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4.36 avg rating — 87 ratings

"I have read plenty of books on the rules of writing, but this is by far the best, maybe because Gopen shows that there aren't any. What may be appropriate in one context may not be in another--it all depends on what your goals are and how you set up the reader's expectations. This book teaches you how to deliver in any arena, be it a book report, college thesis, or a novel. "