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I would recommend this book to anyone no matter if you are a business person or not. I really loved this book and kept talking to Shawn about it. I think his theories can apply to everyone in whatever they are doing in life. I kept thinking about the characteristics of a "winning person" and what I can do to improve. Basically his take home message is that a "winning person" is one who helps others succeed in life. What a great message. He gives lots of great practical advice for self-improvement.