 褌芯谐芯 薪械 蟹薪邪褟, 褑懈褌懈褉褍械褌 谐谢邪胁薪褘屑 锌芯褋褘谢 屑邪褉泻械褌懈薪谐邪. 孝褍褌 薪械褌 卸械谢邪薪懈褟 芯斜屑邪薪褍褌褜 泻谢懈械薪褌邪, 胁褋褍褔懈胁 械屑褍 薪械谐芯写薪褘泄 褌芯胁邪褉 懈谢懈 泻邪泻-褌芯 械褖褢 胁芯褋锌芯谢褜蟹芯胁邪褌褜褋褟 写芯胁械褉懈械屑 泻谢懈械薪褌邪. 袣邪泻 懈 胁 屑邪褉泻械褌懈薪谐械, 邪胁褌芯褉 锌懈褕械褌 芯 胁蟹邪懈屑芯胁褘谐芯写薪芯屑 褋芯褌褉褍写薪懈褔械褋褌胁械 褋 褌芯泄 谢懈褕褜 褉邪蟹薪懈褑械泄, 褔褌芯 锌褉芯写邪胁械褑 写芯谢卸械薪 懈谐褉邪褌褜 斜芯谢械械 邪泻褌懈胁薪褍褞 懈, 胁芯蟹屑芯卸薪芯, 写邪卸械 泻褉械邪褌懈胁薪褍褞 褉芯谢褜, 邪 薪械 锌褉芯褋褌芯 褋褌芯褟褌褜 懈 卸写邪褌褜 锌芯泻邪 泻谢懈械薪褌 械谐芯 锌芯蟹芯胁褢褌, 褔褌芯斜褘 锌芯锌褉芯褋懈褌褜 胁褘斜懈褌褜 褌芯胁邪褉. 袠屑械薪薪芯 邪泻褌懈胁薪褘泄 锌芯懈褋泻 泻谢懈械薪褌芯胁, 邪 褌邪泻卸械 锌芯褋谢械锌褉芯写邪卸薪芯械 芯斜褋谢褍卸懈胁邪薪懈械 褟胁谢褟械褌褋褟 械褋谢懈 薪械 谐谢邪胁薪褘屑, 褌芯 芯写薪懈屑 懈蟹 谐谢邪胁薪褘褏 屑械褌芯写芯胁 邪胁褌芯褉邪. 袛邪, 屑芯卸薪芯 褋泻邪蟹邪褌褜, 褔褌芯 懈写械褟 褋 250 泻谢懈械薪褌芯胁 薪械 邪泻褌褍邪谢褜薪邪, 芯写薪邪泻芯 懈 胁 屑邪褉泻械褌懈薪谐械 谢褞写懈 锌芯褋褌芯褟薪薪芯 谐芯胁芯褉褟褌, 褔褌芯 芯写懈薪 芯斜芯蟹谢褢薪薪褘泄, 锌芯-薪邪褋褌芯褟褖械屑褍 芯斜芯蟹谢褢薪薪褘泄 薪邪 泻芯屑锌邪薪懈褞 泻谢懈械薪褌, 褋锌芯褋芯斜械薪 薪邪薪械褋褌懈 褋褍褖械褋褌胁械薪薪褘泄 褍褖械褉斜 斜褉械薪写褍 懈 泻芯屑锌邪薪懈懈 胁 褑械谢芯屑. 孝邪泻 褔褌芯 芯斜屑邪薪 泻谢懈械薪褌芯胁 薪械 锌褉懈胁械褌褋褌胁褍械褌褋褟 薪懈 胁 锌褉芯写邪卸邪褏, 薪懈 胁 屑邪褉泻械褌懈薪谐械. 袠 邪胁褌芯褉 褝褌芯 芯褌谢懈褔薪芯 锌芯写褔褢褉泻懈胁邪械褌. 携 胁芯胁褋械 薪械 写褍屑邪褞, 褔褌芯 邪胁褌芯褉 褋褌邪谢 芦胁械谢懈褔邪泄褕懈屑 锌褉芯写邪胁褑芯屑 胁 屑懈褉械禄 懈褋锌芯谢褜蟹褍褟 薪械褝褌懈褔薪褘械 屑械褌芯写褘. 袣邪泻 褉邪蟹 薪邪芯斜芯褉芯褌. 袣邪泻 锌懈褕械褌 褋邪屑 邪胁褌芯褉, 胁褋褢 写械谢芯 胁 邪泻褌懈胁薪芯褋褌懈. 袝褋谢懈 锌褉芯写邪胁械褑 褋胁芯褢 胁褉械屑褟 褌褉邪褌懈褌 薪邪 芯斜褖械薪懈械 褋 写褉褍谐懈屑懈 锌褉芯写邪胁褑邪屑懈 懈谢懈 薪邪 薪懈褔械谐芯薪械写械谢邪薪懈械, 褌芯 胁褉褟写 谢懈 褋褌芯懈褌 芯褌 薪械谐芯 芯卸懈写邪褌褜 胁褘褋芯泻芯泄 褝褎褎械泻褌懈胁薪芯褋褌懈 懈 写邪卸械 薪械 写谢褟 泻芯屑锌邪薪懈懈, 邪 写谢褟 薪械谐芯 褋邪屑芯谐芯. 孝褍褌 胁褋褢 卸械 薪褍卸薪芯 锌褉懈蟹薪邪褌褜, 褔褌芯 锌褉芯写邪胁褑邪屑懈 褋泻芯褉械械 褉芯卸写邪褞褌褋褟, 褔械屑 褋褌邪薪芯胁褟褌褋褟. 啸芯褌褟 锌芯写芯斜薪褘械 泻薪懈谐懈 屑芯谐褍褌 锌芯屑芯褔褜 褍谢褍褔褕懈褌褜 褉械蟹褍谢褜褌邪褌褘 懈薪褌褉芯胁械褉褌芯胁-锌褉芯写邪胁褑芯胁.

效褌芯 泻邪褋邪械褌褋褟 邪胁褌芯褉褋泻芯泄 屑械褌芯写懈泻懈, 褌芯, 泻邪泻 褟 褋泻邪蟹邪谢, 芯薪邪 锌褉懈褋褍褌褋褌胁褍械褌 胁 泻薪懈谐械, 薪芯 芯薪邪 写芯胁芯谢褜薪芯 芯斜褖邪褟. 袛邪, 泻薪懈谐邪 写邪褢褌 芯褋薪芯胁薪褘械 懈写械懈 褌芯谐芯, 褔褌芯 写芯谢卸械薪 写械谢邪褌褜 锌褉芯写邪胁械褑, 泻邪泻 芯薪 写芯谢卸械薪 胁械褋褌懈 褋械斜褟 懈 褌.写., 薪芯 褝褌芯 褋泻芯褉械械 褎懈谢芯褋芯褎懈褟 锌褉芯写邪卸懈, 邪 薪械 泻芯薪泻褉械褌薪褘械 屑械褌芯写褘. 袩芯褝褌芯屑褍 胁 褝褌芯屑 褋屑褘褋谢械 泻薪懈谐邪 斜械褋锌芯谢械蟹薪邪. 效械谢芯胁械泻, 泻芯褌芯褉褘泄 褏芯褔械褌 薪邪泄褌懈 胁 褝褌芯泄 泻薪懈谐械 懈薪褋褌褉褍屑械薪褌褘 胁褌褞褏懈薪谐邪 斜褍写械褌 褟胁薪芯 褉邪蟹芯褔邪褉芯胁邪薪. 袙 芯褋褌邪谢褜薪芯屑 卸械 泻薪懈谐邪 锌芯胁褌芯褉褟械褌 芯褋薪芯胁薪褘械 懈写械懈 屑邪褉泻械褌懈薪谐邪 懈 锌褉芯写邪卸, 锌褍褋褌褜 懈 薪邪 斜芯谢械械 芯斜褖械屑 褍褉芯胁薪械. 小褌芯懈褌 谢懈 褔懈褌邪褌褜 泻薪懈谐褍 芯斜褘褔薪芯屑褍 褔械谢芯胁械泻褍? 袧邪胁械褉薪芯 薪械褌, 懈斜芯 泻薪懈谐邪 胁 泻邪褔械褋褌胁械 锌芯屑芯褖薪懈泻邪 写谢褟 锌褉芯写邪卸 褌芯胁邪褉芯胁 薪邪 袗胁懈褌芯 锌褉邪泻褌懈褔械褋泻懈 锌芯谢薪芯褋褌褜褞 斜械褋锌芯谢械蟹薪邪, 懈斜芯 胁 泻薪懈谐械 谐芯胁芯褉懈褌褋褟 芯 锌褉芯褎械褋褋懈懈 锌褉芯写邪胁褑邪, 邪 薪械 锌褉芯写邪胁褑邪 胁 褌芯屑 褋屑褘褋谢械, 胁 泻芯褌芯褉芯屑 泻邪卸写褘泄 懈蟹 薪邪褋 褟胁谢褟械褌褋褟 锌褉芯写邪胁褑芯屑 (懈写械泄, 屑薪械薪懈泄, 褌芯胁邪褉芯胁 薪邪 袗胁懈褌芯 懈谢懈 ebay 懈 锌褉.).

Of course, this book should not be approached as a textbook for future salesmen, and the sales department will not find it very useful. Rather, the book is more like Carnegie, but only in the area of sales. Just as Carnegie's books are read by everyone, including future psychologists, so is this book read by the widest range of readers. If you judge by the number of people who have read the book all over the world, or at least in the English-speaking world, you can see that the book has been read even by people who have nothing to do with sales. My point is that the book should not be considered as a textbook for sales staff in either the B2C or B2B market. If you need a textbook, there are books like "Sell 6" by Thomas N. Ingram or Professional Selling: A Trust-Based Approach by the same author, for example. Plus, books about SPIN sales.

Nevertheless, I can't say that the book is pointless for those readers who see themselves in sales because the essence of the book is that the author talks about his method (of sales). Of course, it is specific (car dealer), and a very, very long time has passed since then. Plus, the author describes the experience of selling cars in the US market, which also does not add to the usefulness of those who live outside of America. In short, don't have too high expectations for the book.

So, the author very briefly introduces readers to his own persona, giving a rough idea of who he is, how and where he grew up, and how he came to this profession. I don't like reading biographies, no matter whose they are, but fortunately, in this book, the author doesn't overload the reader with too much detail of his biography. Here is that rare case where exactly enough is said to make the reader understand who Joe Girard is in terms of a psychological portrait. There is nothing in front of us here about turning from an introvert to an extrovert, or from someone who has never sold anything to a sales king. Not at all. We see that the author has been in the business since childhood, in which, he will be working all his life. All in all, in essence, we see in the book a completely ordinary man. Perhaps that is why the book is so popular, because if such a perfectly ordinary Joe could become "The World's Greatest Salesman," then any reader, in principle, can become one too. Of course, the book will not give such a guarantee, nor does it aim to do so. The author describes how he came to be the world's greatest salesman and, to a lesser extent, how he achieved it.

It is noteworthy that the author's main idea completely overlaps with the main idea of all marketing - the customer is the basis of everything. I liked the fact that the author so often, unknowingly, quotes the main message of marketing. There is no desire to deceive the client by giving him an unfit product or to take advantage of the client's trust in any other way. As in marketing, the author writes about mutually beneficial cooperation with the only difference being that the salesperson must play a more active and perhaps even creative role rather than just standing around waiting for the customer to call him to ask for the product. It is the active search for customers as well as the after-sales service that is, if not the main, one of the author's main methods. Yes, you can say that the idea of 250 customers is not relevant, but also, in marketing, people constantly say that one angry, really angry customer can do significant damage to the brand and the company as a whole. So cheating customers is not welcome in sales or marketing. And the author makes a great point about that. I don't think the author has become "the greatest salesman in the world" by using unethical methods - quite the opposite. As the author writes, it's all about being active. If a salesman spends his time talking to other salesmen or doing nothing, he can hardly be expected to be very effective, not even for the company, but for himself. We must admit, however, that salespeople are born rather than made. Although, such books can help to improve the results of introverted salespeople.

As for the author's methodology, as I said, it is present in the book, but it is rather general. Yes, the book gives the basic ideas of what a salesman should do, how he should behave, etc., but it is more a philosophy of selling than specific methods. So in that sense, the book is useless. The person who wants to find in this book tools for selling will be disappointed. Otherwise, the book repeats the basic ideas of marketing and sales, albeit at a more general level. Is the book worth reading for the average person? Probably not, because the book is almost completely useless as an assistant for selling goods on eBay because the book talks about the profession of a salesman, not a salesman in the sense that each of us is a salesman (of ideas, opinions, goods on eBay, etc.).
Profile Image for Cory Tan.
Author听9 books48 followers
January 16, 2020
This is probably the only book you need to ever get on sales. The rating of 3.77 really doesn't do justice to this wonderful book that essentially was Joe's life story retold. Unlike many books on sales out there, which basically aimed only to sell you ONE BIG IDEA and make lots of money, this book is a rare gem in that it is coming straight from the heart of a man who turned his early life around as a tramp and a total failure into the greatest salesman in the world. How could one even doubt the sincerity of a writer who shared even his darkest insecurities and his unglamourous childhood. Unlike many how-to-get-rich books, Joe did not try to sell you any get-rich-overnight tricks. Instead, he bascially recounted how he turned selling into an art, through sheer hard work and daily reflection and innovation. One cannot help but respect the iron will of this man whose initial impetus to join selling was simply to bring home a bag of groceries, as well as his passion and respect for his own profession. Throughout the book, Joe unreservedly shared every detail of his trade, from how he bring in the customers to how he closes his sales. Many reviews lament that the examples given were on car sales (and hence untransferrable) and were even outdated (since Joe largely functioned in the pre-internet era), one can actually easily apply the underlying principles in whatever area or era we are in. It just requires some deeper thinking.
As I was reading this book, I happened to be reading another book at the same time -The Go-Giver. And lo and behold, I realised how well Joe fitted in with the archetype of a Go-Giver! He is generous in giving (and that is how he bring in the propects); he builds his enormous base of loyal customers from nothing; he exerts huge influence on his partners, co-workers, and customers through showing interest in their lives and befriending them; he is authentic; and he does all these for money (which he brings home to feed his family).
I have 100% respect for his man, and I'm grateful that he left his legacy in the form of this book.
Profile Image for Ksenia Anske.
Author听10 books635 followers
August 21, 2017
Yes, it looks like a book about sales, but it's really a story of an immigrant who made it from shoe shining to the world's greatest salesman as recognized by the Guinness Book of World Records. And of course, it also happens to be the best book on sales I've read back when I had my startup, and I just reread it again, for all the practical lessons to apply to book selling (they apply to selling anything, really). And at the end I cried a little, over how the story closed. That doesn't happen often with non-fiction books, does it? I related, perhaps too much. Highly recommend.
Profile Image for Abeer Abdelhamid.
606 reviews27 followers
September 9, 2022
鬲賯賷賷賲賶 賱賱賰鬲丕亘 賲鬲賵爻胤 丕毓鬲賯丿 丕賳賴 賲賮賷丿 丕賰孬乇 賱賱賲亘鬲丿卅賷賳 賮賶 賲噩丕賱 丕賱亘賷毓 賵賱賱毓丕賲賱賷賳 賮賶 亘賷毓 丕賱爻賷丕乇丕鬲 丕賰孬乇 賲賳 睾賷乇賴賲
賮賶 賰孬賷乇 賲賳 丕賱丕丨賷丕賳 賰賳鬲 丕卮毓乇 丕賳 丕賱賰丕鬲亘 賷賰乇乇 賳賮爻 丕賱噩賲賱 賵賷賲賰賳 賷賰賵賳 賴匕丕 賲賳 丕賱丕爻丕賱賷亘 丕賱賲鬲亘毓賴 賮賶 賰鬲亘 丕賱鬲賳賲賷丞 丕賱亘卮乇賷丞 賵賱賰賳賴 丕氐丕亘賳賶 丕賳丕 卮禺氐賷丕 亘亘毓囟 丕賱賲賱賱
Profile Image for 賲丨賲丿 丕賱噩賵賴乇賷.
65 reviews4 followers
February 5, 2023
賰鬲丕亘 噩賷丿 賵賱賰賳 賷鬲丨丿孬 毓賳 鬲噩乇亘賴 毓丕賲賴 賱卮禺氐... 賷賵噩丿 賰鬲亘 丕賯賵賷 賲賳 匕賱賰
Profile Image for Mihaela Beresteanu.
94 reviews4 followers
March 26, 2024
Fiind 葯i pe specialitatea mea, m膬 intereseaz膬 din ce 卯n ce mai des c膬r葲ile despre v芒nz膬ri. Acum, dac膬 astea sunt actuale sau nu, e de competen葲a mea s膬 decid.
Conform the Guiness Book of World Records, autorul c膬r葲ii, Joe Girard, ar fi cel mai bun v芒nz膬tor din lume. Cum a ajuns s膬 ob葲in膬 acest titlu este de asemenea descris printre capitolele acestei c膬r葲i, 卯ns膬 cel mai important lucru care l-a f膬cut s膬 urce 卯n v芒rf a fost 卯mbun膬t膬葲irea constant膬 a celui mai de valoare lucru pe care 卯l vinde - persoana sa, moment ce m-a dus cu g芒ndul la 鈥淧ersonal branding-ul鈥� care se promoveaz膬 activ ast膬zi la fiecare pas pe Instagram 葯i 卯n mediul online.
脦nc膬 un moment care m-a impresionat 卯n carte, sau prefer s膬-i zic manual, a fost declara葲ia sincer膬 a acestuia din primele pagini, s膬 uit膬m tot din ce am citit p芒n膬 acum despre v芒nz膬ri, pentru c膬 acele c膬r葲i au fost scrise de teoreticieni care analizau aceast膬 lume din interior, spectatori ai procesului de v芒nzare, cu o mul葲ime de diplome 葯i nici m膬car un pix v芒ndut. Cu toate c膬 卯n葲eleg c膬 葯i aceast膬 afirma葲ie este o tactic膬 de marketing, totu葯i, aici nu m-am ciocnit de reguli 葯i teorii ca 卯n suporturile teoretice de la facultate sau majoritatea literaturii de specialitate. Stilul simplu, dar promi葲膬tor al explica葲iilor 葯i exemplelor m-a f膬cut s膬 卯ndr膬gesc aceast膬 carte, scris膬 de un obi葯nuit v芒nz膬tor de ma葯ini Chevrolet, care a ajuns de la 0 la a fi cel mai bun. Sunt foarte bine dezvoltate tehnicile de v芒nzare care l-au urcat pe Girard pe culmi, nef膬c芒nd din asta un secret, ci din contra, 卯ndrum芒nd cititorul din domeniul v芒nz膬rilor s膬 foloseasc膬 aptitudinile, instrumentele, instruirea, practica 葯i experien葲a lui 卯n folosul s膬u.
Fie c膬 e sau nu, pentru mine aceast膬 carte a fost cea mai bun膬 din tot ce am citit p芒n膬 acum despre v芒nz膬ri, c膬ci nu este un amalgam de informa葲ii, nu este nici un teatru, de葯i v芒nzarea 卯n sine este un spectacol, este ceva simplu 葯i real pentru a fi pun 卯n practic膬.
Profile Image for Brahim KHATTARA.
55 reviews3 followers
February 21, 2024
賯丕毓丿丞 250 卮禺氐 賴賷 兀賴賲 賲丕 鬲毓賱賲鬲賴 賲賳 賴匕丕 丕賱賰鬲丕亘 賮賴賷 賯丕毓丿丞 噩賵賴乇賷丞 兀賲丕 亘賯賷丞 丕賱胤乇賯 丕賱鬲賷 鬲丨丿孬 毓賳賴丕 賮賯丿 氐丕乇鬲 賲賳 賰賱丕爻賷賰賷丕鬲 丕賱鬲爻賵賷賯 賮丕賱賰鬲丕亘 賲賳 丕賱鬲爻毓賷賳丕鬲 賵賴賷 鬲氐賱丨 兀賰孬乇 賱亘賷毓 丕賱爻賷丕乇丕鬲 賵丕賱爻賱毓 兀賰孬乇 賲賳 丕賱賲噩丕賱丕鬲 丕賱兀禺乇賶.

丕賱賰鬲丕亘 賷賳鬲賲賷 廿賱賶 賰鬲亘 丕賱爻賷乇 丕賱匕丕鬲賷丞 賵丕賱鬲賳賲賷丞 丕賱亘卮乇賷丞 兀賰孬乇 賲賲丕 賷賳鬲賲賷 廿賱賶 賰鬲亘 丕賱廿丿丕乇丞 賵丕賱鬲爻賵賷賯 賮賲賳 丕賱兀賮囟賱 禺賮囟 爻賯賮 丕賱鬲賵賯毓丕鬲 賮丕賱賰丕鬲亘 賷乇賵賷 賯氐丞 胤賮賵賱鬲賴 丕賱賰丕乇孬賷丞 賮賷 丕賱噩夭亍 丕賱兀賵賱 孬賲 卮亘丕亘賴 丕賱賮丕卮賱 孬賲 賷丨賰賷 胤乇賷賯丞 鬲胤賵賷乇 匕丕鬲賴 賵兀爻丕賱賷亘賴 賮賷 丕賱鬲爻賵賷賯 賵丕賱亘賷毓 毓賳 胤乇賷賯 鬲噩丕乇亘賴 丕賱禺丕氐丞 賵賱賷爻鬲 賲丨囟 賳馗乇亘丕鬲 賵賷賯丿賲賴丕 賮賷 賲噩賲賵毓丞 賳賯丕胤 兀賴賲賴丕:
-丕賱毓賲賱 毓賱賶 爻賲毓鬲賰 賮賴賷 乇兀爻 賲丕賱賰.
-鬲賳馗賷賲 賯丕毓丿丞 亘賷丕賳丕鬲 丕賱毓賲賱丕亍 賵鬲丨丿賷孬賴丕 亘卮賰賱 丿賵乇賷.
-賲丨丕賵賱丞 丕賱賵氐賵賱 廿賱賶 兀賰亘乇 毓丿丿 賲賲賰賳 賲賳 丕賱賳丕爻 賵賱賵 賰丕賳賵 毓賲賱丕亍 睾賷乇 賲丨鬲賲賱賷賳.
-丕賱廿賴鬲賲丕賲 亘丕賱毓賲賱丕亍 亘卮賰賱 卮禺氐賷 賵賱賷爻 亘卮賰賱 賲賴賳賶 噩丕賮 賮丨爻亘.

丕賱賰丕鬲亘 賴賵 丕賱亘丕卅毓 丕賱兀賰孬乇 卮賴乇丞 賮賷 丕賱毓丕賱賲 賵氐丕丨亘 丕賱兀乇賯丕賲 丕賱賯賷丕爻賷丞 賮賷 丕賱賲亘賷毓丕鬲 丨爻亘 賲賵爻賵毓丞 睾賳賷爻 賱匕賱賰 賮廿賷睾賵 丕賱賰丕鬲亘 毓丕賱賷 噩丿丕 賵賴賵 賲睾乇賵乇 亘毓囟 丕賱卮賷亍 賲丕 賯丿 賷爻亘亘 亘毓囟 丕賱廿賳夭毓丕噩 賱亘毓囟 丕賱賯乇丕亍.
Profile Image for Marcin Boruchowski.
141 reviews3 followers
January 8, 2024
The author shows his path to success in selling Chevrolet cars. He became the best salesman in the world and was entered into the Guinness Book of Records.
As a child, he was constantly humiliated by his father, which is why his self-esteem was very low. It was only at the age of 35 that he began his adventure as a car salesman and started doing what he really loved.
The very beginning of this adventure was very interesting. Over time, he developed his own sales system and customer approach, which was the basis of his success. He became a sales maniac and an expert at the same time.
The vast majority of the rules he followed and the methods of conducting negotiations and building relationships with clients are up to date, some of them require minor updating due to technological progress. The Joe Girard鈥檚 Law of 250 is still valid.
A great book giving many valuable tips for every seller, but not only that, because every person makes transactions every day.
Profile Image for Lee-Roy Nchinda.
4 reviews
February 16, 2021
Similar to manny other avenues of Business, intentionality is very essential when it comes to selling. I really enjoyed this book. I loved that at the end of each chapter a quote/principal was written which summarized the entire chapter and gives you a foundational understanding in which you can always remember and refer to. This book not only teaches you about selling but also how a salesman carries himself/herself, the convictions they stay true to, the values and habits they have and most importantly the immediate execution in which they consistently hold themselves accountable to. One thing I鈥檒l always remember is the law of 250.
Profile Image for Faisal Nasser.
74 reviews3 followers
August 24, 2017
賯氐丞 丕賱賰丕鬲亘 賲兀爻丕賵賷丞 賵噩毓賱鬲賳賷 兀丨夭賳 毓賱賷賴 賵毓賱賶 丨賷丕鬲賴 賮賷 胤賮賵賱鬲賴貙 丕賱賰丕鬲亘 丨丕賵賱 鬲賯丿賷賲 胤乇賯賴 賮賷 丕賱亘賷毓 賱賱賯丕乇亍 亘匕賰乇 賲丕賰丕賳 賷賮毓賱 賱賷亘賷毓 丕賱爻賷丕乇丕鬲貙 兀乇賶 兀賳 丕賱賰鬲丕亘 賷毓賱賲賰 賰賷賮 鬲亘賷毓 爻賷丕乇賴 賵賱賷爻 丕賳 鬲亘賷毓 丕賷 卮賷 賰賲丕 賮賷 丕賱毓賳賵丕賳貙 鬲賵賯毓鬲 賲丕丿丞 兀賮囟賱 賮賷 丕賱賰鬲丕亘 禺丕氐丞 丕賳 丕賱賰丕鬲亘 賷爻賲賷 賳賮爻賴 丕毓馗賲 亘丕卅毓 賮賷 丕賱毓丕賱賲貙 賱賰賳 亘丕賱賲噩賲賱 賷爻鬲丨賯 3 賳噩賵賲 賱丕 丕賰孬乇 賵賱丕 丕賯賱
Profile Image for Mahmoud Rashad.
32 reviews1 follower
May 12, 2019
賰鬲丕亘 賲丨鬲乇賲 噩丿丕 賵 賲賮賷卮 丨丕噩賴 賲賲賰賳 鬲爻丕毓丿 乇噩賱 丕賱賲亘賷毓丕鬲 丕賳賴 賷亘賷毓 丕賰鬲乇 丕賱丕 賵 賮毓賱丕 賯丕賱賴丕
Profile Image for Raafat.
127 reviews28 followers
December 9, 2022
賯乇兀鬲 賲賱禺氐 丕賱賰鬲丕亘 賱丕亘鬲毓丿 毓賳 鬲賰乇丕乇 丕賱丕賲孬賱丞 賵丕賱丕賮賰丕乇 賵賰丕賳 賮毓賱丕 賲賮賷丿 賰賲賱禺氐 賵賲賮賷丿貙 賯 賱丕 賷丨鬲賵賷 兀賮賰丕乇 睾乇賷亘丞 丕賵 噩丿賷丿丞貙 賵賱賰賳賴 賷乇鬲亘 兀賮賰丕乇 兀賷 卮禺氐 賲賴鬲賲 亘丕賱賲亘賷毓丕鬲
Profile Image for Reet.
44 reviews5 followers
November 7, 2023
He repeats a lot in the book, not a structured writer. But good content. It was like an R&D book for me for my business, liked it!
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