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Phrenology
Phrenology (from the Ancient Greek φρήν, meaning 'mind', and λόγος, meaning 'knowledge') is a pseudoscience which involves the measurement of bumps on the skull to predict mental traits. It is based on the concept that the brain is the organ of the mind, and that certain brain areas have localized, specific functions or modules. Although both of those ideas have a basis in reality, phrenology extrapolated beyond empirical knowledge in a way that departed from science. The central phrenological notion that measuring the contour of the skull can predict personality traits is discredited by empir
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Related Genres

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Retrophrenology:
It works like this. Phrenology, as everyone knows, is a way of reading someone's character, aptitude and abilities by examining the bumps and hollows on their head. Therefore - according to the kind of logical thinking that characterizes the Ankh-Morpork mind - it should be possible to mould someone's character by giving them carefully graded bumps in all the right places. You can go into a shop and order an artistic temperament with a tendency to introspection and a side order
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― Men at Arms
― Men at Arms

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Will those insights be tested, or simply used to justify the status quo and reinforce prejudices? When I consider the sloppy and self-serving ways that companies use data, I'm often reminded of phrenology, a pseudoscience that was briefly the rage in the nineteenth century. Phrenologists would run their fingers over the patient's skull, probing for bumps and indentations. Each one, they thought, was linked to personality traits that existed in twenty-seven regions of the brain. Usually the concl
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― Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
― Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy