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This book reminds me of an old Groucho Marx routine: Patient: Doctor, I get a stabbing pain in my eye every time I take a drink of tea. What should I do? Doctor: Take the spoon out of the cup. [rim-shot]. Sadly, the lack of ability to see the obvious is pandemic in the corporate world, so I am not at all surprised that this restatement of the obvious was such a major hit in the business world. Not that I am cynical after my life as a corporate prisoner, but my observation is that there really are a lot of people in business so clueless that this book IS a revelation to them. My observations are not limited to the lower rungs of the corporate ladder. This disease goes all the way to the top and is especially rampant among middle and upper management. The interesting thing is that in the corporate life, everybody sees themselves as Dilbert, but nobody sees themselves as the pointy-haired boss, Ted the Marketing guy, the clueless VP, or as one of the Elbonian workers. Only a few see themselves as Alice or Wally. HEY, WE CAN'T ALL BE DILBERT HERE! Sadly, even the most motivated of corporate drones read books like this only because their boss read it because someone else read it or heard about it at one of those motivational seminars put on by the author. The whole business world then has a businessgasm about this revelation-du-jour--and the very next day, goes back to doing what they have always done and thinking the way they have always thought--until the next business book restating the obvious or putting a new face on recycled ideas from the jurasic period comes out. And so, the saga continues.