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Dry descriptions of experiment after experiment, all on basically the same aspect: how the brain chooses to quickly process information before it raises the problem to consciousness, an indolent consciousness which more often than not denies access to critical reasoning. How was this a bestseller?

It's because Kahneman is Mr. Miyagi to your karate kid, teaching you his mind-fu. By presenting the same fact over and over again, under different formulations, he helps you internalize it. Classic wax-on wax-off: repetition until these basic concepts become inculcated into your psyche at the primary, reflex-generating level. Once I had this epiphany, I stopped fighting the pages and read the text slowly, thoroughly, contemplatively.

Nonetheless, the book still feels like a long essay about the appreciation of tones of gray, comparing them in various groups, looking at them on a scale, viewing them against a background of other grays. Repeat ad nauseam. It gets one star for artistic value and five for technical prowess, so I award it a rather ambivalent than a strong three star rating.