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Interesting stuff about our susceptibility to manipulation. Particularly interesting in the light of current politics--lots about how we hold fast to our beliefs in the teeth of reality because it's so much work psychologically to accept that what we've invested in was a mistake.

It's a few years old which shows, particularly in an absurd sexist sequence about "pretty girl" salespeople fantasising about the clever things the author could have said (?!) but also in a chapter about the bystander effect based on the now debunked Kitty Genovese story.

Still, lots of very powerful and quite disturbing stuff here. Well worth a read. Knowledge is power when it comes to manipulation techniques and we could all do with stepping back and thinking twice.