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“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“As a rule, conventions only become conventions if they work.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“When fixing problems, always do the least you can.”
― Steve Krug, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

“Usability, fundamentally, is a matter of bringing a bit of human rights into the world of computer-human interaction. It's a way to let our ideals shine through in our software, no matter how mundane the software is. You may think that you're stuck in a boring, drab IT department making mind-numbing inventory software that only five lonely people will ever use. But you have daily opportunities to show respect for humanity even with the most mundane software.”
― Joel Spolsky, User Interface Design for Programmers