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“Emotions play the biggest part of moving a donor to give, but statistics and impact reinforce the decision to give to reduce donor’s remorse.”

Jeremy Reis, Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising
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Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising by Jeremy Reis
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