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Simon Garfield

“Yet despite its current usage, the @ is not a product of the digital age, and may be almost as old as the ampersand. It had been associated with trade for many centuries, known as an *amphora* or jar, a unit of measurement. Most countries have their own term for it, often linked to food (in Hebrew it is *shtrudl*, meaning strudel, in Czech it is *zavinac* or rollmop herring) or to cute animals (*Affenschwanz* or monkey's tail in German, *snabel-a* meaning "the letter a, with a trunk," in Danish, *sobaka* or dog in Russian,), or both (*escargot* in French).”

Simon Garfield
tags: amphora
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