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The Art of the Start is a great book because it inspires. Guy Kawasaki, the author, does tell you how to build a convincing vision, a convincing pitch. It is not about writing a 40-page business plan. It is about the “value of making meaning�� which may induce making money. The book is clear, simple and once you have read it, you will not see things the same way�� go, run and buy it!

A brief quote from the book which illustrates why start-ups are important.

“Innovation often originates outside existing organizations, in part because successful organizations acquire a commitment to the status quo and a resistance to ideas that might change it�� - Nathan Rosenberg.