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A very practical, easy to read book on the various psychological tricks and techniques you can use in persuading people to see things your way. I was recommended to read this with regards to negotiating with brands (making sponsored video content) and it has certainly beefed up my skillset. I've actually already used a bunch of tips from this book outside of formal negotiations, and I can confirm that much as some of the tricks sound unnatural on paper they really do work!

As I say, the book is very readable with punchy prose, and the author Chris Voss punctuates each chapter with relevant (and often gripping) anecdotes. To be honest, the only thing that's preventing me from giving this a five star review is a lack of 'wow factor'. This is a book that states its purpose, knows what its talking about, and accomplishes the goals it sets out. But that's it. It wasn't life-changing, but it was very good.