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“British language philosopher and theorist Paul Grice...summarised our conversational expectations in four maxims:
1. Maxim of Quality - we expect the truth.
2. Maxim of Quantity - we expect to get information we don't already know and not so much that we feel overwhelmed.
3. Maxim of Relation - we expect relevance and logical flow.
4. Maxim of Manner - we expect the speaker to be reasonably brief, orderly, and unambiguous.”