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It's particularly cool to read this extraordinary book as a librarian --so many of the books covers inside are familiar and recognizable as the popular works. I'm purely amazed at how this book, which could come off as Chip Kidd's scrapbook of celebrity encounters instead reads as a humble offering. It's probably the best chronicle of the last 20 years of graphic design in the united states and it comes across as modest, approachable and endlessly fascinating.