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Otis Chandler
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Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

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when a social norm collides with a market norm, the social norm goes away for a long time. In other words, social relationships are not easy to reestablish.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
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