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“White contains a balance of all colors in the spectrum, representing both the positive and negative aspects of all colors. Given it’s properties and undeniable associations with purity, white tends to amplify and reflect other colors and textures in it’s path. This is probably why I’m often asked to design white on white florals for marketing initiatives. The blooms add a delicate and feminine touch to the brand message, while allowing the product or idea to stand tall and look high-end.”