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“One of the biggest insights from brain science has to do with how our memories are made. We used to think it was repetition, which many of us experienced during our education, as we were forced to write or recite things again and again. But it turns out that it is retrieval, not repetition, that makes the difference. For conceptual learning, the evidence is clear: it is the act of retrieval—having to recall something we’ve learned—that makes learning memorable.”