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Charles Duhigg

“This process within our brains is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine, which can be physical or mental or emotional. Finally, there is a reward, which helps your brain figure out if this particular loop is worth remembering for the future.

Over time, this loop—cue, routine, reward; cue, routine, reward—becomes more and more automatic. The cue and reward become intertwined until a powerful sense of anticipation and craving emerges. Eventually, whether in a chilly MIT laboratory or your driveway, a habit is born.”

Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business
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This Quote Is From

The Power of Habit: Why We Do What We Do in Life and Business The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
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