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“People can never get enough of something new and different.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“An effective ad brings long-term positive residual effects for your business.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Advertising is like a stock market for your business investment.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Just like selective listening, now we have selective ad viewing.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Digital trends have made it easy to run ads for each and every business type irrespective of the business size.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Post-purchase dissonance is when the customers regret the product that they have just bought.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“When a value is communicated well, it gives your potential customers an option to choose you over others and to stick to your brand.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“You can 'hypergrow' all you want. Without roots, you won't stand a storm.”
― Laura Busche

“Quite often, the discussion of purpose in an organizational setting is diluted by groupthink, as most people don’t feel comfortable giving their honest opinion, especially when doing so could impact their employment or financial status. Therefore, organizations must work to find ways to create safe environments for honest sharing and empower key stakeholders to make decisions that aren’t always popular—because to do something truly special, you must be as honest, defined, and differentiated as possible.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.”
― Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

“If your brand lacks sensuality, it has got no power.”
― Lebo Grand

“The most critical aspect of feedbacks is how you interpret them.”
― Bernard Kelvin Clive

“I know of no pleasure more reliable than consuming a great American brand against the backdrop featured in its advertising. Driving a Ford pickup down brown dirt roads. Swigging a Coke on the beach in Malibu. Flying Great West over central Colorado. It's a feeling of restfulness and order akin, I suspect, to how the ancient Egyptians felt watching the planets line up over the Pyramids. You're in the right place, you're running with the right forces, and if the wind should howl tomorrow, let it.”
― Walter Kirn, Up in the Air

“Your purpose is the emotional and spiritual energy that surrounds the commercial aspects of what you do; it can’t be to make a lot of money or sell a lot of widgets. While generating a significant financial return may be a result of pursuing your purpose, it can’t be why you do what you do. Money isn’t what the journey’s about. We aren’t here to survive; we’re here to self-actualize and thrive.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“WE ALL HAVE PRIMARY MOTIVATIONS THAT EXIST BENEATH
THE SUPERFICIAL ELEMENTS OF LIFE, MAKING US WHO WE ARE. THE KEY NOW WILL BE TO MANIFEST YOUR PURPOSE IN PURSUITS THAT ARE
A REFLECTION OF THAT PURPOSE.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Before humans started messing around with the system, nature existed in harmony for millions of years—a beautiful symphony of seasonal change, birth and death, creation and destruction. This same harmony that drives the natural world applies to the intangible, emotional world of humans. We, too, must achieve harmony between all the elements of our lives, between the internal self and the external world.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Spread your brand like a virus”
― Hetwik

“You ARE your brand. And your brand is YOU.”
― Spicey Ky, Publish. Market. Sell. How to Promote Your eBooks: Branding Your Pen Name Like the Pros

“In painting a palette with a wide array of information, before painting the picture of your brand...

it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.”
― Loren Weisman

“Managers will be forced to become entrepreneurs and directly responsible for above the line branding and below the line profits...or they will be fired.”
― Richie Norton

“When marketing or selling a product, you are "Yoda" and your customer is "Anakin Skywalker". You aid them in their adventures through your product so they can attain victory.”
― Abdul Malik Omar, Triumph: Unleash Your Inner Entrepreneur

“When done strategically, your brand becomes an invisible force.”
― Cheryl Pullins, What Every Diva Must Know About Starting Her Own Business: How to Build a Stellar Brand From Scratch

“Defining a clear persona helps you guide your brand and business efforts so that they meet your customer's needs.”
― Oscar Auliq-Ice

“Companies are built on logic
Brands are built on emotion!”
― Muheet Mehraj

“Brands can only stand out if they know where they stand. Values matter.”
― Laura Busche

“Customers want to bond with a brand on a deeper level. They want you to be their BFF, Sherpa, and cheerleader all in one.”
― Charlene Walters, Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success

“Of course there is no such thing as heaven. There is only the reality of one’s perception and the planet Earth and that is where the human story ends. If there is a soul, it only exists during life: it’s more like a person’s brand. And as for love, it is nothing more than chemicals in the brain.”
― A.D. Aliwat, In Limbo

“Nourish your audience with authentic content that highlights your authority instead of feeding them cheap click bait.”
― Loren Weisman