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“I run a finance business based on relationships, open communication and simplicity. Not words you naturally associate with the industry! The thing is, when I started Sapphire Lending I knew it had to be on my terms. I knew that was the only way I would stay engaged and succeed, and therefore I had the confidence to do it my way. Having this level of self-awareness helps when you set up a business and quite often it can help you find that unique selling point.”