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I think this is one of the best startup books out there -- and Kawasaki's best book. But it's not a book for everyone.

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Another thing about this book: parts of it contain advice for those seeking funding from angel and VC investors. Since that covers a tiny percentage of the entrepreneurial population, it's really targeted toward a narrow niche.

However, even if you choose never to seek investment funding, I still recommend the book. Why? Because investors ask hard questions. The kind of thinking you need to do to satisfy investors, is actually the kind of rigorous thinking more entrepreneurs should do for themselves. I mean, why fool yourself about the market potential for your startup, or about whether you've even thought through expense projections?

The book is written in a snappy take-no-prisoners style. At times it's sarcastic and snarky. You won't get a lot of coddling or sympathy in this book. If you're looking for moral support, or gentle mentoring, or nurturing pats on the back to encourage you along ... well, you're not going to find much of that here.

No, "Art of the Start" is more like a kick in the pants. But sometimes a kick in the pants is exactly what a startup entrepreneur needs.