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“If experiences are now more valued than possessions, marketers can drive sales through hands-on and immersive experiences. Think of it this way: the brand is the host and the consumer is the guest. Show customers a good time and they will keep coming back and will probably bring a few friends along.”
―
Why Marketing Works: 7 Time-Tested, Brand-Building Principles
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Why Marketing Works: 7 Time-Tested, Brand-Building Principles
by
Jeff Swystun4 ratings, average rating, 1 review
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