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Jay Heinrichs

“A bullying occasion should not be about the bully. That’s just what the bully wants. It’s about the audience. And a bully can give you the chance to enhance your ethos to that audience.”

Jay Heinrichs, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
tags: audience, bully, ethos
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