欧宝娱乐

Marketing


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Contagious: Why Things Catch On
This is Marketing: You Can't Be Seen Until You Learn To See
Blink: The Power of Thinking Without Thinking
Purple Cow: Transform Your Business by Being Remarkable
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Positioning: The Battle for Your Mind
Influence: The Psychology of Persuasion
Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Ogilvy on Advertising
Hooked: How to Build Habit-Forming Products
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Early Warning Signals by G. Scott GrahamNever Go With Your Gut by Gleb TsipurskyPMO Governance by Eugen SpivakCulture Is The Bass by Gerald J. LeonardMoving Beyond Compromise by Kevin C. Smith
Corporate Governance
7 books — 17 voters

The Hard Thing About Hard Things by Ben HorowitzZero to One by Peter ThielSteve Jobs by Walter IsaacsonHow to F*ck Up Your Startup by Kim HvidkjaerThe Lean Startup by Eric Ries
40 High-Impact Books for Entrepreneurs
156 books — 209 voters
The LUXPreneur by Elizabeth SolaruSell to the Rich by Jeffrey ShawReimagining Luxury by Diana Verde NietoRethinking Luxury by Martin C. WittigFuture Luxe by Erwan Rambourg
Luxury Lovers
9 books — 1 voter


Naomi Wolf
Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.
Naomi Wolf

Gary L. Francione
People need to be educated so that they can make intelligent moral choices
Gary L. Francione

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